Updates on the Snapchat Marketing data source, including new metrics, dimensions, and other features.
November 2024
2024-11-20
New metric added:
Landing page views
2024-11-14
New dimensions added:
Ad set end date
Ad set end time
Ad set lifetime budget
October 2023
2023-10-24
New metrics added:
Leads
Cost per lead
October 2022
2022-10-25
New dimension added:
Campaign objective
June 2022
2022-06-03
New dimension added:
Creative deep link URL
November 2021
2021-11-09
The data type for following fields have been changed from integer to float:
Cost per long form video view
Purchases Value View
July 2021
2021-07-02
New dimension added:
Creative web view URL
June 2021
2021-06-17
Added metrics to support the SKAdNetwork-specific conversions:
Achievement unlocked (SKAN)
Achievement unlocked swipe up (SKAN)
Achievement unlocked views (SKAN)
Ad clicks (SKAN)
Ad clicks swipe up (SKAN)
Ad clicks views (SKAN)
Ad views (SKAN)
Ad views swipe up (SKAN)
Ad views views (SKAN)
Add billing (SKAN)
Add billing swipe up (SKAN)
Add billing views (SKAN)
Add to cart (SKAN)
Add to cart swipe up (SKAN)
Add to cart views (SKAN)
Adds to wishlist (SKAN)
Adds to wishlist swipe up (SKAN)
Adds to wishlist views (SKAN)
App installs (SKAN)
App installs swipe up (SKAN)
App installs views (SKAN)
App opens (SKAN)
App opens swipe up (SKAN)
App opens views (SKAN)
Completed tutorials (SKAN)
Completed tutorials swipe up (SKAN)
Completed tutorials views (SKAN)
Content views (SKAN)
Content views swipe up (SKAN)
Content views views (SKAN)
Credits spent (SKAN)
Credits spent swipe up (SKAN)
Credits spent views (SKAN)
Custom event 1 (SKAN)
Custom event 1 swipe up (SKAN)
Custom event 1 views (SKAN)
Custom event 2 (SKAN)
Custom event 2 swipe up (SKAN)
Custom event 2 views (SKAN)
Custom event 3 (SKAN)
Custom event 3 swipe up (SKAN)
Custom event 3 views (SKAN)
Custom event 4 (SKAN)
Custom event 4 swipe up (SKAN)
Custom event 4 views (SKAN)
Custom event 5 (SKAN)
Custom event 5 swipe up (SKAN)
Custom event 5 views (SKAN)
Invites sent (SKAN)
Invites sent swipe up (SKAN)
Invites sent views (SKAN)
Level complete (SKAN)
Level complete swipe up (SKAN)
Level complete views (SKAN)
Lists viewed (SKAN)
Lists viewed swipe up (SKAN)
Lists viewed views (SKAN)
Logins (SKAN)
Logins swipe up (SKAN)
Logins views (SKAN)
Page views (SKAN)
Page views swipe up (SKAN)
Page views views (SKAN)
Purchases (SKAN)
Purchases swipe up (SKAN)
Purchases views (SKAN)
Rates submitted (SKAN)
Rates submitted swipe up (SKAN)
Rates submitted views (SKAN)
Reservations (SKAN)
Reservations swipe up (SKAN)
Reservations views (SKAN)
Save (SKAN)
Save swipe up (SKAN)
Save views (SKAN)
Searches (SKAN)
Searches swipe up (SKAN)
Searches views (SKAN)
Shares (SKAN)
Shares swipe up (SKAN)
Shares views (SKAN)
Sign ups (SKAN)
Sign ups swipe up (SKAN)
Sign ups views (SKAN)
Started checkouts (SKAN)
Started checkouts swipe up (SKAN)
Started checkouts views (SKAN)
Subscribes (SKAN)
Subscribes swipe up (SKAN)
Subscribes views (SKAN)
Trial starts (SKAN)
Trial starts swipe up (SKAN)
Trial starts views (SKAN)
Unknown event (SKAN)
Unknown event swipe up (SKAN)
Unknown event views (SKAN)
June 2020
2020-06-17
These fields have been marked as deprecated and will no longer return data on June 20th, 2020:
Model
Category name
Category ID
This field has been added as a replacement for the above:
Lifestyle category
March 2020
2020-03-31
New field added for "Review status".
New advanced setting added to allow users to enable seeing rejected ads in the results.
Feb. 2020
2020-02-18
The metric "Spend" has been renamed to "Cost".
The following currency conversion metrics have been added:
Cost (EUR)
Cost (USD)
Cost (GBP)
The following dimension has been added:
Campaign lifetime spend cap
The following conversion metrics have been added:
Purchases swipe up
Purchases view
Save swipe up
Save view
Started checkouts swipe up
Started checkouts view
Add to cart swipe up
Add to cart view
Content views swipe up
Content views view
Add billing swipe up
Add billing view
Sign ups swipe up
Sign ups view
Searches swipe up
Searches view
Level complete swipe up
Level complete view
App opens swipe up
App opens view
Page views swipe up
Page views view
Purchases value swipe up
Purchases value view
Achievement unlocked
In addition, there is an optional setting to control what attribution window is used for the query.