Supermetrics custom fields let you transform the data you use in your reporting. How the data is transformed is up to you — once you've created a custom field, it's saved and ready for use whenever you need it.
As the name suggests, custom fields are entirely customizable and offer opportunities for deep analysis and modification, such as:
Create custom fields for missing data from a data source.
Make bulk changes, such as corrections or formatting adjustments, quickly and efficiently.
Manipulate metrics and dimensions to tailor strategies for better audience engagement.
Optimize campaigns for higher performance.
Take a look at the video to learn more!
Data blending and Custom fields are available only in the Enterprise package. To get the most out of your data with these data transformations, contact us to upgrade your Supermetrics subscription to the Enterprise package.
In the spotlight
About Supermetrics Custom fields — What are custom fields about? How can you use them?
About metrics and dimensions — Learn about the core concepts of custom fields
How to use functions with custom fields — Learn about use cases for functions
How to use lookups with custom fields — Learn about use cases for lookups
How to use conditions with custom fields — Learn about use cases for conditions
How to use custom fields in your reporting — Take your custom fields to action!