This guide applies to both Adobe Analytics and Adobe Analytics 2.0.
Use the Adobe Analytics data source connectors to understand how and where traffic is coming to your website. With this information, you can optimize customer journey and prevent drop-offs.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Adobe Analytics & Adobe Analytics 2.0 connection guide
Available metrics and dimensions: For a full list of the fields you can use in your reporting, see our field documentation for Adobe Analytics and Adobe Analytics 2.0.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
See visits, orders, and revenue
Take a look at the visit, order, and revenue numbers per account, date, hour, and segment. In this example, we look at the data for the last 28 days.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Total visits, Total orders, Revenue |
Dimensions | Account, Segment, Date, and Hour |
Suggested visualization | Table |
Understanding the data
Total visits: Shows the total visits.
Total orders: Shows the total orders.
Revenue: Shows the total revenue.
See orders and revenue per tracking code
Get data on the total number of orders and revenue per tracking code. In this example, we look at the data for the ongoing month on the daily level.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This month to date |
Metrics | Total orders, Revenue |
Dimensions | Tracking code, Date |
Suggested visualization | Table |
Understanding the data
Total orders: Shows the total orders.
Revenue: Shows the total revenue.
See last touch channel details
Explore the bounce, entry, order, revenue, and visit data for last week. In this example, we take a look at the data for last week, and investigate the last touch channel and last touch channel details.
To fetch this data, use the following settings in your reporting or visualization tool:
Category | Details |
|---|---|
Date range | Last week |
Metrics | Bounces, Entries, Total orders, Total visits, Revenue |
Dimensions | Last touch channel, Last touch channel detail |
Suggested visualization | Table |
Understanding the data
Bounces: Shows the number of visitors who land on the website and leave after viewing only one page.
Entries: Shows the number of entries on the website.
Total visits: Shows the total visits.
Total orders: Shows the total orders.
Revenue: Shows the total revenue.
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