Updates on the Google Analytics 4 data source, including new metrics, dimensions, and other features.
May 2025
2025-05-20
The following dimensions for CM360 and DV360 sessions have been added:
Session CM360 account ID
Session CM360 account name
Session CM360 advertiser ID
Session CM360 advertiser name
Session CM360 campaign ID
Session CM360 campaign name
Session CM360 placement ID
Session CM360 placement name
Session CM360 creative ID
Session CM360 creative name
Session CM360 site ID
Session CM360 site name
Session DV360 advertiser ID
Session DV360 advertiser name
Session DV360 campaign ID
Session DV360 campaign name
Session DV360 insertion order ID
Session DV360 insertion order name
Session DV360 line item ID
Session DV360 line item name
Session DV360 creative ID
Session DV360 creative name
Session DV360 exchange ID
Session DV360 exchange name
December 2024
2024-12-10
New dimensions added:
CM360 placement cost structure
CM360 placement ID
CM360 placement name
DV360 insertion order name
DV360 line item name
DV360 line item ID
May 2024
2024-05-31
New dimensions added:
Session manual campaign ID
Session manual campaign name
Session manual creative format
Session manual marketing tactic
Session manual medium
Session manual source
Session manual source / medium
Session manual source platform
September 2023
2023-09-05
New metric added:
Item discount amount
New dimensions added:
Currency code
Operating system with version
June 2023
2023-06-28
New metrics added:
Ecommerce
Gross item revenue
Gross purchase revenue
Item refund amount
Refund amount
New dimension added:
Time
Date, hour & minute
April 2023
2023-04-13
A new field "Conversions count for [event_name]" added. This field generates the conversions count from the user’s custom event name.
2023-04-12
New metrics added:
Basic
Scrolled users
Views per user
New dimensions added:
Ecommerce
Item list position
Item location ID
Item promotion creative slot
Geo
Continent
Continent ID
Property
Account name
Account ID
Test data filter ID
Time
Date & hour
Nth hour
October 2022
2022-10-27
New dimensions added:
City ID
First user default channel grouping
First user Google Ads account name
First user Google Ads campaign
First user Google Ads campaign ID
First user Google Ads campaign type
First user Google Ads customer ID
First user Google Ads keyword text
First user Google Ads query
First user manual ad content
First user manual term
First user source
First user source / medium
First user source platform
Full page URL
Nth minute
Session Google Ads campaign
Session Google Ads campaign ID
Session Google Ads creative ID
Session Google Ads customer ID
Session SA360 ad group name
Session SA360 campaign
Session SA360 campaign ID
Session SA360 creative format
Session SA360 engine account ID
Session SA360 engine account name
Session SA360 engine account type
Session SA360 keyword text
Session SA360 medium
Session SA360 query
Session SA360 source
Session source / medium
Source / medium
New metrics added:
Ads clicks
Ads cost
Ads cost per click
Ads impressions
Average purchase revenue
Average purchase revenue per user
Average session duration
Bounce rate
Cost per conversion
Crash-affected users
Crash-free users rate
DAU per MAU
DAU per WAU
First-time purchaser conversion
First-time purchasers per new user
Items added to cart
Items checked out
Items clicked in list
Items clicked in promotion
Items viewed
Items viewed in list
Items viewed in promotion
Organic Google search average position
Organic Google search click through rate
Organic Google search clicks
Organic Google search impressions
Purchase-to-view rate
Purchaser conversion
Return on ad spend
Session conversion rate
Sessions per user
Shipping amount
Tax amount
Transactions per purchaser
User conversion rate
Views per session
WAU per MAU
2022-10-03
New fields added:
Hour
Minute
Nth year
Nth month
Nth week
Nth day
Google Ads customer ID
Google Ads campaign ID
Google Ads campaign name
Google Ads keyword text
Google Ads query
Google Ads creative ID
Event medium
Page path and screen class
Landing page
First session date
Item affiliation
Item variant
Shipping tier
September 2022
2022-09-22
New fields added:
First session date
Google Ads campaign ID
Google Ads campaign
Google Ads creative ID
Google Ads keyword text
Google Ads query
Hour
Item affiliation
Item variant
Landing page
Medium
Minute
Nth day
Nth month
Nth week
Nth year
Page location
Shipping tier
2022-09-01
New fields added:
CONTENT
Page location
Page path and screen class
Percent scrolled
Search term
Is visible
DEVICE
Platform and device category
EVENT
Method
EVENT SOURCE
Campaign type
Manual ad content
Manual term
Page referrer
Source platform
FILE DOWNLOAD
File extension
File name
GAME EVENT
Achievement id
Character
Player Group id
OUTBOUND LINK
Link id
Link url
Link classes
Link domain
Link text
Is outbound link
SESSION SOURCE
Session campaign type
Session manual ad content
Session manual term
Session source platform
USER
New vs returning
VIDEO
Video url
Video provider
Video title
October 2021
2021-10-03
New fields have been added to support Ads and Ecommerce:
Ad format
Ad source
Ad unit
Ad unit exposure
Publisher ad clicks
Publisher ad impressions
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item name
Item promotion creative name
Item promotion ID
Item promotion name
Order coupon
Transaction ID
Add-to-carts
Cart-to-view rate
Checkouts
Purchases
First time purchasers
Item list click through rate
Item list clicks
Item list views
Item promotion click through rate
Item promotion clicks
Item promotion views
Item purchase quantity
Item revenue
Item views
Total purchasers
March 2021
2021-03-30
The following deprecated field was replaced:
Event revenue → Purchase revenue
Feb. 2021
2021-02-17
New dimensions added:
Event campaign ID
Event campaign name
2021-02-24
New dimensions added:
Event Google Ads account name
Event ad group ID
Event ad group name
Event ad network type
Event source
Event traffic origin