Use the Pinterest Organic data source connector to pull your Pinterest data, including profile metrics, engagement metrics, and Pin details. You can also look at this data together with your Pinterest Ads data to see the long-term effects of your campaigns.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Pinterest Organic connection guide.
Available metrics and dimensions: Find the full list of fields in our Pinterest Organic field documentation.
Query types
With this data source, you need to select a query type to get the right type of data:
Profile: Get aggregated organic metrics for all pins and lifetime metrics for the profile. Includes analytics from your owned pins (created and saved by you), as well as pins created and saved by others from your claimed accounts, such as websites.
Top pins: Get organic metrics for your top 50 pins. Includes analytics from your owned pins as well as pins from others on your claimed accounts.
Owned pins: Get organic metrics with daily breakdowns for pins you have created and saved. Note that this query type is not available in Looker Studio.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Track profile engagement metrics this month
Get a daily view of impressions, engagements, outbound clicks, Pin clicks, and saves across all your Pins this month — useful for understanding overall profile performance and how audiences are interacting with your content.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Profile |
Date range | This month to date |
Metrics | Impressions, Engagements, Outbound clicks, Pin clicks, Saves |
Dimensions | Date |
Suggested visualization | Table or time series chart |
Understanding the data
Impressions: The number of times your Pins appeared on screen.
Engagements: The total number of engagements on your Pins, including saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks, and Idea Pin forward/backward swipes.
Outbound clicks: The number of times users performed an action that led them to a destination off Pinterest.
Pin clicks: The total number of clicks on your Pin that opened it in closeup view.
Saves: The number of times users saved your Pin to a board.
Date: Splits results by day so you can track engagement trends over the month.
Analyze engagement on your top Pins
See how your top 50 Pins have performed over the last 28 days — including engagements, impressions, saves, and outbound clicks — alongside Pin title and creation date, so you can identify what content resonates most.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Top pins |
Date range | Last 28 days |
Metrics | Engagements, Impressions, Saves, Outbound clicks |
Dimensions | Created at date, Pin title |
Suggested visualization | Time series chart |
Understanding the data
Engagements: The number of engagements on the Pin, including closeups, saves, and outbound clicks.
Impressions: The number of times the Pin appeared on screen.
Saves: The number of times users saved the Pin to a board.
Outbound clicks: The number of times users performed an action that led them off Pinterest.
Created at date: The date the Pin was created, used to identify and sort Pins by age.
Pin title: The title of the Pin, used to identify individual Pins in the results.
Review owned Pin performance
View daily performance data for the Pins you have created and saved over the last 28 days — useful for tracking how your own content is performing and comparing engagement metrics across individual Pins.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Owned pins |
Date range | Last 28 days |
Metrics | Impressions, Pin clicks, Outbound clicks, Saves |
Dimensions | Date |
Suggested visualization | Table |
Understanding the data
Impressions: The number of times your Pins appeared on screen.
Pin clicks: The total number of clicks on your Pin that opened it in closeup view.
Outbound clicks: The number of times users performed an action that led them off Pinterest.
Saves: The number of times users saved your Pin to a board.
Date: Splits results by day for a daily breakdown of owned Pin performance.
Note that the Owned pins query type is not available in Looker Studio.
View profile lifetime metrics
See the current follower count, number of accounts followed, and total Pins for your profile — these are lifetime metrics that reflect the current state of the profile rather than activity within a date range.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Profile |
Date range | Today |
Metrics | Followers, Following, Pins |
Dimensions | Ad account name |
Suggested visualization | Table |
Understanding the data
Followers: The current number of accounts following your profile.
Following: The current number of accounts your profile is following.
Pins: The current number of Pins owned by the profile.
Ad account name: The name of the ad account, used to compare lifetime metrics across multiple accounts.
Note
These are lifetime metrics — they reflect the current value of the profile at the time of query and cannot be compared to a previous time period.
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