Adobe Analytics 2.0 fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Adobe Analytics 2.0 data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access132 metrics265 dimensionsSegmentsCustom fields

ACCOUNT

account
Field label Account
Field type dimension
Data type string.text.value
account_id
Field label Account ID
Field type dimension
Data type string.text.value

BROWSER & NETWORK

browser
Field label Browser
Description The types and versions of browsers that visitors use
Field type dimension
Data type string.text.value
browser_type
Field label Browser type
Description The major browser families, such as Microsoft and Google, that visitors use
Field type dimension
Data type string.text.value
browser_width
Field label Browser width
Description The widths (in pixels) of the browsers your visitors use to view your site
Field type dimension
Data type string.text.value
browser_width_bucketed
Field label Browser width (bucketed)
Field type dimension
Data type string.text.value
browser_height
Field label Browser height
Description The heights (in pixels) of the browsers your visitors use to view your site
Field type dimension
Data type string.text.value
browser_height_bucketed
Field label Browser height (bucketed)
Field type dimension
Data type string.text.value
operating_system
Field label Operating system
Description The operating systems that visitors use
Field type dimension
Data type string.text.value
operating_system_group
Field label Operating system type
Field type dimension
Data type string.text.value
connection_type
Field label Connection type
Description The Internet connection speed that visitors to your site have, for example, modem, LAN, mobile traffic, and so forth
Field type dimension
Data type string.text.value
plugin_support
Field label Plugin support
Field type dimension
Data type string.text.value
cookies_enabled
Field label Cookie support
Description Visitors to your site that use cookies while browsing
Field type dimension
Data type string.text.value
persistent_cookies_support
Field label Persistent cookie support
Description A flag indicating if 3rd party cookies and/or persistent cookies are enabled
Field type dimension
Data type string.text.value
java_enabled
Field label Java support
Description Visitors to your site that use Java
Field type dimension
Data type string.text.value
javascript_enabled
Field label Javascript support
Description Visitors to your site that have JavaScript enabled
Field type dimension
Data type string.text.value
javascript_version
Field label JavaScript version
Description The versions of JavaScript your visitors' browsers use while viewing your site
Field type dimension
Data type string.text.value
monitor_color_depth
Field label Monitor color depth
Description Your visitors' most popular color depth settings as configured on their computer. Color depth refers to the number of colors that can be displayed on the screen
Field type dimension
Data type string.text.value
monitor_resolution
Field label Monitor resolution
Description The screen resolutions your visitors use, as configured on their computers
Field type dimension
Data type string.text.value

CLICK MAP

clickmap_page
Field label ClickMap page
Field type dimension
Data type string.text.value
clickmap_region
Field label ClickMap region
Field type dimension
Data type string.geo.region
clickmap_link_region
Field label ClickMap link by region
Field type dimension
Data type string.text.value
clickmap_pages
Field label ClickMap pages
Field type metric
Data type int.number.value
clickmap_regions
Field label ClickMap regions
Field type metric
Data type int.number.value
clickmap_link_regions
Field label ClickMap link regions
Field type metric
Data type int.number.value

CONTENT

domain
Field label Domain
Description The organizations and Internet service providers your visitors use to browse your site. Examples of these organizations include comcast.com, verizon.com, and aol.com. These companies offer services that users subscribe to so they can access the Internet
Field type dimension
Data type string.text.value
top_level_domain
Field label Top level domain
Description Domain extension of the originating domain through which the user is browsing the web (meaning, the ISP). Domains ending in Commercial (.com), Network (.net), Education (.edu), Government (.gov) and Organization (.org) are usually based in the United States, and are listed separately from the rest of the countries
Field type dimension
Data type string.text.value
server
Field label Server
Description The servers of your web site that are being tracked
Field type dimension
Data type string.text.value
site_section
Field label Site section
Description The site sections of your web site that are being tracked
Field type dimension
Data type string.text.value
product
Field label Product
Field type dimension
Data type string.text.value
category
Field label Category
Field type dimension
Data type string.text.value
page
Field label Page
Description The pages on your site
Field type dimension
Data type string.text.value
page_type_error
Field label Page type error
Description Indicates if the page was flagged as an error page
Field type dimension
Data type string.text.value
path_length
Field label Path length
Description The depth of each visit to your site, i.e. how many pages the average visitor to your site views before leaving
Field type dimension
Data type int.number.value
homepage
Field label Home page
Description Homepage flag, whether or not this page was the user's homepage
Field type dimension
Data type string.text.value
pages_not_found
Field label Pages not found
Description The number of times a visitor encountered a missing page (HTTP 404 error)
Field type dimension
Data type string.text.value

CUSTOMER

customer_loyalty
Field label Customer loyalty
Description Purchasing patterns of customers based on four categories of loyalty: Not a Customer, New Customer, Return Customer, Loyal Customer
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

monthly_customers
Field label Monthly unique customers
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
search_engine_keyword_visit
Field label Search engine keyword (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_action
Field label ClickMap action (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
duplicate_purchase
Field label Duplicate purchase
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
hit_datetime
Field label Hit datetime
Field type dimension
Data type string.time.datetime
🚫 Deprecated Deprecated on 2024-03-01
clickmap_source_id
Field label ClickMap source ID (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
user_id
Field label User ID
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
custom_hit_time_utc
Field label Custom UTC hit time
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_domain_visit
Field label Referrer domain (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
new_engagement
Field label New engagement
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_type_first_hit
Field label Referrer type (original)
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_type_visit
Field label Referrer type (visit)
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_first_hit
Field label Referrer (original)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
latitude
Field label Latitude
Description Latitude of the hit based on the location associated with the IP address.
Field type dimension
Data type string.geo.latitude
🚫 Deprecated Deprecated on 2024-03-01
new_visit
Field label New visit
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
truncated_hit
Field label Truncated hit
Description A (Y/N) field that determines if the query string of the hit was truncated or not.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
start_new_visit
Field label Start new visit
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
hit_time_utc
Field label Hit UTC time
Description Time data was collected in GMT.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
visitor_id_type
Field label Visitor ID type
Description Specifies how the visitor ID was calculated.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
tnt_integration
Field label Target integration
Description The test-and-target field used in Target.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
new_visitor_id
Field label New visitor ID
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_context
Field label ClickMap context (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
custom_visitor_id
Field label Custom visitor ID
Description A visitor ID passed in with the hit to be used as the visitor ID for the hit.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
currency_factor
Field label Currency factor
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
ip_address_2
Field label IP address 2
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
yearly_customers
Field label Yearly unique customers
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
visit_start_time_utc
Field label Visit UTC start time
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
daily_customers
Field label Daily unique customers
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
partner_plugins
Field label Partner plugins lea
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
timezone_value
Field label Timezone value
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
user_agent
Field label User agent
Description User agent as found in the HTTP header sent from the browser.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_visit
Field label Referrer (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
user_agent_color
Field label User agent color
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
ssl_hit
Field label SSL hit
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
user_agent_os
Field label User agent operating system
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
first_hit_time_utc
Field label Hit UTC time (original)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
user_agent_pixels
Field label User agent pixels
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
hit_datetime_offset
Field label Hit datetime offset
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
service
Field label Service
Description pe or ss - type of hit coming through.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
tnt_action
Field label Target integration action
Description The enhanced test-and-target field used in Target.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_name
Field label Page name
Description The name of the page (if set).
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_tag
Field label ClickMap tag (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_url
Field label Page URL
Description The address of the page in the address bar of the browser.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_context_type
Field label ClickMap context type (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
preloaded
Field label Pre loaded
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_action_type
Field label ClickMap action type (legacy)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
code_version
Field label Code version
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
currency_rate
Field label Currency rate
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_event
Field label Page event
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
currency
Field label Currency
Description Type of currency for the transaction.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_event_media
Field label Page event media
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
transaction_id
Field label Transaction ID
Description A unique identifier where various data points can be uploaded later via Data Sources.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_event_var1
Field label Page event var1
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
quarterly_customers
Field label Quarterly unique customers
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
page_event_var2
Field label Page event var2
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
weekly_customers
Field label Weekly unique customers
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
page_event_var3
Field label Page event var3
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
customer_perspective
Field label Customer perspective
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_url_visit_start
Field label Entry page URL (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
search_engine_visit
Field label Search engine (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_url_first_hit
Field label Entry page URL (original)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
longitude
Field label Longitude
Description Longitude based on the location associated with the IP address.
Field type dimension
Data type string.geo.longitude
🚫 Deprecated Deprecated on 2024-03-01
geo_latitude
Field label Geographic latitude
Field type dimension
Data type string.geo.latitude
🚫 Deprecated Deprecated on 2024-03-01
geo_longitude
Field label Geographic longitude
Field type dimension
Data type string.geo.longitude
🚫 Deprecated Deprecated on 2024-03-01
geo_zip
Field label Geographic zip code
Description The zip code the visitor came from, based on IP. Adobe partners with Digital Envoy to match IP address to zip code.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01

ECOMMERCE

tracking_code
Field label Tracking code
Description The campaign value passed in on the hit
Field type dimension
Data type string.text.value
purchase_id
Field label Purchase ID
Description Unique ID for the transaction
Field type dimension
Data type string.text.value
days_before_first_purchase
Field label Days before first purchase
Field type dimension
Data type int.number.value
days_since_last_purchase
Field label Days since last purchase
Field type dimension
Data type int.number.value
target_conversion
Field label Activity conversion
Field type metric
Data type int.number.value
target_impression
Field label Activity impression
Field type metric
Data type int.number.value
revenue
Field label Revenue
Field type metric
Data type float.currency.value
orders
Field label Total orders
Field type metric
Data type int.number.value
orders_per_visit
Field label Orders per visit
Field type metric
Data type float.number.value
units
Field label Units
Description The total units that were ordered for the selected time period
Field type metric
Data type int.number.value
carts
Field label Carts
Field type metric
Data type int.number.value
cart_views
Field label Cart views
Field type metric
Data type int.number.value
cart_additions
Field label Cart additions
Field type metric
Data type int.number.value
cart_removals
Field label Cart removals
Field type metric
Data type int.number.value
checkouts
Field label Checkouts
Field type metric
Data type int.number.value

GEOGRAPHIC LOCATION

geo_city
Field label Geographic city
Description City (information from Digital Envoy)
Field type dimension
Data type string.geo.city
geo_country
Field label Geographic country
Description Country (information from Digital Envoy)
Field type dimension
Data type string.geo.country
geo_region
Field label Geographic region
Description Region / State (information from Digital Envoy)
Field type dimension
Data type string.geo.region
geo_dma
Field label Geographic designated market area
Field type dimension
Data type string.text.value

HITS

hit_type
Field label Hit type
Field type dimension
Data type string.text.value
hit_depth
Field label Hit depth
Field type dimension
Data type int.number.value

LOCATION

state
Field label State/region
Description Geographic region
Field type dimension
Data type string.geo.region
legacy_state
Field label State (legacy)
Field type dimension
Data type string.text.value
zip
Field label Zip code
Description Zip code passed in by JavaScript
Field type dimension
Data type string.geo.zip
language
Field label Language
Description The language setting in the visitor's browser
Field type dimension
Data type string.language.value
timezone
Field label Timezone
Description The time zones from which your visitors are coming
Field type dimension
Data type string.time.gmtoffset

MARKETING CHANNEL

marketing_channel
Field label Marketing channel
Field type dimension
Data type string.text.value
marketing_channel_detail
Field label Marketing channel detail
Field type dimension
Data type string.text.value

MOBILE

mobile_audio_support
Field label Mobile audio support
Description Groups mobile devices based on the types of audio formats they support
Field type dimension
Data type string.text.value
mobile_carrier
Field label Mobile carrier
Description The wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors
Field type dimension
Data type string.text.value
mobile_color_depth
Field label Mobile color depth
Description Data about color depth that visitors to your web site have their computers set to. Color depth refers to the number of colors that can be displayed on the screen
Field type dimension
Data type string.text.value
mobile_cookie_support
Field label Mobile cookie support
Description Groups mobile device hits by whether they support cookies or not
Field type dimension
Data type string.text.value
mobile_device_number
Field label Mobile device number
Field type dimension
Data type string.text.value
mobile_device_name
Field label Mobile device name
Description Groups mobile devices by the device name. For iOS, the device name is a comma-separated, two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family
Field type dimension
Data type string.text.value
mobile_device_type
Field label Mobile device type
Description Groups mobile devices into mobile phones, tablets, e-readers, gaming consoles, televisions, set-top boxes, media players and other high-level categories to let you see the distribution between mobile device types
Field type dimension
Data type string.text.value
mobile_drm
Field label Mobile DRM
Description Groups mobile devices based on the type of Digital Rights Management (DRM) they support. DRM groups include Forward Lock, Combined Delivery, Separate Delivery, and Unknown
Field type dimension
Data type string.text.value
mobile_image_support
Field label Mobile image support
Description Groups mobile devices based on the types of images they support
Field type dimension
Data type string.text.value
mobile_information_services
Field label Mobile information services
Description Groups mobile devices based on the news services (Channel I/B, EZ News Flash, W+INFO, and so on.) that they support
Field type dimension
Data type string.text.value
mobile_java_vm
Field label Mobile Java version
Description Groups mobile devices based on the Java version that they support. The Java Version report identifies the Java version by the Java Specification Request (JSR) supported by the device
Field type dimension
Data type string.text.value
mobile_mail_decoration
Field label Mobile mail decoration
Description Groups mobile devices based on whether the device supports DecoMail, which allows a user to decorate their mail with graphics and animations. Also includes an Unknown group for those devices where Decoration Mail support cannot be determined
Field type dimension
Data type string.text.value
mobile_manufacturer
Field label Mobile manufacturer
Description Groups mobile device hits to your site by mobile device manufacturer. The report displays the type of manufacturer, number of views for each manufacturer, and the corresponding percentages
Field type dimension
Data type string.text.value
mobile_max_bookmark_url_length
Field label Mobile max bookmark URL length
Description Groups mobile devices based on the maximum supported length, in characters, of a bookmark URL
Field type dimension
Data type string.text.value
mobile_max_browser_url_length
Field label Mobile max browser URL length
Description Groups mobile devices based on the maximum supported length, in characters, of a Web browser URL
Field type dimension
Data type string.text.value
mobile_max_mail_url_length
Field label Mobile max mail URL length
Description Groups mobile devices based on the maximum supported length, in characters, of an Email URL
Field type dimension
Data type string.text.value
mobile_net_protocols
Field label Mobile net protocols
Description Groups mobile devices based on the network protocols (GPRS, CSD, EDGE, HSCSD, and so on) that they support. Also includes an Unknown group for unidentified network protocols
Field type dimension
Data type string.text.value
mobile_os
Field label Mobile OS (legacy)
Description Groups mobile devices based on the mobile operating system running on the device. Mobile operating systems include Windows, RIM, iOS, Symbian, and so forth. The report also includes an Unknown group for unidentified mobile operating systems
Field type dimension
Data type string.text.value
mobile_push_to_talk
Field label Mobile push to talk
Description Groups mobile devices based on whether the device supports Push To Talk (PTT). The report also includes an Unknown group for those devices where PTT support cannot be determined
Field type dimension
Data type string.text.value
mobile_screen_height
Field label Mobile screen height
Description The screen height for various mobile devices and the number of views for each screen height
Field type dimension
Data type string.text.value
mobile_screen_size
Field label Mobile screen size
Description Groups mobile device hits to your site by the screen size of the device
Field type dimension
Data type string.text.value
mobile_screen_width
Field label Mobile screen width
Description The screen width for various mobile devices and the number of views for each screen width
Field type dimension
Data type string.text.value
mobile_video_support
Field label Mobile video support
Description Groups mobile devices based on the types of video formats they support
Field type dimension
Data type string.text.value

NAVIGATION

entry_server
Field label Entry server
Field type dimension
Data type string.text.value
entry_site_section
Field label Entry site section
Field type dimension
Data type string.text.value
entry_page
Field label Entry page
Description The pages on your site that are the first ones seen by new visits
Field type dimension
Data type string.text.value
entry_page_original
Field label Entry page (original)
Description The first page viewed for first-time visitors to your site
Field type dimension
Data type string.text.url
entry_video_genre
Field label Entry video genre
Field type dimension
Data type string.text.value
entry_video_path
Field label Entry video path
Field type dimension
Data type string.text.value
entry_video_external_error
Field label Entry video external error ID
Field type dimension
Data type string.text.value
entry_video_player_sdk_error
Field label Entry video player SDK error ID
Field type dimension
Data type string.text.value
previous_page
Field label Previous page
Field type dimension
Data type string.text.value
next_page
Field label Next page
Field type dimension
Data type string.text.value
exit_server
Field label Exit server
Field type dimension
Data type string.text.value
exit_site_section
Field label Exit site section
Field type dimension
Data type string.text.value
exit_page
Field label Exit page
Field type dimension
Data type string.text.value
exit_video_genre
Field label Exit video genre
Field type dimension
Data type string.text.value
exit_video_path
Field label Exit video path
Field type dimension
Data type string.text.value
exit_video_external_error
Field label Exit video external error ID
Field type dimension
Data type string.text.value
exit_video_player_sdk_error
Field label Exit video player SDK error ID
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REFERRER

referrer
Field label Referrer
Description The domain or URL where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.url
referrer_type
Field label Referrer type
Description Hard drive referrers are recorded when visitors click a link in an HTML document located on their own hard drive and arrive at your site as a result. Other website referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website. Search engine referrers are recorded when visitors use a search engine to access your site
Field type dimension
Data type string.text.value
referrer_domain
Field label Referrer domain
Description The base domain, without the query string or subdirectories, where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.value
referrer_domain_original
Field label Referrer domain (original)
Field type dimension
Data type string.text.value

SEARCH ENGINE

paid_search
Field label Paid search
Field type dimension
Data type string.text.value
search_engine
Field label Search engine
Description Which search engines that people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_paid
Field label Search engine (paid)
Description Which paid-keyword search engines that people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_natural
Field label Search engine (natural)
Description Which natural-keyword search engines people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_keyword
Field label Search engine keyword
Description A breakdown of search keywords that have been used to find your site
Field type dimension
Data type string.text.value
search_engine_paid_keyword
Field label Search engine keyword (paid)
Description A breakdown of paid search keywords that have been used to find your site
Field type dimension
Data type string.text.value
search_engine_natural_keyword
Field label Search engine keyword (natural)
Description A breakdown of natural search keywords that have been used to find your site
Field type dimension
Data type string.text.value
search_engine_page_rank
Field label Search engine page rank
Field type dimension
Data type string.text.value

SEGMENT

segment
Field label Segment
Field type dimension
Data type string.text.value
segment_id
Field label Segment ID
Field type dimension
Data type string.text.value

SESSION

filtered_domain
Field label Filtered domain
Field type dimension
Data type string.text.value
visitor_id
Field label Visitor ID
Field type dimension
Data type string.text.value
ecloud_visitor_id
Field label Experience Cloud visitor ID
Field type dimension
Data type string.text.value
ip_address
Field label IP address
Description IP address of user's computer, from user's ISP
Field type dimension
Data type string.text.value
time_spent_visit_bucketed
Field label Time spent per visit (bucketed)
Field type dimension
Data type string.text.value
time_spent_page
Field label Time spent on page (granular)
Field type dimension
Data type int.number.value
time_spent_page_bucketed
Field label Average time spent on page (bucketed)
Field type dimension
Data type string.text.value
time_prior
Field label Time prior to event
Description The amount of time that passes before a selected conversion event occurs in a visit
Field type dimension
Data type string.text.value
visit_number
Field label Visit number
Description The visit number for each visitor that comes to your site
Field type dimension
Data type int.number.value
single_page_visit
Field label Single page visit
Field type dimension
Data type string.text.value
visit_page_number
Field label Visit page number
Field type dimension
Data type string.text.value
days_since_last_visit
Field label Days since last visit
Field type dimension
Data type int.number.value
return_frequency
Field label Return frequency
Description The number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month
Field type dimension
Data type string.text.value
instances
Field label Occurrences
Field type metric
Data type int.number.value
page_events
Field label Page events
Field type metric
Data type int.number.value
products
Field label Product views
Field type metric
Data type int.number.value
pageviews
Field label Total page views
Field type metric
Data type int.number.value
mobile_views
Field label Mobile views
Field type metric
Data type int.number.value
pageviews_per_visit
Field label Average page views per visit
Field type metric
Data type float.number.value
single_value_visits
Field label Single access visits
Field type metric
Data type int.number.value
single_page_visits
Field label Single page visits
Field type metric
Data type int.number.value
avg_time_spent_on_page
Field label Average time spent on page (min)
Field type metric
Data type float.number.value
time_spent
Field label Total time spent (seconds)
Field type metric
Data type int.number.value
time_spent_visit
Field label Time spent per visit (seconds)
Field type metric
Data type float.number.value
time_spent_visitor
Field label Time spent per visitor (seconds)
Field type metric
Data type float.number.value
entries
Field label Entries
Field type metric
Data type int.number.value
entrance_rate
Field label Entrance rate
Field type metric
Data type float.number.ratio
exits
Field label Exits
Field type metric
Data type int.number.value
exit_rate
Field label Exit rate
Field type metric
Data type float.number.ratio
reloads
Field label Reloads
Field type metric
Data type int.number.value

TARGET INTEGRATION

tnt_raw
Field label Analytics for Target
Field type dimension
Data type string.text.value
tnt_base
Field label Test & Target
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
quarter
Field label Quarter
Field type dimension
Data type string.time.quarter
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_week
Field label Day of week
Field type dimension
Data type string.time.dayofweek
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
hour
Field label Hour
Field type dimension
Data type string.time.hour

TRACKING

opt_out_reason
Field label Tracking opt-out reason
Field type dimension
Data type string.text.value

TRAFFIC SOURCE

first_touch_channel
Field label First touch channel
Field type dimension
Data type string.text.value
first_touch_channel_detail
Field label First touch channel detail
Field type dimension
Data type string.text.value
last_touch_channel
Field label Last touch channel
Field type dimension
Data type string.text.value
last_touch_channel_detail
Field label Last touch channel detail
Field type dimension
Data type string.text.value
marketing_channel_last_touches
Field label Marketing channels
Field type metric
Data type int.number.value
campaigns
Field label Campaign click-throughs
Field type metric
Data type int.number.value
referrers
Field label Referrers
Field type metric
Data type int.number.value
searches
Field label Searches
Field type metric
Data type int.number.value
new_engagements
Field label New engagements
Field type metric
Data type int.number.value

VIDEO AD

video_ad
Field label Video ad
Field type dimension
Data type string.text.value
video_ad_name
Field label Video ad name
Field type dimension
Data type string.text.value
video_ad_player_name
Field label Video ad player name
Field type dimension
Data type string.text.value
video_advertiser
Field label Video advertiser
Field type dimension
Data type string.text.value
video_ad_campaign
Field label Video ad campaign
Field type dimension
Data type string.text.value
video_ad_pod
Field label Video ad pod
Field type dimension
Data type string.text.value
video_ad_pod_position
Field label Video ad in pod position
Field type dimension
Data type string.text.value
video_ad_load_bucketed
Field label Video ad loads
Field type dimension
Data type string.text.value
video_ad_length_bucketed
Field label Video ad length
Field type dimension
Data type string.text.value
video_ads
Field label Video ads
Field type metric
Data type int.number.value
video_ad_names
Field label Video ad name count
Field type metric
Data type int.number.value
video_ad_player_names
Field label Video ad player name count
Field type metric
Data type int.number.value
video_advertisers
Field label Video advertiser count
Field type metric
Data type int.number.value
video_ad_campaigns
Field label Video ad campaign count
Field type metric
Data type int.number.value
video_ad_pods
Field label Video ad pods
Field type metric
Data type int.number.value
video_ad_pod_positions
Field label Video ad in pod position count
Field type metric
Data type int.number.value
video_ad_loads
Field label Video ad load count
Field type metric
Data type int.number.value
video_ad_lengths
Field label Video ad length count
Field type metric
Data type int.number.value

VIDEO AUDIO

video_audio_album
Field label Audio album
Field type dimension
Data type string.text.value
video_audio_artist
Field label Audio artist
Field type dimension
Data type string.text.value
video_audio_author
Field label Audio author
Field type dimension
Data type string.text.value
video_audio_label
Field label Audio label
Field type dimension
Data type string.text.value
video_audio_publisher
Field label Audio publisher
Field type dimension
Data type string.text.value
video_audio_station
Field label Audio station
Field type dimension
Data type string.text.value
video_audio_albums
Field label Audio album count
Field type metric
Data type int.number.value
video_audio_artists
Field label Audio artist count
Field type metric
Data type int.number.value
video_audio_authors
Field label Audio author count
Field type metric
Data type int.number.value
video_audio_labels
Field label Audio label count
Field type metric
Data type int.number.value
video_audio_publishers
Field label Audio publisher count
Field type metric
Data type int.number.value
video_audio_stations
Field label Audio station count
Field type metric
Data type int.number.value

VIDEO CONTENT

video
Field label Video
Field type dimension
Data type string.text.value
video_path
Field label Video path
Field type dimension
Data type string.text.value
video_name
Field label Video name
Field type dimension
Data type string.text.value
video_player_name
Field label Video player name
Field type dimension
Data type string.text.value
video_feed_type
Field label Video feed type
Field type dimension
Data type string.text.value
video_stream_type
Field label Video stream type
Field type dimension
Data type string.text.value
video_network
Field label Video network
Field type dimension
Data type string.text.value
video_channel
Field label Video channel
Field type dimension
Data type string.text.value
video_genre
Field label Video genre
Field type dimension
Data type string.text.value
video_segment
Field label Video segment
Field type dimension
Data type string.text.value
video_show
Field label Video show
Field type dimension
Data type string.text.value
video_show_type
Field label Video show type
Field type dimension
Data type string.text.value
video_season
Field label Video season
Field type dimension
Data type string.text.value
video_episode
Field label Video episode
Field type dimension
Data type string.text.value
video_chapter
Field label Video chapter
Field type dimension
Data type string.text.value
video_mvpd
Field label Video MVPD
Field type dimension
Data type string.text.value
video_content_type
Field label Video content type
Field type dimension
Data type string.text.value
video_length
Field label Video length
Field type dimension
Data type string.text.value
videos
Field label Videos
Field type metric
Data type int.number.value
video_names
Field label Video name count
Field type metric
Data type int.number.value
video_player_names
Field label Video player name count
Field type metric
Data type int.number.value
video_feed_types
Field label Video feed type count
Field type metric
Data type int.number.value
video_stream_types
Field label Video stream type count
Field type metric
Data type int.number.value
video_networks
Field label Video network count
Field type metric
Data type int.number.value
video_channels
Field label Video channel count
Field type metric
Data type int.number.value
video_segments
Field label Video segment count
Field type metric
Data type int.number.value
video_shows
Field label Video show count
Field type metric
Data type int.number.value
video_show_types
Field label Video show type count
Field type metric
Data type int.number.value
video_seasons
Field label Video season count
Field type metric
Data type int.number.value
video_episodes
Field label Video episode count
Field type metric
Data type int.number.value
video_chapters
Field label Video chapter count
Field type metric
Data type int.number.value
video_mvpds
Field label Video MVPD count
Field type metric
Data type int.number.value
video_content_types
Field label Video content type count
Field type metric
Data type int.number.value
video_authorized
Field label Video authorized
Field type metric
Data type int.number.value
video_lengths
Field label Video length count
Field type metric
Data type int.number.value

VIDEO QUALITY

video_time_start_bucketed
Field label Video time to start
Field type dimension
Data type string.text.value
video_avg_bitrate_bucketed
Field label Video average bit rate
Field type dimension
Data type string.text.value
video_bitrate_changes_bucketed
Field label Video bit rate change count
Field type dimension
Data type string.text.value
video_buffers_bucketed
Field label Video buffer count
Field type dimension
Data type string.text.value
video_buffer_time_bucketed
Field label Video buffer duration
Field type dimension
Data type string.text.value
video_dropped_frames_bucketed
Field label Video dropped frame count
Field type dimension
Data type string.text.value
video_errors_bucketed
Field label Video error count
Field type dimension
Data type string.text.value
video_external_error
Field label Video external errors ID
Field type dimension
Data type string.text.value
video_player_sdk_error
Field label Video player SDK error ID
Field type dimension
Data type string.text.value
video_time_start
Field label Video time to start
Field type metric
Data type int.number.value
video_time_start_evar
Field label Video time to start (evar)
Field type metric
Data type int.number.value
video_avg_bitrate
Field label Video average bit rate
Field type metric
Data type int.number.value
video_avg_bitrate_evar
Field label Video average bit rate (evar)
Field type metric
Data type int.number.value
video_bitrate_change
Field label Video bit rate changed
Field type metric
Data type int.number.value
video_bitrate_changes
Field label Video bitrate change count
Field type metric
Data type int.number.value
video_bitrate_changes_evar
Field label Video bitrate change count (evar)
Field type metric
Data type int.number.value
video_buffer
Field label Video buffered
Field type metric
Data type int.number.value
video_buffers
Field label Video buffer count
Field type metric
Data type int.number.value
video_buffers_evars
Field label Video buffer count (evar)
Field type metric
Data type int.number.value
video_buffer_time
Field label Video buffer duration
Field type metric
Data type int.number.value
video_buffer_time_evar
Field label Video buffer duration (evar)
Field type metric
Data type int.number.value
video_frame_drops
Field label Video frame drops count
Field type metric
Data type int.number.value
video_frame_drops_evar
Field label Video frame drops count (evar)
Field type metric
Data type int.number.value
video_start_frame_drops
Field label Video frame drop count before start
Field type metric
Data type int.number.value
video_frame_drop_streams
Field label Frame drop impacted video stream count
Field type metric
Data type int.number.value
video_error_streams
Field label Error impacted video stream count
Field type metric
Data type int.number.value
video_errors
Field label Video error count
Field type metric
Data type int.number.value
video_errors_evar
Field label Video error count (evar)
Field type metric
Data type int.number.value

VIDEO TRACKING

video_day_part
Field label Video day part
Field type dimension
Data type string.text.value
video_play
Field label Video starts
Field type metric
Data type int.number.value
video_start
Field label Video started
Description Indicates that a visitor has viewed some portion of a video
Field type metric
Data type int.number.value
video_pauses
Field label Video pauses
Field type metric
Data type int.number.value
video_pause
Field label Video paused
Field type metric
Data type int.number.value
video_pause_time
Field label Video pause duration
Field type metric
Data type int.number.value
video_content_resumes
Field label Video content resumes
Field type metric
Data type int.number.value
video_progress_10
Field label Video progress 10%
Field type metric
Data type int.number.value
video_progress_25
Field label Video progress 25%
Field type metric
Data type int.number.value
video_progress_50
Field label Video progress 50%
Field type metric
Data type int.number.value
video_progress_75
Field label Video progress 75%
Field type metric
Data type int.number.value
video_progress_95
Field label Video progress 95%
Field type metric
Data type int.number.value
video_complete
Field label Video completed
Description Indicates that a visitor has viewed a complete video or ad
Field type metric
Data type int.number.value
video_time
Field label Video time
Description Total time spent viewing the video
Field type metric
Data type int.number.value
video_total_time
Field label Video total time
Field type metric
Data type int.number.value
video_unique_time
Field label Video unique time
Field type metric
Data type int.number.value
video_segment_views
Field label Video segment views
Field type metric
Data type int.number.value
video_day_parts
Field label Video day part count
Field type metric
Data type int.number.value
video_avg_minute_audience
Field label Video average minute audience
Field type metric
Data type float.number.value
video_chapter_start
Field label Video chapter start
Field type metric
Data type int.number.value
video_chapter_time
Field label Video chapter time
Field type metric
Data type int.number.value
video_chapter_complete
Field label Video chapter complete
Field type metric
Data type int.number.value
video_ad_start
Field label Video ad start
Description Indicates that a visitor has viewed some portion of an ad
Field type metric
Data type int.number.value
video_ad_time
Field label Video ad time
Field type metric
Data type int.number.value
video_ad_complete
Field label Video ad complete
Description Indicates that a visitor has viewed a complete ad
Field type metric
Data type int.number.value

VISITS

time_spent_hms
Field label Total time spent (h:m:s)
Field type metric
Data type string.time.hms
visits
Field label Total visits
Field type metric
Data type int.number.value
visitors
Field label Total visitors
Description Unique visitors represent the number of de-duplicated (counted only once) visitors to your website over the course of a specified time period. A unique visitor is determined with cookies. Unique visitors are calculated based on the selected reporting period. Any visitor during that reporting period will be counted only once
Field type metric
Data type int.number.value
ecloud_visitors
Field label Experience Cloud visitors
Field type metric
Data type int.number.value
visitors_hourly
Field label Hourly visitors
Field type metric
Data type int.number.value
visitors_daily
Field label Daily visitors
Field type metric
Data type int.number.value
visitors_weekly
Field label Weekly visitors
Field type metric
Data type int.number.value
visitors_monthly
Field label Monthly visitors
Field type metric
Data type int.number.value
visitors_quarterly
Field label Quarterly visitors
Field type metric
Data type int.number.value
visitors_yearly
Field label Yearly visitors
Field type metric
Data type int.number.value
avg_visit_depth
Field label Average visit depth
Field type metric
Data type float.number.value
bounces
Field label Bounces
Field type metric
Data type int.number.value
bounce_rate
Field label Bounce rate
Field type metric
Data type float.number.ratio
not_found_pages
Field label Pages not found
Description Pages not found (broken pages) on your site, commonly referred to as 404 pages
Field type metric
Data type int.number.value
avg_page_depth
Field label Average page depth
Field type metric
Data type float.number.value
avg_time_spent_site
Field label Average time spent on site (min)
Field type metric
Data type float.number.value
avg_time_spent_site_hms
Field label Average time spent on site (h:m:s)
Field type metric
Data type string.text.value