Supermetrics Marketing Analytics for Claude empowers you to move beyond generic advice and perform high-stakes analysis. You can explore ideas, analyze information, and create content using the same unified data you already pull into your reports and dashboards with Supermetrics. When your data flows through Supermetrics, you have a reliable data foundation, and Claude can turn that data into insights, narratives, and assets you can use to make decisions faster.
What can you actually do?
Need to understand how this month has been going? Need to explain the recent performance trends to your manager? Look no further, Supermetrics and Claude got you covered.
To put it simply, once you’ve connected Supermetrics to Claude, you’re free to talk to your data. Just tell Claude what you’d like to see, and it’ll help you get the answers you’re looking for.
Just ask Claude to:
Pull the last 7 days of spend, clicks, and conversions from my Google Ads account.Build a one-page summary of my LinkedIn Ads performance I can send to my manager.Pause any Google Ads campaign that's spent more than its budget this week.
Claude will guide you to select the right data sources and accounts to use, so that you get exactly the data you need.
Get insights from your data
With Supermetrics and Claude, you can ask straightforward questions about your performance and receive clear answers and recommendations. For example, Claude can analyze your ad performance over the last 90 days and create an executive summary based on the findings.
To get started, consider the following prompts. Claude will guide you to connect to the required data sources and accounts.
Check below for more use cases to include in your daily workflows!
For best practices and more examples of how you can use Claude and other AI tools with Supermetrics, see our extensive list of AI use cases.
Manage your ad campaigns with Claude
With Supermetrics in Claude, you can view, create, and update ad campaigns across Google Ads, Facebook Ads, Microsoft Advertising, and TikTok Ads — without leaving your chat window.
What you can do:
Create campaigns: Set up new campaigns, including ad groups and ads, with targeting, budget, and bidding strategy — all in a single request.
Update campaigns: Change a campaign's name, status, budget, targeting, or ad creative without affecting anything else.
View campaign performance: Get a snapshot of how your campaigns are doing, including spend, clicks, conversions, and return on ad spend for the last 30 days.
Learn more about how to manage ad campaigns with Claude and other AI tools.
Before you begin
Note the following requirements for using AI chats:
Supermetrics account and subscription aren’t required. A trial will be created on login if no subscription exists.
If you’d like to add AI chats to your existing subscription, check your subscription on the Supermetrics Hub for the option to add an additional destination.
If adding a new destination isn’t possible, you can upgrade your subscription or swap an existing destination to AI chats.
You can connect to the data sources you need in the chat. Check our data source connection guides for access permissions and requirements for each data source.
Instructions
Connect Supermetrics to Claude
To connect to Claude, go to our Claude integration page and click Try in Claude.
You can also add the Supermetrics integration directly in Claude. Go to Customize → Connectors, and then search for Supermetrics.
Then, select the team to use and start asking questions about your data!
The following video shows the steps of getting started quickly.
Selecting the right connector for your data
If you've connected more than one data tool, mention Supermetrics in your prompt by name to make sure Claude uses the right connector. For example, "Using Supermetrics, pull the last 7 days of spend from my Google Ads account."
Share your reports in Claude
There are two ways to share what Claude builds from your data, depending on who needs to see it.
Artifacts: Interactive dashboards that live outside the conversation and can be viewed in a browser by other Claude users in your organization.
After you've asked Claude to fetch insights on your data, ask it to create a react artifact.
Once the artifact is ready, on the top of the artifact, click Copy → Share artifact, and then click Share & copy link.
Note that the person the artifact is shared with must have a Supermetrics account and connections to the data sources.
Supermetrics Studio: A live dashboard that refreshes on its own and can be shared with anyone on your team, whether or not they use Claude.
Ask Claude to build the dashboard you want from the data it has pulled.
Ask Claude to push the dashboard to Supermetrics Studio.
Open the dashboard in Supermetrics Studio to refine the layout, chart types or colors, and share it from there.
You can push dashboards from Claude to Supermetrics Studio as well as view and share them with the AI chats destination subscription. To edit dashboards in Supermetrics Studio and unlock all Studio features, you need a Supermetrics Studio destination subscription.
Learn more about how to create dashboards in Supermetrics Studio.
Switch teams in Claude
If you notice that you’re not using the team that has access to your Supermetrics AI chats subscription, here’s how to switch to the right team.
Go to Claude's Connectors list.
Disconnect the Supermetrics connector.
Reconnect the Supermetrics connector and select the desired team during the connection flow.
Note on connections and subscriptions in Claude
When you use a Supermetrics integration in AI tools, such as Claude or the Supermetrics MCP, the connection to Supermetrics is associated with the subscription active at the time of first connection. This can also be your trial subscription. When you later purchase a Supermetrics subscription using a different email address, the AI chats and Supermetrics MCP will retain the connection using the previous email address and team. This means that your active subscription may not be recognized. You may also see a
LICENSE_NOT_FOUNDerror.To resolve this issue and switch to the active subscription in your AI tool:
Verify which email address and team are tied to your paid Supermetrics subscription.
Disconnect the Supermetrics connector in the AI chat or the Supermetrics MCP.
Reconnect Supermetrics again, this time with the email address and team associated with the paid subscription.
If this doesn’t resolve the issue, contact our support team.
Use case examples for Claude
90‑day cross‑channel performance review
Goal: Produce a 90‑day multi‑channel performance analysis and executive summary.
Example flow:
Pull 90‑day data
Pull the last 90 days of performance data from my LinkedIn Ads and Facebook Ads accounts.
Build the deck
Create a marketing performance overview as a slide‑ready deck, including in different slides a summary intro, individual channel‑level deep dives, cross‑channel comparisons, strategic recommendations, a next‑period forecast, and actionable next steps. Structure it into a clean, concise slide outline with titles, subtitles, bullet points, and insight callouts.
Leadership email
Write a concise email summarizing the deck to share with my CMO.
Outcome:
Consistent, repeatable analysis pattern for quarterly reviews
Strong “reasoning‑heavy” narrative leveraging Claude’s strengths
Weekly paid media budget pacing report
Goal: Generate a weekly snapshot of spend pacing vs. budget across all paid channels, flag under/over-delivery, and recommend reallocation.
Example flow:
Pull week-to-date and month-to-date spend data
Pull this week's and month-to-date spend, impressions, clicks, and conversions from my Google Ads, Facebook Ads, and LinkedIn Ads accounts.
Build a pacing dashboard document
Create a visual report showing each channel's actual spend vs. planned budget, percent paced, projected end-of-month spend at current run rate, and a RAG status for each. Include a reallocation recommendation section based on which channels are outperforming on CPA.
Slack summary for the media team
Write a short Slack message for my paid media team summarizing this week's pacing status, flagging any channels that need immediate attention, and listing the top 3 recommended budget shifts.
Outcome:
Eliminates manual spreadsheet pacing calculations every Monday
Proactive budget reallocation recommendations grounded in live data
Clear team communication artifact ready to post
Creative fatigue and ad refresh analysis
Goal: Identify which ad creatives are fatiguing across channels and produce a brief recommending refreshes, pauses, or scale-ups.
Example flow:
Pull ad-level performance over time
Pull the last 60 days of ad-level data from my Facebook Ads and LinkedIn Ads accounts — I need ad name, spend, impressions, CTR, CPC, and conversion rate broken out by week.
Analyze creative performance trends
Identify which ads show declining CTR or rising CPC over the past 4 weeks while still receiving significant spend. Flag these as 'fatiguing.' Also highlight any newer ads with improving metrics that could absorb more budget. Present this as a creative health report with a table of fatiguing ads, rising ads, and stable performers, plus a recommended action for each.
Brief for the creative team
Write a short creative brief document summarizing which themes and formats are fatiguing, what's working, and 3–5 specific creative directions to test next based on the patterns in the data.
Outcome:
Data-driven creative refresh cycle instead of gut-feel rotation
Bridges the gap between media buying data and creative strategy
Repeatable monthly or bi-weekly cadence
Competitor benchmarking and share-of-voice snapshot
Goal: Combine your own paid performance data with publicly available benchmarks to assess competitive positioning and identify gaps.
Example flow:
Pull your own channel metrics
Pull the last 90 days of performance data from my Google Ads and Facebook Ads accounts — focus on CPM, CPC, CTR, and conversion rate by campaign type.
Benchmark and contextualize
Compare my metrics against industry benchmarks for B2B SaaS paid media. For each metric and channel, show where I'm above, at, or below the benchmark, and calculate the gap. Present this as a competitive positioning scorecard with a summary of my strongest and weakest areas relative to the market.
Strategic recommendations memo
Write a one-page strategy memo for my VP of Marketing outlining where we're outperforming the market and should double down, where we're underperforming and need to investigate, and 3 specific initiatives to close the biggest gaps over the next quarter.
Outcome:
Turns internal data into a market-relative story that leadership actually cares about
Combines Supermetrics data pull with Claude's reasoning to contextualize raw numbers
Natural quarterly or campaign-launch cadence