Snapchat Marketing fields

286 metrics95 dimensions

Search fields

ad_id

Field label	Ad ID
Description	The unique identifier of the ad
Field type	dimension
Data type	string.text.value

ad_name

Field label	Ad name
Description	The name of the ad
Field type	dimension
Data type	string.text.value

ad_status

Field label	Ad status
Description	The status of the ad
Field type	dimension
Data type	string.text.value

review_status

Field label	Review status
Description	The review status of the ad
Field type	dimension
Data type	string.text.value

ad_type

Field label	Ad type
Description	The type of the ad
Field type	dimension
Data type	string.text.value

AD ACCOUNT

ad_account_id

Field label	Ad account ID
Description	The unique identifier of the ad account
Field type	dimension
Data type	string.text.value

ad_account_name

Field label	Ad account name
Description	The name of the ad account
Field type	dimension
Data type	string.text.value

ad_account_type

Field label	Ad account type
Description	The type of the ad account
Field type	dimension
Data type	string.text.value

ad_account_status

Field label	Ad account status
Description	The status of the ad account
Field type	dimension
Data type	string.text.value

ad_account_organization_id

Field label	Ad account organization ID
Description	The unique identifier of the organization of the ad account
Field type	dimension
Data type	string.text.value

ad_account_currency

Field label	Ad account currency
Description	The currency of the ad account
Field type	dimension
Data type	string.currency.code

ad_account_timezone

Field label	Ad account timezone
Description	The timezone of the ad account
Field type	dimension
Data type	string.text.value

ad_account_advertiser_name

Field label	Ad account advertiser name
Description	The name of the advertiser of the ad account
Field type	dimension
Data type	string.text.value

AD SQUAD

ad_squad_id

Field label	Ad squad ID
Description	The unique identifier of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_name

Field label	Ad squad name
Description	The name of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_status

Field label	Ad squad status
Description	The status of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_type

Field label	Ad squad type
Description	The type of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_placement

Field label	Ad squad placement
Description	The placement of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_billing_event

Field label	Ad squad billing event
Description	The billing event of the ad squad
Field type	dimension
Data type	string.text.value

ad_squad_bid

Field label	Ad squad bid
Description	The bid of the ad squad
Field type	dimension
Data type	float.currency.value

ad_squad_daily_budget

Field label	Ad squad daily budget
Description	The daily budget of the ad squad
Field type	dimension
Data type	float.currency.value

ad_squad_lifetime_budget

Field label	Ad set lifetime budget
Description	Lifetime budget defined for the ad set
Field type	dimension
Data type	float.currency.value

ad_squad_start_date

Field label	Ad squad start date
Description	The date when the ad squad was started
Field type	dimension
Data type	string.time.date

ad_squad_start_time

Field label	Ad squad start time
Description	The time when the ad squad was started
Field type	dimension
Data type	string.time.hms

ad_squad_end_date

Field label	Ad set end date
Description	The date when the ad set was ended
Field type	dimension
Data type	string.time.date

ad_squad_end_time

Field label	Ad set end time
Description	The time when the ad set was ended
Field type	dimension
Data type	string.time.hms

ad_squad_optimization_goal

Field label	Ad squad optimization goal
Description	The optimization goal of the ad squad
Field type	dimension
Data type	string.text.value

APP INSTALLS

total_installs

Field label	Total app installs
Description	The total amount of app installs
Field type	metric
Data type	int.number.value

android_installs

Field label	Android installs
Description	The amount of installs on the Android platform
Field type	metric
Data type	int.number.value

ios_installs

Field label	iOS installs
Description	The amount of installs on the iOS platform
Field type	metric
Data type	int.number.value

effective_cost_per_install

Field label	eCPI
Description	The effective cost per app install
Field type	metric
Data type	float.currency.value

install_rate

Field label	Application install rate
Description	The rate of app installs of all impressions
Field type	metric
Data type	float.number.ratio

ATTACHMENTS

attachment_frequency

Field label	Attachment frequency
Description	The average amount of impressions per user reached for the attachment
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

swipe_up_percent

Field label	Swipe up rate
Description	The percent of impressions that Swiped-Up
Field type	metric
Data type	float.number.percentage

effective_cost_per_swipe_up

Field label	eCPSU
Description	The effective cost for a swipe-up
Field type	metric
Data type	float.currency.value

attachment_avg_view_time_millis

Field label	Attachment avg. view time
Description	The average view time in seconds for the attachment
Field type	metric
Data type	float.number.value

attachment_total_view_time_millis

Field label	Attachment total view time
Description	The total view time in seconds for the attachment
Field type	metric
Data type	float.number.value

attachment_impressions

Field label	Attachment impressions
Description	The amount of impressions for the attachment
Field type	metric
Data type	int.number.value

CAMERA

saves

Field label	Camera saves
Description	The amount of saves for a camera ad
Field type	metric
Data type	int.number.value

Field label	Camera shares
Description	The amount of shares for a camera ad
Field type	metric
Data type	int.number.value

earned_impressions

Field label	Earned impressions
Description	Earned impressions for the camera ad
Field type	metric
Data type	int.number.value

save_rate

Field label	Camera save rate
Description	The save rate for the camera ad
Field type	metric
Data type	float.number.ratio

share_rate

Field label	Camera share rate
Description	The share rate for the camera ad
Field type	metric
Data type	float.number.ratio

effective_cost_per_share

Field label	eCPS
Description	The effective cost per share for the camera ad
Field type	metric
Data type	float.currency.value

CAMPAIGN

campaign_id

Field label	Campaign ID
Description	The unique identifier of the campaign
Field type	dimension
Data type	string.text.value

campaign_name

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

campaign_status

Field label	Campaign status
Description	The status of the campaign
Field type	dimension
Data type	string.text.value

campaign_start_date

Field label	Campaign start date
Description	The date when the campaign started
Field type	dimension
Data type	string.time.date

campaign_end_time

Field label	Campaign end time
Description	The date and time when the campaign ended
Field type	dimension
Data type	string.time.date

campaign_buy_model

Field label	Buy type
Description	The buy type of the campaign. AUCTION(default), RESERVED
Field type	dimension
Data type	string.text.value

campaign_lifetime_spend_cap

Field label	Campaign lifetime spend cap
Description	Lifetime spend cap for the campaign
Field type	dimension
Data type	float.currency.value

campaign_objective

Field label	Campaign objective
Description	Objective of the campaign
Field type	dimension
Data type	string.text.value

campaign_objective_v2_type

Field label	Campaign objective type v2
Description	Objective type of the campaign v2
Field type	dimension
Data type	string.text.value

CONVERSION

roas

Field label	ROAS
Description	Return on ad spend
Field type	metric
Data type	float.currency.value

conversion_purchases_value

Field label	Purchases value
Description	The total value of purchases
Field type	metric
Data type	float.currency.value

conversion_purchases_value_swipe_up

Field label	Purchases value swipe up
Description	The total value of purchases attributed to swipe-ups
Field type	metric
Data type	float.currency.value

conversion_purchases_value_view

Field label	Purchases value view
Description	The total value of purchases attributed to view
Field type	metric
Data type	float.currency.value

conversion_purchases

Field label	Purchases
Description	The amount of purchases
Field type	metric
Data type	int.number.value

conversion_achievement_unlocked

Field label	Achievement unlocked
Description	The number of achievements unlocked
Field type	metric
Data type	int.number.value

conversion_achievement_unlocked_swipe_up

Field label	Achievement unlocked swipe ups
Description	# of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_achievement_unlocked_view

Field label	Achievement unlocked views
Description	# of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_achievement_unlocked_value

Field label	Achievement unlocked value
Description	# of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_achievement_unlocked

Field label	Cost per achievement unlocked
Description	Cost per achievement unlocked conversion
Field type	metric
Data type	float.currency.value

conversion_purchases_swipe_up

Field label	Purchases swipe up
Description	The amount of purchases attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_purchases_view

Field label	Purchases view
Description	The amount of purchases attributed to view
Field type	metric
Data type	int.number.value

cost_per_purchase

Field label	Cost per purchase
Description	The cost per purchase
Field type	metric
Data type	float.currency.value

conversion_save

Field label	Save
Description	The amount of saves
Field type	metric
Data type	int.number.value

conversion_save_swipe_up

Field label	Save swipe up
Description	The amount of saves attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_save_view

Field label	Save view
Description	The amount of saves attributed to view
Field type	metric
Data type	int.number.value

cost_per_save

Field label	Cost per save
Description	The cost per save
Field type	metric
Data type	float.currency.value

conversion_app_opens

Field label	App opens
Description	The amount of app opens
Field type	metric
Data type	int.number.value

conversion_app_opens_swipe_up

Field label	App opens swipe up
Description	The amount of app opens attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_app_opens_view

Field label	App opens view
Description	The amount of app opens attributed to view
Field type	metric
Data type	int.number.value

conversion_add_billing

Field label	Add billing
Description	The amount of billing adds
Field type	metric
Data type	int.number.value

conversion_add_billing_swipe_up

Field label	Add billing swipe up
Description	The amount of billing adds attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_add_billing_view

Field label	Add billing view
Description	The amount of billing adds attributed to view
Field type	metric
Data type	int.number.value

cost_per_add_billing

Field label	Cost per add billing
Description	The cost per add billing
Field type	metric
Data type	float.currency.value

conversion_add_cart

Field label	Add to cart
Description	The amount of adds to cart
Field type	metric
Data type	int.number.value

conversion_add_cart_swipe_up

Field label	Add to cart swipe up
Description	The amount of adds to cart attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_add_cart_view

Field label	Add to cart view
Description	The amount of adds to cart attributed to view
Field type	metric
Data type	int.number.value

cost_per_add_to_cart

Field label	Cost per add to cart
Description	The cost per add to cart
Field type	metric
Data type	float.currency.value

conversion_level_completes

Field label	Level complete
Description	The amount of level completes
Field type	metric
Data type	int.number.value

conversion_level_completes_swipe_up

Field label	Level complete swipe up
Description	The amount of level completes attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_level_completes_view

Field label	Level complete view
Description	The amount of level completes attributed to view
Field type	metric
Data type	int.number.value

conversion_page_views

Field label	Page views
Description	The amount of page views
Field type	metric
Data type	int.number.value

conversion_page_views_swipe_up

Field label	Page views swipe up
Description	The amount of page views attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_page_views_view

Field label	Page views view
Description	The amount of page views attributed to view
Field type	metric
Data type	int.number.value

cost_per_page_view

Field label	Cost per page view
Description	The cost per page view
Field type	metric
Data type	float.currency.value

conversion_searches

Field label	Searches
Description	The amount of searches
Field type	metric
Data type	int.number.value

conversion_searches_swipe_up

Field label	Searches swipe up
Description	The amount of searches attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_searches_view

Field label	Searches view
Description	The amount of searches attributed to view
Field type	metric
Data type	int.number.value

cost_per_search

Field label	Cost per search
Description	The cost per search
Field type	metric
Data type	float.currency.value

conversion_sign_ups

Field label	Sign ups
Description	The amount of sign-ups
Field type	metric
Data type	int.number.value

conversion_sign_ups_swipe_up

Field label	Sign ups swipe up
Description	The amount of sign-ups attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_sign_ups_view

Field label	Sign ups view
Description	The amount of sign-ups attributed to view
Field type	metric
Data type	int.number.value

cost_per_sign_up

Field label	Cost per sign up
Description	The cost per sign up
Field type	metric
Data type	float.currency.value

conversion_view_content

Field label	Content views
Description	The amount of content views
Field type	metric
Data type	int.number.value

conversion_view_content_swipe_up

Field label	Content views swipe up
Description	The amount of content views attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_view_content_view

Field label	Content views view
Description	The amount of content views attributed to view
Field type	metric
Data type	int.number.value

cost_per_view_content

Field label	Cost per content view
Description	The cost per content view
Field type	metric
Data type	float.currency.value

conversion_start_checkout

Field label	Started checkouts
Description	The amount of started checkouts
Field type	metric
Data type	int.number.value

conversion_start_checkout_swipe_up

Field label	Started checkouts swipe up
Description	The amount of started checkouts attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_start_checkout_view

Field label	Started checkouts view
Description	The amount of started checkouts attributed to view
Field type	metric
Data type	int.number.value

cost_per_start_checkout

Field label	Cost per start checkout
Description	The cost per start checkout
Field type	metric
Data type	float.currency.value

conversion_custom_event_1

Field label	Custom event 1
Description	The amount of CUSTOM_EVENT_1 conversions
Field type	metric
Data type	int.number.value

conversion_custom_event_1_swipe_up

Field label	Custom event 1 swipe ups
Description	The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_custom_event_1_view

Field label	Custom event 1 views
Description	The amount of CUSTOM_EVENT_1 conversions attributed to views
Field type	metric
Data type	int.number.value

cost_per_custom_event_1

Field label	Cost per custom event 1
Description	Cost per CUSTOM_EVENT_1 conversion
Field type	metric
Data type	float.currency.value

conversion_custom_event_2

Field label	Custom event 2
Description	The amount of CUSTOM_EVENT_2 conversions
Field type	metric
Data type	int.number.value

conversion_custom_event_2_swipe_up

Field label	Custom event 2 swipe ups
Description	The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_custom_event_2_view

Field label	Custom event 2 views
Description	The amount of CUSTOM_EVENT_2 conversions attributed to views
Field type	metric
Data type	int.number.value

cost_per_custom_event_2

Field label	Cost per custom event 2
Description	Cost per CUSTOM_EVENT_2 conversion
Field type	metric
Data type	float.currency.value

conversion_custom_event_3

Field label	Custom event 3
Description	The amount of CUSTOM_EVENT_3 conversions
Field type	metric
Data type	int.number.value

conversion_custom_event_3_swipe_up

Field label	Custom event 3 swipe ups
Description	The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_custom_event_3_view

Field label	Custom event 3 views
Description	The amount of CUSTOM_EVENT_3 conversions attributed to views
Field type	metric
Data type	int.number.value

cost_per_custom_event_3

Field label	Cost per custom event 3
Description	Cost per CUSTOM_EVENT_3 conversion
Field type	metric
Data type	float.currency.value

conversion_custom_event_4

Field label	Custom event 4
Description	The amount of CUSTOM_EVENT_4 conversions
Field type	metric
Data type	int.number.value

conversion_custom_event_4_swipe_up

Field label	Custom event 4 swipe ups
Description	The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_custom_event_4_view

Field label	Custom event 4 views
Description	The amount of CUSTOM_EVENT_4 conversions attributed to views
Field type	metric
Data type	int.number.value

cost_per_custom_event_4

Field label	Cost per custom event 4
Description	Cost per CUSTOM_EVENT_4 conversion
Field type	metric
Data type	float.currency.value

conversion_custom_event_5

Field label	Custom event 5
Description	The amount of CUSTOM_EVENT_5 conversions
Field type	metric
Data type	int.number.value

conversion_custom_event_5_swipe_up

Field label	Custom event 5 swipe ups
Description	The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_custom_event_5_view

Field label	Custom event 5 views
Description	The amount of CUSTOM_EVENT_5 conversions attributed to views
Field type	metric
Data type	int.number.value

cost_per_custom_event_5

Field label	Cost per custom event 5
Description	Cost per CUSTOM_EVENT_5 conversion
Field type	metric
Data type	float.currency.value

conversion_subscribe

Field label	Subscribes
Description	# of attributed SUBSCRIBE conversion events
Field type	metric
Data type	int.number.value

conversion_subscribe_swipe_up

Field label	Subscribes swipe ups
Description	# of attributed SUBSCRIBE conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_subscribe_view

Field label	Subscribes views
Description	# of attributed SUBSCRIBE conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_subscribe_value

Field label	Subscribes value
Description	# of attributed SUBSCRIBE conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_subscribe

Field label	Cost per subscribe
Description	Cost per subscribe conversion
Field type	metric
Data type	float.currency.value

conversion_ad_click

Field label	Ad clicks
Description	# of attributed CONVERSION_AD_CLICK conversion events
Field type	metric
Data type	int.number.value

conversion_ad_click_swipe_up

Field label	Ad clicks swipe ups
Description	# of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_ad_click_view

Field label	Ad clicks views
Description	# of attributed CONVERSION_AD_CLICK conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_ad_click_value

Field label	Ad clicks value
Description	# of attributed CONVERSION_AD_CLICK conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_ad_click

Field label	Cost per ad click
Description	Cost per ad click conversion
Field type	metric
Data type	float.currency.value

conversion_ad_view

Field label	Ad views
Description	# of attributed CONVERSION_AD_VIEW conversion events
Field type	metric
Data type	int.number.value

conversion_ad_view_swipe_up

Field label	Ad views swipe ups
Description	# of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_ad_view_view

Field label	Ad views views
Description	# of attributed CONVERSION_AD_VIEW conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_ad_view_value

Field label	Ad views value
Description	# of attributed CONVERSION_AD_VIEW conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_ad_view

Field label	Cost per ad view
Description	Cost per ad view conversion
Field type	metric
Data type	float.currency.value

conversion_complete_tutorial

Field label	Completed tutorials
Description	# of attributed CONVERSION_COMPLETE_TUTORIAL conversion events
Field type	metric
Data type	int.number.value

conversion_complete_tutorial_swipe_up

Field label	Completed tutorials swipe ups
Description	# of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_complete_tutorial_view

Field label	Completed tutorials views
Description	# of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_complete_tutorial_value

Field label	Completed tutorials value
Description	# of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_complete_tutorial

Field label	Cost per completed tutorial
Description	Cost per completed tutorial conversion
Field type	metric
Data type	float.currency.value

conversion_invite

Field label	Invites sent
Description	# of attributed CONVERSION_INVITE conversion events
Field type	metric
Data type	int.number.value

conversion_invite_swipe_up

Field label	Invites sent swipe ups
Description	# of attributed CONVERSION_INVITE conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_invite_view

Field label	Invites sent views
Description	# of attributed CONVERSION_INVITE conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_invite_value

Field label	Invites sent value
Description	# of attributed CONVERSION_INVITE conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_invite

Field label	Cost per invites sent
Description	Cost per invites sent conversion
Field type	metric
Data type	float.currency.value

conversion_login

Field label	Logins
Description	# of attributed CONVERSION_LOGIN conversion events
Field type	metric
Data type	int.number.value

conversion_login_swipe_up

Field label	Logins swipe ups
Description	# of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_login_view

Field label	Logins views
Description	# of attributed CONVERSION_LOGIN conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_login_value

Field label	Logins value
Description	# of attributed CONVERSION_LOGIN conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_login

Field label	Cost per login
Description	Cost per login conversion
Field type	metric
Data type	float.currency.value

conversion_share

Field label	Shares
Description	# of attributed CONVERSION_SHARE conversion events
Field type	metric
Data type	int.number.value

conversion_share_swipe_up

Field label	Shares swipe ups
Description	# of attributed CONVERSION_SHARE conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_share_view

Field label	Shares views
Description	# of attributed CONVERSION_SHARE conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_share_value

Field label	Shares value
Description	# of attributed CONVERSION_SHARE conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_share

Field label	Cost per share
Description	Cost per share conversion
Field type	metric
Data type	float.currency.value

conversion_reserve

Field label	Reservations
Description	# of attributed CONVERSION_RESERVE conversion events
Field type	metric
Data type	int.number.value

conversion_reserve_swipe_up

Field label	Reservations swipe ups
Description	# of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_reserve_view

Field label	Reservations views
Description	# of attributed CONVERSION_RESERVE conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_reserve_value

Field label	Reservations value
Description	# of attributed CONVERSION_RESERVE conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_reserve

Field label	Cost per reservation
Description	Cost per reservation conversion
Field type	metric
Data type	float.currency.value

conversion_add_to_wishlist

Field label	Adds to wishlist
Description	# of attributed CONVERSION_ADD_TO_WISHLIST conversion events
Field type	metric
Data type	int.number.value

conversion_add_to_wishlist_swipe_up

Field label	Adds to wishlist swipe ups
Description	# of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_add_to_wishlist_view

Field label	Adds to wishlist views
Description	# of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_add_to_wishlist_value

Field label	Adds to wishlist value
Description	# of attributed CONVERSION_ADD_TO_WISHLIST conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_add_to_wishlist

Field label	Cost per add to wishlist
Description	Cost per add to wishlist conversion
Field type	metric
Data type	float.currency.value

conversion_spend_credits

Field label	Credits spent
Description	# of attributed CONVERSION_SPEND_CREDITS conversion events
Field type	metric
Data type	int.number.value

conversion_spend_credits_swipe_up

Field label	Credits spent swipe ups
Description	# of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_spend_credits_view

Field label	Credits spent views
Description	# of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_spend_credits_value

Field label	Credits spent value
Description	# of attributed CONVERSION_SPEND_CREDITS conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_spend_credits

Field label	Cost per credit spent
Description	Cost per credit spent conversion
Field type	metric
Data type	float.currency.value

conversion_rate

Field label	Rates submitted
Description	# of attributed CONVERSION_RATE conversion events
Field type	metric
Data type	int.number.value

conversion_rate_swipe_up

Field label	Rates submitted swipe ups
Description	# of attributed CONVERSION_RATE conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_rate_view

Field label	Rates submitted views
Description	# of attributed CONVERSION_RATE conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_rate_value

Field label	Rates submitted value
Description	# of attributed CONVERSION_RATE conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_rate

Field label	Cost per rate submitted
Description	Cost per rate submitted conversion
Field type	metric
Data type	float.currency.value

conversion_start_trial

Field label	Trial starts
Description	# of attributed CONVERSION_START_TRIAL conversion events
Field type	metric
Data type	int.number.value

conversion_start_trial_swipe_up

Field label	Trial starts swipe ups
Description	# of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_start_trial_view

Field label	Trial starts views
Description	# of attributed CONVERSION_START_TRIAL conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_start_trial_value

Field label	Trial starts value
Description	# of attributed CONVERSION_START_TRIAL conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_start_trial

Field label	Cost per trial start
Description	Cost per trial start conversion
Field type	metric
Data type	float.currency.value

conversion_list_view

Field label	Lists viewed
Description	# of attributed LIST_VIEW conversion events
Field type	metric
Data type	int.number.value

conversion_list_view_swipe_up

Field label	Lists viewed swipe ups
Description	# of attributed LIST_VIEW conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_list_view_view

Field label	Lists viewed views
Description	# of attributed LIST_VIEW conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_list_view_value

Field label	Lists viewed value
Description	# of attributed LIST_VIEW conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_list_view

Field label	Cost per list viewed
Description	Cost per list viewed conversion
Field type	metric
Data type	float.currency.value

conversion_visit

Field label	Store visits
Description	# of attributed VISIT conversion events
Field type	metric
Data type	int.number.value

conversion_visit_swipe_up

Field label	Store visits swipe ups
Description	# of attributed VISIT conversion events attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_visit_view

Field label	Store visits views
Description	# of attributed VISIT conversion events attributed to views
Field type	metric
Data type	int.number.value

conversion_visit_value

Field label	Store visits value
Description	# of attributed VISIT conversion events value
Field type	metric
Data type	float.currency.value

cost_conversion_visit

Field label	Cost per store visit
Description	Cost per store visit conversion
Field type	metric
Data type	float.currency.value

COUNTRY

pivot_country

Field label	Country code
Description	The country code of the requested insights
Field type	dimension
Data type	string.geo.country.twolettercode

country

Field label	Country
Description	The country of the requested insights
Field type	dimension
Data type	string.geo.country

COUNTRY LIFETIME

country_code_lifetime

Field label	Country code
Description	The country code of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

country_lifetime

Field label	Country
Description	The country of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

CREATIVE

creative_id

Field label	Creative ID
Description	The unique identifier of the creative
Field type	dimension
Data type	string.text.value

creative_name

Field label	Creative name
Description	The name of the creative
Field type	dimension
Data type	string.text.value

creative_type

Field label	Creative type
Description	The type of the creative
Field type	dimension
Data type	string.text.value

creative_packaging_status

Field label	Creative packaging status
Description	The unique identifier of the creative
Field type	dimension
Data type	string.text.value

creative_review_status

Field label	Creative review
Description	The review status of the creative
Field type	dimension
Data type	string.text.value

creative_shareable

Field label	Creative is shareable
Description	Whether or not the creative is shareable
Field type	dimension
Data type	bool

creative_top_snap_crop_position

Field label	Creative top Snap crop position
Description	Position of cropped ad creative
Field type	dimension
Data type	string.text.value

creative_webview_url

Field label	Creative web view URL
Description	Web view URL of ad creative
Field type	dimension
Data type	string.text.url

creative_deeplink_url

Field label	Creative deep link URL
Description	Deep link URL of ad creative
Field type	dimension
Data type	string.text.url

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DELIVERY

paid_impressions

Field label	Paid impressions
Description	The amount of paid impressions for the ad
Field type	metric
Data type	int.number.value

frequency

Field label	Frequency
Description	The average amount of impressions per user reached
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

DEMOGRAPHIC

pivot_gender

Field label	Gender
Description	The gender group of the ad insights
Field type	dimension
Data type	string.person.gender

pivot_age_bucket

Field label	Age group
Description	The age group of the ad insights
Field type	dimension
Data type	string.person.age

DEMOGRAPHIC LIFETIME

gender_lifetime

Field label	Gender
Description	The gender group of the ad insights as a lifetime value
Field type	dimension
Data type	string.person.gender

age_bucket_lifetime

Field label	Age
Description	The age group of the ad insights as a lifetime value
Field type	dimension
Data type	string.person.age

DEPRECATED

pivot_model

Field label	Model (deprecated)
Description	The model of the device for the requested insights.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-06-20

DEVICE MAKE

pivot_make

Field label	Make
Description	The make of the device for the requested insights
Field type	dimension
Data type	string.text.value

DEVICE MAKE LIFETIME

device_make_lifetime

Field label	Make
Description	The make of the device for the requested insights as a lifetime value
Field type	dimension
Data type	string.text.value

DEVICE OS

pivot_operating_system

Field label	Operating system
Description	The operating system of the requested insights
Field type	dimension
Data type	string.text.value

DEVICE OS LIFETIME

device_os_lifetime

Field label	Operating system
Description	The device operating system of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

DMA

pivot_dma

Field label	DMA code
Description	The DMA code of the requested insights
Field type	dimension
Data type	int.number.value

dma

Field label	DMA
Description	The DMA of the requested insights
Field type	dimension
Data type	string.geo.metro

DMA LIFETIME

dma_code_lifetime

Field label	DMA code
Description	The DMA code of the ad insights as a lifetime value
Field type	dimension
Data type	int.number.value

dma_lifetime

Field label	DMA
Description	The DMA of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

ENGAGEMENTS

screen_time_millis

Field label	Screen time
Description	Total time spent on top Snap Ad
Field type	metric
Data type	int.number.value

quartile_1

Field label	First quartile views
Description	Video Views to 25%
Field type	metric
Data type	int.number.value

quartile_2

Field label	Second quartile views
Description	Video Views to 50%
Field type	metric
Data type	int.number.value

quartile_3

Field label	Third quartile views
Description	Video Views to 75%
Field type	metric
Data type	int.number.value

view_completion

Field label	Video completions
Description	Video Views to ~100%
Field type	metric
Data type	int.number.value

video_views

Field label	Video views
Description	The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
Field type	metric
Data type	int.number.value

video_views_15s

Field label	Video views 15 seconds
Description	The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad
Field type	metric
Data type	int.number.value

landing_page_views

Field label	Landing page views
Description	Number of times someone loaded the ad's landing page after a click
Field type	metric
Data type	int.number.value

INSIGHTS

impressions

Field label	Impressions
Description	The amount of impressions for an ad
Field type	metric
Data type	int.number.value

uniques

Field label	Unique impressions
Description	The amount of unique impressions
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

swipes

Field label	Swipes
Description	Swipe up count
Field type	metric
Data type	int.number.value

cost

Field label	Cost
Description	The amount spent on an ad
Field type	metric
Data type	float.currency.value

cost_eur

Field label	Cost (EUR)
Description	The amount spent on an ad converted to Euros
Field type	metric
Data type	float.currency.value
Services	Currency conversion

cost_usd

Field label	Cost (USD)
Description	The amount spent on an ad converted to US dollars
Field type	metric
Data type	float.currency.value
Services	Currency conversion

cost_gbp

Field label	Cost (GBP)
Description	The amount spent on an ad converted to British pounds
Field type	metric
Data type	float.currency.value
Services	Currency conversion

INTEREST

lifestyle_category

Field label	Lifestyle category
Description	The name of the lifestyle category
Field type	dimension
Data type	string.text.value

INTEREST LIFETIME

pivot_category_id

Field label	Lifestyle category ID
Description	The ID of the interest category as a lifetime value
Field type	dimension
Data type	string.text.value

pivot_category_name

Field label	Lifestyle category
Description	The name of the interest category as a lifetime value
Field type	dimension
Data type	string.text.value

LEADS

leads

Field label	Leads
Description	Total number of users that fill out submit Lead Form attachments
Field type	metric
Data type	int.number.value

cost_per_lead

Field label	Cost per Lead
Description	Cost per Lead Form submissions. Cost / Leads
Field type	metric
Data type	float.currency.value

LONG FORM VIDEO

attachment_quartile_1

Field label	25% attachment quartile
Description	The amount of long form videos views to 25% completion
Field type	metric
Data type	int.number.value

attachment_quartile_2

Field label	50% attachment quartile
Description	The amount of long form videos views to 50% completion
Field type	metric
Data type	int.number.value

attachment_quartile_3

Field label	75% attachment quartile
Description	The amount of long form videos views to 75% completion
Field type	metric
Data type	int.number.value

attachment_view_completion

Field label	Attachment completions
Description	The amount of long form videos views to completion
Field type	metric
Data type	int.number.value

attachment_video_views

Field label	Attachment video views
Description	The amount of long form video views viewed for at least 10 seconds or 97% of the video duration
Field type	metric
Data type	int.number.value

effective_cost_per_long_form_video_view

Field label	Cost per long form video view
Description	The cost per long form video view
Field type	metric
Data type	float.currency.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

REGION

pivot_region

Field label	Region code
Description	The region code of the requested insights
Field type	dimension
Data type	string.geo.region

region_name

Field label	Region
Description	The region of the requested insights
Field type	dimension
Data type	string.geo.region

REGION LIFETIME

region_code_lifetime

Field label	Region code
Description	The region code of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

region_lifetime

Field label	Region
Description	The region of the ad insights as a lifetime value
Field type	dimension
Data type	string.text.value

SKADNETWORK CONVERSIONS

conversion_skan_achievement_unlocked_swipe_up

Field label	Achievement unlocked swipe up (SKAN)
Description	The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_achievement_unlocked_view

Field label	Achievement unlocked views (SKAN)
Description	The amount of achievements unlocked tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_achievement_unlocked

Field label	Achievement unlocked (SKAN)
Description	The amount of achievements unlocked tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_ad_click_swipe_up

Field label	Ad clicks swipe up (SKAN)
Description	The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_ad_click_view

Field label	Ad clicks views (SKAN)
Description	The amount of ad clicks tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_ad_click

Field label	Ad clicks (SKAN)
Description	The amount of ad clicks tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_ad_view_view

Field label	Ad views views (SKAN)
Description	The amount of ad views tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_ad_view_swipe_up

Field label	Ad views swipe up (SKAN)
Description	The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_ad_view

Field label	Ad views (SKAN)
Description	The amount of ad views tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_add_billing_swipe_up

Field label	Add billing swipe up (SKAN)
Description	The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_add_billing_view

Field label	Add billing views (SKAN)
Description	The amount of added billing tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_add_billing

Field label	Add billing (SKAN)
Description	The amount of added billing tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_add_to_cart_swipe_up

Field label	Add to cart swipe up (SKAN)
Description	The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_add_to_cart_view

Field label	Add to cart views (SKAN)
Description	The amount of adds to cart tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_add_to_cart

Field label	Add to cart (SKAN)
Description	The amount of adds to cart tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_add_to_wishlist_swipe_up

Field label	Adds to wishlist swipe up (SKAN)
Description	The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_add_to_wishlist_view

Field label	Adds to wishlist views (SKAN)
Description	The amount of adds to wishlist tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_add_to_wishlist

Field label	Adds to wishlist (SKAN)
Description	The amount of adds to wishlist tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_app_installs_swipe_up

Field label	App installs swipe up (SKAN)
Description	Total app installs tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_app_installs_view

Field label	App installs views (SKAN)
Description	Total app installs tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_app_installs

Field label	App installs (SKAN)
Description	Total app installs tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_app_opens_swipe_up

Field label	App opens swipe up (SKAN)
Description	The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_app_opens_view

Field label	App opens views (SKAN)
Description	The amount of app opens tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_app_opens

Field label	App opens (SKAN)
Description	The amount of app opens tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_complete_tutorial_swipe_up

Field label	Completed tutorials swipe up (SKAN)
Description	The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_complete_tutorial_view

Field label	Completed tutorials views (SKAN)
Description	The amount of completed tutorials tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_complete_tutorial

Field label	Completed tutorials (SKAN)
Description	The amount of completed tutorials tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_content_views_swipe_up

Field label	Content views swipe up (SKAN)
Description	The amount of content views tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_content_views_view

Field label	Content views views (SKAN)
Description	The amount of content views tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_content_views

Field label	Content views (SKAN)
Description	The amount of content views tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_spend_credits_swipe_up

Field label	Credits spent swipe up (SKAN)
Description	The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_spend_credits_view

Field label	Credits spent views (SKAN)
Description	The amount of credits spent tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_spend_credits

Field label	Credits spent (SKAN)
Description	The amount of credits spent tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_1_swipe_up

Field label	Custom event 1 swipe up (SKAN)
Description	The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_1_view

Field label	Custom event 1 views (SKAN)
Description	The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_1

Field label	Custom event 1 (SKAN)
Description	The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_2_swipe_up

Field label	Custom event 2 swipe up (SKAN)
Description	The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_2_view

Field label	Custom event 2 views (SKAN)
Description	The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_2

Field label	Custom event 2 (SKAN)
Description	The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_3_swipe_up

Field label	Custom event 3 swipe up (SKAN)
Description	The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_3_view

Field label	Custom event 3 views (SKAN)
Description	The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_3

Field label	Custom event 3 (SKAN)
Description	The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_4_swipe_up

Field label	Custom event 4 swipe up (SKAN)
Description	The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_4_view

Field label	Custom event 4 views (SKAN)
Description	The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_4

Field label	Custom event 4 (SKAN)
Description	The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_5_swipe_up

Field label	Custom event 5 swipe up (SKAN)
Description	The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_5_view

Field label	Custom event 5 views (SKAN)
Description	The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_custom_event_5

Field label	Custom event 5 (SKAN)
Description	The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_invite_swipe_up

Field label	Invites sent swipe up (SKAN)
Description	The amount of invites tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_invite_view

Field label	Invites sent views (SKAN)
Description	The amount of invites tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_invite

Field label	Invites sent (SKAN)
Description	The amount of invites tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_level_completes_swipe_up

Field label	Level complete swipe up (SKAN)
Description	The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_level_completes_view

Field label	Level complete views (SKAN)
Description	The amount of level completes tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_level_completes

Field label	Level complete (SKAN)
Description	The amount of level completes tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_list_view_swipe_up

Field label	Lists viewed swipe up (SKAN)
Description	The amount of list views tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_list_view_view

Field label	Lists viewed views (SKAN)
Description	The amount of list views tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_list_view

Field label	Lists viewed (SKAN)
Description	The amount of list views tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_login_swipe_up

Field label	Logins swipe up (SKAN)
Description	The amount of logins tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_login_view

Field label	Logins views (SKAN)
Description	The amount of logins tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_login

Field label	Logins (SKAN)
Description	The amount of logins tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_page_views_swipe_up

Field label	Page views swipe up (SKAN)
Description	The amount of page views tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_page_views_view

Field label	Page views views (SKAN)
Description	The amount of page views tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_page_views

Field label	Page views (SKAN)
Description	The amount of page views tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_purchases_swipe_up

Field label	Purchases swipe up (SKAN)
Description	The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_purchases_view

Field label	Purchases views (SKAN)
Description	The amount of purchases tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_purchases

Field label	Purchases (SKAN)
Description	The amount of purchases tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_rate_swipe_up

Field label	Rates submitted swipe up (SKAN)
Description	The amount of rates tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_rate_view

Field label	Rates submitted views (SKAN)
Description	The amount of rates tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_rate

Field label	Rates submitted (SKAN)
Description	The amount of rates tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_reserve_swipe_up

Field label	Reservations swipe up (SKAN)
Description	The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_reserve_view

Field label	Reservations views (SKAN)
Description	The amount of reservations tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_reserve

Field label	Reservations (SKAN)
Description	The amount of reservations tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_save_swipe_up

Field label	Save swipe up (SKAN)
Description	The amount of saves tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_save_view

Field label	Save views (SKAN)
Description	The amount of saves tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_save

Field label	Save (SKAN)
Description	The amount of saves tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_searches_swipe_up

Field label	Searches swipe up (SKAN)
Description	The amount of searches tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_searches_view

Field label	Searches views (SKAN)
Description	The amount of searches tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_searches

Field label	Searches (SKAN)
Description	The amount of searches tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_share_swipe_up

Field label	Shares swipe up (SKAN)
Description	The amount of shares tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_share_view

Field label	Shares views (SKAN)
Description	The amount of shares tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_share

Field label	Shares (SKAN)
Description	The amount of shares tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_signups_swipe_up

Field label	Sign ups swipe up (SKAN)
Description	The amount of signups tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_signups_view

Field label	Sign ups views (SKAN)
Description	The amount of signups tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_signups

Field label	Sign ups (SKAN)
Description	The amount of signups tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_start_checkout_swipe_up

Field label	Started checkouts swipe up (SKAN)
Description	The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_start_checkout_view

Field label	Started checkouts views (SKAN)
Description	The amount of started checkouts tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_start_checkout

Field label	Started checkouts (SKAN)
Description	The amount of started checkouts tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_subscribe_swipe_up

Field label	Subscribes swipe up (SKAN)
Description	The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_subscribe_view

Field label	Subscribes views (SKAN)
Description	The amount of subscriptions tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_subscribe

Field label	Subscribes (SKAN)
Description	The amount of subscriptions tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_start_trial_swipe_up

Field label	Trial starts swipe up (SKAN)
Description	The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_start_trial_view

Field label	Trial starts views (SKAN)
Description	The amount of trials starts tracked via SKAdNetwork, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_start_trial

Field label	Trial starts (SKAN)
Description	The amount of trial starts tracked via SKAdNetwork
Field type	metric
Data type	int.number.value

conversion_skan_unknown_swipe_up

Field label	Unknown event swipe up (SKAN)
Description	The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups
Field type	metric
Data type	int.number.value

conversion_skan_unknown_view

Field label	Unknown event views (SKAN)
Description	The amount of SKAdNetwork events not mapped to an ecid value, attributed to views
Field type	metric
Data type	int.number.value

conversion_skan_unknown

Field label	Unknown event (SKAN)
Description	The amount of SKAdNetwork events not mapped to an ecid value
Field type	metric
Data type	int.number.value

SPEND

paid_ecpm

Field label	eCPM
Description	The effective cost per thousand impressions
Field type	metric
Data type	float.currency.value

effective_cost_per_view

Field label	eCPV
Description	The effective cost per video view
Field type	metric
Data type	float.currency.value

STORY ADS

story_opens

Field label	Story opens
Description	The amount of opens for the story ad
Field type	metric
Data type	int.number.value

cost_per_story_open

Field label	Cost per story open
Description	The cost per open for the story ad
Field type	metric
Data type	float.currency.value

story_open_rate

Field label	Story open rate
Description	The open rate for the story ad
Field type	metric
Data type	float.number.ratio

story_completes

Field label	Story completes
Description	The amount of completes for the story ad
Field type	metric
Data type	int.number.value

story_complete_rate

Field label	Story complete rate
Description	The complete rate for the story ad
Field type	metric
Data type	float.number.ratio

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Field type	dimension
Data type	string.time.year

yearOfWeek

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

yearOfWeekIso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

yearMonth

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

month

Field label	Month
Field type	dimension
Data type	string.time.month

yearWeek

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

yearWeekIso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

weekIso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

dayOfMonth

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

dayOfWeekName

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

dayOfWeekNameIso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Field type	dimension
Data type	string.time.date

hour

Field label	Hour
Description	Hour in a 24-hour clock, e.g. 18
Field type	dimension
Data type	string.time.hour