Use the Google Search Console data source connector to centralize search data in one location and create historical reports to see how your visibility has improved over time. Pull data such as queries, landing page analytics, geo, and sitemaps.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Google Search Console connection guide.
Available metrics and dimensions: Find the full list of fields in our Google Search Console field documentation.
Query types
In Looker Studio, you must select a query type when connecting to Google Search Console. Query types are not required in other destinations, but you can only use metrics from the same group in one query.
Search analytics: Core search performance data, including clicks, impressions, CTR, and average position.
Sitemaps: Data about submitted sitemaps and their indexing status.
Crawl error samples: Sample URLs affected by specific crawl errors.
Crawl error stats: Aggregated crawl error counts over time.
Search appearance analytics: Performance data segmented by how your pages appeared in search results, such as rich results or AMP.
Note
If you need to use multiple query types in your Looker Studio report, you will need to create separate connectors for each query type.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Monitor clicks and impressions over time
Track how your clicks and impressions have evolved day by day this month — useful for spotting traffic trends and assessing the impact of content or SEO changes.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type (Looker Studio) | Search analytics |
Date range | Month to date |
Metrics | Clicks, Impressions |
Dimensions | Date |
Filter | Search type EQUALS WEB (matches results with the Google Search Console interface) |
Suggested visualization | Line or combo chart |
Understanding the data
Clicks: The number of times a user clicked through to your site from Google Search results.
Impressions: The number of times your site appeared in Google Search results.
Date: Splits results by day so you can track how clicks and impressions change over time.
Analyze CTR, position, and visibility year to date
Get a weekly view of how your site is performing in search results this year — combining click volume, impressions, click-through rate, and average position to give a full picture of organic search health.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type (Looker Studio) | Search analytics |
Date range | Year to date |
Metrics | Clicks, CTR, Impressions, Average position |
Dimensions | Week |
Filter | Search type EQUALS WEB (matches results with the Google Search Console interface) |
Suggested visualization | Table |
Understanding the data
Clicks: The number of times a user clicked through to your site from Google Search results.
CTR: Click-through rate — the number of clicks divided by the number of impressions.
Impressions: The number of times your site appeared in Google Search results.
Average position: The average organic position your site appeared at in Google search results.
Week: Splits results by week, reducing day-to-day noise for a cleaner view of long-term trends.
See performance by search query and appearance
See which search queries are driving the most clicks and impressions in the last 7 days, alongside how your pages appeared in results — useful for identifying high-performing queries and understanding which search features your content is eligible for.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type (Looker Studio) | Search appearance analytics |
Date range | Last 7 days |
Metrics | Clicks, Impressions, Average position |
Dimensions | Search query, Search appearance |
Filter | Search type EQUALS WEB (matches results with the Google Search Console interface) |
Suggested visualization | Table |
Understanding the data
Clicks: The number of times a user clicked through to your site from Google Search results.
Impressions: The number of times your site appeared in Google Search results.
Average position: The average organic position your site appeared at in Google search results.
Search query: The exact search term used by the user that triggered your page to appear in results.
Search appearance: How your page was displayed in search results, such as through rich results or AMP. Required when using the Search appearance analytics query type.
More resources
See the Supermetrics blog for a step-by-step guide for SEO analytics.
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