Yandex.Metrica fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Yandex.Metrica data into Google Sheets, Looker Studio, Power BI, Excel

72 metrics289 dimensions

BROWSER & NETWORK

operatingSystemRoot
Field label Operating systems group
Field type dimension
Data type string.text.value
operatingSystem
Field label Operating system (detailed)
Field type dimension
Data type string.text.value
browser
Field label Browser
Field type dimension
Data type string.text.value
browserAndVersionMajor
Field label Browser version
Field type dimension
Data type string.text.value
browserAndVersion
Field label Full browser version
Field type dimension
Data type string.text.value
cookieEnabled
Field label Cookies enabled
Field type dimension
Data type string.text.value
javaEnabled
Field label Java present
Field type dimension
Data type string.text.value
javascriptEnabled
Field label JavaScript enabled
Field type dimension
Data type string.text.value
browserEngine
Field label Browser engine
Field type dimension
Data type string.text.value
browserEngineVersion1
Field label Major-version of browser engine
Field type dimension
Data type string.text.value
browserEngineVersion2
Field label Minor-version of browser engine
Field type dimension
Data type string.text.value
ym:s:browserEngineVersion3
Field label Build-version of browser engine
Field type dimension
Data type string.text.value
browserEngineVersion4
Field label Revision-version of browser engine
Field type dimension
Data type string.text.value
flashEnabled
Field label Flash enabled
Field type dimension
Data type string.text.value
flashVersion
Field label Flash version
Field type dimension
Data type string.text.value
flashMajor
Field label Flash major version number
Field type dimension
Data type string.text.value
flashMinor
Field label Flash minor version number
Field type dimension
Data type string.text.value
silverlightEnabled
Field label Silverlight present
Field type dimension
Data type string.text.value
silverlight
Field label Silverlight version
Field type dimension
Data type string.text.value
silverlightMajor
Field label Silverlight major version number
Field type dimension
Data type string.text.value
silverlightMinor
Field label Silverlight average number version
Field type dimension
Data type string.text.value
silverlightMinor2
Field label Silverlight minor version number
Field type dimension
Data type string.text.value
windowClientArea
Field label Window size
Field type dimension
Data type string.text.value
windowClientWidth
Field label Window width
Field type dimension
Data type string.text.value
windowClientHeight
Field label Window height
Field type dimension
Data type string.text.value
cookieEnabledPercentage
Field label Cookies enabled percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
javaEnabledPercentage
Field label Java enabled percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
jsEnabledPercentage
Field label JavaScript enabled percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
flashEnabledPercentage
Field label Flash enabled percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
silverlightEnabledPercentage
Field label Silverlight enabled
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
mobilePercentage
Field label Mobility percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric

CONTENT

pageTitle
Field label Page title
Field type dimension
Data type string.text.value
pageURL
Field label URL
Field type dimension
Data type string.text.url
pageURLProto
Field label Page protocol
Field type dimension
Data type string.text.value
pageURLDomain
Field label Page domain
Field type dimension
Data type string.text.value
pageURLPath
Field label Page path
Field type dimension
Data type string.text.value
pageURLPathFull
Field label Page path (full)
Field type dimension
Data type string.text.value
pageURLPathLevel1
Field label URL-address, level 1
Field type dimension
Data type string.text.value
pageURLPathLevel2
Field label URL-address, level 2
Field type dimension
Data type string.text.value
pageURLPathLevel3
Field label URL-address, level 3
Field type dimension
Data type string.text.value
pageURLPathLevel4
Field label URL-address, level 4
Field type dimension
Data type string.text.value
pageURLPathLevel5
Field label URL-address, level 5
Field type dimension
Data type string.text.value
pageURLParamName
Field label URL parameter
Field type dimension
Data type string.text.value
pageURLParamNameAndValue
Field label URL parameter value
Field type dimension
Data type string.text.value
sessionStartURL
Field label Landing page
Field type dimension
Data type string.text.url
sessionStartURLProto
Field label Landing page protocol
Field type dimension
Data type string.text.value
sessionTopLevelDomain
Field label Upper level domain for landing page
Field type dimension
Data type string.text.value
sessionStartURLDomain
Field label Landing page domain
Field type dimension
Data type string.text.value
sessionStartURLPathFull
Field label Landing page path (full)
Field type dimension
Data type string.text.value
sessionStartURLPath
Field label Landing page path
Field type dimension
Data type string.text.value
sessionStartURLPathLevel1
Field label Landing page, level 1
Field type dimension
Data type string.text.value
sessionStartURLPathLevel2
Field label Landing page, level 2
Field type dimension
Data type string.text.value
sessionStartURLPathLevel3
Field label Landing page, level 3
Field type dimension
Data type string.text.value
sessionStartURLPathLevel4
Field label Landing page, level 4
Field type dimension
Data type string.text.value
sessionStartURLPathLevel5
Field label Landing page, level 5
Field type dimension
Data type string.text.value
sessionEndURL
Field label Exit page
Field type dimension
Data type string.text.url
sessionEndURLProto
Field label Exit page protocol
Field type dimension
Data type string.text.value
sessionEndURLDomain
Field label Exit page domain
Field type dimension
Data type string.text.value
sessionEndURLPathFull
Field label Exit page path (full)
Field type dimension
Data type string.text.value
sessionEndURLPath
Field label Exit page path
Field type dimension
Data type string.text.value
sessionEndURLPathLevel1
Field label Exit page, level 1
Field type dimension
Data type string.text.value
sessionEndURLPathLevel2
Field label Exit page, level 2
Field type dimension
Data type string.text.value
sessionEndURLPathLevel3
Field label Exit page, level 3
Field type dimension
Data type string.text.value
sessionEndURLPathLevel4
Field label Exit page, level 4
Field type dimension
Data type string.text.value
sessionEndURLPathLevel5
Field label Exit page, level 5
Field type dimension
Data type string.text.value
pageviews
Field label Page views
Field type metric
Data type int.number.value
users
Field label Users
Field type metric
Data type int.number.value
pageviewsPerDay
Field label Page views in a day
Field type metric
Data type float.number.value
pageviewsPerHour
Field label Pageviews per hour
Field type metric
Data type float.number.value
pageviewsPerMinute
Field label Pageviews per minute
Field type metric
Data type float.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE

deviceCategory
Field label Device type
Field type dimension
Data type string.text.value
mobilePhone
Field label Device manufacturer
Field type dimension
Data type string.text.value
mobilePhoneModel
Field label Device model
Field type dimension
Data type string.text.value
screenFormat
Field label Aspect ratio
Field type dimension
Data type string.text.value
screenColors
Field label Color depth
Field type dimension
Data type string.text.value
screenOrientation
Field label Screen orientation
Field type dimension
Data type string.text.value
screenResolution
Field label Resolution
Field type dimension
Data type string.text.value
screenWidth
Field label Logical width
Field type dimension
Data type int.number.value
screenHeight
Field label Logical height
Field type dimension
Data type int.number.value
physicalScreenResolution
Field label Actual resolution
Field type dimension
Data type string.text.value
physicalScreenWidth
Field label Physical width
Field type dimension
Data type int.number.value
physicalScreenHeight
Field label Physical height
Field type dimension
Data type int.number.value

ECOMMERCE

productID
Field label Item ID
Field type dimension
Data type string.text.value
productName
Field label Item name
Field type dimension
Data type string.text.value
productBrand
Field label Brand
Field type dimension
Data type string.text.value
productVariant
Field label Item version
Field type dimension
Data type string.text.value
productPosition
Field label Item position
Field type dimension
Data type string.text.value
productPrice
Field label Price of a single item
Field type dimension
Data type float.currency.value
productSum
Field label Price of item
Field type dimension
Data type float.currency.value
productCurrency
Field label Currency
Field type dimension
Data type string.currency.code
purchaseID
Field label ID of purchase
Field type dimension
Data type string.text.value
purchaseCoupon
Field label Purchase promocode
Field type dimension
Data type string.text.value
purchaseRevenue
Field label Revenue from purchase
Field type dimension
Data type float.currency.value
productCategoryLevel1
Field label Item category, level 1
Field type dimension
Data type string.text.value
productCategoryLevel2
Field label Item category, level 2
Field type dimension
Data type string.text.value
productCategoryLevel3
Field label Item category, level 3
Field type dimension
Data type string.text.value
productCategoryLevel4
Field label Item category, level 4
Field type dimension
Data type string.text.value
productCategoryLevel5
Field label Item category, level 5
Field type dimension
Data type string.text.value
productCoupon
Field label Item promocode
Field type dimension
Data type string.text.value
productIDCart
Field label Item ID of item in basket
Field type dimension
Data type string.text.value
productNameCart
Field label Name of item in basket
Field type dimension
Data type string.text.value
productBrandCart
Field label Brand of item in basket
Field type dimension
Data type string.text.value
PProductID
Field label Item ID in order
Field type dimension
Data type string.text.value
PProductName
Field label Name of item in order
Field type dimension
Data type string.text.value
ym:s:PProductBrand
Field label Brand of item in order
Field type dimension
Data type string.text.value
purchaseExistsVisit
Field label Presence of purchases in session
Field type dimension
Data type string.text.value
purchaseRevenueVisit
Field label Purchase amount for the session
Field type dimension
Data type float.currency.value
productImpressions
Field label Item views
Field type metric
Data type int.number.value
productImpressionsUniq
Field label Users who have viewed the item
Field type metric
Data type int.number.value
productBasketsQuantity
Field label Items added to basket
Field type metric
Data type int.number.value
productBasketsPrice
Field label Price of items added to basket
Field type metric
Data type float.currency.value
productBasketsUniq
Field label Number of users who added an item to their basket
Field type metric
Data type int.number.value
productPurchasedQuantity
Field label Items purchased
Field type metric
Data type int.number.value
productPurchasedPrice
Field label Cost of items purchased
Field type metric
Data type float.currency.value
productPurchasedUniq
Field label Number of users who bought items
Field type metric
Data type int.number.value
ecommercePurchases
Field label Number of purchases
Field type metric
Data type int.number.value
ecommerceRevenue
Field label Revenue
Field type metric
Data type float.currency.value
ecommerceRevenuePerVisit
Field label Average revenue per session
Field type metric
Data type float.currency.value
ecommerceRevenuePerPurchase
Field label Average revenue from purchase
Field type metric
Data type float.currency.value

GOAL

goalReachesPerUser
Field label Conversion per user
Description Average number of conversions per unique converted user
Field type metric
Data type float.number.value
goalUserConversionRate
Field label User conversion rate
Description Percentage of converted sessions among the total number of unique users
Field type metric
Data type float.number.percentage
goalConversionRate
Field label Conversion rate
Description Share of conversions in the total number of visits
Field type metric
Data type float.number.percentage
goalReaches
Field label Goals reached
Description Total number of conversions in all targeted visits
Field type metric
Data type int.number.value
goalRevenue
Field label Revenue
Description Revenue
Field type metric
Data type float.currency.value
goalUsers
Field label Converted users
Description Number of unique users that reached goals
Field type metric
Data type int.number.value
goalVisits
Field label Conversions
Description Number of converted sessions
Field type metric
Data type int.number.value

LOCATION

regionContinent
Field label Continent
Field type dimension
Data type string.geo.continent
regionCountry
Field label Country
Field type dimension
Data type string.geo.country
regionDistrict
Field label District
Field type dimension
Data type string.geo.region
regionArea
Field label Area
Field type dimension
Data type string.geo.region
regionCity
Field label City
Field type dimension
Data type string.geo.city
regionCitySize
Field label City size
Field type dimension
Data type string.text.value
browserLanguage
Field label Browser language
Field type dimension
Data type string.language.twolettercode
browserCountry
Field label Browser country
Field type dimension
Data type string.geo.country.twolettercode
clientTimeZone
Field label Time zone on user's computer
Field type dimension
Data type string.time.gmtoffset

OUTSIDE REFERRER

externalReferer
Field label External referer
Field type dimension
Data type string.text.url
externalRefererProto
Field label External referrer protocol
Field type dimension
Data type string.text.value
externalRefererDomain
Field label External referrer domain
Field type dimension
Data type string.text.value
externalRefererPath
Field label External referrer path
Field type dimension
Data type string.text.value
externalRefererPathFull
Field label External referrer path (full)
Field type dimension
Data type string.text.value
externalRefererPathLevel1
Field label External referrer, level 1
Field type dimension
Data type string.text.value
externalRefererPathLevel2
Field label External referrer, level 2
Field type dimension
Data type string.text.value
externalRefererPathLevel3
Field label External referrer, level 3
Field type dimension
Data type string.text.value
externalRefererPathLevel4
Field label External referrer, level 4
Field type dimension
Data type string.text.value
externalRefererPathLevel5
Field label External referrer, level 5
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REFERRER

referer
Field label Referrer
Field type dimension
Data type string.text.url
refererProto
Field label Referrer protocol
Field type dimension
Data type string.text.value
refererDomain
Field label Referrer domain
Field type dimension
Data type string.text.value
refererPath
Field label Referrer path
Field type dimension
Data type string.text.value
refererPathFull
Field label Referer path (full)
Field type dimension
Data type string.text.value
refererPathLevel1
Field label Referrer, level 1
Field type dimension
Data type string.text.value
refererPathLevel2
Field label Referrer, level 2
Field type dimension
Data type string.text.value
refererPathLevel3
Field label Referrer, level 3
Field type dimension
Data type string.text.value
refererPathLevel4
Field label Referrer, level 4
Field type dimension
Data type string.text.value
refererPathLevel5
Field label Referrer, level 5
Field type dimension
Data type string.text.value

SEARCH

marketSearchPhrase
Field label Keyword (Market)
Field type dimension
Data type string.text.value
firstSearchEngineRoot
Field label First search engine
Field type dimension
Data type string.text.value
firstSearchEngine
Field label First search engine (detailed)
Field type dimension
Data type string.text.value
firstSearchPhrase
Field label First keyword
Field type dimension
Data type string.text.value
prevSearchEngine
Field label Previous search engine (detailed)
Field type dimension
Data type string.text.value
lastSearchEngineRoot
Field label Last search engine
Field type dimension
Data type string.text.value
lastSearchEngine
Field label Last search engine (detailed)
Field type dimension
Data type string.text.value
lastSearchPhrase
Field label Last keyword
Field type dimension
Data type string.text.value
lastsignSearchEngineRoot
Field label Last significant search engine
Field type dimension
Data type string.text.value
lastsignSearchEngine
Field label Last significant engine (detailed)
Field type dimension
Data type string.text.value
lastsignSearchPhrase
Field label Last significant keyword
Field type dimension
Data type string.text.value

SESSION

goal
Field label Goal reached
Field type dimension
Data type string.text.value
pageViewsInterval
Field label Page views (groups)
Field type dimension
Data type string.text.value
pageViewsDimension
Field label Page views
Field type dimension
Data type string.text.value
isRobotName
Field label Robot
Field type dimension
Data type string.text.value
paramsLevel1
Field label Session parameter, level 1
Field type dimension
Data type string.text.value
paramsLevel2
Field label Session parameter, level 2
Field type dimension
Data type string.text.value
paramsLevel3
Field label Session parameter, level 3
Field type dimension
Data type string.text.value
paramsLevel4
Field label Session parameter, level 4
Field type dimension
Data type string.text.value
paramsLevel5
Field label Session parameter, level 5
Field type dimension
Data type string.text.value
paramsLevel6
Field label Session parameter, level 6
Field type dimension
Data type string.text.value
paramsLevel7
Field label Session parameter, level 7
Field type dimension
Data type string.text.value
paramsLevel8
Field label Session parameter, level 8
Field type dimension
Data type string.text.value
paramsLevel9
Field label Session parameter, level 9
Field type dimension
Data type string.text.value
paramsLevel10
Field label Session parameter, level 10
Field type dimension
Data type string.text.value
yanRequests
Field label Inquiries
Description Requests advertising call code to, for example, the Yandex RTB system
Field type metric
Data type int.number.value
yanRenders
Field label Renderings
Description Requests to, for example, Yandex RTB-system, on which it was possible to successfully select ads for display (there were ads or banners that crossed the CPM threshold)
Field type metric
Data type int.number.value
yanShows
Field label Impressions
Description A display is a display of an ad unit, ad or banner on a site page to its visitor. In the Yandex Advertising Network, ad impressions are determined by checking the visibility of ad units
Field type metric
Data type int.number.value
yanPartnerPrice
Field label Estimated income
Description Estimated cost of ad impressions held in the selected report period. In rubles without VAT
Field type metric
Data type float.currency.value
yanCPMV
Field label CPMV
Description Cost per mille viewable ads, the cost of one thousand impressions of an ad unit taking into account the verification of the visibility of ad units. In rubles without VAT
Field type metric
Data type float.currency.value
yanECPM
Field label eCPM
Description Effective cost per mille, the cost of one thousand ad unit renderings. In rubles without VAT
Field type metric
Data type float.currency.value
yanRPM
Field label RPM
Description Revenue per mille, the cost of one thousand requests for all blocks, including those for which it was not possible to select ads. In rubles without VAT
Field type metric
Data type float.currency.value
yanVisibility
Field label Impressions per rendering
Description The ratio of the number of impressions to the number of renderings
Field type metric
Data type float.number.percentage
yanARPU
Field label ARPU
Description Average revenue per user, average site revenue per site visitor. In rubles without VAT
Field type metric
Data type float.number.value
yanRendersPerUser
Field label Renderings per visitor
Description The average number of renderings of YAN blocks per site visitor
Field type metric
Data type float.number.value
yanRevenuePerVisit
Field label Estimated visit revenue
Description Average reward for displaying YAN blocks per visit. In rubles without VAT
Field type metric
Data type float.currency.value
yanRevenuePerHit
Field label Browsing estimated income
Description Average reward for displaying YAN blocks per page view. In rubles without VAT
Field type metric
Data type float.currency.value
yanRendersPerVisit
Field label Renderings per visit
Description The average number of renderings of YAN blocks in one visit to the site
Field type metric
Data type float.number.value
yanRendersPerHit
Field label Renderings per pageview
Description The average number of renderings of YAN blocks per page view
Field type metric
Data type float.number.value
sumGoalReachesAny
Field label All goals reached
Description Number of any conversions
Field type metric
Data type int.number.value
anyGoalConversionRate
Field label Conversion rate by any goal
Description Conversion rate by any goal
Field type metric
Data type float.number.percentage
pageDepth
Field label Page depth
Field type metric
Data type float.number.value
avgPageDepth
Field label Average page depth
Field type metric
Data type float.number.value
sessionParamsNumber
Field label Number of session parameters
Field type metric
Data type int.number.value
sessionSumParams
Field label Total session parameters
Field type metric
Data type int.number.value
sessionAvgParams
Field label Average session parameters
Field type metric
Data type float.number.value
sessionAffinityIndexInterests
Field label Affinity-index
Field type metric
Data type int.number.value
sessionGCLIDPercentage
Field label GCLID percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
robotPercentage
Field label Robot percentage
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric

SOCIAL NETWORKS

firstSocialNetwork
Field label First social network
Field type dimension
Data type string.text.value
firstSocialNetworkProfile
Field label First social networks group
Field type dimension
Data type string.text.value
lastSocialNetwork
Field label Last social network
Field type dimension
Data type string.text.value
lastSocialNetworkProfile
Field label Last social networks group
Field type dimension
Data type string.text.value
lastsignSocialNetwork
Field label Last significant social network
Field type dimension
Data type string.text.value
lastsignSocialNetworkProfile
Field label Last significant social networks group
Field type dimension
Data type string.text.value

TAGS

from
Field label From tags
Field type dimension
Data type string.text.value
UTMCampaign
Field label UTM Campaign
Field type dimension
Data type string.text.value
UTMContent
Field label UTM Content
Field type dimension
Data type string.text.value
UTMMedium
Field label UTM Medium
Field type dimension
Data type string.text.value
UTMSource
Field label UTM Source
Field type dimension
Data type string.text.value
UTMTerm
Field label UTM Term
Field type dimension
Data type string.text.value
openstatAd
Field label Openstat Ad
Field type dimension
Data type string.text.value
openstatCampaign
Field label Openstat Campaign
Field type dimension
Data type string.text.value
openstatService
Field label Openstat Service
Field type dimension
Data type string.text.value
openstatSource
Field label Openstat Source
Field type dimension
Data type string.text.value
hasGCLID
Field label GCLID presence
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweek
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweekiso
isoWeek
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
dayOfWeek
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweek
date
Field label Date
Field type dimension
Data type string.time.date
hour
Field label Hour
Field type dimension
Data type string.time.hour
dekaminute
Field label Decaminute
Field type dimension
Data type int.number.value

TRAFFIC SOURCE

firstAdvEngine
Field label First ad system
Field type dimension
Data type string.text.value
firstTrafficSource
Field label First traffic source
Field type dimension
Data type string.text.value
firstSourceEngine
Field label First traffic source (detailed)
Field type dimension
Data type string.text.value
firstReferalSource
Field label First referral traffic
Field type dimension
Data type string.text.value
firstDirectClickOrder
Field label First Yandex.Direct campaign
Field type dimension
Data type string.text.value
lastAdvEngine
Field label Last ad system
Field type dimension
Data type string.text.value
lastTrafficSource
Field label Last traffic source
Field type dimension
Data type string.text.value
lastSourceEngine
Field label Last traffic source (detailed)
Field type dimension
Data type string.text.value
lastReferalSource
Field label Last referral traffic
Field type dimension
Data type string.text.value
lastDirectClickOrder
Field label Last Yandex.Direct campaign
Field type dimension
Data type string.text.value
lastsignAdvEngine
Field label Last significant ad system
Field type dimension
Data type string.text.value
lastsignTrafficSource
Field label Last significant traffic source
Field type dimension
Data type string.text.value
lastsignSourceEngine
Field label Last significant traffic source (detailed)
Field type dimension
Data type string.text.value
lastsignReferalSource
Field label Last significant referral traffic
Field type dimension
Data type string.text.value
lastsignDirectClickOrder
Field label Last significant Yandex.Direct campaign
Field type dimension
Data type string.text.value

USER/SESSION

clientID
Field label Client ID
Field type dimension
Data type string.text.value
gender
Field label Gender
Field type dimension
Data type string.person.gender
ageInterval
Field label Age
Field type dimension
Data type string.person.age
interest
Field label Category of interests
Field type dimension
Data type string.text.value
ipAddress
Field label IP-address
Field type dimension
Data type string.text.value
visitDurationInterval
Field label Time on site (groups)
Field type dimension
Data type string.text.value
visitDuration
Field label Time on site (sec)
Field type dimension
Data type int.number.value
bounce
Field label Bounce
Field type dimension
Data type string.text.value
isNewUser
Field label Is this the user's first visit
Field type dimension
Data type string.text.value
userVisitsInterval
Field label Sessions in history
Field type dimension
Data type string.text.value
userVisits
Field label Sessions in history (detailed)
Field type dimension
Data type int.number.value
daysSinceFirstVisitInterval
Field label Days since the first visit
Field type dimension
Data type string.text.value
daysSinceFirstVisit
Field label Days since first session (detailed)
Field type dimension
Data type int.number.value
daysSincePreviousVisitInterval
Field label Days since last visit
Field type dimension
Data type string.text.value
daysSincePreviousVisit
Field label Time since previous session
Field type dimension
Data type int.number.value
userVisitsPeriodInterval
Field label Frequency
Field type dimension
Data type string.text.value
userVisitsPeriod
Field label Frequency (detailed)
Field type dimension
Data type int.number.value
userParamsLevel1
Field label User parameter, level 1
Field type dimension
Data type string.text.value
userParamsLevel2
Field label User parameter, level 2
Field type dimension
Data type string.text.value
userParamsLevel3
Field label User parameter, level 3
Field type dimension
Data type string.text.value
userParamsLevel4
Field label User parameter, level 4
Field type dimension
Data type string.text.value
userParamsLevel5
Field label User parameter, level 5
Field type dimension
Data type string.text.value
visits
Field label Sessions
Field type metric
Data type int.number.value
avgVisitDurationSeconds
Field label Average time on site (sec)
Field type metric
Data type float.number.value
avgVisitDurationHMS
Field label Average time on site (h:m:s)
Field type metric
Data type string.time.hms
bounceRate
Field label Bounce rate
Field type metric
Data type float.number.percentage
userParams
Field label Parameters
Field type metric
Data type int.number.value

VISIT

firstVisitYear
Field label Year of first visit
Field type dimension
Data type string.time.year
previousVisitYear
Field label Year of previous visit
Field type dimension
Data type string.time.year
previousVisitStartOfYear
Field label Year of penultimate visit
Field type dimension
Data type string.time.year
firstVisitStartOfQuarter
Field label Quarter of first visit
Field type dimension
Data type string.text.value
previousVisitStartOfQuarter
Field label Quarter of penultimate visit
Field type dimension
Data type string.text.value
firstVisitMonth
Field label Month of first visit
Field type dimension
Data type string.time.month
previousVisitMonth
Field label Month of previous visit
Field type dimension
Data type string.time.month
previousVisitStartOfMonth
Field label Month of penultimate session
Field type dimension
Data type string.time.month
firstVisitStartOfWeek
Field label Week of first visit (Sun-Sat)
Field type dimension
Data type string.time.week
firstVisitStartOfIsoWeek
Field label Week of first visit (Mon-Sun)
Field type dimension
Data type string.time.weekiso
previousVisitStartOfWeek
Field label Week of penultimate visit (Sun-Sat)
Field type dimension
Data type string.time.week
previousVisitStartOfIsoWeek
Field label Week of penultimate visit (Mon-Sun)
Field type dimension
Data type string.time.weekiso
firstVisitDate
Field label Date of first visit
Field type dimension
Data type string.time.date
previousVisitDate
Field label Date of previous visit
Field type dimension
Data type string.time.date
firstVisitDateTime
Field label Date and time of first visit
Field type dimension
Data type string.time.datetime
firstVisitDayOfMonth
Field label Day of month of first visit
Field type dimension
Data type string.time.dayofmonth
previousVisitDayOfMonth
Field label Day of month of previous visit
Field type dimension
Data type string.time.dayofmonth
firstVisitDayOfWeek
Field label Day of week for first visit
Field type dimension
Data type string.time.dayofweek
previousVisitDayOfWeek
Field label Day of week of previous visit
Field type dimension
Data type string.time.dayofweek
firstVisitHour
Field label Hour of first visit
Field type dimension
Data type string.time.hour
firstVisitHourMinute
Field label Hour and minute of first session
Field type dimension
Data type string.time.hm
firstVisitDekaminute
Field label Decaminute of the first session
Field type dimension
Data type int.number.value
firstVisitMinute
Field label Minute of first visit
Field type dimension
Data type string.time.minute

YANDEX.DIRECT

firstDirectBannerGroup
Field label First ad group
Field type dimension
Data type string.text.value
firstDirectClickBanner
Field label First Yandex.Direct ad
Field type dimension
Data type string.text.value
firstDirectPhraseOrCond
Field label First ad impression criteria
Field type dimension
Data type string.text.value
firstDirectPlatformType
Field label First site type
Field type dimension
Data type string.text.value
firstDirectPlatform
Field label First site
Field type dimension
Data type string.text.value
firstDirectSearchPhrase
Field label First keyword (Yandex.Direct)
Field type dimension
Data type string.text.value
firstCurrencyID
Field label First currency
Field type dimension
Data type string.currency.code
firstDirectConditionType
Field label First type of ad impression criteria
Field type dimension
Data type string.text.value
prevDirectPhraseOrCond
Field label Previous ad impression criteria
Field type dimension
Data type string.text.value
lastDirectBannerGroup
Field label Last ad group
Field type dimension
Data type string.text.value
lastDirectClickBanner
Field label Last Yandex.Direct ad
Field type dimension
Data type string.text.value
lastDirectPhraseOrCond
Field label Last ad impression criteria
Field type dimension
Data type string.text.value
lastDirectPlatform
Field label Last site
Field type dimension
Data type string.text.value
lastsignDirectBannerGroup
Field label Last significant ad group
Field type dimension
Data type string.text.value
lastsignDirectClickBanner
Field label Last significant Yandex.Direct ad
Field type dimension
Data type string.text.value
lastsignDirectPhraseOrCond
Field label Last significant ad impression criteria
Field type dimension
Data type string.text.value
lastDirectPlatformType
Field label Last site type
Field type dimension
Data type string.text.value
lastCurrencyID
Field label Last currency
Field type dimension
Data type string.currency.code
lastsignDirectPlatformType
Field label Last significant site type
Field type dimension
Data type string.text.value
lastsignDirectPlatform
Field label Last significant site
Field type dimension
Data type string.text.value
lastDirectSearchPhrase
Field label Last keyword (Yandex.Direct)
Field type dimension
Data type string.text.value
lastsignDirectSearchPhrase
Field label Last significant keyword (Yandex.Direct)
Field type dimension
Data type string.text.value
lastDirectConditionType
Field label Last type of ad impression criteria
Field type dimension
Data type string.text.value
lastsignDirectConditionType
Field label Last signifcant type of ad impression criteria
Field type dimension
Data type string.text.value
lastsignCurrencyID
Field label Last significant currency
Field type dimension
Data type string.currency.code
directOrder
Field label Yandex.Direct campaign
Field type dimension
Data type string.text.value
directBannerGroup
Field label Ad group
Field type dimension
Data type string.text.value
directBanner
Field label Yandex.Direct ad
Field type dimension
Data type string.text.value
directPhraseOrCond
Field label Ad impression criteria
Field type dimension
Data type string.text.value
directPlatformType
Field label Site type
Field type dimension
Data type string.text.value
directPlatform
Field label Site
Field type dimension
Data type string.text.value
directSearchPhrase
Field label Keyword (Yandex.Direct)
Field type dimension
Data type string.text.value
directConditionType
Field label Type of ad impression criteria
Field type dimension
Data type string.text.value
directCurrency
Field label Currency
Field type dimension
Data type string.currency.code
directDisplayCampaign
Field label Yandex.Display order number
Field type dimension
Data type string.text.value
directClicks
Field label Clicks
Field type metric
Data type int.number.value
directBYNAdCost
Field label Cost of clicks (BYN)
Field type metric
Data type float.currency.value
directEURAdCost
Field label Cost of clicks (EUR)
Field type metric
Data type float.currency.value
directRUBAdCost
Field label Cost of clicks (RUB)
Field type metric
Data type float.currency.value
directUAHAdCost
Field label Cost of clicks (UAH)
Field type metric
Data type float.currency.value
directUSDAdCost
Field label Cost of clicks (USD)
Field type metric
Data type float.currency.value
directYNDAdCost
Field label Cost of clicks (YND)
Field type metric
Data type float.currency.value
directBYNAdCostPerVisit
Field label Average cost of session (BYN)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
directEURAdCostPerVisit
Field label Average cost of session (EUR)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
directRUBAdCostPerVisit
Field label Average cost of session (RUB)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
directUAHAdCostPerVisit
Field label Average cost of session (UAH)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
directUSDAdCostPerVisit
Field label Average cost of session (USD)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric
directYNDAdCostPerVisit
Field label Average cost of session (YND)
Field type metric
Data type float.currency.value
Aggregation Non-aggregatable metric

YANDEX.DISPLAY

firstDisplayCampaign
Field label First Yandex.Display order number
Field type dimension
Data type string.text.value
lastDisplayCampaign
Field label Last Yandex.Display order number
Field type dimension
Data type string.text.value
lastsignDisplayCampaign
Field label Last significant Yandex.Display order number
Field type dimension
Data type string.text.value