Yahoo DSP fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Yahoo DSP data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

42 metrics69 dimensions

AUDIENCE

age
Field label Age
Description The age group expressed as a range of ages. For example, 25-34
Field type dimension
Data type string.person.age
gender
Field label Gender
Description The gender of the segment. Possible values: Male, Female, Unknown
Field type dimension
Data type string.person.gender

BASIC

impressions
Field label Impressions
Description The total amount of times an ad has been displayed
Field type metric
Data type int.number.value
measurable_impressions
Field label Measurable impressions
Description Tracks the number of impressions measured for viewability. Note that not all impressions may be measured because of technical limitations or publisher page design
Field type metric
Data type int.number.value
viewable_impressions
Field label Viewable impressions
Description The total amount of times an ad has been displayed while in view
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description The amount of times an ad has been clicked
Field type metric
Data type int.number.value
ctr
Field label CTR
Description Click-through rate
Field type metric
Data type float.number.percentage
cost
Field label Cost
Field type metric
Data type float.currency.value
profit
Field label Network profit
Description The total profit of the network
Field type metric
Data type float.currency.value
cpa
Field label CPA
Description Cost per action
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description Cost per click
Field type metric
Data type float.currency.value
cpcv
Field label CPCV
Description Cost per completed video view
Field type metric
Data type float.currency.value
cpm
Field label CPM
Description Cost per a thousand impressions
Field type metric
Data type float.currency.value
vcpm
Field label vCPM
Description Cost per a thousand viewable impressions
Field type metric
Data type float.currency.value
unique_viewers
Field label Unique Viewers
Description The number of unique users
Field type metric
Data type int.number.value
moat_viewable_impressions
Field label Moat viewable impressions
Description Moat viewable impressions
Field type metric
Data type int.number.value
moat_viewability_rate
Field label Moat viewability rate
Description The Moat viewable rate for display metrics. Moat viewable impressions divided by Moat measurable impressions
Field type metric
Data type float.number.percentage
moat_measurable_impressions
Field label Moat measurable impressions
Description Moat measurable impressions for display metrics
Field type metric
Data type int.number.value
moat_measurability_rate
Field label Moat measurability rate
Description The Moat measurability rate, the percentage of impressions where Moat viewability was measurable
Field type metric
Data type float.number.percentage
non_viewable_impressions
Field label Non-viewable impressions
Description The number of impressions that were not viewable
Field type metric
Data type int.number.value
unique_households
Field label Unique households
Description For CTV lines, the number of unique households. EU users may have access to limited data because of privacy restriction
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric

CONVERSIONS

conversions
Field label Conversions
Description The total amount of conversions
Field type metric
Data type int.number.value
cvr
Field label Conversion rate
Description Conversions divided by clicks
Field type metric
Data type float.number.percentage
conversion_value
Field label Conversion value
Description The ROAS conversion value
Field type metric
Data type float.currency.value
click_conversions
Field label Click-through conversions
Description The amount of times a user clicks on an ad impression, and eventually converts on the advertiser’s site who served the ad
Field type metric
Data type int.number.value
view_conversions
Field label View-through conversions
Description The amount of times a user views an ad impression
Field type metric
Data type int.number.value
cross_device_conversions
Field label Cross-device conversions
Description The amount of cross-device conversions
Field type metric
Data type int.number.value

COST

publisher_earnings
Field label Publisher earnings
Description The amount paid to publishers
Field type metric
Data type float.currency.value
order_management_fee
Field label Order management fee
Description The order management fee
Field type metric
Data type float.currency.value
seat_tech_fee
Field label Seat tech fee
Description The seat tech fee
Field type metric
Data type float.currency.value
seat_data_fee
Field label Seat data fee
Description The seat data fee
Field type metric
Data type float.currency.value
seat_management_fee
Field label Seat management fee
Description The seam management fee
Field type metric
Data type float.currency.value
yahoo_data_fees
Field label Yahoo data fees
Description The Yahoo data fees
Field type metric
Data type float.currency.value
third_party_data_fees
Field label Third party data fees
Description Third party data fees
Field type metric
Data type float.currency.value
estimated_billable_amount
Field label Estimated billable amount
Description The costs and fees associated with lines or campaigns
Field type metric
Data type float.currency.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE

device_category_name
Field label Device category name
Description The name of the mobile operating system
Field type dimension
Data type string.text.value
device_category_ID
Field label Device category ID
Description The device category ID
Field type dimension
Data type string.text.value
browser_type_name
Field label Browser type name
Description The name of the consumer's browser
Field type dimension
Data type string.text.value
browser_type_id
Field label Browser type ID
Description The ID of the consumer's browser
Field type dimension
Data type string.text.value
desktop_OS_name
Field label Desktop OS name
Description The name of the consumer's operating system. Possible values: Mac OS X, Windows, Linux, Unknown
Field type dimension
Data type string.text.value
desktop_OS_ID
Field label Desktop OS ID
Description The ID of the consumer's operating system
Field type dimension
Data type string.text.value

LINE

line_id
Field label Line ID
Description The unique identifier of the line
Field type dimension
Data type string.text.value
line
Field label Line
Description The name of the line
Field type dimension
Data type string.text.value
line_schedule_name
Field label Line schedule name
Description Name of line schedule
Field type dimension
Data type string.text.value
line_daily_budget_schedule
Field label Line daily budget schedule
Description The daily budget assigned to a line for a given schedule. This dimension is populated only for a line that has the line schedule and remains null for a line that does not have the schedule
Field type dimension
Data type string.text.value
line_current_schedule_total_budget
Field label Line current schedule total budget
Description The total budget assigned to the current schedule in a line. For past or future schedules, the total budget set to that schedule is shown
Field type dimension
Data type float.currency.value

LOCATION

country
Field label Country
Description Name of the consumer's country
Field type dimension
Data type string.geo.country
countryCode
Field label Country code
Description Two-letter code of the consumer's country
Field type dimension
Data type string.geo.country.twolettercode
region
Field label Region
Description Name of the consumer's region or state
Field type dimension
Data type string.geo.region
city
Field label City
Description Name of the consumer's city
Field type dimension
Data type string.geo.city
postal_code
Field label Postal code
Description Name of the consumer's zip code or postal code
Field type dimension
Data type string.geo.zip

OBJECTS

publisher_id
Field label Publisher ID
Description The unique identifier of the publisher
Field type dimension
Data type string.text.value
publisher_name
Field label Publisher
Description The name of the publisher
Field type dimension
Data type string.text.value
layout
Field label Layout
Description The name of the layout expressed in terms of its dimensions
Field type dimension
Data type string.text.value
advertiser
Field label Advertiser
Description The name of the advertiser
Field type dimension
Data type string.text.value
advertiser_id
Field label Advertiser ID
Description The unique identifier of the advertiser
Field type dimension
Data type string.text.value
advertiser_currency
Field label Advertiser currency
Description The currency used by the advertiser
Field type dimension
Data type string.currency.code
campaign
Field label Campaign
Description The name of the campaign
Field type dimension
Data type string.text.value
campaign_id
Field label Campaign ID
Description The unique identifier of the campaign
Field type dimension
Data type string.text.value
campaign_start_date
Field label Campaign start date
Description The start date of the campaign
Field type dimension
Data type string.time.date
campaign_end_date
Field label Campaign end date
Description The end date of the campaign
Field type dimension
Data type string.time.date
campaign_total_budget
Field label Campaign total budget
Description The total budget allocated to the campaign for the lifetime of the campaign
Field type dimension
Data type float.currency.value
ad
Field label Ad
Description The name of the ad
Field type dimension
Data type string.text.value
ad_id
Field label Ad ID
Description The unique identifier of the ad
Field type dimension
Data type string.text.value
creative
Field label Creative
Description The name of the creative
Field type dimension
Data type string.text.value
creative_id
Field label Creative ID
Description The unique identifier of the creative
Field type dimension
Data type string.text.value
media_type
Field label Media type
Description The media type of the creative
Field type dimension
Data type string.text.value
domain
Field label Domain
Description Returns the unique Internet address for a website
Field type dimension
Data type string.text.value
package_name
Field label Package name
Description Name of the package
Field type dimension
Data type string.text.value
package_id
Field label Package ID
Description ID of the package
Field type dimension
Data type string.text.value

PIXEL

pixel_id
Field label Pixel ID
Description The beacon ID of the conversion rule
Field type dimension
Data type string.text.value
pixel_name
Field label Pixel name
Description The name of the conversion rule
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

TARGET AUDIENCE

target_segment_groupa_name
Field label Target segment group A name
Description Name of the target segment in as defined in target audience group A
Field type dimension
Data type string.text.value
target_segment_groupa_ID
Field label Target segment group A ID
Description Id of the target segment in as defined in target audience group A
Field type dimension
Data type string.text.value
target_segment_groupb_name
Field label Target segment group B name
Description Name of the target segment in as defined in target audience group B
Field type dimension
Data type string.text.value
target_segment_groupb_ID
Field label Target segment group B ID
Description Id of the target segment in as defined in target audience group B
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
hour
Field label Hour
Field type dimension
Data type string.time.hour

VIDEO

video_views
Field label Video view starts
Description The amount of times a video was started
Field type metric
Data type int.number.value
video_completions_25
Field label Video views 25%
Description Number of video starts that resulted in at least a 25% completed video
Field type metric
Data type int.number.value
video_completions_50
Field label Video views 50%
Description Number of video starts that resulted in at least a 50% completed video
Field type metric
Data type int.number.value
video_completions_75
Field label Video views 75%
Description Number of video starts that resulted in at least a 75% completed video
Field type metric
Data type int.number.value
video_completions
Field label Completed views
Description Video views that resulted in 100% completion
Field type metric
Data type int.number.value
video_completion_rate_25
Field label Video view rate 25%
Description Percentage of video starts that resulted in at least a 25% completed video
Field type metric
Data type float.number.percentage
video_completion_rate_50
Field label Video view rate 50%
Description Percentage of video starts that resulted in at least a 50% completed video
Field type metric
Data type float.number.percentage
video_completion_rate_75
Field label Video view rate 75%
Description Percentage of video starts that resulted in at least a 75% completed video
Field type metric
Data type float.number.percentage
vcr
Field label Video completion rate
Description Percentage of video views that resulted in 100% completion
Field type metric
Data type float.number.percentage