Use the TikTok Organic data source connector to track how your profile engagement evolves over time with daily updates on followers, likes, shares, and profile views. Set daily or weekly triggers and see how your video performance develops — and identify which videos have driven the most engagement or follower growth.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our TikTok Organic connection guide.
Available metrics and dimensions: Find the full list of fields in our TikTok Organic field documentation.
Query types
With this data source, you need to select a query type to get the right type of data:
Profile overview: Get profile-level data on new followers, profile views, and engagement. Profile data is available for the last 60 days and can be broken down on a daily level.
Video performance: Get video-level data on views, engagement, and average watch time per video. Data is returned as a lifetime value per video and cannot be broken down by date range or date.
Followers by country: Get a percentage distribution of your follower base by country.
Followers by gender: Get a percentage distribution of your follower base by gender.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Identify your most engaging videos
See which videos have driven the most views, likes, shares, comments, and reach — useful for identifying your top-performing content and understanding what resonates most with your audience.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Video performance |
Date range | This month to date |
Metrics | Video views, Likes, Shares, Comments, Reach, Video completion rate |
Dimensions | Display name, Thumbnail URL, Caption |
Suggested visualization | Table |
Understanding the data
Video views: The number of times the video was viewed.
Likes: The number of likes the video received.
Shares: The number of times the video was shared.
Comments: The number of comments on the video.
Reach: The number of unique users who viewed the video.
Video completion rate: The percentage of viewers who watched the video to completion.
Display name: The account's display name, used to identify the video's author.
Thumbnail URL: The URL of the video's thumbnail image.
Caption: The caption text of the video post.
Note
Video performance data is returned as a lifetime value per video and cannot be filtered or broken down by a specific date range or date dimension.
Track profile views and new followers over time
See how your profile views and new follower counts have evolved day by day last month. This helps in understanding what activity or content is driving profile growth and identifying any patterns in audience acquisition.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Profile overview |
Date range | Last month |
Metrics | Profile views, New followers |
Dimensions | Day of month |
Suggested visualization | Time series or line chart |
Understanding the data
Profile views: The number of times your TikTok profile was viewed within the reporting period.
New followers: The number of new accounts that followed your profile within the reporting period.
Day of month: Splits results by specific dates within the month for a daily trend view.
Note
Profile overview data is available for the last 60 days only.
See geographic distribution of followers
Understand which countries your followers come from this year — useful for identifying your strongest geographic markets and informing regional content or targeting decisions.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Profile overview |
Date range | This year to date |
Metrics | Distribution |
Dimensions | Country geo |
Suggested visualization | Pie or geo chart |
Understanding the data
Distribution: The percentage share of your follower base from each country.
Country geo: The country of your followers, used to segment the distribution by geographic location.
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