About Supermetrics AI features

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Supermetrics comes with many AI features to help you get more information out of your data and understand trends and the big picture even better.

Insights agent

Use the Supermetrics Insights agent to quickly get insights based on your data. The Insights agent can create dashboards and summaries to help you understand your data more.

AI assistant integrations

You can integrate the Supermetrics MCP to AI assistants, such as Claude, ChatGPT, and Gemini. The integration can access data from all the marketing platforms you've already connected to your Supermetrics account, meaning that you can get insights from your data directly to the AI agent you already use.

Learn how to set up the AI assistant integration.

AI features with Custom fields

The Supermetrics Custom fields feature comes with many AI-powered functions to help you analyze your data.

Use the AI features to set up a custom field to measure social media sentiment, analyze images, and ensure that your ad copy follows your guidelines. See our article for more use cases.

AI summaries in Google Sheets and Excel

If you're using Supermetrics with Google Sheets or Excel, you can add an AI-generated results summary to your queries. The results summary helps you understand the key takeaways from your marketing data. Learn more about AI summaries to complement your spreadsheets!  

Query insights in Google Sheets

With the query insights feature in Google Sheets, you can quickly and easily get AI-generated insights about your data and its performance. Use these insights to identify trends and changes, and take action based on the insights.

Take a look at this article to learn more about query insights, as there are some limitations to the feature.