Updates on the AdRoll data source, including new metrics, dimensions, and other features.
April 2022
2022-04-28
These fields have been deprecated:
Bounced visitors
Bounce rate
Non-bounced visitors
Audience new size
Is a B2B customer
April 2020
2020-04-14
The following fields are set to sunset April 28th 2020 and now appear under "deprecated":
Segments
Platform targets
Placement targets
The following fields have been added:
Placement
Average order value
March 2020
2020-03-31
Segments report type was fixed and re-introduced, so these field should be available now:
Segment EID
Segment name
Segment duration
Is active
Segment type
Segment tags
Conversion value
Segment currency
Is conversion segment
May 2019
2019-05-21
New granular conversions support has exposed some new dimension fields to use:
Device
Time
Country
City
Cookie
Ad size
As well as one metric:
Attributed conversions
Sept. 2018
2018-09-24
We have now added a new metric that will use the account's set currency. This converts the USD default that the AdRoll API provides using daily exchanges rates.
Cost (account currency)
Note that AdRoll may be using slightly different exchange rates internally so there may be some very minor discrepancies in the value, but they should be close.
The original cost field still exists and has been renamed:
Cost (USD)