Use the Snapchat Marketing data source connector to pull your basic ad metrics from Snapchat and move the data to your destination of choice. Get detailed data on how much time viewers spend with your ads and what the click and conversion ratio is.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Snapchat Marketing connection guide.
Available metrics and dimensions: Find the full list of fields in our Snapchat Marketing field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Track cost over time year to date
See how your daily ad spend has evolved throughout the year — useful for spotting spending patterns and identifying periods where cost was higher or lower than expected.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Year to date |
Metrics | Cost |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Cost: The total amount spent on ads within the reporting period.
Date: Splits results by day so you can track daily spend trends.
Compare cost by campaign over the last 28 days
See how much each campaign has cost over the last 28 days — useful for comparing budget consumption across campaigns and identifying where spend is concentrated.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Cost |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Cost: The total amount spent on ads within the reporting period.
Campaign name: Splits results by campaign for side-by-side spend comparison.
Analyze purchases, purchase value, impressions, and cost last week
See how your ad spend last week translated into purchases and revenue, alongside impression volume — useful for evaluating conversion efficiency and understanding the relationship between visibility and purchases.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Purchases, Purchases value, Impressions, Cost |
Dimensions | Date |
Suggested visualization | Bar chart |
Understanding the data
Purchases: The number of purchases attributed to your ads within the reporting period.
Purchases value: The total monetary value of purchases attributed to your ads.
Impressions: The total number of times your ad was displayed.
Cost: The total amount spent on ads within the reporting period.
Date: Splits results by day so you can track daily trends across all four metrics.
Review cost, impressions, and swipes by ad squad this month
See how each of your ad squads is performing this month — combining spend, organic and paid impressions, and swipe-up counts — so you can compare engagement and efficiency across ad squads.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This month to date |
Metrics | Cost, Impressions, Paid impressions, Swipes |
Dimensions | Ad squad name |
Suggested visualization | Table |
Understanding the data
Cost: The total amount spent on ads within the reporting period.
Impressions: The total number of times your ad was displayed, including both organic and paid sources.
Paid impressions: The number of paid impressions for the ad.
Swipes: The swipe-up count for the ad, indicating how many times users swiped up to engage with the ad's call to action.
Ad squad name: Splits results by ad squad for side-by-side performance comparison.
Troubleshooting
The Snapchat Marketing data source has the following limitations:
Hourly breakdown is supported only for main advertising metrics, not for conversion data.
Breakdown by demographic insights and by time is only available from January 1, 2020 onwards.
If you need demographic data for a time period before January 1, 2020, lifetime versions of demographic dimensions are available — these ignore the date selection and return the lifetime value for the selected metric.
Reach (unique impressions) and frequency metrics are supported only on daily granularity and by campaign. Weekly and monthly granularity is not supported.
More resources
See the Supermetrics blog for how to create an in-depth report for Snapchat Marketing.
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