Use Campaign management to create and update TikTok Ads campaigns from your AI tool. Describe the campaign or change you want, review what your AI tool proposes, and confirm it. Campaign management works in AI tools, Supermetrics Studio, and the Supermetrics MCP server.
This guide is for anyone who manages TikTok Ads accounts in Supermetrics and has campaign write access. It explains what you can create and change, what to set up first, and how to create and edit a campaign.
Current support for campaign management features
Campaign management is under active development. This guide describes the currently supported features, and we're expanding it. We welcome your requests for new features in the Supermetrics Wishlist.
What you can do with TikTok Ads campaigns
You can create and update campaigns, ad groups, and ads. You can use a campaign budget or ad group budgets.
You can set the following:
Objective
Budget optimization
Billing event
Bid type
Pacing
Placements
Promotion type
Pixel and event
Identity
Location IDs
Frequency
With Campaign management, you can create the following:
Video ads from the TikTok asset library
Cover images
Carousel ads
Spark Ads from an existing video or photo post
Targeting is possible by age, gender, languages, locations, interests, custom audiences, lookalike audiences, excluded audiences, devices, platforms, and placements.
Good to know about TikTok Ads campaign management
TikTok ads are mainly video ads. Campaign management also supports Spark Ads from existing video or photo posts and carousel ads.
A minimum daily budget applies, and it depends on your account currency. A lifetime budget needs about the minimum daily budget for each day of the schedule. The minimum for a campaign is 50 USD, and for an ad group, 20 USD per day; the lifetime budget is at least the number of days times the daily minimum. Other currencies have their own minimum, named in TikTok's refusal.
For Smart+ campaigns, you can change the name, budget, and status. Make other changes to Smart+ campaigns in TikTok Ads Manager. Set up lead generation forms and messaging in TikTok Ads Manager too.
Location IDs are TikTok's numeric geo IDs. Send ISO codes or names, or reuse numeric IDs from a campaign read. There is no location search.
Before you begin
Make sure you have the following in place before you start creating and editing ad campaigns:
You have an active Supermetrics trial or subscription that includes an AI chat destination, Supermetrics Studio, or Supermetrics MCP server access.
Your TikTok Ads account is connected to Supermetrics. See the TikTok Ads connection guide.
Campaign write access is enabled for the ad account. See How to enable campaign write access.
You have Edit access to the account in TikTok Ads Manager. View-only access blocks changes. Ask your admin to change your access level, if necessary.
You have a TikTok identity. Identity is the authorized TikTok account an ad is published as, used for Spark Ads. Set it up in TikTok Ads Manager or Business Center.
Instructions
Create a TikTok Ads campaign
In your AI tool, describe the campaign you want to create. Include the ad account, objective, budget, dates, targeting, and video.
Ask your AI tool to show the plan before it creates anything, and review the proposed structure.
Confirm the plan. Campaign management creates the campaign in a paused state, so no money can be spent until you enable the campaign.
Review the campaign structure, budget, dates, targeting, ads, and tracking.
When you're ready to go live, ask your AI tool to enable the campaign. If the ad account requires approval to go live, approve the change when you're asked.
Change a TikTok Ads campaign
In your AI tool, describe the change you want to make. For example,
Increase the budget of my Spring video ad group by 20%.Review the change your AI tool proposes.
Confirm the change to apply it.
You can make the following changes:
Budget: Change the campaign budget, or the budget on each ad group.
Status: Pause, enable, or remove. Removal can’t be undone.
Targeting: Change the age, gender, languages, locations, interests, custom and lookalike audiences, devices, platforms, and placements.
Creative: Change creatives. A creative edit creates a new ad.
Smart+ campaigns: Change the name, budget, and status. Make other changes in TikTok Ads Manager.
Approval levels can hold a live change until you confirm it. Your team has a budget cap that limits how much a single change can raise or lower a budget. The cap is a percentage, and our support team sets it for your team. If a change goes over the cap, split it into smaller steps or contact our support team to adjust the limit.
Troubleshooting
Campaign management tools don't show in your session
Start a new session in your AI tool and ask it to fetch the available tools again. This loads the latest campaign management tools.
Write access isn't working even though it's enabled
In your AI chat, you’re logged in to one Supermetrics team at a time. Campaign write access is enabled on the Supermetrics Hub separately for each team. Make sure that you’re using the AI chat with the same team the campaign write access was enabled for.
If campaign changes fail with WRITE_ACCESS_NOT_ENABLED error, try the following steps.
Enable write access in the right team
Log in to the Supermetrics Hub with the same email you used to connect to Supermetrics in your AI tool.
Open the link in the error. The link takes you to the Campaign write access page on the Supermetrics Hub in the team you’re using.
Enable write access for the ad account and click Save.
Try make the change again in your AI tool. You don't need to reconnect.
Did you switch write access on with a different email? Each email is a separate login with its own team. Write access enabled under another email doesn't apply here.
Ad account not on the list or can’t change settings?
Only the person who connected the ad account to Supermetrics can enable write access for it. Ask the person who owns the connection to enable write access.
Switch to the right team in the AI tool
If you notice that you’re not using the right team in your AI tool, disconnect the Supermetrics connector in your AI tool. Then, connect Supermetrics again and select the right team, if asked. For a team under a different email address, connect with that email.
Check your access in the ad platform
Write access in Supermetrics doesn't change your role in the ad platform. If you have view-only access to the ad platform, campaign changes will still fail. Ask the account admin for edit access and reconnect Supermetrics to the ad platform.
Ad policy compliance
If your ad campaigns aren’t approved by the ad platform, the platform returns a partial failure error and an error message pointing to itself. Check your campaign with the AI chat, check the ad platform, and view the Campaign change history on the Supermetrics Hub to see more details.
To avoid partial failures, make sure that your ad complies with the TikTok advertising policies.