Supermetrics comes with many AI features to help you get more information out of your data and understand trends and the big picture even better.
Looking for ideas? See this extensive article for best practices and example use cases!
Supermetrics Studio
In Supermetrics Studio, you can describe in natural language the dashboard you’d like to see, and Supermetrics Studio builds it for you! After the first version is ready, you can fine-tune it by prompting in natural language.
You can also build your dashboard in an AI tool, such as Claude or ChatGPT, and then push the dashboard to Supermetrics Studio for sharing.
Learn more about Supermetrics Studio.
AI chats
You can integrate Supermetrics to AI tools, such as Claude, ChatGPT, and Gemini Enterprise. The integration can access data from all the marketing platforms you've already connected to your Supermetrics account, meaning that you can get insights from your data directly to the AI tool you already use.
When you use Supermetrics in an AI tool like Claude, ChatGPT, or Gemini Enterprise, the connection to your marketing data runs through the Supermetrics MCP server in the background. You don't need to set anything up as the integration is already configured for you. Just connect your Supermetrics account to the AI tool, and you can start asking questions about your data right away.
Learn how to connect Supermetrics to AI tools.
Supermetrics MCP server
Supermetrics also has its own Model Context Protocol (MCP) server that provides Supermetrics API integration for AI chats and applications. The Supermetrics MCP server will help you get connected to your data sources, and then you can simply interact with your data using a natural language interface.
You can use the Supermetrics MCP server if your Supermetrics subscription includes the Supermetrics API.
Learn more about the Supermetrics MCP server.
Not sure which product you need?
If you just want to chat with your marketing data in Claude, ChatGPT, Gemini Enterprise, or Microsoft Copilot, you don't need the Supermetrics MCP server — check out Supermetrics AI chats instead. The Supermetrics MCP server is for users who want to set up their own integration.
Other AI features in Supermetrics products
AI features with Custom fields
The Supermetrics Custom fields feature comes with many AI-powered functions to help you analyze your data.
Use the AI features to set up a custom field to measure social media sentiment, analyze images, and ensure that your ad copy follows your guidelines. See our article for more use cases.
AI summaries in Google Sheets and Excel
If you're using Supermetrics with Google Sheets or Excel, you can add an AI-generated results summary to your queries. The results summary helps you understand the key takeaways from your marketing data. Learn more about AI summaries to complement your spreadsheets!