This article gives you tips for building queries and reports that return the data you need, including how the API of this data source handles certain fields and metrics.
If you're connecting to LinkedIn Ads, follow the instructions in our connection guide. See LinkedIn Ads metrics and dimensions for the fields available in this data source.
Request limits and recommended refresh rate
Request limit: See LinkedIn documentation.
Recommended refresh window: Set to the maximum of your attribution windows on the platform.
Historical range
In the LinkedIn Ads data source, non-demographic data is available for the last 10 years. Daily demographic-based analytics are available for the last 6 months, and all other granularities for 2 years.
Accounts in LinkedIn Ads
In the LinkedIn Ads connector, each Account is considered a separate account within the connection.
Your Supermetrics subscription determines the number of data source accounts you can use simultaneously.
Things to consider
Time zone
LinkedIn Ads uses the UTC time zone.
Demographic data discrepancies
To protect LinkedIn member privacy, demographic metrics are approximate. See our article for more details.
Demographic pivots don't support metrics for carousel and video ads.
Reach metric limitations
The Reach metric (approximateUniqueImpressions) does not work with any of the demographic dimensions. It always returns no data or a 0.
The Reach metric only works for date range periods of 92 days or less.