This article outlines recommendations and notes certain limitations imposed by the data source API, which you may need to consider when building your queries.
If you’re connecting to this data source, please follow the instructions in our connection guide, and the available fields for this connector are listed in the metrics and dimensions documentation.
Request limits and recommended refresh rate
Request limit: See LinkedIn documentation.
Recommended refresh window: Set to the maximum of your attribution windows on the platform.
Historical range
In the LinkedIn Ads data source, non-demographic data is available for the last 10 years. Daily demographic-based analytics are available for the last 6 months, and all other granularities for 2 years.
Accounts in LinkedIn Ads
In the LinkedIn Ads connector, each Account is considered a separate account within the connection.
Your Supermetrics subscription determines the number of data source accounts you can use simultaneously.
Things to consider
Time zone
LinkedIn Ads uses the UTC time zone.
Demographic data discrepancies
To protect LinkedIn member privacy, demographic metrics are approximate. See our article for more details.
Demographic pivots don’t support metrics for carousel and video ads.
Reach metric limitations
The Reach metric (approximateUniqueImpressions) does not work with any of the demographic dimensions. It always returns no data or a 0.
The Reach metric only works for date range periods of 92 days or less.