Updates on the Yahoo DSP data source, including new metrics, dimensions, and other features.
January 2025
2025-01-14
New dimensions added:
Domain
Package name
Package ID
October 2024
2024-10-29
New metric added:
Unique households
New dimensions added:
Target segment group A name
Target segment group A ID
Target segment group B name
Target segment group B ID
2024-10-24
New fields added:
Line schedule name
Line daily budget schedule
Line current schedule total budget
January 2022
2022-01-04
New dimensions added:
Pixel name
Pixel ID
December 2021
2021-12-21
Time zone behavior was modified to use the ad account's own time zone, instead of a hardcoded value of America/New_York.
2021-12-17
New dimensions added:
Campaign start date
Campaign end date
Campaign total budget
2021-12-16
Support for multiple seats added.
November 2021
2021-11-18
New dimensions added:
Country
Region
City
Postal code
Device category name
Device category ID
Browser type name
Browser type ID
Desktop OS name
Desktop OS ID
Age
Gender
September 2021
2021-09-20
Data source name has been adjusted from Verizon Media DSP to Yahoo DSP as to align with Yahoo’s recent branding change.
2021-09-08
New metrics added:
Video views 25%
Video views 50%
Video views 75%
Video view rate 25%
Video view rate 50%
Video view rate 75%
August 2021
2021-08-04 -
Authentication system has been updated to use client ID and client secret instead of Yahoo login.
April 2021
2021-04-20
New metric was added:
Measurable impressions