Updates on the MNTN data source, including new metrics, dimensions, and other features.
November 2025
2025-11-13
New metrics have been added:
Total spend
TV spend
Multi-touch spend
Order value
CPM
Cost per visit
CPA
ROAS
ROI
Revenue per verified visit
Cost per completed view
Average order value
Site order value
Order value attribution rate
Total conversion assist order value
Offline order value
Last touch order value
Last touch average order value
Last touch cost per visit
Last touch CPA
Last touch ROAS
Last touch ROI
Revenue per last touch verified visit
Last touch site order value
Raw order value
Raw average order value
Raw revenue per raw visit