Integral Ad Science fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Integral Ad Science data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

59 metrics50 dimensions

ADVERTISER

performance__advertiser_name
Field label Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__advertiser_id
Field label Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value

ADVERTISING CONTEXT

performance__placement_name
Field label Placement name
Description The specific placement where the ad was displayed
Field type dimension
Data type string.text.value
performance__placement_id
Field label Placement ID
Description The ID of the placement where the ad was displayed
Field type dimension
Data type string.text.value
performance__app_name
Field label App name
Description The specific app where the ad was displayed
Field type dimension
Data type string.text.value
performance__bundle_id
Field label Bundle ID
Description A unique ID of the app where the ad was displayed
Field type dimension
Data type string.text.value
performance__app_store
Field label App store
Description The store where the app is located
Field type dimension
Data type string.text.value
performance__channel_exchange
Field label Channel (exchange)
Description The specific exchange channel where the ad was displayed
Field type dimension
Data type string.text.value
performance__domain
Field label Domain
Description The specific domain where the ad was displayed
Field type dimension
Data type string.text.value
performance__environment
Field label Environment
Description The environment in which the ad was displayed (e.g. mobile, desktop, etc.)
Field type dimension
Data type string.text.value
performance__format
Field label Format
Description The specific ad format that was displayed (e.g. display, video, etc.)
Field type dimension
Data type string.text.value

BRAND SAFETY

performance__eligible_ads_for_brand_safety
Field label Eligible ads for brand safety
Description The number of ads IAS processed across all publishers that have opted into brand safety measurement
Field type metric
Data type int.number.value
performance__passed_ads
Field label Passed ads
Description The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language
Field type metric
Data type int.number.value
performance__pass_rate
Field label Pass rate
Description The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed
Field type metric
Data type float.number.ratio
performance__failed_ads
Field label Failed ads
Description The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked
Field type metric
Data type int.number.value
performance__fail_rate
Field label Fail rate
Description The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked
Field type metric
Data type float.number.ratio
performance__blocked_ads
Field label Blocked ads
Description Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings
Field type metric
Data type int.number.value
performance__block_rate_percentage_of_failed
Field label Block rate (% of failed)
Description The percentage of failed ads that were blocked out of all failed ads
Field type metric
Data type float.number.ratio
performance__see_through_ads
Field label See-through ads
Description The number of ads where IAS identified the top-level of a domain
Field type metric
Data type int.number.value
performance__see_through_rate
Field label See-through rate
Description The percentage of ads where IAS identified the top-level of a domain
Field type metric
Data type float.number.ratio

CAMPAIGN

performance__campaign_name
Field label Campaign name
Description Campaign name
Field type dimension
Data type string.text.value
performance__campaign_id
Field label Campaign ID
Description Campaign ID
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE

performance__device
Field label Device
Description Device type
Field type dimension
Data type string.text.value

DSP

performance__dsp_name
Field label DSP name
Description DSP name
Field type dimension
Data type string.text.value
performance__dsp_id
Field label DSP ID
Description Unique identifier for the DSP
Field type dimension
Data type string.text.value
performance__dsp_campaign_name
Field label DSP campaign name
Description Name of the DSP campaign
Field type dimension
Data type string.text.value
performance__dsp_campaign_id
Field label DSP campaign ID
Description Unique identifier for the DSP campaign
Field type dimension
Data type string.text.value
performance__dsp_publisher
Field label DSP publisher
Description Name of the publisher associated with the DSP
Field type dimension
Data type string.text.value
performance__dsp_placement_line_item
Field label DSP placement (line item)
Description Name of the placement or line item associated with the DSP
Field type dimension
Data type string.text.value

IN-VIEW

performance__average_time_in_view
Field label Average time-in-view
Description The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign
Field type metric
Data type int.number.value
performance__in_view_less_than_1_second
Field label In-view <1 second
Field type metric
Data type int.number.value
performance__in_view_1_to_2_seconds
Field label In-view 1-2 seconds
Field type metric
Data type int.number.value
performance__in_view_2_to_5_seconds
Field label In-view 2-5 seconds
Field type metric
Data type int.number.value
performance__in_view_5_to_10_seconds
Field label In-view 5-10 seconds
Field type metric
Data type int.number.value
performance__in_view_10_to_15_seconds
Field label In-view 10-15 seconds
Field type metric
Data type int.number.value
performance__in_view_15_to_20_seconds
Field label In-view 15-20 seconds
Field type metric
Data type int.number.value
performance__in_view_20_to_25_seconds
Field label In-view 20-25 seconds
Field type metric
Data type int.number.value
performance__in_view_25_to_30_seconds
Field label In-view 25-30 seconds
Field type metric
Data type int.number.value
performance__in_view_30_to_35_seconds
Field label In-view 30-35 seconds
Field type metric
Data type int.number.value
performance__in_view_35_to_40_seconds
Field label In-view 35-40 seconds
Field type metric
Data type int.number.value
performance__in_view_40_to_45_seconds
Field label In-view 40-45 seconds
Field type metric
Data type int.number.value
performance__in_view_45_to_50_seconds
Field label In-view 45-50 seconds
Field type metric
Data type int.number.value
performance__in_view_greater_than_50_seconds
Field label In-view > 50 seconds
Field type metric
Data type int.number.value

INVALID TRAFFIC

performance__eligible_ads_for_invalid_traffic_detection
Field label Eligible ads for invalid traffic detection
Description Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions
Field type metric
Data type int.number.value
performance__eligible_rate_for_invalid_traffic_detection
Field label Eligible rate for invalid traffic detection
Description The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads)
Field type metric
Data type float.number.ratio
performance__invalid_traffic_ads
Field label Invalid traffic ads
Description The number of ads that IAS detected as invalid traffic
Field type metric
Data type int.number.value
performance__invalid_traffic_rate
Field label Invalid traffic rate
Description The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed
Field type metric
Data type float.number.ratio
performance__valid_traffic_ads
Field label Valid traffic ads
Description The number of ads that IAS did not detect as invalid traffic
Field type metric
Data type int.number.value
performance__valid_traffic_rate
Field label Valid traffic rate
Description The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed
Field type metric
Data type float.number.ratio
performance__blocked_invalid_traffic_ads
Field label Blocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were blocked
Field type metric
Data type int.number.value
performance__percentage_of_invalid_traffic_blocked
Field label % of invalid traffic blocked
Description The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads
Field type metric
Data type float.number.ratio
performance__unblocked_invalid_traffic_ads
Field label Unblocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were not blocked
Field type metric
Data type int.number.value
performance__percentage_of_invalid_traffic_unblocked
Field label % of invalid traffic unblocked
Description The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads
Field type metric
Data type float.number.ratio

MEDIA

performance__media_partner
Field label Media partner
Description Media partner name
Field type dimension
Data type string.text.value
performance__media_partner_id
Field label Media partner ID
Description Unique identifier for the media partner
Field type dimension
Data type string.text.value

QUALITY IMPRESSIONS

performance__eligible_ads_for_quality_impressions
Field label Eligible ads for quality impressions
Description The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__eligible_rate_for_quality_impressions
Field label Eligible rate for quality impressions
Description The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type float.number.ratio
performance__quality_impressions
Field label Quality impressions
Description The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__quality_impressions_rate
Field label Quality impressions rate
Description The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type float.number.ratio
performance__non_quality_ads
Field label Non-quality ads
Description The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_rate
Field label Non-quality rate
Description The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type float.number.ratio
performance__non_quality_blocked_ads
Field label Non-quality blocked ads
Description The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_not_viewable_ads
Field label Non-quality not viewable ads
Description The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__percentage_non_quality_not_viewable
Field label % non quality - not viewable
Description The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type float.number.ratio
performance__non_quality_out_of_geo_ads
Field label Non-quality out of geo ads
Description The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__percentage_non_quality_out_of_geo
Field label % non-quality - out of geo
Description The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type float.number.ratio
performance__non_quality_invalid_traffic_ads
Field label Non-quality IVT ads
Description The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__percentage_non_quality_ivt
Field label % non-quality - IVT
Description The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type float.number.ratio
performance__failed_brand_safety_ads
Field label Non-quality brand safety ads
Description The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__percentage_non_quality_failed_brand_safety
Field label % non-quality - brand safety
Description The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

TEAM

performance__team_name
Field label Team name
Description Team name
Field type dimension
Data type string.text.value
performance__team_id
Field label Team ID
Description Team ID
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
performance__year
Field label Year
Field type dimension
Data type string.time.year
performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
performance__month
Field label Month
Field type dimension
Data type string.time.month
performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
performance__date
Field label Date
Field type dimension
Data type string.time.date
performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

TRACKING

performance__total_tracked_ads
Field label Total tracked ads
Description Number of ads processed by IAS
Field type metric
Data type int.number.value

VIEWABILITY

performance__eligible_ads_for_viewability_measurement
Field label Eligible ads for viewability measurement
Description The total number of ads which are eligible for measuring viewability-related metrics
Field type metric
Data type int.number.value
performance__measured_ads
Field label Measured ads
Description The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data
Field type metric
Data type int.number.value
performance__measured_rate
Field label Measured rate
Description Measured ads as a percentage of total unblocked ads with all invalid traffic removed
Field type metric
Data type float.number.ratio
performance__viewable_impressions
Field label Viewable impressions
Description The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen
Field type metric
Data type int.number.value
performance__measured_impressions
Field label Measured impressions
Description Measured Ads that are rendered. This is always equals the number of all ads
Field type metric
Data type int.number.value
performance__viewable_audible_rate
Field label Viewable/Audible rate
Description Viewable impressions as a percentage of measured ads with all invalid traffic removed
Field type metric
Data type float.number.ratio
performance__not_viewable_ads
Field label Not viewable ads
Description Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements
Field type metric
Data type int.number.value
performance__not_viewable_rate
Field label Not viewable rate
Description The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads
Field type metric
Data type float.number.ratio
performance__unmeasured_ads
Field label Unmeasured ads
Description Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement
Field type metric
Data type int.number.value
performance__unmeasured_rate
Field label Unmeasured rate
Description Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed
Field type metric
Data type float.number.ratio