Updates on the Instagram Insights data source, including new metrics, dimensions, and other features.
March 2025
2025-03-25
The following metrics have been added:
Views
Story views
Profile views
The following metrics have been deprecated:
Media impressions
Reel plays
Reel replays
Reel initial plays
Story impressions
Carousel album impressions
Profile impressions
October 2024
2024-10-01
The following fields have been added:
Media comment date
Media comment time
Media comment text
September 2024
2024-09-13
The following metrics have been added:
Reel initial plays
Reel replays
February 2024
2024-02-14
The following metrics have been added:
Follows
Profile activity total
Profile activity: bio link clicks
Profile activity: email clicks
Profile activity: get directions clicks
Profile activity: phone call clicks
Profile activity: other clicks
Profile activity: text message clicks
Profile replies
Profile visits
Reels average minutes watched
Reels minutes viewed
Shares
December 2023
2023-12-11
Updated data source to Graph API v18.
The following field has been deprecated:
Locale
November 2022
2022-11-09
Supermetrics has updated to Facebook Graph API v15.
July 2022
2022-07-18
Updated data source to Facebook Graph API v14.0.
This dimension has been deprecated:
media_video_title
2022-07-01
The Instagram Insights connector now supports data for reels. Learn more.
These fields have been added:
Reel plays
Reel shares
Total reel interactions
January 2022
2022-01-11
The data source has been updated to Graph API v12.0.
August 2021
2021-08-10
The data source has been updated to Graph API v11.0.
April 2021
2021-04-29 -
Added new fields to support IGTV media objects:
Media product type
IGTV video title
March 2021
2021-03-17:
Data source has been updated to Graph API v10.0.
Oct. 2020
2020-10-15:
Connectors have been updated to use Instagram Graph API v8.0
July 2019
2019-07-09:
Connectors have been updated to use Instagram Graph API v3.3
May 2019
2019-05-23:
The connector will now show the Instagram Business Account name for profiles/accounts instead of the Facebook Page names. If you do not see the changes, you may need to refresh your account list using the steps here: Not All Accounts/Segments/Custom Fields/Labels Are Showing in the Product
Feb. 2019
2019-02-25:
"Media created" field format changed to Y-m-d H:i:00.