Use the TikTok Ads connector to learn which ads are driving the most engagement to your TikTok account or traffic to your site. Compare your TikTok Ads data to other advertising platforms to stay on top of key social media advertising metrics across channels.
The TikTok Ads connector fetches all main advertising metrics — impressions, clicks, CTR, cost, CPC, CPM, reach, conversions, conversion rates, CPA, and more. You can split the data by campaign, ad group, ad, or by time, and the connector supports hourly granularity. It also fetches detailed conversion data for in-app and page events, and supports splitting results by targeting demographics such as location, language, age, gender, device, and interest.
Note
Only campaigns using auction as the buying type are supported. Reservation ads are not supported.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our TikTok Ads connection guide.
Available metrics and dimensions: Find the full list of fields in our TikTok Ads field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Track total ad spend over the last 28 days
See your total ad spend over the last 28 days compared to the previous period. Use this quick scorecard view for to asses whether spend is increasing or decreasing and to stay aligned with your budget targets.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Date range comparison | Previous period |
Metrics | Cost |
Suggested visualization | Scorecard |
Understanding the data
Cost: The estimated total amount spent on your campaign, ad group, or ad within the reporting period, in the currency of the advertising account.
Note
Ad spend is given in the currency used by your TikTok Ads data source. You can convert the currency to other currencies in Google Sheets and Looker Studio. Learn more about currency conversion.
Compare ad spend and conversions by advertiser last week
See spend and conversions for each ad account that had ads running last week — useful for comparing performance across advertisers and identifying which accounts are driving the most efficient results.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Cost, Conversions |
Dimensions | Advertiser name |
Suggested visualization | Table |
Understanding the data
Cost: The estimated total amount spent within the reporting period, in the currency of the advertising account.
Conversions: The number of times your ad achieved an outcome based on the secondary goal selected. One campaign can have multiple secondary goals, and conversions are calculated based on the time each ad impression occurred.
Advertiser name: Splits results by advertiser account for side-by-side performance comparison.
Analyze spend, clicks, and conversions by campaign last month
See how each campaign performed last month — combining spend, clicks, and conversions. This helps you identify which campaigns are most efficiently driving results and where to focus optimization efforts.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Cost, Clicks, Conversions |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Cost: The estimated total amount spent within the reporting period, in the currency of the advertising account.
Clicks: The number of clicks on your ads within the reporting period.
Conversions: The number of times your ad achieved an outcome based on the secondary goal selected.
Campaign name: Splits results by campaign for side-by-side performance comparison.
Track video views over the last 7 days
See how many times your videos started playing each day over the last 7 days — useful for tracking video reach trends and understanding when your content gets the most views.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 7 days |
Metrics | Video views |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Video views: The number of times your video started to play. Replays are not counted.
Date: Splits results by day so you can track daily video view trends.
More resources
See the Supermetrics blog for tips for working with your TikTok ad campaigns.
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