Instagram Insights connection guide

This guide contains all permissions and requirements for connecting your Instagram Insights data to Supermetrics.

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations.

If you'd like to connect your Instagram Public Data to your report, take a look at our Instagram Public Data connection guide.

Required permissions

There are two ways to connecto to Instagram Insights:

Connect with Instagram login (recommended)
Connect with Facebook login

These authentication methods work differently and offer distinct advantages.

Authentication method	Details
Instagram login	Instagram account must be an Instagram Business account (sometimes called a "professional account"), or a Creator account that isn't restricted, age-limited, or private. Authentication is persistent and doesn’t require manual re-authentication.
Facebook login	Instagram account must: Be an Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private. Be linked to an active Facebook Page which has been claimed. More detailed instructions on how to set up the permissions are in our Instagram Insights: Permissions guide. Facebook account must: Be a Facebook user account with Insights permissions. If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account. Authentication lasts for 60 days after which the connector must be manually re-authenticated

Authentication method

Details

Instagram login

Instagram account must be an Instagram Business account (sometimes called a "professional account"), or a Creator account that isn't restricted, age-limited, or private.
Authentication is persistent and doesn’t require manual re-authentication.

Facebook login

Instagram account must:
- Be an Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private.
- Be linked to an active Facebook Page which has been claimed.
- More detailed instructions on how to set up the permissions are in our Instagram Insights: Permissions guide.
Facebook account must:
- Be a Facebook user account with Insights permissions.
- If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account.
Authentication lasts for 60 days after which the connector must be manually re-authenticated

Story data limitation
Note that Story data is only available in Instagram Insights for 24 hours after a Story is created. This means that you'll need to use the "Combine new results with old" setting in Google Sheets to add this data to your reports. Learn more.

Connection instructions

When connecting to Instagram Insights, you need to select an authentication method and enter your credentials.

Select the Instagram Insights data source on the Supermetrics Hub or in the data destination.
If prompted, choose to make this connection shared or private.
Select an authentication method and enter your credentials.
1. For Instagram login, click Start and log in with your Instagram account.
2. For Facebook login, click Start and log in with your Facebook account.
Select the Businesses, Pages, or Accounts you want to include in your reporting.
Review the permissions and click Save.
In your data destination, select the pages to include in your reporting.

See detailed instructions on how to connect to a data source from the Supermetrics Hub.

You can also connect to Instagram Insights from these destinations:

Google Sheets: How to connect to a Supermetrics data source in Google Sheets
Data Studio: How to connect data sources to Data Studio
Excel: How to connect data sources to Excel with Supermetrics
Power BI: How to create your first Supermetrics query for Power BI
The Supermetrics API: How to use the Query Manager
Data warehouse and cloud storage (Hub): How to create a transfer
BigQuery (marketplace): How to create a BigQuery (marketplace) transfer

Instagram Insights connection guide

Required permissions

Connection instructions

More resources