This folder contains instructions and information that applies to multiple data sources. This content gives you tips and tricks for working with different types of data — be it how to best measure your audience or work with time zone challenges.
In the spotlight
About reach — Learn how to work with the reach metric
About aggregatable and non-aggregatable data — Types of data that can be summed up and the data that shouldn’t be
Time zone settings — How to make sure your data matches across the globe
Currency conversions — Learn what data sources have currency conversion fields and how to work around the ones that don’t have them