You can connect your Supermetrics account to AI tools, such as Claude, ChatGPT, Google Gemini Enterprise, and many others, using our custom AI integration capabilities. This lets you to use your AI tool to ask natural-language questions and get instant answers based on data from all the marketing platforms you've already connected to your Supermetrics account.
You can use our ready-made AI chats destinations or build your own integration with the Supermetrics MCP server.
AI chats or the Supermetrics MCP server?
The AI chats are a plug-and-play option to getting started quickly without any coding. Just connect your Supermetrics account to the AI chat, and you’re set. With the AI chat destinations, your marketing data runs through the Supermetrics MCP server in the background.
To use Supermetrics AI chats, you need an active Supermetrics subscription that includes the AI chats destination.If you want to build your own workflows to work on your data in different tools, use the Supermetrics MCP server.
To use the Supermetrics MCP server, you need the Supermetrics API included in your subscription.
Once connected, the AI chat can access data from any platform you've already connected to your Supermetrics account (such as Google Ads, Facebook Ads, Google Analytics, and more).
You can ask natural questions about your marketing data, for example:
How much did we spend on Google Ads last month?
Which Facebook campaigns had the best ROI this quarter?
Show me our website traffic trends from Google Analytics.
Compare Instagram vs. TikTok ad performance.
What are our top converting keywords?
Before you begin
Please note the following requirements to use the AI chats:
You have an active Supermetrics account and subscription (trial or paid) that includes the AI chats destination — One will be created on login if none exists.
You have connected to the data sources you want to work with. Learn how to connect to your data sources on the Supermetrics Hub.
Instructions
Connect to Claude
To connect to Claude, go to our Claude integration page and click Try in Claude.
Read more about the possibilities of using Supermetrics in Claude.
Connect to ChatGPT
To connect Supermetrics to ChatGPT, go to our ChatGPT integration page and click Try for free.
Note that you need a ChatGPT Business or Enterprise plan.
Read more about what you can do with Supermetrics in ChatGPT.
Connect to Microsoft Copilot
To connect Supermetrics to Microsoft Copilot, go to our Microsoft Copilot integration page and click Try in Copilot.
To use Supermetrics in Microsoft Copilot, you need:
A Microsoft 365 tenant with Microsoft Teams enabled
A Microsoft 365 Copilot license (if required for your environment)
Read more about setup and use cases in our Supermetrics Marketing Analyst for Copilot setup guide.
Connect to Google Gemini Enterprise
Get in touch with us to discuss enablement for Google Gemini Enterprise.
Learn more about Gemini-specific use cases.
Build your first dashboard
If you're new to analyzing data with AI tools, here's how to go from asking your first question to a dashboard you can save and share. The steps below use Google Analytics as an example, but the same pattern works with any data source you've connected, such as Google Ads or Facebook Ads.
Note
When you make a request, the AI tool may need to use several "actions" from the connector. You may need to manually approve these actions as they appear in the chat for the query to complete successfully.
Before building a dashboard, confirm that the AI tool can read your data and access the right account.
Ask the AI tool to use the Supermetrics connector to fetch your Google Analytics data and select the right account. You can specify the account to use, or ask the tool for the list of accounts it has access to, and then select the one to use. For example:
Hi, I’d like to use Supermetrics to build a Google Analytics dashboard. List all accounts you have access to and let me select which one to use.
If the data source or subscription isn’t found, check that you’ve logged in with the right account and connected to the right Supermetrics team. See below for instructions on how to verify you're using the right account.
Once connected to the right account, start with one simple question. Ask something specific and easy to check, for example:
How many sessions did my website get last week from Google Analytics?
Turn the answer into a visual representation.
Ask the AI tool to build a chart with the same data instead of listing numbers, for example:
Show me a line chart of my website sessions for the last 30 days, by day.
You can name a chart type (line chart, bar chart, table) or let the AI tool choose one for you.
Add more metrics or charts.
A dashboard usually shows more than one thing at once. Ask for a few related metrics together:
Add users and average engagement time to the same view, each as its own chart.
This is also a good point to bring in a second data source, for example, comparing website traffic against ad spend from Google Ads, or checking Google Search Console data on your search performance.
Adjust how the dashboard looks.
You can ask for a different chart type or a specific color scheme, for example:
Change the engagement time chart to a bar chart, and use a blue and grey color scheme.
You can also ask for a scorecard, which shows one number in large text rather than a chart. This is useful for a metric you want to stand out, such as total conversions or total spend:
Turn total sessions into a scorecard.
Add context. Numbers are more useful with a short explanation next to them, especially if you’re sharing the dashboard and would like your team to understand the content easily:
Add a short summary above the charts explaining the main trend.
Save or share your dashboard. How you do this depends on your AI tool:
In Claude, you can turn the result into a shareable artifact. See the steps in Supermetrics for Claude.
In ChatGPT and other AI tools, ask the tool how to share the dashboard, or check your AI tool's own documentation for how to save or export a chat result.
Once you're comfortable with this flow, head over to our AI use case examples article for more inspiration. Our instructions for Claude, ChatGPT, Microsoft Copilot, and Gemini Enterprise also list some use case examples.
Tips for success
Start simple: Begin with basic questions about your data before diving into complex, multi-platform analysis.
Be specific: Instead of asking for "performance data," be more specific, like "show me Google Ads click-through rates for last week."
Combine platforms: The real power comes from comparing and combining data. Try asking, "Create a summary comparing all my clients' Facebook ad performance this month."
Ask follow-ups: If you see interesting trends in the response, ask your AI to "dig deeper" or "explain what might be causing them."
Note on connections and subscriptions with AI tools
When you use a Supermetrics integration in AI chats, such as Claude, or the Supermetrics MCP, the connection to Supermetrics is associated with the subscription active at the time of first connection. This can also be your trial subscription. When you later purchase a Supermetrics subscription using a different email address, the AI chats and Supermetrics MCP will retain the connection using the previous email address. This means that your active subscription may not be recognized.
To resolve this issue:
Verify which email address is tied to your paid Supermetrics subscription.
Disconnect the Supermetrics connector in the AI chat or the Supermetrics MCP.
Reconnect Supermetrics again, this time with the email address associated with the paid subscription.
If this doesn’t resolve the issue, contact our support team.
How different AI platforms use data for training
Before you start prompting and using the AI platforms to get insights of your marketing data with Supermetrics, it’s important to understand how your inputs are handled.
How your data is used for model training depends entirely on the AI platform you choose and your specific subscription level. While most providers allow you to manage your privacy through opt-in or opt-out settings, these defaults vary significantly between personal and enterprise accounts.
Claude
Claude Free, Pro, and Max personal accounts and Team accounts use your data for training purposes, but you can opt out.
Claude Enterprise or API accounts don't use your data for training purposes.
ChatGPT
ChatGPT Free, Plus, and Pro accounts use your data for training purposes, but you can opt out.
ChatGPT Business or Enterprise accounts, or the OpenAI API account don't use your data, but you can opt in.
Google Gemini
Free Gemini accounts and paid Google AI Plus, AI Pro, and AI Ultra accounts use your data for training purposes, but you can opt out.
Google Workspace or API accounts don't use your data, but you can opt in.
Gemini Enterprise accounts don't use your data for training purposes.
Microsoft Copilot
Free or paid personal Microsoft 365 accounts use your data for training purposes, but you can opt out.
Microsoft 365 Copilot Business accounts, Enterprise accounts, and API-based services don't use your data for training purposes.
Disclaimer
This article is provided for informational purposes only and does not constitute legal advice. The information is based on publicly available documentation, terms and statements from the respective providers at the time of writing.
Please note that third-party providers may unilaterally change their policies, terms, or data usage practices at any time. Supermetrics does not guarantee the accuracy, completeness, or ongoing validity of this information.
Customers should review the official documentation of the relevant AI provider for the most current information. Supermetrics accepts no liability for any decisions or actions taken based on the information provided.