Use TikTok Organic data source to track how your profile engagement evolves over time with daily updates on followers, likes, shares, and profile views. Set daily or weekly triggers and see how your video performance develops. Identify which videos have driven the most engagement or follower growth.
For a full list of metrics and dimensions available in our TikTok Organic data source connector, take a look at our TikTok Organic documentation.
Once you’ve connected to TikTok Organic, you’re ready to create your first queries!
Query types for this data source
With the TikTok Organic data source, you must select a query type to use. The query type defines what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:
Profile overview: Get profile-level data on how many people started to follow you, viewed your profile, or viewed or engaged with your profile. Profile data is available for the last 60 days and can be broken down on a daily level.
Video performance: Get video-level data on how many people viewed your video, engaged with your video, or how long your videos were watched on average. Video data is available as lifetime value per video. This means the video performance data can't be broken down for a specific date range or by date.
Followers by country: Get a percentage distribution of your follower base by country.
Followers by gender: Get a percentage distribution of your follower base by gender.
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See the most engaging videos
See which videos have driven the most engagement and views. In this example, we'll look at the data from the current month.
Use the Video performance query type to get the data.
The dimensions "Display name," "Thumbnail URL," and "Caption" offer additional context about the top videos, while metrics such as "Video views," "Likes," "Shares," "Comments," "Reach," and "Video completion rate" reflect the level of audience engagement.
For best results in Looker Studio, use the table chart type.
Select the Display name, Thumbnail URL, and Caption dimensions.
Select Video views, Likes, Shares, Comments, Reach, and Video completion rate metrics to get the details for the report.
Set the date range to This month.
Track profile views and new followers
Track how your profile engagement has evolved over the last month with the updates on followers and profile views.
Use the Profile overview query type to get the data.
For best results in Looker Studio, use the time series chart type.
Select the Profile views and New followers metrics.
Select the Day of month dimension to see the data for specific dates of the month.
Set the date range to Last month.
See followers per country
Understand the geographic distribution of your followers this year.
Use the Profile overview query type to get the data.
For best results in Looker Studio, use the pie or geo chart type.
Select the Country geo dimension.
Select the Distribution metric to get the percentage of distribution by country.
Set the date range to This year.
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