Insights agent

  • Updated on Apr 22, 2026
  • Published on Nov 5, 2025
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With the Supermetrics Insights agent, you can talk with an AI agent about your marketing data in plain language.

Ask questions, get instant answers, dive deep into analysis, and build powerful Dashboards with AI-generated charts and insights in minutes.

A dashboard with an overview of performance metrics including impressions, clicks, and suggested actions.

Example prompts for the Insights agent:

  • Analyze my Facebook Ads performance from last month, compared to the previous one

  • Show me trends in my Google Ads click-through rates

  • Compare the cost per website lead across my Facebook Ads campaigns

  • What are the best-performing pages on my website, based on Google Analytics 4 data?

  • How did my Google Ads spending change over the last quarter?

Insights boards and chat sessions are private and accessible only to you. In the future, we plan to add ways for you to share the boards within your team and externally.

Note on availability

The Insights agent is currently a Beta product and we’re working on adding more features. It’s available for all users with an active paid or trial subsciption for the Supermetrics Hub.

Instructions

  1. On the Supermetrics Hub, go to Insights agent under Analyze.

  2. Click Open Insights agent.

  3. Give a prompt to the AI agent using natural language.

  4. You can ask anything as long as it’s about your data in Supermetrics.

  5. The agent will ask follow-up questions if needed.

  6. You can ask the agent to create dashboards and visualize the data.

The chat session and dashboard are automatically saved, and you can access them later in the Boards listing:

  • To continue a past discussion with the Insights agent, click the name of the board and type your question.

  • To start a new discussion with the Insights agent, click New insights board.

Available features

With the Insights agent, you can:

  • Ask the agent any questions about your data

  • Depending on the question, the agent will ask follow-up questions or answer with textual analysis or with a dashboard

  • Prompt the agent to add, change, or remove dashboard components/widgets

  • Use natural language – the agent understands almost anything

  • Revisit your old discussions

    • Dashboards are saved automatically in the Boards listing so that you can come back to them later

The Insights agent currently knows how to:

  • Work with the following data sources:

    • Facebook Ads

    • Google Ads

    • Google Analytics 4

    • TikTok Ads

    • LinkedIn Ads

  • Run statistical analysis, such as:

    • Comparing performance period-over-period

    • Comparing 2 campaigns or creatives against each other

    • Frequency monitoring

    • Outlier detection

  • Create a dashboard using one data source at a time

  • Use the following widget types:

    • KPI scorecards

    • Tables

    • Line charts

    • Bar charts

Features coming soon

We’re training the Insights agent to handle more things over time. Our team is focusing on adding the following features next:

  • More supported data sources

  • More advanced analytics use cases, deeper insights

  • Dashboards joining data from multiple data sources

  • Sharing dashboards and chats with your team or externally

  • Automated reports

We want your feedback

Insights agent is an evolving feature, and your feedback helps shape its future.

Please explore the feature and let us know how we can improve your experience! Your input helps us build the right tools for your team.

You can give feedback directly on the agent messages by clicking the thumbs up/down buttons. Alternatively, for overall feedback, click Share feedback in the top-right corner.

© Supermetrics 2025