Instagram Insights connection guide

This guide contains all permissions and requirements for connecting your Instagram Insights data to Supermetrics.

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations.

If you'd like to connect your Instagram Public Data to your report, take a look at our Instagram Public Data connection guide.

Required permissions

There are two ways to connect to Instagram Insights:

These authentication methods work differently and offer distinct advantages.

Authentication method	Details
Instagram login	Instagram account must be an Instagram Business account (sometimes called a "professional account"), or a Creator account that isn't restricted, age-limited, or private. Authentication is persistent and doesn’t require manual re-authentication. You can connect to one Instagram account at a time. To use multiple accounts with the Instagram login, create separate connections to each Instagram account. Note that not all fields and features are available with the Instagram login. Learn how to identify what isn't available with this login.
Facebook login	Instagram account must: Be an Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private. Be linked to an active Facebook Page which has been claimed. More detailed instructions on how to set up the permissions are in our Instagram Insights: Permissions guide. Facebook account must: Be a Facebook user account with Insights permissions. If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account. Authentication lasts for 60 days, after which the connection must be manually re-authenticated.

Authentication method

Details

Instagram login

Instagram account must be an Instagram Business account (sometimes called a "professional account"), or a Creator account that isn't restricted, age-limited, or private.
Authentication is persistent and doesn’t require manual re-authentication.
You can connect to one Instagram account at a time. To use multiple accounts with the Instagram login, create separate connections to each Instagram account.
Note that not all fields and features are available with the Instagram login. Learn how to identify what isn't available with this login.

Facebook login

Instagram account must:
- Be an Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private.
- Be linked to an active Facebook Page which has been claimed.
- More detailed instructions on how to set up the permissions are in our Instagram Insights: Permissions guide.
Facebook account must:
- Be a Facebook user account with Insights permissions.
- If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account.
Authentication lasts for 60 days, after which the connection must be manually re-authenticated.

When connecting to Instagram Insights, you need to select an authentication method and log in.

Select the Instagram Insights data source on the Supermetrics Hub or in the data destination.
If prompted, choose to make this connection shared or private.
Click Start and log in with your Instagram account.
Enable the Access and manage insights toggle, and click Allow.
Review the permissions and click Save.

Select the Instagram Insights data source on the Supermetrics Hub or in the data destination.
If prompted, choose to make this connection shared or private.
Click Start and log in with your Facebook account.
Select the Businesses, Pages, or Accounts you want to include in your reporting.
Review the permissions and click Save.
In your data destination, select the pages to include in your reporting.

You can also connect to Instagram Insights from these destinations: