When you use Supermetrics in AI tools, such as Claude or ChatGPT, two products work together: Your AI tool handles the conversation, and Supermetrics handles your marketing data. The Supermetrics MCP server connects them.
This article explains which part of the work each one does, and where to go for tasks such as connecting data sources or adding them to your subscription. Knowing this helps you understand where your answers come from, and where to look when something doesn't work as you expect.
How the work is shared
Your AI tool works with your prompts and writes the answers. Supermetrics checks what you have access to and fetches your data. Some work, such as calculations and recommendations, happens on both sides.
Your AI tool | Supermetrics |
|---|---|
Reads your prompt and decides what data to ask for | Checks which team you're using and which data sources and accounts your subscription includes |
Summarizes, compares, and calculates figures from the data it gets back according to the rules defined in your business context. | Fetches the data from your data source accounts and sends it to your AI tool. Calculates some metrics before sending the data. |
Asks you to approve actions, depending on your AI tool's settings | Makes campaign changes in your ad accounts if you've turned on write access |
Writes the answer, tables, and recommendations using the business context you've set up. | Returns recommendations provided by ad platforms, and keeps a log of campaign changes |
To get the most out of Supermetrics in your AI tool:
Expect some variety between conversations. We give your AI tool instructions and descriptions of our tools, and it decides how to use them and what to write.
Ask your AI tool to show its work. If a number looks off, ask your AI tool which account, date range, and fields it queried, then compare against the platform.
Confirm campaign changes in the ad platform. To manage your campaigns from the AI tool, see how to manage ad campaigns with AI tools.
Review your AI tool's data settings. To learn how your AI tool handles your chats, see how different AI platforms use data for training.
What you do in your AI tool and on the Supermetrics Hub
To efficiently work on your data, you need to do some tasks in your AI tool and some on the Supermetrics Hub. Your data source connections live in Supermetrics, so a data source you connect on the Hub also works in your AI tool.
Task | Where | Notes |
|---|---|---|
Add the Supermetrics connector | AI tool | Your admin may need to allow the connector first. |
Log in to Supermetrics and select your team | AI tool | Select the team that has your AI chats subscription. |
Connect a data source | AI tool or Hub | Ask your AI tool to connect to the data source, and it gives you a login link. On the Hub, go to Data sources. Data sources you connect from the AI tool also show up on the Data sources page on the Hub. |
Add a data source to your subscription | Hub | Go to your subscription on the Hub, and click Add data sources. Learn how to add more features to your subscription. |
Select accounts and ask questions | AI tool | You can also manage prioritized accounts in your AI tool. See How to manage data source accounts in your subscription. |
Approve actions | AI tool | Your AI tool may ask you to approve each action before it fetches data. |
Fix a broken data source connection | Hub or AI tool | Reauthenticate the connection on the Hub, and then reconnect the Supermetrics connector in your AI tool. You can also ask for a reauthentication link in the AI tool. |
Turn on campaign changes | Hub | On the Hub, you can turn on campaign management under AI tools → Activate campaign management. Learn how to manage ad campaigns with AI tools. |
When you connect a data source from the chat, the login page opens in a new browser tab. After you log in, go back to your chat and ask your question again.
Take a look at different use case examples for inspiration for what you can do with Supermetrics in AI tools!