Updates on the Microsoft Advertising data source, including new metrics, dimensions, and other features.
July 2025
2025-07-15
Added versions of the goal dimensions that work specifically with the Ad Performance report:
Ad goal
Ad goal ID
February 2025
2025-02-25
New fields:
Term (utm)
Source (utm)
Medium (utm)
Content (utm)
Campaign (utm)
February 2022
2022-02-03
Authentication has been updated to include a new permission required to access Microsoft Advertising. This change also makes Multi-factor Authentication a requirement to log in.
January 2022
2022-01-27
The following field has been marked as deprecated and will no longer return data as of Jan. 27th: * Impression shares
June 2021
2021-06-03
New metric added:
Exact match impression share (%)
Jan. 2021
2021-01-14
New metrics added:
All revenue
All conversions
All conversion rate
Cost per all conversions
Revenue per all conversions
New dimension added:
Final URL suffix
March 2020
2020-03-10
The following field was marked as deprecated, please remove it from your reporting:
Average Position
The following fields were added:
Top impressions
Top impression rate
Absolute top impressions
Absolute top impression rate
2020-03-17
The following fields were added:
Absolute top impression share lost to budget
Top impression share lost to budget
Top impression share lost to rank
Absolute top impression share lost to rank
Top impression share
Absolute top impression share
June 2019
2019-06-25
Supermetrics connectors have been updated to now use the Microsoft Advertising API v13.
The following fields have been added due to the upgrade:
Impressions lost to rank (aggregated)
Impressions lost to rank % (aggregated)
The following fields have been deprecated as they are no longer available in this API version:
Impressions lost to rank
Impressions lost to expected CTR (%)
Impressions lost to bid
Impressions lost to rank (%)
Impressions lost to ad relevance
Impressions lost to bid (%)
Impressions lost to ad relevance (%)
Impression lost to expected CTR
Manual calls
Click calls
Average cost per phone call (%)
May 2019
2019-05-09
Due to Microsoft rebranding, "Bing Ads" is now "Microsoft Advertising". The connector and its associated documentation has been updated to reflect this name change.
Dec. 2018
2018-12-17
New fields added:
Ad title part 3
Ad description 2
May 2018
2018-05-02:
Connectors have been updated to now use the Bing Ads API v12.
Support added for additional account access.
March 2018
2018-03-01
New metric has been added:
Conversions per impression rate