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Adthena metrics and dimensions

  • Updated on Jun 5, 2026
  • Published on Jun 5, 2026
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Supermetrics brings all your Adthena data into Google Sheets, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access51 metrics36 dimensions

ACCOUNT

account_id
Field label Account ID
Description Adthena account identifier
Field type dimension
Data type string.text.value
account_name
Field label Account name
Description Connection name
Field type dimension
Data type string.text.value

ACCOUNT AD POSITIONS

account_text_ad_above_share
Field label Account text ad above share
Description Share of account text ads above AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
account_text_ad_below_share
Field label Account text ad below share
Description Share of account text ads below AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
account_text_ad_inside_share
Field label Account text ad inside share
Description Share of account text ads inside AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
account_pla_above_share
Field label Account PLA above share
Description Share of account PLA ads above AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
account_pla_below_share
Field label Account PLA below share
Description Share of account PLA ads below AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
account_pla_inside_share
Field label Account PLA inside share
Description Share of account PLA ads inside AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

AI OVERVIEW AGGREGATE

overall_frequency
Field label Overall frequency
Description Overall frequency of AI overview appearances
Field type metric
Data type float.number.ratio
local_intent_share
Field label Local intent share
Description Share of queries with local intent
Field type metric
Data type float.number.ratio
investigational_intent_share
Field label Investigational intent share
Description Share of queries with investigational intent
Field type metric
Data type float.number.ratio
seasonal_intent_share
Field label Seasonal intent share
Description Share of queries with seasonal intent
Field type metric
Data type float.number.ratio
problem_solving_intent_share
Field label Problem solving intent share
Description Share of queries with problem solving intent
Field type metric
Data type float.number.ratio
transactional_intent_share
Field label Transactional intent share
Description Share of queries with transactional intent
Field type metric
Data type float.number.ratio
navigational_intent_share
Field label Navigational intent share
Description Share of queries with navigational intent
Field type metric
Data type float.number.ratio
one_two_word_appearances
Field label 1-2 word appearances
Description AI overview appearances for 1-2 word queries
Field type metric
Data type int.number.value
one_two_word_frequency
Field label 1-2 word frequency
Description Frequency of AI overview for 1-2 word queries
Field type metric
Data type float.number.ratio
three_four_word_appearances
Field label 3-4 word appearances
Description AI overview appearances for 3-4 word queries
Field type metric
Data type int.number.value
three_four_word_frequency
Field label 3-4 word frequency
Description Frequency of AI overview for 3-4 word queries
Field type metric
Data type float.number.ratio
five_six_word_appearances
Field label 5-6 word appearances
Description AI overview appearances for 5-6 word queries
Field type metric
Data type int.number.value
five_six_word_frequency
Field label 5-6 word frequency
Description Frequency of AI overview for 5-6 word queries
Field type metric
Data type float.number.ratio
seven_plus_word_appearances
Field label 7+ word appearances
Description AI overview appearances for 7+ word queries
Field type metric
Data type int.number.value

AI OVERVIEW DAILY

appearances
Field label Appearances
Description Number of AI overview appearances on this date
Field type metric
Data type int.number.value
frequency
Field label Frequency
Description Frequency of AI overview appearances on this date
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

COMPETITOR AD POSITIONS

competitor_text_ad_above_share
Field label Competitor text ad above share
Description Share of competitor text ads above AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_text_ad_below_share
Field label Competitor text ad below share
Description Share of competitor text ads below AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_text_ad_inside_share
Field label Competitor text ad inside share
Description Share of competitor text ads inside AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_text_ad_domains_above_count
Field label Competitor text ad domains above count
Description Count of competitor text ad domains above AI overview
Field type metric
Data type int.number.value
competitor_text_ad_domains_below_count
Field label Competitor text ad domains below count
Description Count of competitor text ad domains below AI overview
Field type metric
Data type int.number.value
competitor_text_ad_domains_inside_count
Field label Competitor text ad domains inside count
Description Count of competitor text ad domains inside AI overview
Field type metric
Data type int.number.value
competitor_text_ad_domains_total_count
Field label Competitor text ad domains total count
Description Total count of competitor text ad domains
Field type metric
Data type int.number.value
competitor_pla_above_share
Field label Competitor PLA above share
Description Share of competitor PLA ads above AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_pla_below_share
Field label Competitor PLA below share
Description Share of competitor PLA ads below AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_pla_inside_share
Field label Competitor PLA inside share
Description Share of competitor PLA ads inside AI overview
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
competitor_pla_domains_above_count
Field label Competitor PLA domains above count
Description Count of competitor PLA domains above AI overview
Field type metric
Data type int.number.value
competitor_pla_domains_below_count
Field label Competitor PLA domains below count
Description Count of competitor PLA domains below AI overview
Field type metric
Data type int.number.value
competitor_pla_domains_inside_count
Field label Competitor PLA domains inside count
Description Count of competitor PLA domains inside AI overview
Field type metric
Data type int.number.value
competitor_pla_domains_total_count
Field label Competitor PLA domains total count
Description Total count of competitor PLA domains
Field type metric
Data type int.number.value

COMPETITORS

competitor
Field label Competitor
Description Competitor domain
Field type dimension
Data type string.text.value
citation_frequency
Field label Citation frequency
Description Unique daily citation share for this domain on this date
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
overall_citations_frequency
Field label Overall citations frequency
Description Overall citation share for this domain across the selected date range
Field type metric
Data type float.number.ratio
daily_avg_position
Field label Daily average position
Description Daily average position in LLM search results
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
avg_position
Field label Average position
Description Average position in LLM search results
Field type metric
Data type float.number.value
performance_score
Field label Performance score
Description Performance score in LLM search results
Field type metric
Data type float.number.ratio
avg_position_citation
Field label Average position (citation)
Description Average position in citations
Field type metric
Data type float.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json
search_term
Field label Search term
Description Search term triggering AI overview
Field type dimension
Data type string.text.value
intent
Field label Intent
Description Intent categories for the search term
Field type dimension
Data type string.text.value
term_type
Field label Term type
Description Term type (wmv = whole market view, premium)
Field type dimension
Data type string.text.value
search_term_frequency
Field label Search term frequency
Description Frequency of AI overview appearances for this search term
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
estimated_impressions
Field label Estimated impressions
Description Estimated number of impressions for this search term
Field type metric
Data type int.number.value

SEGMENT

device
Field label Device
Description Device type (desktop, mobile)
Field type dimension
Data type string.text.value
engine
Field label Engine
Description LLM engine (chatgpt, perplexity)
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

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