With Supermetrics in an AI tool, you can reply to comments, answer reviews, and publish posts on Instagram, LinkedIn, and Google Business Profile. You do it from the same chat where you check your numbers. You can schedule posts for later, and you decide which changes need a person to approve them first.
For best results and consistent style in your posts and replies, you can save your social media tone of voice in the business context.
This article is for people who manage organic social media accounts with Supermetrics in an AI tool, such as Claude or ChatGPT. It also applies to the Supermetrics MCP server. To manage social media from a dashboard, see How to manage social media in Supermetrics Studio.
What you can manage
You can manage organic posts, comments, and reviews on the following platforms. Each platform needs its own data source in your subscription.
Platform | What you can do | Data source in your subscription |
|---|---|---|
| Instagram Insights | |
| LinkedIn Company Pages | |
Google Business Profile |
| Google My Business |
How each platform works
Media for a post comes from a link or from a file you upload. To schedule a post, set a future time. You can change or cancel a scheduled post later.
To pick a good time, use the Instagram Insights data source, which reports when your followers are online, by hour.
Posts you schedule through Supermetrics appear in a list, where you can move them to another time or cancel them. Comments on your LinkedIn page can be replied to or deleted.
Google Business Profile
Supermetrics works with one location at a time. Posts and replies always go to a single location.
Reviews
Each review comes with its star rating.
Your reply appears as the owner's response.
A new reply replaces the earlier one, and deleting a reply leaves the review in place.
Posts
A post can be an update, an event with a start and end time, or an offer. An offer has a coupon code and a link to redeem it.
An image is optional, and you can add a button such as Book, Order, Shop, or Learn more.
Google's API doesn't support comments on posts, video posts, post analytics, or questions and answers.
Before you begin
Make sure that you have an active Supermetrics trial or subscription with an AI chats destination or the Supermetrics MCP server.
For the data sources you want to manage social media in, make sure that:
You have connected the account you want to manage. See the connection guides for Instagram Insights, LinkedIn Company Pages, and Google My Business.
Your Instagram connection has permission to manage comments and publish posts. If Supermetrics asks you to reconnect, open the link it gives you and sign in with the login it names.
Your subscription includes the data source for each platform you want to manage. Social media management is free to use during a trial.
You have enabled write access for the account or location. Nothing is posted, replied to, or removed until you do.
Enable write access
Write access controls which accounts Supermetrics can change for you. You turn it on for each account, and for each Google Business Profile location.
Log in to the Supermetrics Hub.
Go to Campaign write access.
Select the data sources and accounts you want to manage. For Google Business Profile, select each location.
Select which actions need a person to approve them first.
Click Save.
Instructions
Publish or schedule a post
Open your AI tool and verify that the Supermetrics connector uses the team where you enabled write access.
Describe the post. Include the account or location, the type of post, the text, and any media. For example:
Publish this image on our Instagram account with a caption about our spring event.Schedule a link post on our LinkedIn page for Tuesday at 09:00.Post an offer to our Oslo location with the code SPRING10 and a link to our shop page.
To get a draft of the text, ask your AI tool to write one. Edit the draft until you're happy with it.
If you ask for an AI-generated image, your AI tool opens the creative picker so you can review the image. Regenerate any image you don't like, then use the ones you keep.
If the account needs approval for the change, your AI tool gives you a link. Open the link and approve the change.
To pick a time for an Instagram post, ask your AI tool when your followers are online, then schedule the post for that time.
To change a scheduled post, ask your AI tool to list your scheduled posts, and then to move or cancel one. For example: List my scheduled Instagram posts and cancel the one about the spring event.
Reply to comments and reviews
Open your AI tool and verify that the Supermetrics connector uses the team where you enabled write access.
Ask for the latest comments on a post or the latest reviews for a location. For example:
Show the latest comments on our most recent Instagram post.Show the latest reviews for our Oslo location, starting with the lowest star ratings.
Ask your AI tool to draft a reply. Edit the draft until you're happy with it.
Ask your AI tool to post the reply. If the account needs approval, open the link your AI tool gives you and approve the change.
To hide, unhide, or delete an Instagram comment, or to delete a LinkedIn comment, ask your AI tool to make the change.
To keep replies on brand, save your tone of voice and reply rules in your business context. Your AI tool reads them before it writes a reply. See About Business Context in AI tools and Supermetrics Studio.
Troubleshooting
Use these checks if your AI tool can't complete a post or reply.
Add a data source to your subscription
If your AI tool says a data source is missing, add that data source to your subscription on the Supermetrics Hub. Instagram needs Instagram Insights, LinkedIn needs LinkedIn Company Pages, and Google Business Profile needs Google My Business.
Use the team where write access is on
Write access applies to one team at a time. If you enabled it for a different team, disconnect the Supermetrics connector in your AI tool. Then connect it again with the right team.