You can connect your Supermetrics account to AI assistants, such as Claude, ChatGPT, Gemini and many others, using our custom AI integration capabilities. This allows you to use your AI assistant to ask questions in natural language and get instant answers based on data from all the marketing platforms you've already connected to your Supermetrics account.
You can connect Supermetrics to your AI assistants if you have an active Supermetrics subscription that includes AI chats as an additional destination.
Before you begin
Please note the following requirements to use the AI assistants:
You have an active Supermetrics account and subscription with AI chats included (trial or paid).
You have connected to the data sources you want to work with. Learn how to connect to your data sources on the Supermetrics Hub.
Instructions
Connect to Claude
To connect to Claude, go to our Claude integration page and click Try for free.
Connect to ChatGPT
To connect Supermetrics to ChatGPT, go to our ChatGPT integration page and click Try for free.
Connect to Microsoft Copilot
To use Supermetrics in Microsoft Copilot, you need:
A Microsoft 365 tenant with Microsoft Teams enabled
A Microsoft 365 Copilot license (if required for your environment)
An active Supermetrics account and subscription (trial or paid) — One will be created on login if none exists
Read more in our Supermetrics Marketing Analyst for Copilot setup guide.
Connect to Google Gemini Enterprise
Get in touch with us to discuss enablement for Google Gemini Enterprise.
Use Supermetrics with your AI assistant
In a new chat with your AI assistant, click the plus (+) icon or a similar button in the text bar to see available connectors.
If you don't see Supermetrics, click More.
Select Supermetrics from the list.
A "Supermetrics" tag will appear in your prompt bar. You can now type your request and send it.
Note
When you make a request, the AI model may need to use several "actions" from the connector. You may need to manually approve these actions as they appear in the chat for the query to complete successfully.
Best practices
Once connected, your AI assistant can access data from any platform you've already connected to your Supermetrics account (such as Google Ads, Facebook Ads, Google Analytics, and more).
You can ask natural questions about your marketing data, for example:
How much did we spend on Google Ads last month?
Which Facebook campaigns had the best ROI this quarter?
Show me our website traffic trends from Google Analytics.
Compare Instagram vs. TikTok ad performance.
What are our top converting keywords?
Tips for success
Start simple: Begin with basic questions about your data before diving into complex, multi-platform analysis.
Be specific: Instead of asking for "performance data," be more specific, like "show me Google Ads click-through rates for last week."
Combine platforms: The real power comes from comparing and combining data. Try asking, "Create a summary comparing all my clients' Facebook ad performance this month."
Ask follow-ups: If you see interesting trends in the response, ask your AI to "dig deeper" or "explain what might be causing them."
How different AI platforms use data for training
Before you start prompting and using the AI platforms to get insights of your marketing data with Supermetrics, it’s important to understand how your inputs are handled.
How your data is used for model training depends entirely on the AI platform you choose and your specific subscription level. While most providers allow you to manage your privacy through opt-in or opt-out settings, these defaults vary significantly between personal and enterprise accounts.
Claude
Claude Free, Pro, and Max personal accounts and Team accounts use your data for training purposes, but you can opt out.
Claude Enterprise or API accounts don't use your data for training purposes.
ChatGPT
ChatGPT Free, Plus, and Pro accounts use your data for training purposes, but you can opt out.
ChatGPT Business or Enterprise accounts, or the OpenAI API account don't use your data, but you can opt in.
Google Gemini
Free Gemini accounts and paid Google AI Plus, AI Pro, and AI Ultra accounts use your data for training purposes, but you can opt out.
Google Workspace or API accounts don't use your data, but you can opt in.
Gemini Enterprise accounts don't use your data for training purposes.
Microsoft Copilot
Free or paid personal Microsoft 365 accounts use your data for training purposes, but you can opt out.
Microsoft 365 Copilot Business accounts, Enterprise accounts, and API-based services don't use your data for training purposes.
Disclaimer
This article is provided for informational purposes only and does not constitute legal advice. The information is based on publicly available documentation, terms and statements from the respective providers at the time of writing.
Please note that third-party providers may unilaterally change their policies, terms, or data usage practices at any time. Supermetrics does not guarantee the accuracy, completeness, or ongoing validity of this information.
Customers should review the official documentation of the relevant AI provider for the most current information. Supermetrics accepts no liability for any decisions or actions taken based on the information provided.