Use the Reddit Ads connector to measure the performance of ad campaigns across Reddit and other platforms. Gain insights into your conversion funnel from clicks to purchases, spot where users drop off, and identify which campaigns drive the highest conversion rates.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Reddit Ads connection guide.
Available metrics and dimensions: Find the full list of fields in our Reddit Ads field documentation.
Query types
With this data source, you need to select a query type to get the right type of data:
Main report: Fetch performance, conversion, and video metrics from your Reddit Ads campaigns.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review clicks and impressions by ad
See how many times each of your ads was displayed and clicked over the last 28 days — useful for identifying which ads are attracting the most attention and where engagement is strongest.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Main report |
Date range | Last 28 days |
Metrics | Clicks, Impressions |
Dimensions | Ad name |
Suggested visualization | Table |
Understanding the data
Clicks: The number of times an ad was clicked over the selected date range.
Impressions: The total number of times an ad was displayed.
Ad name: The name of the ad, used to compare click and impression performance across individual ads.
Track purchase conversions last month
See the total number of purchases completed by users after clicking your ads last month — useful for evaluating the bottom-of-funnel impact of your campaigns and identifying which drove the most revenue-generating actions.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Main report |
Date range | Last month |
Metrics | Click: purchase conversion |
Suggested visualization | Scorecard |
Understanding the data
Click: purchase conversion: The total number of times a user completed a purchase after clicking on your ad.
Compare spend by campaign this quarter
See how much you spent on each campaign this quarter — useful for comparing budget allocation across campaigns and identifying where spend is concentrated.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Main report |
Date range | This quarter |
Metrics | Amount spent (EUR) |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Amount spent (EUR): The total amount spent on the campaign, reported in euros.
Campaign name: Splits results by campaign for side-by-side spend comparison.
Note
To get the amount spent in USD, use the Amount spent (USD) field available in the Reddit Ads data source.
More resources
You might also be interested in: