Use Reddit Ads to measure the performance of ad campaigns across Reddit and other platforms. Gain insights into your conversion funnel from clicks to purchases and spot where users drop off. Discover which campaigns drive the highest conversion rates. Optimise ad spend and strategy based on real performance data.
For a full list of metrics and dimensions available in our Reddit Ads data source connector, take a look at our Reddit Ads documentation.
Once you’ve connected to Reddit Ads, you’re ready to create your first queries!
Query types for this data source
With the Reddit Ads data source, you must select a query type to use. The query type defines the metrics and dimensions available.
If prompted, you need to select this query type to pull data.
Main report: Fetch performance, conversions, and video metrics from your Reddit Ads campaigns.
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See clicks and impressions
Explore your ad's performance by impressions and clicks. In this example, we examine the ads' clicks and impressions for the last 28 days.
The "Clicks" metric shows the number of times an ad was clicked over the date range selected.
The "Impressions" metric shows the total number of times an ad was displayed.
For best results in Looker Studio, use the table chart type.
Select the Ad name dimension to split the query result by ad.
Select the Clicks and Impressions metrics.
Set the date range to Last 28 days.
See purchases through conversion
See the total number of purchases completed by users after clicking on your ads. In this example, we'll use data from last month.
The “Click: purchase” metric shows the total number of times a user has completed a purchase after having clicked on your ads.
For best results in Looker Studio, use the scorecard chart type.
Select the Click: purchase conversion metric.
Set the date range to Last month.
See the amount spent per campaign
Get the data on how much you spent on different campaigns. In this example, we'll look at the data during this quarter.
The “Amount spent (EUR)” metric shows how much the campaign costs.
For best results in Looker Studio, use the table chart type.
Select the Campaign name dimension to split the query result by campaign.
Select the Amount spent (EUR) metric to get the value in euros.
Set the date range to This quarter.
To get the amount spent in USD, use the “Amount spent (USD)” field available in the Reddit Ads data source.
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