A data source account is the specific unit your Supermetrics subscription quota is measured in — for example, one Facebook Ads account or one Google Analytics 4 property. Each data source uses its own name for this unit (see Data source account names below), but Supermetrics refers to all of them as data source accounts, since this is the term used across all subscription and quotas.
Example
All data sources under the same subscription share the same number of data source accounts.
Say you want to pull data from 10 Facebook Ads accounts and 7 LinkedIn Ads accounts. Since all data sources on a subscription share the same account quota, you'd need a subscription that supports at least 10 data source accounts. This covers both Facebook Ads and LinkedIn Ads, since each data source can use up to your full quota.
Data source account vs. other account types
Supermetrics uses "account" in a couple of different contexts. Here's how a data source account differs from the others:
Data source account: The unit inside a data source that counts against your subscription quota, such as one Facebook Ads account or one Google Analytics 4 property. This article covers this type. Data source connection, on the other hand, is the link between your Supermetrics account and a data source. A connection alone doesn't count against your quota — the quota is counted by data source account, not by connection.
Supermetrics user account: The account you use to log in to Supermetrics itself, connected to your billing and subscription. This is also the account you use to log in to Google Sheets, Looker Studio, Excel, or other data destinations where you use Supermetrics. Sometimes this account is called the destination account.
See How to log in to Supermetrics for more details about login options.
Number of data source accounts per subscription
Each Supermetrics subscription supports a specific number of data source accounts for each data source it's connected to. This is your subscription's data source account quota.
The number of data source accounts per subscription depends on the subscription type. To see how many data source accounts your subscription allows you to use, go to the Subscriptions page on the Supermetrics Hub. The number of data source accounts shows in your subscription features.
You can upgrade your subscription to include more data source accounts on the Supermetrics Hub. For more than 20 additional data source accounts, contact our team to learn more.
Learn how to track your quota and subscription usage and refresh your data source accounts.
What each data source calls its account
Facebook Ads uses "accounts," Google Analytics 4 uses "properties," and Instagram Insights uses "profiles" — Supermetrics calls all of them data source accounts.
Expand the data source account name list below to check the term your data source uses.
Reference list: Data source account names
Data source | Account term |
|---|---|
Adform | Ad account |
Adobe Analytics | Report suite |
Adobe Commerce (Magento 2) | Store |
AdRoll | Advertiser |
Amazon Ads | Ad account |
Amazon DSP | Account profile |
Amazon Seller Central | Marketplace |
Apple Search Ads | Ad account |
AppsFlyer | Application |
Awin | Account |
Axon by AppLovin | Ad account |
Basis | Client |
Beeswax | Account |
BigCommerce | Store |
Bing Webmaster Tools | Site |
Branch | Account |
CallRail | Account |
Campaign Monitor | Client |
Centra | Store |
CJ Affiliate (Commission Junction) | Account |
Clockify | Account |
Close CRM | Organization |
Criteo | Advertiser |
Criteo Retail Media | Line item |
Ecwid | Store |
Facebook Ads | Ad account |
Facebook Billing Data | Account |
Facebook Insights | Page |
Flashtalking | Advertiser |
Google Ad Manager | Network account |
Google Ads | Ad account |
Google AdSense | Ad client |
Google Ads Keyword Planner | Ad account |
Google Analytics 4 | Property |
Google Campaign Manager 360 | Advertiser |
Google Display & Video 360 | Advertiser |
Google Merchant Center | Account |
Google My Business | Location |
Google Play Console | Developer app |
Google Search Ads 360 | Account |
Google Search Console | Site |
Google Sheets | Ranges/Sheets |
Harvest | Harvest account |
Hotjar | Survey |
HubSpot | Portal |
Instagram Insights | Profile |
Integral Ad Science | Team |
Klaviyo | Account |
Kwai Ads | Account |
Lazada Ads | Store |
Lazada Commerce | Store |
LINE Ads | Ad account |
LinkedIn Ads | Account |
LinkedIn Company Pages | Page |
LiveIntent | Advertiser account |
LY | Ad account |
LY Search Ads | Ad account |
Magento | Store |
Matomo | Website |
Meltwater | Search |
Microsoft Advertising | Ad account |
MNTN | Account |
Moloco DSP | Ad account |
Nielsen Digital Ad Ratings | Campaign |
Outbrain Amplify API | Marketer account |
Outbrain DSP (Zemanta) | Account |
Partnerize | Account |
Pinterest Ads | Ad account |
Pinterest Organic | Ad account |
Pipedrive | Company |
Piwik PRO | Website |
Plausible | Site |
PrestaShop | Store |
Prisjakt | Account |
Recharge | Store |
Reddit Ads | Account |
RTB House | Campaign |
Quora Ads | Ad account |
Salesforce | CRM portal |
Salesforce Marketing Cloud | Business unit |
Semrush Projects | Project |
Shopee Ads | Store |
Shopee Commerce | Store |
Shopify | Store |
Shopware | Sales channel |
Snapchat Marketing | Ad account |
Spotify Ads | Ad account |
Sprinklr | Account |
Sprout Social | Social media profile |
Squarespace Commerce | Store |
StackAdapt | Advertiser |
Stripe | Account |
Taboola | Advertiser account |
The Trade Desk | Advertiser account |
Threads Insights | Profile |
TikTok Ads | Ad account |
Vibe | Advertiser |
Walmart Connect (Display) | Account |
Walmart Connect (Search) | Account |
Wix Commerce | Site |
WooCommerce | Store |
X Ads (Twitter) | Ad account |
X Organic (Twitter) | Ad account |
Xing Ads | Customer |
Yahoo DSP | Advertiser |
Yandex Direct | Ad account |
Yandex Metrica | Tag |
Yext | Account |
YouTube | Channel |
Zoho CRM | Account |
Data sources with unlimited accounts
Some data sources support an unlimited number of data source accounts on any Supermetrics subscription.
Reference list: Data sources with unlimited accounts
ActiveCampaign
Adjust
Adtraction
Affluent
Ahrefs
Apple Public Data
Bambuser
Brevo
Capterra PPC
Capterra Reviews
Celtra
Databases
DoubleVerify
Everflow
Facebook Public Data
Google BigQuery
Google PageSpeed Insights
Google Play Reviews
Impact
Ignite
Indeed Reviews
Instagram Public Data
IQM
JSON/CSV/XML
Mailchimp
Moz
Nexxen DSP
Omnisend
Piano Analytics (AT Internet)
Pinterest Public Data
Quantcast
Rakuten Advertising
Readpeak
Semrush Analytics
Simplesat
Smarp
Snowflake
Teads
TikTok Organic
Tradedoubler
Tripadvisor Reviews
Vimeo Public Data
Yelp Reviews
YouTube
YouTube Public Data
Add or remove data source accounts
The easiest way to add data source accounts to your subscription is through an upgrade. Learn how to upgrade your subscription.
Learn how to remove data source accounts from: