Use the AdRoll data source connector to combine data with your other marketing channels to have cross-channel reports and full visibility of your campaign success and spending. Track your campaigns and ads by automating your reporting to the desired destination.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our AdRoll connection guide.
Available metrics and dimensions: For a full list of the fields you can use in your reporting, see our AdRoll field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
See advertising cost
Take a look at your advertising cost for last month. In this example, we fetch the data by advertiser details.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Cost (USD) |
Dimensions | Advertiser EID, Advertiser |
Suggested visualization | Table |
Understanding the data
Cost (USD): Shows the advertising cost in US dollars.
See user actions and cost
Explore how your audience has interacted with your ads, and how much it has cost. In this example, we view the data for the past 12 months and split the data by month and campaign.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 12 months |
Metrics | Clicks, Conversions, Impressions, Cost (USD) |
Dimensions | Campaign, Year & Month |
Suggested visualization | Table |
Understanding the data
Clicks: Shows the number of times an ad was clicked over the date range selected.
Conversions: Shows the conversions (count) = View Conversions + Click Conversions.
Impressions: Shows the sum of the number of ad impressions and the number of unique-by-session email opens collected.
Cost (USD): Shows the advertising cost in US dollars.
See revenue and cost
View the revenue and cost of your ad campaigns for the ongoing year. In this example, we split the results by week.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Year to date |
Metrics | Revenue (account currency), Cost (account currency) |
Dimensions | Year & week |
Suggested visualization | Line chart or time series |
Understanding the data
Revenue (account currency): Shows the revenue (amount) in your campaign currency.
Cost (account currency): Shows the cost amount in your campaign currency.
More resources
You might also be interested in: