Updates on the Instagram Insights data source, including new metrics, dimensions, and other features.
October 2026
2026-10-30
We’ve updated the Instagram Insights connector to save every Story and its metrics while it's live for any account that's had its Stories queried through Supermetrics.
This means you can pull up to 3 years of Story history starting from October 30, 2026, or from the first time the account's Stories were fetched with Supermetrics, whichever is later. See About Instagram Insights Story reporting limitations.
August 2026
2026-08-18
We’ve added support for connecting to Instagram Insights using Instagram login in addition to Facebook login. See Instagram Insights connection guide.
April 2026
2026-04-15
We've added the following new metrics:
Profile reposts
Reposts (post/media version)
Reels skip rate
January 2026
2026-01-23
New fields added:
Follow type
Follows and unfollows
March 2025
2025-03-25
The following metrics have been added:
Views
Story views
Profile views
The following metrics have been deprecated:
Media impressions
Reel plays
Reel replays
Reel initial plays
Story impressions
Carousel album impressions
Profile impressions
Update your queries to use the replacement fields to continue to get data.
Media impressions → Use “Views” instead
Reel plays → Use “Views” instead
Reel replays → Use “Views” instead
Reel initial plays → Use “Views” instead
Carousel album impressions → Use “Views” instead
Story impressions → Use “Story views” instead
Profile impressions → Use “Profile views” instead when possible. Note the new field does not support date breakdowns
December 2024
2024-12-11
The following fields have been deprecated:
Video views
Profile views
Email contacts
Phone call clicks
Text message clicks
Get directions clicks
Website clicks
October 2024
2024-10-01
The following fields have been added:
Media comment date
Media comment time
Media comment text
September 2024
2024-09-13
The following metrics have been added:
Reel initial plays
Reel replays
February 2024
2024-02-14
The following metrics have been added:
Follows
Profile activity total
Profile activity: bio link clicks
Profile activity: email clicks
Profile activity: get directions clicks
Profile activity: phone call clicks
Profile activity: other clicks
Profile activity: text message clicks
Profile replies
Profile visits
Reels average minutes watched
Reels minutes viewed
Shares
December 2023
2023-12-11
Updated data source to Graph API v18.
The following field has been deprecated:
Locale
November 2022
2022-11-09
Supermetrics has updated to Facebook Graph API v15.
July 2022
2022-07-18
Updated data source to Facebook Graph API v14.0.
This dimension has been deprecated:
media_video_title
2022-07-01
The Instagram Insights connector now supports data for reels. Learn more.
These fields have been added:
Reel plays
Reel shares
Total reel interactions
January 2022
2022-01-11
The data source has been updated to Graph API v12.0.
August 2021
2021-08-10
The data source has been updated to Graph API v11.0.
April 2021
2021-04-29 -
Added new fields to support IGTV media objects:
Media product type
IGTV video title
March 2021
2021-03-17:
Data source has been updated to Graph API v10.0.
Oct. 2020
2020-10-15:
Connectors have been updated to use Instagram Graph API v8.0
July 2019
2019-07-09:
Connectors have been updated to use Instagram Graph API v3.3
May 2019
2019-05-23:
The connector will now show the Instagram Business Account name for profiles/accounts instead of the Facebook Page names. If you do not see the changes, you may need to refresh your account list using the steps here: Not All Accounts/Segments/Custom Fields/Labels Are Showing in the Product
Feb. 2019
2019-02-25:
"Media created" field format changed to Y-m-d H:i:00.