Updates on the LinkedIn Ads data source, including new metrics, dimensions, and other features.
July 2025
2025-07-17
New field added:
Impression device type
2025-07-09
The following revenue attribution metrics have been added:
Revenue won
ROAS (Revenue attribution)
Closed won opportunities
Opportunity amount
Open opportunities
Opportunity win rate
Average deal size
Average days to close
February 2025
2025-02-25
New fields:
Term (utm)
Source (utm)
Medium (utm)
Content (utm)
Campaign (utm)
February 2023
2023-02-21
The following fields have been deprecated as they are no longer supported. Please remove them from your reporting:
Creative ad preview URL
January 2023
2021-01-03
New fields added:
Document completions
Document first quartile completions
Document midpoint completions
Document third quartile completions
Download clicks
Full screen plays
Lead form completion rate (%)
Video starts
Viral document completions
Viral document first quartile completions
Viral document midpoint completions
Viral document third quartile completions
Viral download clicks
Viral video views
October 2022
2022-10-31
These fields have been deprecated:
Reach 1 day
Reach 7 day
Reach 30 day
Frequency 1 day
Frequency 7 day
Frequency 30 day
Cost per reach 1 day
Cost per reach 7 day
Cost per reach 30 day
2022-10-11
New fields added:
Ad form consent answer
Ad form consent text
Ad form hidden field name
Ad form hidden field value
Ad form response answer
Ad form response ID
Ad form response lead type
Ad form response submission time
Ad form response test lead
August 2022
2022-08-01
Metric deprecated:
Reach
New metrics added:
Reach 1 day
Reach 7 day
Reach 30 day
Frequency 1 day
Frequency 7 day
Frequency 30 day
Cost per reach 1 day
Cost per reach 7 day
Cost per reach 30 day
September 2022
Added ability to combine demographic data (member company, member industry, member country, etc.) by the campaign name or ID.
January 2022
2022-01-05
New metric added:
Reactions
August 2021
2021-08-25
New dimension added:
Creative ad preview URL
May 2021
2021-05-27
New fields added for thumbnail images for creatives. Note only SPONSORED_STATUS_UPDATE and TYPE_SPONSORED_UPDATE_CAROUSEL creatives support these.
Creative thumbnail
Creative thumbnail URL
April 2021
2021-04-08
Properly marked "Non-chargable clicks" as deprecated (as it had been retired in the API years ago).
Dec. 2020
2020-12-17
Added "double pivots" feature, which allows combining dimensions from more than one report type into the same query. Note that there are still some limitations from the API about what can be combined - see this article for more infomation.
Nov. 2020
2020-11-04
Added new metric "Reach".
Oct. 2020
2020-10-01
Feature added to support longer lived authentication tokens. They should now last 365 days instead of 60 (requires re-authentication to get new type of token).
2020-10-30
The following field was deprecated. Please use the alternative instead.
Deprecated Field | Replace with... |
|---|---|
Account total Budget | Campaign group total budget |
Jan. 2020
2020-01-14
New fields have been added:
Viral external website conversions
Viral external website post click conversion
Viral external website post view conversions
Viral full screen plays
Viral reactions
Viral video starts
Viral video completions
Viral video views at 25%
Viral video views at 50%
Viral video views at 75%
Dec. 2019
2019-12-04
New dimension added:
Campaign created date
Nov. 2019
2019-11-28
The following dimension has been added:
Carousel card index
Oct. 2019
2019-10-03
New dimensions added:
Insight tag domain ID
Insight tag domain
2019-10-08
New conversion pivot added for conversion-specific fields:
Conversion ID
Conversion name
Conversion type
Conversion enabled
Conversion value
Conversion currency
2019-10-30
Dimension added to support Lead forms and get the details from those.
Ad form name
Ad form ID
Ad form headline
Ad form landing page
Ad form legal disclaimer
Ad form privacy policy
Ad form version tag
Ad form question name
Ad form question ID
Ad form question field
Ad form question placeholder
Ad form question text
May 2019
2019-05-02
New metric added:
Sends
April 2019
2019-04-02:
Added support for Sponsored Videos.
Added support for Sponsored Status Update creative fields.
API behavior note - If Sponsored content is deleted, content for creative fields (intro text, etc.) is also deleted from the API and won't be obtainable by Supermetrics after that.
Feb. 2019
2019-02-28:
The authentication has been updated to use v2 as the v1 API is being deprecated. You will need to re-authenticate the LinkedIn Ads connector after this change.
Oct. 2018
2018-10-18
New metric added:
Cost per lead
April 2018
2018-04-03
New video metrics added:
Video Views
Video Views at 25%
Video Views at 50%
Video Views at 75%
Video Completions
Feb. 2018
2018-02-01
New dimensions added:
Campaign objective type
Campaign total budget
Campaign start date
Campaign end date
2018-02-12
New dimensions added:
Creative Direct Sponsored Content name
Campaign group name
Campaign group ID
Campaign group status
Campaign group total budget
Campaign group start date
Campaign group end date