The Supermetrics Marketing Analytics for ChatGPT gives you seamless access to your marketing data across different platforms, offering invaluable insights right within ChatGPT. You can ask the AI chatbot questions to understand your data better and further enhance your data retrieval and analysis processes.
See the list of Supermetrics data sources you can use in your AI chats.
By following the best practices outlined in this article, you can make the most out of the Supermetrics ChatGPT integration for data analysis.
Before you begin
The Supermetrics ChatGPT integration is available for users with ChatGPT Business or Enterprise plan.
You also need a Supermetrics subscription with the AI chats destination.
Instructions
There are two ways to get the Supermetrics ChatGPT integration:
Option 1: Click this direct link to access the Supermetrics Marketing Analytics in ChatGPT.
Option 2: In ChatGPT, go to Explore GPTs, and search for "Supermetrics".
Supermetrics Marketing Analytics will prompt you to authenticate your connection to the data sources as necessary. To connect your data and select the teams to use, authenticate the connection using your Google or Microsoft account, the same one you use to log in to Supermetrics Hub.
For more use case examples and best practices, see How to connect Supermetrics to AI tools and Use cases for Supermetrics AI chats and Supermetrics MCP server.
Use case examples for ChatGPT
Executive 30–90 day performance deck
Goal: Turn cross‑channel performance data into a slide‑ready executive review.
Example flow:
Pull the data
“Pull the last 30 days of performance data from my Google Ads and Facebook Ads accounts. Clicks, Cost, and Impressions by data source, date, and campaign name.”
Build the deck outline
“Create a marketing performance overview as a slide‑ready deck, including in different slides a summary intro, individual channel‑level deep dives, cross‑channel comparisons, strategic recommendations, a next‑period forecast, and actionable next steps. Structure it into a clean, concise slide outline with titles, subtitles, bullet points, and insight callouts.”
Generate the exec email
“Write a concise email summarizing the deck to share with my CMO.”
Outcome:
Ready‑to‑use deck structure for quarterly or Month-over-Month reviews
Clear talking points and recommendations, grounded in real data
Saved time vs. building slides manually from spreadsheets
Week‑over‑week campaign optimization
Goal: Compare a single campaign across channels week‑over‑week and get an optimization plan.
Example flow:
Pull Week-over-Week data
“Pull performance data for my ‘Brand Testimonial’ campaign running on LinkedIn Ads and Facebook Ads. Retrieve data for the last 7 days and the previous 7‑day period.”
Visual WoW comparison
“Provide a cross‑channel visual performance analysis of the campaign, comparing this week vs. the previous week.”
Optimization plan
“Provide a document that includes recommended optimizations for my campaign.”
Outcome:
Simple Week-over-Week charts/tables (CPA, spend, clicks, conversions)
Channel‑specific actions (pause, scale, test) derived from the data
Reusable “performance review” prompt pattern that can be run weekly