Use Campaign management to create and update Google Ads campaigns from your AI tool. Describe the campaign or change you want, review what your AI tool proposes, and confirm it. Campaign management works in AI tools, Supermetrics Studio, and the Supermetrics MCP server.
This guide is for anyone who manages Google Ads accounts in Supermetrics and has campaign write access. It explains what you can create and change, what to set up first, and how to create and edit a campaign.
Current support for campaign management features
Campaign management is under active development. This guide describes the currently supported features, and we're expanding it. We welcome your requests for new features in the Supermetrics Wishlist.
What you can do with Google Ads campaigns
You can create and update campaigns, ad groups, ads, budgets, status, ad schedules, and bid adjustments.
Campaign management supports these campaign types:
Search
Display
Shopping
Demand Gen
Performance Max
App
Video
To create new video ads, use a Demand Gen campaign. You can still manage existing Video campaigns.
At the campaign level, you can set the bidding strategy, network settings, geographic targeting type, conversion goals, final URL expansion, AI Max, negative keyword lists, product filters, and brand exclusions. For Performance Max campaigns, you can also set the business name and logos.
You can add and remove positive and negative keywords.
You can also create these assets (formerly extensions):
Sitelinks
Callouts
Structured snippets
Images
Calls
Promotions
Locations
Lead forms
You can target by location, language, age, gender, interests, audiences, keywords, placements, and platforms.
Good to know about Google Ads campaign management
On Performance Max campaigns, ad groups are asset groups. Device targeting works as a bid adjustment in Google Ads rather than as a separate targeting setting.
Set Life Events targeting in Google Ads.
Keywords are removed, not paused. When you add keywords, check the notes in the response. If Google Ads doesn't accept a keyword because of a policy, the note names the keyword.
An existing keyword's bid can’t be changed. Removing and re-adding the bid creates a new keyword and resets its history, so change the bid in Google Ads.
Shopping needs a linked Google Merchant Center. Performance Max requires a linked Google Merchant Center account only for retail. The API finds it if there is one; if there are several, send the merchant ID. App campaigns need the app's store ID and store.
Before you begin
Make sure you have the following in place before you start creating and editing ad campaigns:
You have an active Supermetrics trial or subscription that includes an AI chat destination, Supermetrics Studio, or Supermetrics MCP server access.
Your Google Ads account is connected to Supermetrics. See the Google Ads connection guide.
Campaign write access is enabled for the ad account. See How to enable campaign write access.
You have edit access to the account in Google Ads. View-only access blocks changes. Ask your admin to change your access level, if required.
You have the details for your campaign: a budget, final URLs for the ads (not needed for retail Shopping and Performance Max), and keywords for Search campaigns.
Instructions
Create a Google Ads campaign
In your AI tool or Supermetrics Studio, describe the campaign you want to create. Include the ad account, campaign type, budget, dates, targeting, and ad text.
Ask your AI tool to show the plan before it creates anything, and review the proposed structure.
Confirm the plan. Campaign management creates the campaign in a paused state, so no money can be spent until you enable the campaign.
Review the campaign structure, budget, dates, targeting, ads, and tracking.
When you're ready to go live, ask your AI tool to enable the campaign. If the ad account requires approval to go live, approve the change when you're asked.
Change a Google Ads campaign
In your AI tool or Supermetrics Studio, describe the change you want to make. For example,
Increase the daily budget of my Brand search campaign by 20%.Review the change your AI tool proposes.
Confirm the change to apply it.
You can make the following changes:
Budget: Change the campaign budget, or a shared budget.
Status: Pause, enable, or remove. Removal can’t be undone.
Targeting: Locations, languages, age, gender, interests, audiences, keywords, placements, and platforms.
Creative: Edit responsive search ad headlines, descriptions, and final URLs in place. Other creative changes create a new ad.
Keywords: Add or remove positive and negative keywords.
Approval levels can hold a live change until you confirm it. Your team has a budget cap that limits how much a single change can raise or lower a budget. The cap is a percentage, and our support team sets it for your team. If a change goes over the cap, split it into smaller steps or contact our support team to adjust the limit.
Troubleshooting
Campaign management tools don't show in your session
Start a new session in your AI tool and ask it to fetch the available tools again. This loads the latest campaign management tools.
Write access isn't working even though it's enabled
In your AI chat, you’re logged in to one Supermetrics team at a time. Campaign write access is enabled on the Supermetrics Hub separately for each team. Make sure that you’re using the AI chat with the same team the campaign write access was enabled for.
If campaign changes fail with WRITE_ACCESS_NOT_ENABLED error, try the following steps.
Enable write access in the right team
Log in to the Supermetrics Hub with the same email you used to connect to Supermetrics in your AI tool.
Open the link in the error. The link takes you to the Campaign write access page on the Supermetrics Hub in the team you’re using.
Enable write access for the ad account and click Save.
Try make the change again in your AI tool. You don't need to reconnect.
Did you switch write access on with a different email? Each email is a separate login with its own team. Write access enabled under another email doesn't apply here.
Ad account not on the list or can’t change settings?
Only the person who connected the ad account to Supermetrics can enable write access for it. Ask the person who owns the connection to enable write access.
Switch to the right team in the AI tool
If you notice that you’re not using the right team in your AI tool, disconnect the Supermetrics connector in your AI tool. Then, connect Supermetrics again and select the right team, if asked. For a team under a different email address, connect with that email.
Check your access in the ad platform
Write access in Supermetrics doesn't change your role in the ad platform. If you have view-only access to the ad platform, campaign changes will still fail. Ask the account admin for edit access and reconnect Supermetrics to the ad platform.
Ad policy compliance
If your ad campaigns aren’t approved by the ad platform, the platform returns a partial failure error and an error message pointing to itself. Check your campaign with the AI chat, check the ad platform, and view the Campaign change history on the Supermetrics Hub to see more details.
To avoid partial failures, make sure that your ad complies with the Google Ads policies.