Google Analytics 4 fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Google Analytics 4 data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

89 metrics260 dimensionsCustom fields

ACCOUNT

accountName
Field label Account name
Description Name of the Google Analytics account
Field type dimension
Data type string.text.value
accountId
Field label Account ID
Description ID of the Google Analytics account
Field type dimension
Data type string.text.value
propertyName
Field label GA4 property
Description The name of the Google Analytics 4 property
Field type dimension
Data type string.text.value
propertyID
Field label GA4 property ID
Description The ID of the Google Analytics 4 property
Field type dimension
Data type string.text.value

ADS

adFormat
Field label Ad format
Description Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'
Field type dimension
Data type string.text.value
adSourceName
Field label Ad source
Description The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'
Field type dimension
Data type string.text.value
adUnitName
Field label Ad unit
Description The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users
Field type dimension
Data type string.text.value
adUnitExposure
Field label Ad unit exposure
Description The time that an ad unit was exposed to a user, in milliseconds
Field type metric
Data type float.number.value
publisherAdClicks
Field label Publisher ad clicks
Description The number of ad_click events
Field type metric
Data type int.number.value
publisherAdImpressions
Field label Publisher ad impressions
Description The number of ad_impression events
Field type metric
Data type int.number.value

ADVERTISER AD

advertiserAdClicks
Field label Ads clicks
Description Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import
Field type metric
Data type int.number.value
advertiserAdCost
Field label Ads cost
Description The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data
Field type metric
Data type float.currency.value
advertiserAdCostPerClick
Field label Ads cost per click
Description Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
advertiserAdCostPerConversion
Field label Cost per conversion
Description Cost per conversion is ad cost divided by conversions
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
advertiserAdImpressions
Field label Ads impressions
Description The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import
Field type metric
Data type int.number.value

BASIC

activeUsers
Field label Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
active7DayUsers
Field label 7-day active users
Description The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
active28DayUsers
Field label 28-day active users
Description The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
newUsers
Field label New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
totalUsers
Field label Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
sessions
Field label Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
sessionsPerUser
Field label Sessions per user
Description The average number of sessions per user (Sessions divided by Active Users)
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
engagedSessions
Field label Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
engagementRate
Field label Engagement rate
Description The percentage of engaged sessions (Engaged sessions divided by Sessions)
Field type metric
Data type float.number.ratio
avgUserEngagementDuration
Field label Average session length (sec)
Description The average amount of time (in seconds) per session your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value
userEngagementDuration
Field label Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value
screenPageViews
Field label Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
crashAffectedUsers
Field label Crash-affected users
Description The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception"
Field type metric
Data type int.number.value
crashFreeUsersRate
Field label Crash-free users rate
Description The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
dauPerMau
Field label DAU / MAU
Description The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
dauPerWau
Field label DAU / WAU
Description The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
wauPerMau
Field label WAU / MAU
Description The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
screenPageViewsPerSession
Field label Views per session
Description The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
screenPageViewsPerUser
Field label Views per user
Description The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
scrolledUsers
Field label Scrolled users
Description The number of unique users who scrolled down at least 90% of the page
Field type metric
Data type int.number.value

CM360 SESSION DETAILS

sessionCm360AccountId
Field label Session CM360 account ID
Description The CM360 Account ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360AccountName
Field label Session CM360 account name
Description The CM360 Account Name that led to the session
Field type dimension
Data type string.text.value
sessionCm360AdvertiserId
Field label Session CM360 advertiser ID
Description The CM360 Advertiser ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360AdvertiserName
Field label Session CM360 advertiser name
Description The CM360 Advertiser Name that led to the session
Field type dimension
Data type string.text.value
sessionCm360CampaignId
Field label Session CM360 campaign ID
Description The CM360 Campaign ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360CampaignName
Field label Session CM360 campaign name
Description The CM360 Campaign Name that led to the session
Field type dimension
Data type string.text.value
sessionCm360PlacementId
Field label Session CM360 placement ID
Description The CM360 Placement ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360PlacementName
Field label Session CM360 placement name
Description The given name for a CM360 placement that led to the session
Field type dimension
Data type string.text.value
sessionCm360CreativeId
Field label Session CM360 creative ID
Description The CM360 Creative ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360CreativeName
Field label Session CM360 creative name
Description The CM360 Creative Name that led to the session
Field type dimension
Data type string.text.value
sessionCm360SiteId
Field label Session CM360 site ID
Description The CM360 Site ID that led to the session
Field type dimension
Data type string.text.value
sessionCm360SiteName
Field label Session CM360 site name
Description The CM360 Site name from which the ad space was purchased
Field type dimension
Data type string.text.value

CONTENT

contentGroup
Field label Content group
Description A category that applies to items of published content
Field type dimension
Data type string.text.value
contentId
Field label Content ID
Description The identifier of the selected content
Field type dimension
Data type string.text.value
contentType
Field label Content type
Description The type of the selected content
Field type dimension
Data type string.text.value
pageLocation
Field label Page location
Description The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'
Field type dimension
Data type string.text.url
pagePath
Field label Page path
Description The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true
Field type dimension
Data type string.text.value
pagePathWithoutQueryString
Field label Page path without query string
Description The portion of the URL between the hostname and query string for web pages visited; for example, the page path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us
Field type dimension
Data type string.text.value
pageTitle
Field label Page title
Description The web page titles used on your site
Field type dimension
Data type string.text.value
unifiedPageScreen
Field label Page path, query string and screen class
Description The page path and query string (web) or screen class (app) on which the event was logged
Field type dimension
Data type string.text.value
unifiedPagePathScreen
Field label Page path and screen class
Description The page path (web) or screen class (app) on which the event was logged
Field type dimension
Data type string.text.value
unifiedScreenClass
Field label Page title and screen class
Description The page title (web) or screen class (app) on which the event was logged
Field type dimension
Data type string.text.value
unifiedScreenName
Field label Page title and screen name
Description The page title (web) or screen name (app) on which the event was logged
Field type dimension
Data type string.text.value
landingPage
Field label Landing page
Description The page path without query string associated with the first pageview in a session
Field type dimension
Data type string.text.value
landingPagePlusQueryString
Field label Landing page + query string
Description Landing page + query string. The page path + query string associated with the first pageview in a session
Field type dimension
Data type string.text.value
percentScrolled
Field label Percent scrolled
Description The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'
Field type dimension
Data type string.text.value
visible
Field label Is content visible
Description Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'
Field type dimension
Data type string.text.value
searchTerm
Field label Search term
Description The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'
Field type dimension
Data type string.text.value
fullPageUrl
Field label Full page URL
Description The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true
Field type dimension
Data type string.text.value

DAILY COHORT

dailyCohort
Field label Daily cohort
Description The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each date in your selected date range. Requires a cohort time series dimension, such as Cohort daily offset (cohortNthDay), to be used together with this dimension to work
Field type dimension
Data type string.text.value
cohortNthDay
Field label Cohort day offset
Description Day offset relative to the cohort definition day
Field type dimension
Data type string.text.value

DATA STREAM

platform
Field label Platform
Description The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId
Field type dimension
Data type string.text.value
streamId
Field label Stream ID
Description The numeric data stream identifier for your app or website
Field type dimension
Data type string.text.value
streamName
Field label Stream name
Description The data stream name for your app or website
Field type dimension
Data type string.text.value
measurementIds
Field label Measurement IDs
Description Analytics Measurement ID. Example: "G-1A2BCD345E". May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
defaultUris
Field label Default URIs
Description Domain name of the web app being measured, or empty. May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
webFirebaseAppIds
Field label Firebase app IDs - Web
Description ID of the corresponding web app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
iosFirebaseAppIds
Field label Firebase app IDs - iOS
Description ID of the corresponding iOS app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
androidFirebaseAppIds
Field label Firebase app IDs - Android
Description ID of the corresponding Android app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
iosPackageNames
Field label Package names - iOS
Description The package name for the app being measured. Example: "com.example.myiosapp". May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
androidPackageNames
Field label Package names - Android
Description The package name for the app being measured. Example: "com.example.myandroidapp". May return multiple comma separated values if there are multiple data streams
Field type dimension
Data type string.text.value
appVersion
Field label App version
Description The app's versionName (Android) or short bundle version (iOS)
Field type dimension
Data type string.text.value
hostName
Field label Host name
Description Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com
Field type dimension
Data type string.text.value
testDataFilterName
Field label Test data filter name
Description The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values
Field type dimension
Data type string.text.value
testDataFilterId
Field label Test data filter ID
Description The numeric identifier of a data filter in testing state
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

itemRevenuePlaceholder
Field label Item revenue
Field type metric
Data type float.currency.value
🚫 Deprecated Deprecated on 2023-02-01
Destinations Data warehouse
totalRevenuePlaceholder
Field label Revenue
Field type metric
Data type float.currency.value
🚫 Deprecated Deprecated on 2023-02-01
Destinations Data warehouse
totalAdRevenuePlaceholder
Field label Ad revenue
Field type metric
Data type float.currency.value
🚫 Deprecated Deprecated on 2023-02-01
Destinations Data warehouse
itemPurchaseQuantityPlaceholder
Field label Item purchase quantity
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-01
Destinations Data warehouse

DEVICE

deviceCategory
Field label Device category
Description The type of device: Desktop, Tablet, or Mobile
Field type dimension
Data type string.text.value
platformDeviceCategory
Field label Platform and device category
Description The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Field type dimension
Data type string.text.value
deviceModel
Field label Device model
Description The mobile device model (example: iPhone 10,6)
Field type dimension
Data type string.text.value
mobileDeviceBranding
Field label Mobile device model
Description Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile)
Field type dimension
Data type string.text.value
mobileDeviceMarketingName
Field label Mobile device marketing name
Description The branded device name (examples: Galaxy S10 or P30 Pro)
Field type dimension
Data type string.text.value
mobileDeviceModel
Field label Mobile device model
Description The mobile device model name (examples: iPhone X or SM-G950F)
Field type dimension
Data type string.text.value
screenResolution
Field label Screen resolution
Description The screen resolution of the user's monitor. For example, 1920x1080
Field type dimension
Data type string.text.value
browser
Field label Browser
Description The browsers used to view your website
Field type dimension
Data type string.text.value
operatingSystem
Field label Operating system
Description The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android
Field type dimension
Data type string.text.value
operatingSystemVersion
Field label Operating system version
Description The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1
Field type dimension
Data type string.text.value
operatingSystemWithVersion
Field label Operating system with version
Description The operating system and version. For example, Android 10 or Windows 7
Field type dimension
Data type string.text.value
language
Field label Language
Description The language setting of the user's browser or device. e.g. English
Field type dimension
Data type string.text.value
languageCode
Field label Language code
Description The language setting (ISO 639) of the user's browser or device. e.g. 'en-us'
Field type dimension
Data type string.language.locale

DV360 SESSION DETAILS

sessionDv360AdvertiserId
Field label Session DV360 advertiser ID
Description The DV360 Advertiser ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360AdvertiserName
Field label Session DV360 advertiser name
Description The DV360 Advertiser Name that led to the session
Field type dimension
Data type string.text.value
sessionDv360CampaignId
Field label Session DV360 campaign ID
Description The DV360 Campaign ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360CampaignName
Field label Session DV360 campaign name
Description The Dv360 Campaign Name that led to the session
Field type dimension
Data type string.text.value
sessionDv360InsertionOrderId
Field label Session DV360 insertion order ID
Description The DV360 Insertion Order ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360InsertionOrderName
Field label Session DV360 insertion order name
Description The DV360 Insertion Order Name that led to the session
Field type dimension
Data type string.text.value
sessionDv360LineItemId
Field label Session DV360 line item ID
Description The DV360 Line Item ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360LineItemName
Field label Session DV360 line item name
Description The DV360 Line Item Name that led to the session
Field type dimension
Data type string.text.value
sessionDv360CreativeId
Field label Session DV360 creative ID
Description Session Dv360 Creative ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360CreativeName
Field label Session DV360 creative name
Description Session Dv360 Creative Name that led to the session
Field type dimension
Data type string.text.value
sessionDv360ExchangeId
Field label Session DV360 exchange ID
Description Session Dv360 Exchange ID that led to the session
Field type dimension
Data type string.text.value
sessionDv360ExchangeName
Field label Session DV360 exchange name
Description Session Dv360 Exchange Name that led to the session
Field type dimension
Data type string.text.value

ECOMMERCE

currencyCode
Field label Currency
Description The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, "USD" or "GBP". Currency is specified in tagging by the "currency" parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies
Field type dimension
Data type string.currency.code
itemBrand
Field label Item brand
Description Brand name of the item
Field type dimension
Data type string.text.value
itemCategory
Field label Item category
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category
Field type dimension
Data type string.text.value
itemCategory2
Field label Item category 2
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2
Field type dimension
Data type string.text.value
itemCategory3
Field label Item category 3
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3
Field type dimension
Data type string.text.value
itemCategory4
Field label Item category 4
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4
Field type dimension
Data type string.text.value
itemCategory5
Field label Item category 5
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5
Field type dimension
Data type string.text.value
itemId
Field label Item ID
Description The ID of the item
Field type dimension
Data type string.text.value
itemListId
Field label Item list ID
Description The ID of the item list
Field type dimension
Data type string.text.value
itemListName
Field label Item list name
Description The name of the item list
Field type dimension
Data type string.text.value
itemName
Field label Item name
Description The name of the item
Field type dimension
Data type string.text.value
itemPromotionCreativeName
Field label Item promotion creative name
Description The name of the item-promotion creative
Field type dimension
Data type string.text.value
itemPromotionId
Field label Item promotion ID
Description The ID of the item promotion
Field type dimension
Data type string.text.value
itemPromotionName
Field label Item promotion name
Description The name of the promotion for the item
Field type dimension
Data type string.text.value
itemAffiliation
Field label Item affiliation
Description The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter
Field type dimension
Data type string.text.value
itemVariant
Field label Item variant
Description The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter
Field type dimension
Data type string.text.value
orderCoupon
Field label Order coupon
Description Code for the order-level coupon
Field type dimension
Data type string.text.value
transactionId
Field label Transaction ID
Description The ID of the ecommerce transaction
Field type dimension
Data type string.text.value
shippingTier
Field label Shipping tier
Description The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter
Field type dimension
Data type string.text.value
itemListPosition
Field label Item list position
Description The position of an item (e.g., a product you sell) in a list
Field type dimension
Data type string.text.value
itemLocationID
Field label Item location ID
Description The physical location associated with the item (e.g. the physical store location)
Field type dimension
Data type string.text.value
itemPromotionCreativeSlot
Field label Item promotion creative slot
Description The name of the promotional creative slot associated with the item
Field type dimension
Data type string.text.value
addToCarts
Field label Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
cartToViewRate
Field label Cart-to-view rate
Description The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s)
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
checkouts
Field label Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
firstTimePurchasers
Field label First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
grossItemRevenue
Field label Gross item revenue
Description The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds
Field type metric
Data type float.currency.value
grossPurchaseRevenue
Field label Gross purchase revenue
Description The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: "purchase", "ecommerce_purchase", "in_app_purchase", "app_store_subscription_convert", and "app_store_subscription_renew". Purchase revenue is specified by the "value" parameter in tagging
Field type metric
Data type float.currency.value
itemListClickThroughRate
Field label Item list click through rate
Description The number of users who selected a list(s) divided by the number of users who viewed the same list(s)
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
itemListClicks
Field label Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Field label Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClickThroughRate
Field label Item promotion click through rate
Description The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s)
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
itemPromotionClicks
Field label Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Field label Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemPurchaseQuantity
Field label Item purchase quantity
Description The number of units for a single item included in purchase events
Field type metric
Data type int.number.value
itemDiscountAmount
Field label Item discount amount
Description The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the "discount" item parameter
Field type metric
Data type float.currency.value
itemRefundAmount
Field label Item refund amount
Description Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the "refund" event
Field type metric
Data type float.currency.value
itemRevenue
Field label Item revenue
Description The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values
Field type metric
Data type float.currency.value
itemViews
Field label Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
itemsAddedToCart
Field label Items added to cart
Description The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events
Field type metric
Data type int.number.value
itemsCheckedOut
Field label Items checked out
Description The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events
Field type metric
Data type int.number.value
itemsClickedInList
Field label Items clicked in list
Description The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events
Field type metric
Data type int.number.value
itemsClickedInPromotion
Field label Items clicked in promotion
Description The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events
Field type metric
Data type int.number.value
itemsViewed
Field label Items viewed
Description The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events
Field type metric
Data type int.number.value
itemsViewedInList
Field label Items viewed in list
Description The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events
Field type metric
Data type int.number.value
itemsViewedInPromotion
Field label Items viewed in promotion
Description The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events
Field type metric
Data type int.number.value
ecommercePurchases
Field label Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
refundAmount
Field label Refund amount
Description The total refunded transaction revenues. Refund amount sums refunded revenue for the "refund" and "app_store_refund" events
Field type metric
Data type float.currency.value
shippingAmount
Field label Shipping amount
Description Shipping amount associated with a transaction. Populated by the 'shipping' event parameter
Field type metric
Data type float.currency.value
taxAmount
Field label Tax amount
Description Tax amount associated with a transaction. Populated by the 'tax' event parameter
Field type metric
Data type float.currency.value
totalPurchasers
Field label Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value

EVENT

eventName
Field label Event name
Description The name of the event
Field type dimension
Data type string.text.value
isConversionEvent
Field label Is conversion event
Field type dimension
Data type string.text.value
method
Field label Method
Description The method by which an event was triggered. Populated by the event parameter 'method'
Field type dimension
Data type string.text.value
cm360PlacementCostStructure
Field label CM360 placement cost structure
Description The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'
Field type dimension
Data type string.text.value
cm360PlacementId
Field label CM360 placement ID
Description The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears
Field type dimension
Data type string.text.value
cm360PlacementName
Field label CM360 placement name
Description The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears
Field type dimension
Data type string.text.value
dv360InsertionOrderName
Field label DV360 insertion order name
Description The DV360 Insertion Order Name that led to the key event
Field type dimension
Data type string.text.value
dv360LineItemName
Field label DV360 line item name
Description The DV360 Line Item Name that led to the key event
Field type dimension
Data type string.text.value
dv360LineItemID
Field label DV360 line item ID
Description The DV360 Line Item ID that led to the key event
Field type dimension
Data type string.text.value
averageSessionDuration
Field label Average session duration
Description The average duration (in seconds) of users' sessions
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
firstTimePurchaserConversionRate
Field label First-time purchaser conversion
Description The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
firstTimePurchasersPerNewUser
Field label First-time purchasers per new user
Description The average number of first time purchasers per new user
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
purchaserConversionRate
Field label Purchaser conversion
Description The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
sessionConversionRate
Field label Session conversion rate
Description The percentage of sessions in which any conversion event was triggered
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
transactionsPerPurchaser
Field label Transactions per purchaser
Description The average number of transactions per purchaser
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
userConversionRate
Field label User conversion rate
Description The percentage of users who triggered any conversion event
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
conversions
Field label Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
conversionsFloat
Field label Conversions (float)
Description The count of conversion events
Field type metric
Data type float.number.value
Destinations API, Data warehouse
eventCount
Field label Event count
Description The count of events
Field type metric
Data type int.number.value
eventsPerUser
Field label Events per user
Description The average number of events per user (Event count divided by Active users)
Field type metric
Data type float.number.value
eventsPerSession
Field label Events per session
Description The average number of events per session (Event count divided by Sessions)
Field type metric
Data type float.number.value
eventValue
Field label Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
purchaseRevenue
Field label Purchase revenue
Description The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew
Field type metric
Data type float.currency.value
purchaseToViewRate
Field label Purchase-to-view rate
Description The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s)
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
returnOnAdSpend
Field label Return on ad spend
Description Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
averagePurchaseRevenue
Field label Average purchase revenue
Description The average purchase revenue in the transaction group of events
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
transactions
Field label Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
ARPU
Field label Average revenue per user
Description Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected
Field type metric
Data type float.currency.value
ARPPU
Field label Average revenue per paying user
Description Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected
Field type metric
Data type float.currency.value
totalAdRevenue
Field label Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalRevenue
Field label Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value

EVENT SOURCE

campaignId
Field label Event campaign ID
Description The identifier of the marketing campaign. Present only for conversion events
Field type dimension
Data type string.text.value
campaignName
Field label Event campaign name
Description The name of the marketing campaign. Present only for conversion events
Field type dimension
Data type string.text.value
googleAdsAdNetworkType
Field label Event ad network type
Description The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'
Field type dimension
Data type string.text.value
googleAdsAccountName
Field label Event Google Ads account name
Description The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API
Field type dimension
Data type string.text.value
googleAdsCustomerId
Field label Google Ads customer ID
Description The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts
Field type dimension
Data type string.text.value
googleAdsCampaignId
Field label Google Ads campaign ID
Description The campaign ID for the Google Ads campaign attributed to the conversion event
Field type dimension
Data type string.text.value
googleAdsCampaignName
Field label Google Ads campaign name
Description The campaign name for the Google Ads campaign attributed to the conversion event
Field type dimension
Data type string.text.value
googleAdsCampaignType
Field label Google Ads campaign type
Description The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043
Field type dimension
Data type string.text.value
googleAdsAdGroupId
Field label Google Ads ad group ID
Description The ad group id attributed the conversion event
Field type dimension
Data type string.text.value
googleAdsAdGroupName
Field label Google Ads ad group name
Description The ad group name attributed the conversion event
Field type dimension
Data type string.text.value
googleAdsKeyword
Field label Google Ads keyword text
Description The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323
Field type dimension
Data type string.text.value
googleAdsQuery
Field label Google Ads query
Description The search query that led to the conversion event
Field type dimension
Data type string.text.value
googleAdsCreativeId
Field label Google Ads creative ID
Description The campaign ID for the Google Ads campaign attributed to the conversion event
Field type dimension
Data type string.text.value
source
Field label Event source
Description The source attributed to the conversion event
Field type dimension
Data type string.text.value
medium
Field label Event medium
Description The medium attributed to the conversion event
Field type dimension
Data type string.text.value
sourceMedium
Field label Source / medium
Description The combined values of the dimensions 'source' and 'medium'
Field type dimension
Data type string.text.value
sourcePlatform
Field label Source platform
Description The source platform of the conversion event's campaign
Field type dimension
Data type string.text.value
trafficOrigin
Field label Event traffic origin
Description The traffic origin of the conversion event's campaign. An enumeration which includes 'Google Ads', 'Manual', and '(not set)'
Field type dimension
Data type string.text.value
defaultChannelGrouping
Field label Conversion default channel grouping
Description The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Field type dimension
Data type string.text.value
manualAdContent
Field label Manual ad content
Description The ad content attributed to the conversion event. Populated by the utm_content parameter
Field type dimension
Data type string.text.value
manualTerm
Field label Manual term
Description The term attributed to the conversion event. Populated by the utm_term parameter
Field type dimension
Data type string.text.value
pageReferrer
Field label Page referrer
Description The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'
Field type dimension
Data type string.text.url

FILE DOWNLOAD

fileName
Field label File name
Description The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'
Field type dimension
Data type string.text.value
fileExtension
Field label File extension
Description The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'
Field type dimension
Data type string.text.value

GAME EVENT

achievementId
Field label Achievement ID
Description The achievement ID in a game for an event. Populated by the event parameter 'achievement_id'
Field type dimension
Data type string.text.value
character
Field label Character
Description The player character in a game for an event. Populated by the event parameter 'character'
Field type dimension
Data type string.text.value
groupId
Field label Player group ID
Description The player group ID in a game for an event. Populated by the event parameter 'group_id'
Field type dimension
Data type string.text.value
level
Field label Level
Description The player's level in a game. Populated by the event parameter 'level'
Field type dimension
Data type string.text.value
virtualCurrencyName
Field label Virtual currency name
Description The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter
Field type dimension
Data type string.text.value

GEO

country
Field label Country
Description The country from which the user activity originated
Field type dimension
Data type string.geo.country
countryIsoCode
Field label Country code
Description The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard
Field type dimension
Data type string.geo.country.twolettercode
region
Field label Region
Description The geographic region from which the user activity originated, derived from their IP address
Field type dimension
Data type string.geo.region
city
Field label City
Description The city from which the user activity originated
Field type dimension
Data type string.geo.city
cityId
Field label City ID
Description The geographic ID of the city from which the user activity originated, derived from their IP address
Field type dimension
Data type string.text.value
continent
Field label Continent
Description The continent from which the user activity originated. For example, Americas or Asia
Field type dimension
Data type string.geo.continent
continentId
Field label Continent ID
Description The geographic ID of the continent from which the user activity originated, derived from their IP address
Field type dimension
Data type string.geo.continent

MONTHLY COHORT

monthlyCohort
Field label Monthly cohort
Description The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for full month in your selected date range. Requires a cohort time series dimension, such as Cohort monthly offset (cohortNthMonth), to be used together with this dimension to work
Field type dimension
Data type string.text.value
cohortNthMonth
Field label Cohort month offset
Description Month offset relative to the cohort definition month
Field type dimension
Data type string.text.value

OTHER

organicGoogleSearchAveragePosition
Field label Organic google search average position
Description The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
organicGoogleSearchClickThroughRate
Field label Organic google search click through rate
Description The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
organicGoogleSearchClicks
Field label Organic google search clicks
Description The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link
Field type metric
Data type int.number.value
organicGoogleSearchImpressions
Field label Organic google search impressions
Description The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link
Field type metric
Data type int.number.value

OUTBOUND LINK

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SESSION SOURCE

sessionGoogleAdsCampaignId
Field label Session Google Ads campaign ID
Description The Campaign ID for the Google Ads Campaign that led to this session
Field type dimension
Data type string.text.value
sessionGoogleAdsCampaignName
Field label Session Google Ads campaign
Description The Campaign name for the Google Ads Campaign that led to this session
Field type dimension
Data type string.text.value
sessionGoogleAdsCreativeId
Field label Session Google Ads creative ID
Description The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads
Field type dimension
Data type string.text.value
sessionGoogleAdsCustomerId
Field label Session Google Ads customer ID
Description The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts
Field type dimension
Data type string.text.value
sessionMedium
Field label Session medium
Description The referral medium for a session
Field type dimension
Data type string.text.value
sessionSource
Field label Session source
Description The source for a session
Field type dimension
Data type string.text.value
sessionSourceMedium
Field label Session source / medium
Description The combined values of the dimensions 'sessionSource' and 'sessionMedium'
Field type dimension
Data type string.text.value
sessionSourcePlatform
Field label Session source platform
Description The source platform of the session's campaign
Field type dimension
Data type string.text.value
sessionDefaultChannelGrouping
Field label Session default channel grouping
Description The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Field type dimension
Data type string.text.value
sessionGoogleAdsAccountName
Field label Session Google Ads account name
Description A customer's descriptive name in Google Ads
Field type dimension
Data type string.text.value
sessionGoogleAdsAdNetworkType
Field label Session ad network type
Description The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'
Field type dimension
Data type string.text.value
sessionCampaignName
Field label Session campaign name
Description The marketing campaign name for a session. Includes Google Ads and Manual Campaigns
Field type dimension
Data type string.text.value
sessionCampaignId
Field label Session campaign ID
Description The last click marketing campaign ID for a session. Includes Google Ads Campaigns
Field type dimension
Data type string.text.value
sessionGoogleAdsCampaignType
Field label Session campaign type
Description The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max
Field type dimension
Data type string.text.value
sessionGoogleAdsAdGroupName
Field label Session ad group name
Description The ad group name in Google Ads for a session
Field type dimension
Data type string.text.value
sessionGoogleAdsAdGroupId
Field label Session ad group ID
Description The ad group ID in Google Ads for a session
Field type dimension
Data type string.text.value
sessionGoogleAdsKeyword
Field label Session keyword
Description The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers
Field type dimension
Data type string.text.value
sessionGoogleAdsQuery
Field label Session Google Ads query
Description Session Google Ads query. The search query that led to the session
Field type dimension
Data type string.text.value
sessionManualAdContent
Field label Session manual ad content
Description The ad content that led to a session. Populated by the utm_content parameter
Field type dimension
Data type string.text.value
sessionManualCampaignId
Field label Session manual campaign ID
Description The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter
Field type dimension
Data type string.text.value
sessionManualCampaignName
Field label Session manual campaign name
Description The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter
Field type dimension
Data type string.text.value
sessionManualCreativeFormat
Field label Session manual creative format
Description The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter
Field type dimension
Data type string.text.value
sessionManualMarketingTactic
Field label Session manual marketing tactic
Description The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter
Field type dimension
Data type string.text.value
sessionManualMedium
Field label Session manual medium
Description The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter
Field type dimension
Data type string.text.value
sessionManualSource
Field label Session manual source
Description The manual Source that led to the session. The referrer. Populated by utm_source URL parameter
Field type dimension
Data type string.text.value
sessionManualSourceMedium
Field label Session manual source / medium
Description The manual Source Medium that led to the session. A combination of the source and medium
Field type dimension
Data type string.text.value
sessionManualSourcePlatform
Field label Session manual source platform
Description The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter
Field type dimension
Data type string.text.value
sessionManualTerm
Field label Session manual term
Description The term that led to a session. Populated by the utm_term parameter
Field type dimension
Data type string.text.value
sessionSa360AdGroupName
Field label Session SA360 ad group name
Description The Ad Group name from Search Ads 360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360CampaignId
Field label Session SA360 campaign ID
Description The Campaign ID from Search Ads 360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360CampaignName
Field label Session SA360 campaign
Description The Campaign name from Search Ads 360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360CreativeFormat
Field label Session SA360 creative format
Description The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions
Field type dimension
Data type string.text.value
sessionSa360EngineAccountId
Field label Session SA360 engine account ID
Description The ID of the engine account in SA360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360EngineAccountName
Field label Session SA360 engine account name
Description The name of the engine account in SA360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360EngineAccountType
Field label Session SA360 engine account type
Description The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu'
Field type dimension
Data type string.text.value
sessionSa360Keyword
Field label Session SA360 keyword text
Description The search engine keyword from Search Ads 360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360Medium
Field label Session SA360 medium
Description The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc'
Field type dimension
Data type string.text.value
sessionSa360Query
Field label Session SA360 query
Description The search query from Search Ads 360 that led to this session
Field type dimension
Data type string.text.value
sessionSa360Source
Field label Session SA360 source
Description The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google'
Field type dimension
Data type string.text.value
bounceRate
Field label Bounce rate
Description The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
bounces
Field label Bounces
Description The number of sessions that were not engaged
Field type metric
Data type int.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Description Year of week for US-style Sunday-Saturday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Description Year of week for ISO standard Monday-Sunday weeks, e.g. 2017
Field type dimension
Data type string.time.year
quarter
Field label Quarter
Description Quarter, e.g. 1
Field type dimension
Data type string.time.quarter
yearMonth
Field label Year & month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Description Year and week for US-style Sunday-Saturday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Description Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Description Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
dateHour
Field label Date & hour
Description Combined values of Date and Hour
Field type dimension
Data type string.text.value
hour
Field label Hour
Description Hour in a 24-hour clock, e.g. 18
Field type dimension
Data type string.time.hour
minute
Field label Minute
Description Two-digit minute of the hour, e.g. 18
Field type dimension
Data type string.time.minute
nthYear
Field label Nth year
Description The number of years since the start of the date range. The starting year is 0000
Field type dimension
Data type int.number.value
nthMonth
Field label Nth month
Description The number of months since the start of a date range. The starting month is 0000
Field type dimension
Data type int.number.value
nthWeek
Field label Nth week
Description A number representing the number of weeks since the start of a date range
Field type dimension
Data type int.number.value
nthDay
Field label Nth day
Description The number of days since the start of the date range
Field type dimension
Data type int.number.value
nthHour
Field label Nth hour
Description The number of hours since the start of the date range. The starting hour is 0000
Field type dimension
Data type int.number.value
nthMinute
Field label Nth minute
Description The number of minutes since the start of the date range. The starting minute is 0000
Field type dimension
Data type int.number.value
dateHourMinute
Field label Date, hour & minute
Description The combined values of date, hour, and minute formatted as YYYYMMDDHHMM
Field type dimension
Data type string.text.value

USER

newVsReturning
Field label New vs returning
Description New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'
Field type dimension
Data type string.text.value
firstSessionDate
Field label First session date
Description The date the user's first session occurred
Field type dimension
Data type string.text.value
userGender
Field label User gender
Description User gender
Field type dimension
Data type string.person.gender
userAgeBracket
Field label User age bracket
Description User age brackets
Field type dimension
Data type string.person.age
signedInWithUserId
Field label Signed in with user ID
Description The string 'yes' if the user signed in with the User-ID feature
Field type dimension
Data type string.person.gender
audienceId
Field label Audience ID
Description The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports
Field type dimension
Data type string.text.value
audienceName
Field label Audience name
Description The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports
Field type dimension
Data type string.text.value
brandingInterest
Field label Branding interest
Description Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'
Field type dimension
Data type string.text.value

USER SOURCE

firstUserMedium
Field label User medium
Description The referral medium that first acquired the user
Field type dimension
Data type string.text.value
firstUserCampaignName
Field label User campaign name
Description Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns
Field type dimension
Data type string.text.value
firstUserCampaignId
Field label User campaign ID
Description Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdGroupName
Field label User campaign ad group name
Description The ad group name in Google Ads that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdNetworkType
Field label User ad network type
Description The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdGroupId
Field label User campaign ad group ID
Description The ad group ID in Google Ads that first acquired the user
Field type dimension
Data type string.text.value
firstUserCreativeId
Field label User campaign creative ID
Description The campaign creative ID that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsCampaignType
Field label First user Google Ads campaign type
Description The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043
Field type dimension
Data type string.text.value
firstUserDefaultChannelGrouping
Field label First user default channel grouping
Description The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Field type dimension
Data type string.text.value
firstUserGoogleAdsAccountName
Field label First user Google Ads account name
Description The Account name from Google Ads that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsCampaignId
Field label First user Google Ads campaign ID
Description Identifier of the Google Ads marketing campaign that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsCampaignName
Field label First user Google Ads campaign
Description Name of the Google Ads marketing campaign that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsCustomerId
Field label First user Google Ads campaign
Description The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts
Field type dimension
Data type string.text.value
firstUserGoogleAdsKeyword
Field label First user Google Ads keyword text
Description The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323
Field type dimension
Data type string.text.value
firstUserGoogleAdsQuery
Field label First user Google Ads query
Description The search query that first acquired the user
Field type dimension
Data type string.text.value
firstUserSource
Field label First user source
Description The source that first acquired the user to your website or app
Field type dimension
Data type string.text.value
firstUserSourceMedium
Field label First user source / medium
Description The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'
Field type dimension
Data type string.text.value
firstUserSourcePlatform
Field label First user source platform
Description The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch
Field type dimension
Data type string.text.value
firstUserManualAdContent
Field label First user manual ad content
Description The ad content that first acquired the user. Populated by the utm_content parameter
Field type dimension
Data type string.text.value
firstUserManualTerm
Field label First user manual term
Description The term that first acquired the user. Populated by the utm_term parameter
Field type dimension
Data type string.text.value

VIDEO

videoUrl
Field label Video URL
Description The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'
Field type dimension
Data type string.text.url
videoTitle
Field label Video title
Description The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'
Field type dimension
Data type string.text.value
videoProvider
Field label Video provider
Description The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'
Field type dimension
Data type string.text.value

WEEKLY COHORT

weeklyCohort
Field label Weekly cohort
Description The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each full Monday-Sunday week in your selected date range. Requires a cohort time series dimension, such as Cohort weekly offset (cohortNthWeek), to be used together with this dimension to work
Field type dimension
Data type string.text.value
cohortNthWeek
Field label Cohort week offset
Description Week offset relative to the cohort definition week
Field type dimension
Data type string.text.value