What is Supermetrics?

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Supermetrics is the leading AI-powered marketing intelligence platform for marketers, data analysts, and data-driven businesses. It simplifies and automates marketing data gathering, transformation, and reporting, empowering decisions backed by actual data.

With Supermetrics, you can build comprehensive reports, monitor real-time performance, and drive better business outcomes.

The key pillars of Supermetrics are:

  1. Connect to your data on various marketing and sales data platforms, such as Facebook Ads, Google Analytics 4, or Salesforce and start pulling the exact data you need.

  2. Manage your data and gain more specific insights by transforming data with custom fields and blends. Move your data to a data warehouse for storage and work from there.

  3. Analyze and visualize your data in reporting tools and dashboards, either directly on the Supermetrics platform or in your data destination, such as Looker Studio or Google Sheets.

    • Use Data explorer to quickly interrogate your data

    • Visualize your data with Dashboards

    • Use Insights agent, an AI assistant, to ask questions in natural language and explore your data

    • Take your data to Google Sheets and create shareable reports easily

    • Use Supermetrics in Looker Studio to visualize your data

    • Set up reports in Excel and have them automatically updated

    • Build robust reports in Power BI

  4. Activate your data! Put the gathered data to work on platforms like LinkedIn to improve reporting accuracy, connect to target audiences, and set up automated workflows.

What can I do with Supermetrics and how?

Supermetrics is built for marketing data professionals who need to efficiently manage, analyze, visualize, and report on large datasets from diverse marketing channels.

Supermetrics comes with many ways to put your data to work:

  • Automated reporting and dashboarding: Create automated reports and dashboards in your preferred reporting tool to get real-time insights without manual data wrangling.

    • Use the Data explorer to validate your data, check the facts, do a quick comparison, and answer questions.

    • Use Supermetrics Dashboards to view and visualize data directly on the Supermetrics Hub.

    • Ask questions about your data from the AI-powered Insights agent and generate visualizations, insights, and summaries of your data.

    • Use our templates for various reporting tools to start visualizing your data in no time. Visit our template gallery for all available templates.

  • Data transformation: Clean, normalize, and combine data from different sources, and perform advanced transformations like sentiment analysis or image labeling using AI.

    • Use Custom fields to pick the exact data you need to report. Use the advanced features to manipulate the data to suit your use case.

    • Use Data blending to bring together data from multiple sources for smooth reporting.

  • Unifying offline and online data: Combine data from various sources, including offline media, to gain a holistic view of customer journeys and campaign performance.

  • Stay on top of things: Set up automatic refreshes and alerts for your reports.

Get to know practical examples

Head over to our website to check out the case studies. Also, our blog contains lots of real-life use cases and examples.

The Supermetrics Community is the forum for all discussions related to marketing data management. Join other data professionals, ask questions, suggest new Supermetrics features, and stay informed about what our product team has been working on. Join the Community!

Try Supermetrics for yourself

Click Try for free to get started with your 14-day free trial and explore the possibilities. No credit card required.