Use Campaign management to create and update Microsoft Advertising (Bing) campaigns from your AI tool. Describe the campaign or change you want, review what your AI tool proposes, and confirm it. Campaign management works in AI tools, Supermetrics Studio, and the Supermetrics MCP server.
This guide is for anyone who manages Microsoft Advertising accounts in Supermetrics and has campaign write access. It explains what you can create and change, what to set up first, and how to create and edit a campaign.
Current support for campaign management features
Campaign management is under active development. This guide describes the currently supported features, and we're expanding it. We welcome your requests for new features in the Supermetrics Wishlist.
What you can do with Microsoft Advertising campaigns
You can create and update campaigns, ad groups, and ads. Campaign management supports Search, Audience, and Shopping campaigns.
Set the campaign type, bidding strategy, time zone, store ID, and device bid adjustments.
You can add and remove positive and negative keywords. You can also create these extensions: sitelinks, callouts, and structured snippets.
Targeting is possible by age, gender, languages, locations, custom audiences, devices, and keywords.
Good to know about Microsoft Advertising campaign management
For planning, use keyword research and platform recommendations. Targeting search and forecasting aren't available for Microsoft Advertising.
Headline text is limited to 30 characters and description to 90 characters. At least 3 headlines and 2 descriptions work; Microsoft may refuse more than 15 headlines or 4 descriptions. Text that goes over the limit is cut.
Shopping campaigns need the Store ID, which is the Microsoft Merchant Center store ID.
Before you begin
Make sure you have the following in place before you start creating and editing ad campaigns:
You have an active Supermetrics trial or subscription that includes an AI chat destination, Supermetrics Studio, or Supermetrics MCP server access.
Your Microsoft Advertising account is connected to Supermetrics. See the Microsoft Advertising connection guide.
Campaign write access is enabled for the ad account. See How to enable campaign write access.
You have edit access to the account in Microsoft Advertising. View-only access blocks changes. Ask your admin to change your access level, if required.
You have the details for your campaign: a budget, final URLs for the ads, and keywords for Search campaigns.
Instructions
Create a Microsoft Advertising campaign
In your AI tool or Supermetrics Studio, describe the campaign you want to create. Include the ad account, campaign type, budget, dates, targeting, and ad text.
Ask your AI tool to show the plan before it creates anything, and review the proposed structure.
Confirm the plan. Campaign management creates the campaign in a paused state, so no money can be spent until you enable the campaign.
Review the campaign structure, budget, dates, targeting, ads, and tracking.
When you're ready to go live, ask your AI tool to enable the campaign. If the ad account requires approval to go live, approve the change when you're asked.
Change a Microsoft Advertising campaign
In your AI tool, describe the change you want to make. For example,
Add the negative keyword free to my Brand search campaign.Review the change your AI tool proposes.
Confirm the change to apply it.
You can make the following changes:
Budget: Change the campaign budget.
Status: Pause, enable, or remove. Removal can’t be undone.
Targeting: Change the age, gender, languages, locations, custom audiences, devices, and keywords.
Creative: Change creatives. An ad edit creates a new ad.
Keywords: Add or remove positive and negative keywords.
Extensions: Add sitelinks, callouts, and structured snippets.
Approval levels can hold a live change until you confirm it. Your team has a budget cap that limits how much a single change can raise or lower a budget. The cap is a percentage, and our support team sets it for your team. If a change goes over the cap, split it into smaller steps or contact our support team to adjust the limit.
Troubleshooting
Campaign management tools don't show in your session
Start a new session in your AI tool and ask it to fetch the available tools again. This loads the latest campaign management tools.
Write access isn't working even though it's enabled
In your AI chat, you’re logged in to one Supermetrics team at a time. Campaign write access is enabled on the Supermetrics Hub separately for each team. Make sure that you’re using the AI chat with the same team the campaign write access was enabled for.
If campaign changes fail with WRITE_ACCESS_NOT_ENABLED error, try the following steps.
Enable write access in the right team
Log in to the Supermetrics Hub with the same email you used to connect to Supermetrics in your AI tool.
Open the link in the error. The link takes you to the Campaign write access page on the Supermetrics Hub in the team you’re using.
Enable write access for the ad account and click Save.
Try make the change again in your AI tool. You don't need to reconnect.
Did you switch write access on with a different email? Each email is a separate login with its own team. Write access enabled under another email doesn't apply here.
Ad account not on the list or can’t change settings?
Only the person who connected the ad account to Supermetrics can enable write access for it. Ask the person who owns the connection to enable write access.
Switch to the right team in the AI tool
If you notice that you’re not using the right team in your AI tool, disconnect the Supermetrics connector in your AI tool. Then, connect Supermetrics again and select the right team, if asked. For a team under a different email address, connect with that email.
Check your access in the ad platform
Write access in Supermetrics doesn't change your role in the ad platform. If you have view-only access to the ad platform, campaign changes will still fail. Ask the account admin for edit access and reconnect Supermetrics to the ad platform.
Ad policy compliance
If your ad campaigns aren’t approved by the ad platform, the platform returns a partial failure error and an error message pointing to itself. Check your campaign with the AI chat, check the ad platform, and view the Campaign change history on the Supermetrics Hub to see more details.
To avoid partial failures, make sure that your ad complies with the Microsoft advertising policies.