Supermetrics Marketing Analytics for Claude empowers you to move beyond generic advice and perform high-stakes analysis. You can explore ideas, analyze information, and create content using the same unified data you already pull into your reports and dashboards with Supermetrics. When your data flows through Supermetrics, you have a reliable data foundation, and Claude can turn that data into insights, narratives, and assets you can use to make decisions faster.
Get insights from your data
With Supermetrics and Claude, you can ask straightforward questions about your performance and receive clear answers and recommendations. For instance, Claude can analyze your ad performance over the last 90 days and create an executive summary based on the findings.
Check below for use cases to include in your daily workflows!
For best practices and more examples of how you can use Claude and other AI tools with Supermetrics, see our extensive list of AI use cases.
Manage your ad campaigns with Claude
With Supermetrics in Claude, you can view, create, and update ad campaigns across Google Ads, Facebook Ads, Microsoft Advertising, and TikTok Ads — without leaving your chat window.
What you can do:
Create campaigns: Set up new campaigns, including ad groups and ads, with targeting, budget, and bidding strategy — all in a single request.
Update campaigns: Change a campaign's name, status, budget, targeting, or ad creative without affecting anything else.
View campaign performance: Get a snapshot of how your campaigns are doing, including spend, clicks, conversions, and return on ad spend for the last 30 days.
Learn more about how to manage ad campaigns with Claude and other AI tools.
Before you begin
Please note the following requirements to use the AI chats:
You have an active Supermetrics account and subscription (trial or paid) that includes the AI chats destination — One will be created on login if none exists.
You have connected to the data sources you want to work with. Learn how to connect to your data sources on the Supermetrics Hub.
Instructions
To connect to Claude, go to our Claude integration page and click Try in Claude.
You can also add the Supermetrics integration directly in Claude. Go to Customize → Connectors, and then search for Supermetrics.
Use case examples for Claude
90‑day cross‑channel performance review
Goal: Produce a 90‑day multi‑channel performance analysis and executive summary.
Example flow:
Pull 90‑day data
“Pull the last 90 days of performance data from my LinkedIn Ads and Facebook Ads accounts.”
Build the deck
“Create a marketing performance overview as a slide‑ready deck, including in different slides a summary intro, individual channel‑level deep dives, cross‑channel comparisons, strategic recommendations, a next‑period forecast, and actionable next steps. Structure it into a clean, concise slide outline with titles, subtitles, bullet points, and insight callouts.”
Leadership email
“Write a concise email summarizing the deck to share with my CMO.”
Outcome:
Consistent, repeatable analysis pattern for quarterly reviews
Strong “reasoning‑heavy” narrative leveraging Claude’s strengths
Weekly paid media budget pacing report
Goal: Generate a weekly snapshot of spend pacing vs. budget across all paid channels, flag under/over-delivery, and recommend reallocation.
Example flow:
Pull week-to-date and month-to-date spend data
"Pull this week's and month-to-date spend, impressions, clicks, and conversions from my Google Ads, Facebook Ads, and LinkedIn Ads accounts."
Build a pacing dashboard document
"Create a visual report showing each channel's actual spend vs. planned budget, percent paced, projected end-of-month spend at current run rate, and a RAG status for each. Include a reallocation recommendation section based on which channels are outperforming on CPA."
Slack summary for the media team
"Write a short Slack message for my paid media team summarizing this week's pacing status, flagging any channels that need immediate attention, and listing the top 3 recommended budget shifts."
Outcome:
Eliminates manual spreadsheet pacing calculations every Monday
Proactive budget reallocation recommendations grounded in live data
Clear team communication artifact ready to post
Creative fatigue and ad refresh analysis
Goal: Identify which ad creatives are fatiguing across channels and produce a brief recommending refreshes, pauses, or scale-ups.
Example flow:
Pull ad-level performance over time
"Pull the last 60 days of ad-level data from my Facebook Ads and LinkedIn Ads accounts — I need ad name, spend, impressions, CTR, CPC, and conversion rate broken out by week."
Analyze creative performance trends
"Identify which ads show declining CTR or rising CPC over the past 4 weeks while still receiving significant spend. Flag these as 'fatiguing.' Also highlight any newer ads with improving metrics that could absorb more budget. Present this as a creative health report with a table of fatiguing ads, rising ads, and stable performers, plus a recommended action for each."
Brief for the creative team
"Write a short creative brief document summarizing which themes and formats are fatiguing, what's working, and 3–5 specific creative directions to test next based on the patterns in the data."
Outcome:
Data-driven creative refresh cycle instead of gut-feel rotation
Bridges the gap between media buying data and creative strategy
Repeatable monthly or bi-weekly cadence
Competitor benchmarking and share-of-voice snapshot
Goal: Combine your own paid performance data with publicly available benchmarks to assess competitive positioning and identify gaps.
Example flow:
Pull your own channel metrics
"Pull the last 90 days of performance data from my Google Ads and Facebook Ads accounts — focus on CPM, CPC, CTR, and conversion rate by campaign type."
Benchmark and contextualize
"Compare my metrics against industry benchmarks for B2B SaaS paid media. For each metric and channel, show where I'm above, at, or below the benchmark, and calculate the gap. Present this as a competitive positioning scorecard with a summary of my strongest and weakest areas relative to the market."
Strategic recommendations memo
"Write a one-page strategy memo for my VP of Marketing outlining where we're outperforming the market and should double down, where we're underperforming and need to investigate, and 3 specific initiatives to close the biggest gaps over the next quarter."
Outcome:
Turns internal data into a market-relative story that leadership actually cares about
Combines Supermetrics data pull with Claude's reasoning to contextualize raw numbers
Natural quarterly or campaign-launch cadence