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About data source accounts

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A data source account is the specific unit your Supermetrics subscription quota is measured in — for example, one Facebook Ads account or one Google Analytics 4 property. Each data source uses its own name for this unit (see Data source account names below), but Supermetrics refers to all of them as data source accounts, since this is the term used across all subscription and quotas.

Example

All data sources under the same subscription share the same number of data source accounts.

Say you want to pull data from 10 Facebook Ads accounts and 7 LinkedIn Ads accounts. Since all data sources on a subscription share the same account quota, you'd need a subscription that supports at least 10 data source accounts. This covers both Facebook Ads and LinkedIn Ads, since each data source can use up to your full quota.

Data source account vs. other account types

Supermetrics uses "account" in a couple of different contexts. Here's how a data source account differs from the others:

  • Data source account: The unit inside a data source that counts against your subscription quota, such as one Facebook Ads account or one Google Analytics 4 property. This article covers this type. Data source connection, on the other hand, is the link between your Supermetrics account and a data source. A connection alone doesn't count against your quota — the quota is counted by data source account, not by connection.

  • Supermetrics user account: The account you use to log in to Supermetrics itself, connected to your billing and subscription. This is also the account you use to log in to Google Sheets, Looker Studio, Excel, or other data destinations where you use Supermetrics. Sometimes this account is called the destination account.

See How to log in to Supermetrics for more details about login options.

Number of data source accounts per subscription

Each Supermetrics subscription supports a specific number of data source accounts for each data source it's connected to. This is your subscription's data source account quota.

The number of data source accounts per subscription depends on the subscription type. To see how many data source accounts your subscription allows you to use, go to the Subscriptions page on the Supermetrics Hub. The number of data source accounts shows in your subscription features.

You can upgrade your subscription to include more data source accounts on the Supermetrics Hub. For more than 20 additional data source accounts, contact our team to learn more.

Learn how to track your quota and subscription usage and refresh your data source accounts.

What each data source calls its account

Facebook Ads uses "accounts," Google Analytics 4 uses "properties," and Instagram Insights uses "profiles" — Supermetrics calls all of them data source accounts.

Expand the data source account name list below to check the term your data source uses.

Reference list: Data source account names

Data source

Account term

Adform

Ad account

Adobe Analytics

Report suite

Adobe Commerce (Magento 2)

Store

AdRoll

Advertiser

Amazon Ads

Ad account

Amazon DSP

Account profile

Amazon Seller Central

Marketplace

Apple Search Ads

Ad account

AppsFlyer

Application

Awin

Account

Axon by AppLovin

Ad account

Basis

Client

Beeswax

Account

BigCommerce

Store

Bing Webmaster Tools

Site

Branch

Account

CallRail

Account

Campaign Monitor

Client

Centra

Store

CJ Affiliate (Commission Junction)

Account

Clockify

Account

Close CRM

Organization

Criteo

Advertiser

Criteo Retail Media

Line item

Ecwid

Store

Facebook Ads

Ad account

Facebook Billing Data

Account

Facebook Insights

Page

Flashtalking

Advertiser

Google Ad Manager

Network account

Google Ads

Ad account

Google AdSense

Ad client

Google Ads Keyword Planner

Ad account

Google Analytics 4

Property

Google Campaign Manager 360

Advertiser

Google Display & Video 360

Advertiser

Google Merchant Center

Account

Google My Business

Location

Google Play Console

Developer app

Google Search Ads 360

Account

Google Search Console

Site

Google Sheets

Ranges/Sheets

Harvest

Harvest account

Hotjar

Survey

HubSpot

Portal

Instagram Insights

Profile

Integral Ad Science

Team

Klaviyo

Account

Kwai Ads

Account

Lazada Ads

Store

Lazada Commerce

Store

LINE Ads

Ad account

LinkedIn Ads

Account

LinkedIn Company Pages

Page

LiveIntent

Advertiser account

LY

Ad account

LY Search Ads

Ad account

Magento

Store

Matomo

Website

Meltwater

Search

Microsoft Advertising

Ad account

MNTN

Account

Moloco DSP

Ad account

Nielsen Digital Ad Ratings

Campaign

Outbrain Amplify API

Marketer account

Outbrain DSP (Zemanta)

Account

Partnerize

Account

Pinterest Ads

Ad account

Pinterest Organic

Ad account

Pipedrive

Company

Piwik PRO

Website

Plausible

Site

PrestaShop

Store

Prisjakt

Account

Recharge

Store

Reddit Ads

Account

RTB House

Campaign

Quora Ads

Ad account

Salesforce

CRM portal

Salesforce Marketing Cloud

Business unit

Semrush Projects

Project

Shopee Ads

Store

Shopee Commerce

Store

Shopify

Store

Shopware

Sales channel

Snapchat Marketing

Ad account

Spotify Ads

Ad account

Sprinklr

Account

Sprout Social

Social media profile

Squarespace Commerce

Store

StackAdapt

Advertiser

Stripe

Account

Taboola

Advertiser account

The Trade Desk

Advertiser account

Threads Insights

Profile

TikTok Ads

Ad account

Vibe

Advertiser

Walmart Connect (Display)

Account

Walmart Connect (Search)

Account

Wix Commerce

Site

WooCommerce

Store

X Ads (Twitter)

Ad account

X Organic (Twitter)

Ad account

Xing Ads

Customer

Yahoo DSP

Advertiser

Yandex Direct

Ad account

Yandex Metrica

Tag

Yext

Account

YouTube

Channel

Zoho CRM

Account

Data sources with unlimited accounts

Some data sources support an unlimited number of data source accounts on any Supermetrics subscription.

Reference list: Data sources with unlimited accounts

  • ActiveCampaign

  • Adjust

  • Adtraction

  • Affluent

  • Ahrefs

  • Apple Public Data

  • Bambuser

  • Brevo

  • Capterra PPC

  • Capterra Reviews

  • Celtra

  • Databases

  • DoubleVerify

  • Everflow

  • Facebook Public Data

  • Google BigQuery

  • Google PageSpeed Insights

  • Google Play Reviews

  • Impact

  • Ignite

  • Indeed Reviews

  • Instagram Public Data

  • IQM

  • JSON/CSV/XML

  • Mailchimp

  • Moz

  • Nexxen DSP

  • Omnisend

  • Piano Analytics (AT Internet)

  • Pinterest Public Data

  • Quantcast

  • Rakuten Advertising

  • Readpeak

  • Semrush Analytics

  • Simplesat

  • Smarp

  • Snowflake

  • Teads

  • TikTok Organic

  • Tradedoubler

  • Tripadvisor Reviews

  • Vimeo Public Data

  • Yelp Reviews

  • YouTube

  • YouTube Public Data

Add or remove data source accounts

The easiest way to add data source accounts to your subscription is through an upgrade. Learn how to upgrade your subscription.

Learn how to remove data source accounts from: