Integral Ad Science data warehouse table groups

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Table: CAMPAIGN

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
performance__advertiser_id
Display name Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value
performance__advertiser_name
Display name Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__blocked_ads
Display name Blocked ads
Description Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings
Field type metric
Data type int.number.value
performance__blocked_invalid_traffic_ads
Display name Blocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were blocked
Field type metric
Data type int.number.value
performance__campaign_id
Display name Campaign ID
Description Campaign ID
Field type dimension
Data type string.text.value
performance__campaign_name
Display name Campaign name
Description Campaign name
Field type dimension
Data type string.text.value
performance__date
Display name Date
Field type dimension
Data type string.time.date
performance__eligible_ads_for_brand_safety
Display name Eligible ads for brand safety
Description The number of ads IAS processed across all publishers that have opted into brand safety measurement
Field type metric
Data type int.number.value
performance__eligible_ads_for_invalid_traffic_detection
Display name Eligible ads for invalid traffic detection
Description Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions
Field type metric
Data type int.number.value
performance__eligible_ads_for_quality_impressions
Display name Eligible ads for quality impressions
Description The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__eligible_ads_for_viewability_measurement
Display name Eligible ads for viewability measurement
Description The total number of ads which are eligible for measuring viewability-related metrics
Field type metric
Data type int.number.value
performance__failed_ads
Display name Failed ads
Description The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked
Field type metric
Data type int.number.value
performance__failed_brand_safety_ads
Display name Non-quality brand safety ads
Description The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__in_view_1_to_2_seconds
Display name In-view 1-2 seconds
Field type metric
Data type int.number.value
performance__in_view_10_to_15_seconds
Display name In-view 10-15 seconds
Field type metric
Data type int.number.value
performance__in_view_15_to_20_seconds
Display name In-view 15-20 seconds
Field type metric
Data type int.number.value
performance__in_view_2_to_5_seconds
Display name In-view 2-5 seconds
Field type metric
Data type int.number.value
performance__in_view_20_to_25_seconds
Display name In-view 20-25 seconds
Field type metric
Data type int.number.value
performance__in_view_25_to_30_seconds
Display name In-view 25-30 seconds
Field type metric
Data type int.number.value
performance__in_view_30_to_35_seconds
Display name In-view 30-35 seconds
Field type metric
Data type int.number.value
performance__in_view_35_to_40_seconds
Display name In-view 35-40 seconds
Field type metric
Data type int.number.value
performance__in_view_40_to_45_seconds
Display name In-view 40-45 seconds
Field type metric
Data type int.number.value
performance__in_view_45_to_50_seconds
Display name In-view 45-50 seconds
Field type metric
Data type int.number.value
performance__in_view_5_to_10_seconds
Display name In-view 5-10 seconds
Field type metric
Data type int.number.value
performance__in_view_greater_than_50_seconds
Display name In-view > 50 seconds
Field type metric
Data type int.number.value
performance__in_view_less_than_1_second
Display name In-view <1 second
Field type metric
Data type int.number.value
performance__invalid_traffic_ads
Display name Invalid traffic ads
Description The number of ads that IAS detected as invalid traffic
Field type metric
Data type int.number.value
performance__measured_ads
Display name Measured ads
Description The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data
Field type metric
Data type int.number.value
performance__measured_impressions
Display name Measured impressions
Description Measured Ads that are rendered. This is always equals the number of all ads
Field type metric
Data type int.number.value
performance__non_quality_ads
Display name Non-quality ads
Description The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_blocked_ads
Display name Non-quality blocked ads
Description The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_invalid_traffic_ads
Display name Non-quality IVT ads
Description The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_not_viewable_ads
Display name Non-quality not viewable ads
Description The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_out_of_geo_ads
Display name Non-quality out of geo ads
Description The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__not_viewable_ads
Display name Not viewable ads
Description Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements
Field type metric
Data type int.number.value
performance__passed_ads
Display name Passed ads
Description The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language
Field type metric
Data type int.number.value
performance__quality_impressions
Display name Quality impressions
Description The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__see_through_ads
Display name See-through ads
Description The number of ads where IAS identified the top-level of a domain
Field type metric
Data type int.number.value
performance__team_id
Display name Team ID
Description Team ID
Field type dimension
Data type string.text.value
performance__team_name
Display name Team name
Description Team name
Field type dimension
Data type string.text.value
performance__total_tracked_ads
Display name Total tracked ads
Description Number of ads processed by IAS
Field type metric
Data type int.number.value
performance__unblocked_invalid_traffic_ads
Display name Unblocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were not blocked
Field type metric
Data type int.number.value
performance__unmeasured_ads
Display name Unmeasured ads
Description Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement
Field type metric
Data type int.number.value
performance__valid_traffic_ads
Display name Valid traffic ads
Description The number of ads that IAS did not detect as invalid traffic
Field type metric
Data type int.number.value
performance__viewable_impressions
Display name Viewable impressions
Description The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen
Field type metric
Data type int.number.value

Table: MEDIA_PARTNER_PLACEMENT

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
performance__advertiser_id
Display name Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value
performance__advertiser_name
Display name Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__blocked_ads
Display name Blocked ads
Description Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings
Field type metric
Data type int.number.value
performance__blocked_invalid_traffic_ads
Display name Blocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were blocked
Field type metric
Data type int.number.value
performance__campaign_id
Display name Campaign ID
Description Campaign ID
Field type dimension
Data type string.text.value
performance__campaign_name
Display name Campaign name
Description Campaign name
Field type dimension
Data type string.text.value
performance__date
Display name Date
Field type dimension
Data type string.time.date
performance__eligible_ads_for_brand_safety
Display name Eligible ads for brand safety
Description The number of ads IAS processed across all publishers that have opted into brand safety measurement
Field type metric
Data type int.number.value
performance__eligible_ads_for_invalid_traffic_detection
Display name Eligible ads for invalid traffic detection
Description Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions
Field type metric
Data type int.number.value
performance__eligible_ads_for_quality_impressions
Display name Eligible ads for quality impressions
Description The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__eligible_ads_for_viewability_measurement
Display name Eligible ads for viewability measurement
Description The total number of ads which are eligible for measuring viewability-related metrics
Field type metric
Data type int.number.value
performance__failed_ads
Display name Failed ads
Description The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked
Field type metric
Data type int.number.value
performance__failed_brand_safety_ads
Display name Non-quality brand safety ads
Description The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__in_view_1_to_2_seconds
Display name In-view 1-2 seconds
Field type metric
Data type int.number.value
performance__in_view_10_to_15_seconds
Display name In-view 10-15 seconds
Field type metric
Data type int.number.value
performance__in_view_15_to_20_seconds
Display name In-view 15-20 seconds
Field type metric
Data type int.number.value
performance__in_view_2_to_5_seconds
Display name In-view 2-5 seconds
Field type metric
Data type int.number.value
performance__in_view_20_to_25_seconds
Display name In-view 20-25 seconds
Field type metric
Data type int.number.value
performance__in_view_25_to_30_seconds
Display name In-view 25-30 seconds
Field type metric
Data type int.number.value
performance__in_view_30_to_35_seconds
Display name In-view 30-35 seconds
Field type metric
Data type int.number.value
performance__in_view_35_to_40_seconds
Display name In-view 35-40 seconds
Field type metric
Data type int.number.value
performance__in_view_40_to_45_seconds
Display name In-view 40-45 seconds
Field type metric
Data type int.number.value
performance__in_view_45_to_50_seconds
Display name In-view 45-50 seconds
Field type metric
Data type int.number.value
performance__in_view_5_to_10_seconds
Display name In-view 5-10 seconds
Field type metric
Data type int.number.value
performance__in_view_greater_than_50_seconds
Display name In-view > 50 seconds
Field type metric
Data type int.number.value
performance__in_view_less_than_1_second
Display name In-view <1 second
Field type metric
Data type int.number.value
performance__invalid_traffic_ads
Display name Invalid traffic ads
Description The number of ads that IAS detected as invalid traffic
Field type metric
Data type int.number.value
performance__measured_ads
Display name Measured ads
Description The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data
Field type metric
Data type int.number.value
performance__measured_impressions
Display name Measured impressions
Description Measured Ads that are rendered. This is always equals the number of all ads
Field type metric
Data type int.number.value
performance__media_partner
Display name Media partner
Description Media partner name
Field type dimension
Data type string.text.value
performance__media_partner_id
Display name Media partner ID
Description Unique identifier for the media partner
Field type dimension
Data type string.text.value
performance__non_quality_ads
Display name Non-quality ads
Description The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_blocked_ads
Display name Non-quality blocked ads
Description The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_invalid_traffic_ads
Display name Non-quality IVT ads
Description The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_not_viewable_ads
Display name Non-quality not viewable ads
Description The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_out_of_geo_ads
Display name Non-quality out of geo ads
Description The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__not_viewable_ads
Display name Not viewable ads
Description Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements
Field type metric
Data type int.number.value
performance__passed_ads
Display name Passed ads
Description The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language
Field type metric
Data type int.number.value
performance__placement_id
Display name Placement ID
Description The ID of the placement where the ad was displayed
Field type dimension
Data type string.text.value
performance__placement_name
Display name Placement name
Description The specific placement where the ad was displayed
Field type dimension
Data type string.text.value
performance__quality_impressions
Display name Quality impressions
Description The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__see_through_ads
Display name See-through ads
Description The number of ads where IAS identified the top-level of a domain
Field type metric
Data type int.number.value
performance__team_id
Display name Team ID
Description Team ID
Field type dimension
Data type string.text.value
performance__team_name
Display name Team name
Description Team name
Field type dimension
Data type string.text.value
performance__total_tracked_ads
Display name Total tracked ads
Description Number of ads processed by IAS
Field type metric
Data type int.number.value
performance__unblocked_invalid_traffic_ads
Display name Unblocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were not blocked
Field type metric
Data type int.number.value
performance__unmeasured_ads
Display name Unmeasured ads
Description Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement
Field type metric
Data type int.number.value
performance__valid_traffic_ads
Display name Valid traffic ads
Description The number of ads that IAS did not detect as invalid traffic
Field type metric
Data type int.number.value
performance__viewable_impressions
Display name Viewable impressions
Description The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen
Field type metric
Data type int.number.value

Table: APP

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
performance__advertiser_id
Display name Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value
performance__advertiser_name
Display name Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__app_name
Display name App name
Description The specific app where the ad was displayed
Field type dimension
Data type string.text.value
performance__blocked_ads
Display name Blocked ads
Description Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings
Field type metric
Data type int.number.value
performance__blocked_invalid_traffic_ads
Display name Blocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were blocked
Field type metric
Data type int.number.value
performance__bundle_id
Display name Bundle ID
Description A unique ID of the app where the ad was displayed
Field type dimension
Data type string.text.value
performance__date
Display name Date
Field type dimension
Data type string.time.date
performance__eligible_ads_for_brand_safety
Display name Eligible ads for brand safety
Description The number of ads IAS processed across all publishers that have opted into brand safety measurement
Field type metric
Data type int.number.value
performance__eligible_ads_for_invalid_traffic_detection
Display name Eligible ads for invalid traffic detection
Description Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions
Field type metric
Data type int.number.value
performance__eligible_ads_for_quality_impressions
Display name Eligible ads for quality impressions
Description The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__eligible_ads_for_viewability_measurement
Display name Eligible ads for viewability measurement
Description The total number of ads which are eligible for measuring viewability-related metrics
Field type metric
Data type int.number.value
performance__failed_ads
Display name Failed ads
Description The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked
Field type metric
Data type int.number.value
performance__failed_brand_safety_ads
Display name Non-quality brand safety ads
Description The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__in_view_1_to_2_seconds
Display name In-view 1-2 seconds
Field type metric
Data type int.number.value
performance__in_view_10_to_15_seconds
Display name In-view 10-15 seconds
Field type metric
Data type int.number.value
performance__in_view_15_to_20_seconds
Display name In-view 15-20 seconds
Field type metric
Data type int.number.value
performance__in_view_2_to_5_seconds
Display name In-view 2-5 seconds
Field type metric
Data type int.number.value
performance__in_view_20_to_25_seconds
Display name In-view 20-25 seconds
Field type metric
Data type int.number.value
performance__in_view_25_to_30_seconds
Display name In-view 25-30 seconds
Field type metric
Data type int.number.value
performance__in_view_30_to_35_seconds
Display name In-view 30-35 seconds
Field type metric
Data type int.number.value
performance__in_view_35_to_40_seconds
Display name In-view 35-40 seconds
Field type metric
Data type int.number.value
performance__in_view_40_to_45_seconds
Display name In-view 40-45 seconds
Field type metric
Data type int.number.value
performance__in_view_45_to_50_seconds
Display name In-view 45-50 seconds
Field type metric
Data type int.number.value
performance__in_view_5_to_10_seconds
Display name In-view 5-10 seconds
Field type metric
Data type int.number.value
performance__in_view_greater_than_50_seconds
Display name In-view > 50 seconds
Field type metric
Data type int.number.value
performance__in_view_less_than_1_second
Display name In-view <1 second
Field type metric
Data type int.number.value
performance__invalid_traffic_ads
Display name Invalid traffic ads
Description The number of ads that IAS detected as invalid traffic
Field type metric
Data type int.number.value
performance__measured_ads
Display name Measured ads
Description The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data
Field type metric
Data type int.number.value
performance__measured_impressions
Display name Measured impressions
Description Measured Ads that are rendered. This is always equals the number of all ads
Field type metric
Data type int.number.value
performance__non_quality_ads
Display name Non-quality ads
Description The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_blocked_ads
Display name Non-quality blocked ads
Description The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_invalid_traffic_ads
Display name Non-quality IVT ads
Description The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_not_viewable_ads
Display name Non-quality not viewable ads
Description The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_out_of_geo_ads
Display name Non-quality out of geo ads
Description The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__not_viewable_ads
Display name Not viewable ads
Description Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements
Field type metric
Data type int.number.value
performance__passed_ads
Display name Passed ads
Description The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language
Field type metric
Data type int.number.value
performance__quality_impressions
Display name Quality impressions
Description The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__see_through_ads
Display name See-through ads
Description The number of ads where IAS identified the top-level of a domain
Field type metric
Data type int.number.value
performance__team_id
Display name Team ID
Description Team ID
Field type dimension
Data type string.text.value
performance__team_name
Display name Team name
Description Team name
Field type dimension
Data type string.text.value
performance__total_tracked_ads
Display name Total tracked ads
Description Number of ads processed by IAS
Field type metric
Data type int.number.value
performance__unblocked_invalid_traffic_ads
Display name Unblocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were not blocked
Field type metric
Data type int.number.value
performance__unmeasured_ads
Display name Unmeasured ads
Description Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement
Field type metric
Data type int.number.value
performance__valid_traffic_ads
Display name Valid traffic ads
Description The number of ads that IAS did not detect as invalid traffic
Field type metric
Data type int.number.value
performance__viewable_impressions
Display name Viewable impressions
Description The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen
Field type metric
Data type int.number.value

Table: DOMAIN

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
performance__advertiser_id
Display name Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value
performance__advertiser_name
Display name Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__blocked_ads
Display name Blocked ads
Description Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings
Field type metric
Data type int.number.value
performance__blocked_invalid_traffic_ads
Display name Blocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were blocked
Field type metric
Data type int.number.value
performance__date
Display name Date
Field type dimension
Data type string.time.date
performance__domain
Display name Domain
Description The specific domain where the ad was displayed
Field type dimension
Data type string.text.value
performance__eligible_ads_for_brand_safety
Display name Eligible ads for brand safety
Description The number of ads IAS processed across all publishers that have opted into brand safety measurement
Field type metric
Data type int.number.value
performance__eligible_ads_for_invalid_traffic_detection
Display name Eligible ads for invalid traffic detection
Description Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions
Field type metric
Data type int.number.value
performance__eligible_ads_for_quality_impressions
Display name Eligible ads for quality impressions
Description The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__eligible_ads_for_viewability_measurement
Display name Eligible ads for viewability measurement
Description The total number of ads which are eligible for measuring viewability-related metrics
Field type metric
Data type int.number.value
performance__failed_ads
Display name Failed ads
Description The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked
Field type metric
Data type int.number.value
performance__failed_brand_safety_ads
Display name Non-quality brand safety ads
Description The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__in_view_1_to_2_seconds
Display name In-view 1-2 seconds
Field type metric
Data type int.number.value
performance__in_view_10_to_15_seconds
Display name In-view 10-15 seconds
Field type metric
Data type int.number.value
performance__in_view_15_to_20_seconds
Display name In-view 15-20 seconds
Field type metric
Data type int.number.value
performance__in_view_2_to_5_seconds
Display name In-view 2-5 seconds
Field type metric
Data type int.number.value
performance__in_view_20_to_25_seconds
Display name In-view 20-25 seconds
Field type metric
Data type int.number.value
performance__in_view_25_to_30_seconds
Display name In-view 25-30 seconds
Field type metric
Data type int.number.value
performance__in_view_30_to_35_seconds
Display name In-view 30-35 seconds
Field type metric
Data type int.number.value
performance__in_view_35_to_40_seconds
Display name In-view 35-40 seconds
Field type metric
Data type int.number.value
performance__in_view_40_to_45_seconds
Display name In-view 40-45 seconds
Field type metric
Data type int.number.value
performance__in_view_45_to_50_seconds
Display name In-view 45-50 seconds
Field type metric
Data type int.number.value
performance__in_view_5_to_10_seconds
Display name In-view 5-10 seconds
Field type metric
Data type int.number.value
performance__in_view_greater_than_50_seconds
Display name In-view > 50 seconds
Field type metric
Data type int.number.value
performance__in_view_less_than_1_second
Display name In-view <1 second
Field type metric
Data type int.number.value
performance__invalid_traffic_ads
Display name Invalid traffic ads
Description The number of ads that IAS detected as invalid traffic
Field type metric
Data type int.number.value
performance__measured_ads
Display name Measured ads
Description The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data
Field type metric
Data type int.number.value
performance__measured_impressions
Display name Measured impressions
Description Measured Ads that are rendered. This is always equals the number of all ads
Field type metric
Data type int.number.value
performance__non_quality_ads
Display name Non-quality ads
Description The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_blocked_ads
Display name Non-quality blocked ads
Description The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__non_quality_invalid_traffic_ads
Display name Non-quality IVT ads
Description The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_not_viewable_ads
Display name Non-quality not viewable ads
Description The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__non_quality_out_of_geo_ads
Display name Non-quality out of geo ads
Description The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap
Field type metric
Data type int.number.value
performance__not_viewable_ads
Display name Not viewable ads
Description Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements
Field type metric
Data type int.number.value
performance__passed_ads
Display name Passed ads
Description The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language
Field type metric
Data type int.number.value
performance__quality_impressions
Display name Quality impressions
Description The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected
Field type metric
Data type int.number.value
performance__see_through_ads
Display name See-through ads
Description The number of ads where IAS identified the top-level of a domain
Field type metric
Data type int.number.value
performance__team_id
Display name Team ID
Description Team ID
Field type dimension
Data type string.text.value
performance__team_name
Display name Team name
Description Team name
Field type dimension
Data type string.text.value
performance__total_tracked_ads
Display name Total tracked ads
Description Number of ads processed by IAS
Field type metric
Data type int.number.value
performance__unblocked_invalid_traffic_ads
Display name Unblocked invalid traffic ads
Description The number of ads that IAS detected as invalid traffic that were not blocked
Field type metric
Data type int.number.value
performance__unmeasured_ads
Display name Unmeasured ads
Description Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement
Field type metric
Data type int.number.value
performance__valid_traffic_ads
Display name Valid traffic ads
Description The number of ads that IAS did not detect as invalid traffic
Field type metric
Data type int.number.value
performance__viewable_impressions
Display name Viewable impressions
Description The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen
Field type metric
Data type int.number.value