Google Analytics 4 data warehouse table groups

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Table: DEVICE

active28DayUsers
Display name 28-day active users
Description The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
active7DayUsers
Display name 7-day active users
Description The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
browser
Display name Browser
Description The browsers used to view your website
Field type dimension
Data type string.text.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
deviceCategory
Display name Device category
Description The type of device: Desktop, Tablet, or Mobile
Field type dimension
Data type string.text.value
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventCount
Display name Event count
Description The count of events
Field type metric
Data type int.number.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
language
Display name Language
Description The language setting of the user's browser or device. e.g. English
Field type dimension
Data type string.text.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
platform
Display name Platform
Description The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId
Field type dimension
Data type string.text.value
propertyName
Display name GA4 property
Description The name of the Google Analytics 4 property
Field type dimension
Data type string.text.value
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
streamName
Display name Stream name
Description The data stream name for your app or website
Field type dimension
Data type string.text.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value

Table: PUBLISHING

active28DayUsers
Display name 28-day active users
Description The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
active7DayUsers
Display name 7-day active users
Description The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range
Field type metric
Data type int.number.value
activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
adUnitExposure
Display name Ad unit exposure
Description The time that an ad unit was exposed to a user, in milliseconds
Field type metric
Data type float.number.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
deviceCategory
Display name Device category
Description The type of device: Desktop, Tablet, or Mobile
Field type dimension
Data type string.text.value
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
language
Display name Language
Description The language setting of the user's browser or device. e.g. English
Field type dimension
Data type string.text.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
platform
Display name Platform
Description The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId
Field type dimension
Data type string.text.value
propertyName
Display name GA4 property
Description The name of the Google Analytics 4 property
Field type dimension
Data type string.text.value
publisherAdClicks
Display name Publisher ad clicks
Description The number of ad_click events
Field type metric
Data type int.number.value
publisherAdImpressions
Display name Publisher ad impressions
Description The number of ad_impression events
Field type metric
Data type int.number.value
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessionMedium
Display name Session medium
Description The referral medium for a session
Field type dimension
Data type string.text.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
sessionSource
Display name Session source
Description The source for a session
Field type dimension
Data type string.text.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value

Table: USER_ACQUISITION

activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
firstUserCampaignId
Display name User campaign ID
Description Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns
Field type dimension
Data type string.text.value
firstUserCampaignName
Display name User campaign name
Description Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns
Field type dimension
Data type string.text.value
firstUserCreativeId
Display name User campaign creative ID
Description The campaign creative ID that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdGroupId
Display name User campaign ad group ID
Description The ad group ID in Google Ads that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdGroupName
Display name User campaign ad group name
Description The ad group name in Google Ads that first acquired the user
Field type dimension
Data type string.text.value
firstUserGoogleAdsAdNetworkType
Display name User ad network type
Description The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'
Field type dimension
Data type string.text.value
firstUserMedium
Display name User medium
Description The referral medium that first acquired the user
Field type dimension
Data type string.text.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value

Table: TRAFFIC_ACQUISITION

activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessionCampaignName
Display name Session campaign name
Description The marketing campaign name for a session. Includes Google Ads and Manual Campaigns
Field type dimension
Data type string.text.value
sessionDefaultChannelGrouping
Display name Session default channel grouping
Description The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Field type dimension
Data type string.text.value
sessionGoogleAdsAdGroupName
Display name Session ad group name
Description The ad group name in Google Ads for a session
Field type dimension
Data type string.text.value
sessionGoogleAdsAdNetworkType
Display name Session ad network type
Description The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'
Field type dimension
Data type string.text.value
sessionGoogleAdsKeyword
Display name Session keyword
Description The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers
Field type dimension
Data type string.text.value
sessionMedium
Display name Session medium
Description The referral medium for a session
Field type dimension
Data type string.text.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
sessionSource
Display name Session source
Description The source for a session
Field type dimension
Data type string.text.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value

Table: DEMO

activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
city
Display name City
Description The city from which the user activity originated
Field type dimension
Data type string.geo.city
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
country
Display name Country
Description The country from which the user activity originated
Field type dimension
Data type string.geo.country
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventCount
Display name Event count
Description The count of events
Field type metric
Data type int.number.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
language
Display name Language
Description The language setting of the user's browser or device. e.g. English
Field type dimension
Data type string.text.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
region
Display name Region
Description The geographic region from which the user activity originated, derived from their IP address
Field type dimension
Data type string.geo.region
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
userAgeBracket
Display name User age bracket
Description User age brackets
Field type dimension
Data type string.person.age
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value
userGender
Display name User gender
Description User gender
Field type dimension
Data type string.person.gender

Table: ENGAGEMENT

activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
addToCarts
Display name Add-to-carts
Description The number of times users added items to their shopping carts
Field type metric
Data type int.number.value
checkouts
Display name Checkouts
Description The number of times users started the checkout process
Field type metric
Data type int.number.value
contentGroup
Display name Content group
Description A category that applies to items of published content
Field type dimension
Data type string.text.value
conversions
Display name Conversions
Description The count of conversion events
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
ecommercePurchases
Display name Purchases
Description The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events
Field type metric
Data type int.number.value
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
eventCount
Display name Event count
Description The count of events
Field type metric
Data type int.number.value
eventName
Display name Event name
Description The name of the event
Field type dimension
Data type string.text.value
eventValue
Display name Event value
Description The sum of the event parameter named 'value'
Field type metric
Data type float.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
hostName
Display name Host name
Description Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com
Field type dimension
Data type string.text.value
itemListClicks
Display name Item list clicks
Description The number of times users clicked an item when it appeared in a list
Field type metric
Data type int.number.value
itemListViews
Display name Item list views
Description The number of times the item list was viewed
Field type metric
Data type int.number.value
itemPromotionClicks
Display name Item promotion clicks
Description The number of times an item promotion was clicked
Field type metric
Data type int.number.value
itemPromotionViews
Display name Item promotion views
Description The number of times an item promotion was viewed
Field type metric
Data type int.number.value
itemViews
Display name Item views
Description The number of times the item details were viewed
Field type metric
Data type int.number.value
newUsers
Display name New users
Description The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)
Field type metric
Data type int.number.value
propertyName
Display name GA4 property
Description The name of the Google Analytics 4 property
Field type dimension
Data type string.text.value
screenPageViews
Display name Views
Description The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events)
Field type metric
Data type float.number.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
streamName
Display name Stream name
Description The data stream name for your app or website
Field type dimension
Data type string.text.value
totalAdRevenue
Display name Ad revenue
Description The total advertising revenue from both Admob and third-party sources
Field type metric
Data type float.currency.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalRevenue
Display name Revenue
Description The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue)
Field type metric
Data type float.currency.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value
transactions
Display name Transactions
Description The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund
Field type metric
Data type int.number.value
unifiedScreenClass
Display name Page title and screen class
Description The page title (web) or screen class (app) on which the event was logged
Field type dimension
Data type string.text.value
userEngagementDuration
Display name Total user engagement duration (sec)
Description The total amount of time (in seconds) your website or app was in the foreground of users' devices
Field type metric
Data type float.number.value

Table: ECOM_ITEMS

activeUsers
Display name Active users
Description The number of distinct users who visited your site or app
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
engagedSessions
Display name Engaged sessions
Description The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views
Field type metric
Data type int.number.value
firstTimePurchasers
Display name First time purchasers
Description The number of users that completed their first purchase event
Field type metric
Data type int.number.value
itemBrand
Display name Item brand
Description Brand name of the item
Field type dimension
Data type string.text.value
itemCategory
Display name Item category
Description The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category
Field type dimension
Data type string.text.value
itemListName
Display name Item list name
Description The name of the item list
Field type dimension
Data type string.text.value
itemName
Display name Item name
Description The name of the item
Field type dimension
Data type string.text.value
itemPromotionName
Display name Item promotion name
Description The name of the promotion for the item
Field type dimension
Data type string.text.value
propertyName
Display name GA4 property
Description The name of the Google Analytics 4 property
Field type dimension
Data type string.text.value
sessions
Display name Sessions
Description The number of sessions that began on your site or app (event triggered: session_start)
Field type metric
Data type int.number.value
totalPurchasers
Display name Total purchasers
Description The number of users that logged purchase events for the time period selected
Field type metric
Data type int.number.value
totalUsers
Display name Total users
Description The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged
Field type metric
Data type int.number.value