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MNTN metrics and dimensions

  • Updated on Mar 18, 2026
  • Published on Oct 2, 2025
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Supermetrics brings all your MNTN data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

78 metrics105 dimensions

AD

ad_name
Field label Ad name
Description The name of the creative
Field type dimension
Data type string.text.value
ad_id
Field label Ad ID
Description The Ad ID
Field type dimension
Data type string.text.value
ad_status
Field label Ad status
Description The status of the creative
Field type dimension
Data type string.text.value
ad_code
Field label Ad code
Description The A2 ad code for the creative
Field type dimension
Data type string.text.value
ad_size
Field label Ad size
Description The size of the creative in pixels
Field type dimension
Data type string.text.value
ad_height
Field label Ad height
Description The height of the creative in pixels
Field type dimension
Data type string.text.value
ad_width
Field label Ad width
Description The width of the creative in pixels
Field type dimension
Data type string.text.value
ad_active
Field label Is ad active
Description True if the creative is active
Field type dimension
Data type bool
ad_approved
Field label Approved
Description Whether the creative is approved to run in a campaign
Field type dimension
Data type bool
ad_create_time
Field label Ad create time
Description The time the creative was created or updated
Field type dimension
Data type string.time.datetime
ad_create_date
Field label Ad create date
Description The date the creative was created or updated
Field type dimension
Data type string.time.date

ADVERTISER

advertiser_name
Field label Advertiser name
Description The name of the advertiser
Field type dimension
Data type string.text.value
advertiser_id
Field label Advertiser ID
Description The advertiser ID
Field type dimension
Data type string.text.value
advertiser_create_time
Field label Advertiser created time
Description The time the advertiser was created or updated
Field type dimension
Data type string.time.datetime
advertiser_create_date
Field label Advertiser created date
Description The time the advertiser was created or updated
Field type dimension
Data type string.time.date
advertiser_time_zone
Field label Advertiser timezone
Description The time zone where the advertiser is located
Field type dimension
Data type string.time.timezone
advertiser_contact_email
Field label Contact email
Description The email of the advertiser's main contact person
Field type dimension
Data type string.text.email
advertiser_contact_first_name
Field label Contact first name
Description The first name of the advertiser's main contact person
Field type dimension
Data type string.text.value
advertiser_contact_last_name
Field label Contact last name
Description The last name of the advertiser's main contact person
Field type dimension
Data type string.text.value
advertiser_contact_mobile_phone
Field label Contact mobile phone
Description The mobile phone number of the advertiser's main contact person
Field type dimension
Data type string.text.phone
advertiser_contact_office_phone
Field label Contact office phone
Description The office phone number of the advertiser's main contact person
Field type dimension
Data type string.text.phone
advertiser_prospecting_attribution_window
Field label Prospecting attribution window
Description Prospecting attribution window size
Field type dimension
Data type string.text.value
advertiser_retargeting_attribution_window
Field label Retargeting attribution window
Description Retargeting attribution window size
Field type dimension
Data type string.text.value
advertiser_sales_cycle_last_1days
Field label Sales cycle (Last 1 day)
Description Average sales cycle (Last 1 day)
Field type dimension
Data type string.text.value
advertiser_sales_cycle_last_7days
Field label Sales cycle (Last 7 days)
Description Average sales cycle (Last 7 days)
Field type dimension
Data type string.text.value
advertiser_sales_cycle_last_30days
Field label Sales cycle (Last 30 days)
Description Average sales cycle (Last 30 days)
Field type dimension
Data type string.text.value

CAMPAIGN

campaign_name
Field label Campaign name
Description The name of the campaign group
Field type dimension
Data type string.text.value
campaign_id
Field label Campaign ID
Description The campaign group ID
Field type dimension
Data type string.text.value
campaign_status
Field label Campaign status
Description The status of a campaign group
Field type dimension
Data type string.text.value
campaign_objective_id
Field label Campaign objective ID
Description The campaign objective, or goal, ID
Field type dimension
Data type string.text.value
campaign_budget
Field label Campaign budget
Description The amount of budget allocated to this Campaign
Field type dimension
Data type string.text.value
campaign_goal_type
Field label Campaign goal type
Description The goal type
Field type dimension
Data type string.text.value
campaign_goal_value
Field label Campaign goal value
Description The goal amount
Field type dimension
Data type string.text.value
campaign_start_time
Field label Campaign start time
Description The start time for the campaign
Field type dimension
Data type string.time.datetime
campaign_start_date
Field label Campaign start date
Description The start date for the campaign
Field type dimension
Data type string.time.date
campaign_end_time
Field label Campaign end time
Description The end time for the campaign
Field type dimension
Data type string.time.datetime
campaign_end_date
Field label Campaign end date
Description The end date for the campaign
Field type dimension
Data type string.time.date
flight_start_time
Field label Flight start time
Description The start time for the flight
Field type dimension
Data type string.time.datetime
flight_start_date
Field label Flight start date
Description The start date for the flight
Field type dimension
Data type string.time.date
flight_end_time
Field label Flight end time
Description The end time for the flight
Field type dimension
Data type string.time.datetime
flight_end_date
Field label Flight end date
Description The end date for the flight
Field type dimension
Data type string.time.date

CHANNEL

channel_name
Field label Channel name
Description The name of the channel
Field type dimension
Data type string.text.value
channel_id
Field label Channel ID
Description The channel ID
Field type dimension
Data type string.text.value

CONVERSION

conversion_source
Field label Conversion source name
Description Conversion source name
Field type dimension
Data type string.text.value
conversion_point
Field label Conversion point name
Description The name of the conversion point, to distinguish between multiple conversion points where applicable
Field type dimension
Data type string.text.value
conversion_type
Field label Conversion type
Description The type of conversions
Field type dimension
Data type string.text.value
conversion_currency
Field label Conversion currency
Description The currency for the order amount
Field type dimension
Data type string.currency.code
order_id
Field label Order ID
Description The order ID of the conversions
Field type dimension
Data type string.text.value
conversion_last_touch
Field label Last touch
Description The source of attribution whether it is only last touch or industry standard
Field type dimension
Data type string.text.value
conversion_domain_publisher
Field label Conversion domain publisher
Description The publisher site ad impressions were served on
Field type dimension
Data type string.text.value
raw_domain
Field label Raw domain
Description The domain of the publisher site
Field type dimension
Data type string.text.value
subdomain
Field label Subdomain
Description The subdomain of the publisher site
Field type dimension
Data type string.text.value
conversion_time
Field label Conversion time
Description The time the conversion occurred
Field type dimension
Data type string.time.datetime
conversion_date
Field label Conversion date
Description The date the conversion occurred
Field type dimension
Data type string.time.date
verified_visit_time
Field label Verified visit time
Description The time the verified visit occurred that led to the Conversions
Field type dimension
Data type string.time.datetime
verified_visit_date
Field label Verified visit date
Description The date the verified visit occurred that led to the Conversions
Field type dimension
Data type string.time.date
average_order_value
Field label Average order value
Description The average amount spent on each conversion (Order value / Total conversions)
Field type metric
Data type float.currency.value
site_order_value
Field label Site order value
Description The order value that followed a verified visit (excluding offline order value)
Field type metric
Data type float.currency.value
order_value_attribution_percentage
Field label Order value attribution percentage
Description The percentage of site order value where MNTN was attributed (Order value / Raw order value)
Field type metric
Data type float.number.ratio
site_conversions_total
Field label Total site conversions
Description The number of conversions that followed a verified visit (excluding offline conversions)
Field type metric
Data type int.number.value
visit_assists_total
Field label Total visit assists
Description The number of assisted verified visits
Field type metric
Data type int.number.value
conversion_assists_total
Field label Total conversion assists
Description The number of conversions that followed an assisted verified visit
Field type metric
Data type int.number.value
conversion_assist_order_value_total
Field label Total conversion assist order value
Description The total order value that followed an assisted verified visit
Field type metric
Data type float.currency.value
conversion_attribution_rate
Field label Conversion attribution rate
Description The percentage of site conversions where MNTN was attributed (Total conversions / Raw conversions)
Field type metric
Data type float.number.ratio
offline_conversions
Field label Offline conversions
Description The number of primary offline conversions that followed a MNTN impression
Field type metric
Data type int.number.value
offline_order_value
Field label Offline order value
Description The total primary offline order value that followed a MNTN impression
Field type metric
Data type float.currency.value
impression_conversion_rate
Field label Impression conversion rate
Description The Percentage of impressions that resulted in a conversion (Total conversions / Impressions)
Field type metric
Data type float.number.ratio
user_conversion_rate
Field label User conversion rate
Description The number of users that converted (Total conversions / Households reached)
Field type metric
Data type float.number.ratio

CREATIVE

creative_name
Field label Creative name
Description The name of the creative
Field type dimension
Data type string.text.value
creative_id
Field label Creative ID
Description The creative ID
Field type dimension
Data type string.text.value
creative_group_name
Field label Creative group name
Description The creative group name
Field type dimension
Data type string.text.value
creative_group_id
Field label Creative group ID
Description The creative group ID
Field type dimension
Data type string.text.value
template_creative_name
Field label Template creative name
Description The template creative name
Field type dimension
Data type string.text.value
template_creative_id
Field label Template creative ID
Description The template creative ID
Field type dimension
Data type string.text.value
creative_click_url
Field label Creative click URL
Description The click URL for the Creative
Field type dimension
Data type string.text.url
creative_thumbnail
Field label Creative thumbnail
Description The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives
Field type dimension
Data type string.text.url
creative_info_active
Field label Is creative active
Description Whether the Ad Group is active
Field type dimension
Data type bool

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY

households_reached
Field label Households reached
Description The number of people who received ad impressions
Field type metric
Data type int.number.value
frequency
Field label Frequency
Description The average number of ads served per user (Impressions / Households reached)
Field type metric
Data type float.number.value
completed_views
Field label Completed views
Description The number of videos reaching completion
Field type metric
Data type int.number.value
cost_per_completed_view
Field label Cost per completed view
Description Ratio of total spend over completed views (Total spend / Completed views)
Field type metric
Data type float.currency.value
completed_view_rate
Field label Completed view rate
Description The rate of videos reaching completion (Completed views / CTV impressions)
Field type metric
Data type float.number.ratio
ctv_impressions
Field label CTV impressions
Description The number of ad impressions served
Field type metric
Data type int.number.value
viewable_impressions
Field label Viewable impressions
Description The number of impressions that met the iAB viewability standard
Field type metric
Data type int.number.value
viewable_impression_rate
Field label Viewable impression rate
Description The percentage of impressions that met the iAB viewability standard (Viewable impressions / Impressions)
Field type metric
Data type float.number.ratio
tv_commercials_aired
Field label TV commercials aired
Description The number of TV commercials aired
Field type metric
Data type int.number.value

DMA

dma_name
Field label DMA name
Description The name of the DMA
Field type dimension
Data type string.text.value
dma_id
Field label DMA ID
Description The DMA Code
Field type dimension
Data type string.text.value
dma_iso_code
Field label DMA ISO code
Description The DMA ISO code
Field type dimension
Data type string.text.value

ENGAGEMENT

visit_rate
Field label Visit rate
Description The percentage of users reached that results in a verified visit (Total verified visits / Households reached)
Field type metric
Data type float.number.ratio
user_visit_rate
Field label User visit rate
Description The percentage of users reached that results in a verified visit (Total verified visits / Households reached)
Field type metric
Data type float.number.ratio
page_views
Field label Page views
Description The total number page views on your site
Field type metric
Data type int.number.value
average_page_views_per_visitor
Field label Average page views per visitor
Description The average number of page views on your site by a visitor (Page views / Raw visitors)
Field type metric
Data type float.number.value
impression_visit_rate
Field label Impression visit rate
Description The percentage of impressions that resulted in a verified visit (Total verified visits / Impressions)
Field type metric
Data type float.number.ratio
visitor_attribution_rate
Field label Visitor attribution rate
Description The percentage of visitor attribution that resulted in a verified visit (MNTN Driven site visitors / Raw visitors)
Field type metric
Data type float.number.ratio

GEO

city_name
Field label City name
Description The name of the city
Field type dimension
Data type string.geo.city
state_name
Field label State name
Description The state name
Field type dimension
Data type string.geo.region
state_code
Field label State ISO code
Description The ISO code of the sate
Field type dimension
Data type string.text.value
state_parent_code
Field label State parent ISO code
Description The state parent ISO code
Field type dimension
Data type string.text.value
state_unique_code
Field label State unique ISO code
Description The state unique ISO code
Field type dimension
Data type string.text.value

LAST TOUCH

last_touch_conversions_total
Field label Total last touch conversions
Description The number of conversions that followed a verified visit (Last touch)
Field type metric
Data type int.number.value
last_touch_visits_total
Field label Total last touch verified visits
Description The number of verified visits (Last touch)
Field type metric
Data type int.number.value
last_touch_order_value
Field label Last touch order value
Description The order value that followed a verified visit (Last touch)
Field type metric
Data type float.currency.value
last_touch_average_order_value
Field label Last touch average order value
Description The average amount spent on each conversion (Last touch) (Last touch order value / Total last touch conversions)
Field type metric
Data type float.currency.value
last_touch_conversion_rate
Field label Last touch conversion rate
Description The percentage of verified visits that resulted in a conversion (Last touch) (Total last touch conversions / Total last touch verified visits)
Field type metric
Data type float.number.ratio
last_touch_cost_per_visit
Field label Last touch cost per visit
Description The cost per verified visit (Last touch) (Total spend / Total last touch verified visits)
Field type metric
Data type float.currency.value
last_touch_cpa
Field label Last touch CPA
Description The cost per verified conversion (Last touch) (Total spend / Total last touch conversions)
Field type metric
Data type float.currency.value
last_touch_roas
Field label Last touch ROAS
Description The return on ad spend (Last touch) (Last touch order value / Total spend)
Field type metric
Data type float.number.ratio
last_touch_roi
Field label Last touch ROI
Description The return on investment (Last touch) ((Last touch order value - Total spend) / Total spend)
Field type metric
Data type float.number.ratio
revenue_per_verified_visit_last_touch
Field label Revenue per verified visit (last touch)
Description The revenue per verified visit (Last touch) (Last touch order value / Total last touch verified visits)
Field type metric
Data type float.currency.value
last_touch_visit_rate
Field label Last touch visit rate
Description The percentage of users reached that results in a verified visit (Last touch) (Total last touch verified visits / Households reached)
Field type metric
Data type float.number.ratio
last_touch_user_conversion_rate
Field label Last touch user conversion rate
Description The number of users that converted (Last touch) (Total last touch conversions / Households reached)
Field type metric
Data type float.number.ratio
last_touch_impression_conversion_rate
Field label Last touch impression conversion rate
Description The percentage of impressions that resulted in a conversion (Last touch) (Total last touch conversions / Impressions)
Field type metric
Data type float.number.ratio
last_touch_impression_visit_rate
Field label Last touch impression visit rate
Description The percentage of impressions that resulted in a verified visit (Last touch) (Total last touch verified visits / Impressions)
Field type metric
Data type float.number.ratio
last_touch_site_conversions_total
Field label Total last touch site conversions
Description The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions)
Field type metric
Data type int.number.value
last_touch_site_order_value
Field label Last touch site order value
Description The order value that followed a verified visit (Last Touch - excluding Offline Order Value)
Field type metric
Data type float.currency.value
last_touch_conversion_assists_total
Field label Total last touch conversion assists
Description The number of conversions that followed an assisted verified visit (Last touch)
Field type metric
Data type int.number.value
last_touch_visit_assists_total
Field label Total last touch visit assists
Description The number of assisted verified visits (Last touch)
Field type metric
Data type int.number.value

MARKETING OBJECTIVE

marketing_objective_name
Field label Objective name
Description The name of the Objective
Field type dimension
Data type string.text.value
marketing_objective_id
Field label Objective ID
Description The Objective ID
Field type dimension
Data type string.text.value

MNTN DRIVEN

site_visitors_mntn_driven
Field label MNTN driven site visitors
Description The number of visitors driven by MNTN
Field type metric
Data type int.number.value
new_site_visitors_mntn_driven
Field label MNTN driven new site visitors
Description The number of new visitors driven by MNTN
Field type metric
Data type int.number.value
existing_site_visitors_mntn_driven
Field label MNTN driven existing site visitors
Description The number of existing visitors driven by MNTN
Field type metric
Data type int.number.value
last_touch_site_visitors_mntn_driven
Field label MNTN driven last touch site visitors
Description The number of visitors driven by MNTN (Last Touch)
Field type metric
Data type int.number.value
last_touch_new_site_visitors_mntn_driven
Field label MNTN driven last touch new site visitors
Description The number of new visitors driven by MNTN (Last Touch)
Field type metric
Data type int.number.value
last_touch_existing_site_visitors_mntn_driven
Field label MNTN driven last touch existing site visitors
Description The number of existing visitors driven by MNTN (Last Touch)
Field type metric
Data type int.number.value
new_users_reached_mntn_driven
Field label MNTN driven new users reached
Description MNTN driven new users reached
Field type metric
Data type int.number.value
existing_users_reached_mntn_driven
Field label MNTN driven existing users reached
Description MNTN driven existing users reached
Field type metric
Data type int.number.value

NETWORK

network_name
Field label Network name
Description The network name
Field type dimension
Data type string.text.value

OTHER

goal_achievement
Field label Goal achievement
Description The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request
Field type metric
Data type int.number.value
multi_touch_impressions
Field label Multi-touch impressions
Description The number of multi-touch ad impressions served
Field type metric
Data type int.number.value
mntn_direct
Field label MNTN direct
Description The number of verified visits
Field type metric
Data type int.number.value

PERFORMANCE

spend_total
Field label Total spend
Description The amount spent in total
Field type metric
Data type float.currency.value
tv_spend
Field label TV spend
Description The amount spent on TV commercials aired
Field type metric
Data type float.currency.value
multi_touch_spend
Field label Multi-touch spend
Description The amount spent on multi-touch campaigns
Field type metric
Data type float.currency.value
impressions
Field label Impressions
Description The number of ad impressions served
Field type metric
Data type int.number.value
conversions_total
Field label Total conversions
Description The number of conversions that followed a verified visit
Field type metric
Data type int.number.value
visits_total
Field label Total verified visits
Description The number of verified visits
Field type metric
Data type int.number.value
order_value
Field label Order value
Description The order value that followed a verified visit
Field type metric
Data type float.currency.value
conversion_rate
Field label Conversion rate
Description The percentage of verified visits that resulted in a conversion (Total conversions / Total verified visits)
Field type metric
Data type float.number.ratio
cpm
Field label Total spend CPM
Description The average amount paid per 1,000 impressions ((Total spend / Impressions)*1000)
Field type metric
Data type float.currency.value
cost_per_visit
Field label Cost per visit
Description The cost per verified visit (Total spend / Total verified visits)
Field type metric
Data type float.currency.value
cpa
Field label CPA
Description The cost per verified conversion (Total spend / Total conversions)
Field type metric
Data type float.currency.value
roas
Field label ROAS
Description The return on ad spend (Order value / Total spend )
Field type metric
Data type float.number.ratio
roi
Field label ROI
Description The return on investment ((Order value - Total spend) / Total spend)
Field type metric
Data type float.number.ratio
revenue_per_visit
Field label Revenue per verified visit
Description The revenue per verified visit (Order value / Total verified visits)
Field type metric
Data type float.currency.value

PUBLISHER

publisher
Field label Publisher name
Description The publisher name
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

RAW METRICS

raw_conversions
Field label Raw conversions
Description The total number of times that a conversion was placed on your site (regardless of MNTN advertising)
Field type metric
Data type int.number.value
raw_order_value
Field label Raw order value
Description The total order value of the conversions placed on your site (regardless of MNTN advertising)
Field type metric
Data type float.currency.value
raw_average_order_value
Field label Raw average order value
Description Your site's average amount of revenue driven per conversion placed (Raw order value / Raw conversions)
Field type metric
Data type float.currency.value
raw_visitors
Field label Raw visitors
Description The number of raw visitors to your site and/or mobile app
Field type metric
Data type int.number.value
raw_new_site_visitors
Field label Raw new site visitors
Description Raw new site visitors
Field type metric
Data type int.number.value
raw_existing_site_visitors
Field label Raw existing site visitors
Description Raw existing site visitors
Field type metric
Data type int.number.value
raw_conversion_rate
Field label Raw conversion rate
Description The number of users that completed a conversion over the number of users that were served ads on the day reported on (Raw conversions / Raw visitors)
Field type metric
Data type float.number.ratio
raw_revenue_per_raw_visit
Field label Raw revenue per raw visit
Description Raw revenue per raw visit (Raw order value / Raw visitors)
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime
quarter
Field label Quarter
Description The quarter in the advertiser's time zone
Field type dimension
Data type string.time.quarter

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