With Supermetrics Studio, you can build a dashboard that replies to comments, answers reviews, and publishes posts on Instagram, LinkedIn, and Google Business Profile. Ask SuperAI to build the dashboard, such as a comment inbox with a reply button next to each comment. You decide which changes need a person to approve them first.
For best results and consistent style in your posts and replies, you can save your social media tone of voice in the business context.
This article is for people who manage organic social media accounts and want to act on comments, reviews, and posts from a dashboard. To manage social media from an AI chat instead, see How to manage social media with AI tools.
What you can manage
You can manage organic posts, comments, and reviews on the following platforms. Each platform needs its own data source in your subscription.
Platform | What you can do | Data source in your subscription |
|---|---|---|
| Instagram Insights | |
| LinkedIn Company Pages | |
Google Business Profile |
| Google My Business |
How each platform works
Media for a post comes from a link or from a file you upload. To schedule a post, set a future time. You can change or cancel a scheduled post later.
To pick a good time, use the Instagram Insights data source, which reports when your followers are online, by hour.
Posts you schedule through Supermetrics appear in a list, where you can move them to another time or cancel them. Comments on your LinkedIn page can be replied to or deleted.
Google Business Profile
Supermetrics works with one location at a time. Posts and replies always go to a single location.
Reviews
Each review comes with its star rating.
Your reply appears as the owner's response.
A new reply replaces the earlier one, and deleting a reply leaves the review in place.
Posts
A post can be an update, an event with a start and end time, or an offer. An offer has a coupon code and a link to redeem it.
An image is optional, and you can add a button such as Book, Order, Shop, or Learn more.
Google's API doesn't support comments on posts, video posts, post analytics, or questions and answers.
How social media management works in Supermetrics Studio
SuperAI can read comments and reviews while it builds your dashboard. Posts and replies go out only when someone clicks a button on the dashboard.
When an account needs approval, Supermetrics Studio shows an approval window before the change goes out.
Before you begin
Make sure that you have an active Supermetrics subscription with Supermetrics Studio as a destination. SuperAI uses AI credits when it builds or edits a dashboard.
For the data sources you want to manage social media in, make sure that:
You have connected the account you want to manage. See the connection guides for Instagram Insights, LinkedIn Company Pages, and Google My Business.
Your Instagram connection has permission to manage comments and publish posts. If Supermetrics asks you to reconnect, open the link it gives you and sign in with the login it names.
Your subscription includes the data source for each platform you want to manage. Social media management is free to use during a trial.
You have enabled write access for the account or location. Nothing is posted, replied to, or removed until you do.
Enable write access
Write access controls which accounts Supermetrics can change for you. You turn it on for each account, and for each Google Business Profile location.
Log in to the Supermetrics Hub.
Go to Campaign write access.
Select the data sources and accounts you want to manage. For Google Business Profile, select each location.
Select which actions need a person to approve them first.
Click Save.
Instructions
Build a dashboard that manages social media
Log in to Supermetrics Studio.
Click New board. To change an existing dashboard, open it and click Edit.
In the SuperAI chat window, describe what you want to manage. For example:
Build a comment inbox for our Instagram account. Show the latest comments on each post with a reply button next to each comment.Show the latest reviews for our Oslo Google Business Profile location with their star ratings. Add a button to post a reply to each review.Add a form that publishes a text post to our LinkedIn page at a time I choose.
Select the accounts to use for each data source when SuperAI asks.
Check the result on the dashboard. Ask SuperAI for any changes.
Click Save.
Reply, publish, or schedule from the dashboard
Log in to Supermetrics Studio.
Open the dashboard that manages your social media.
Use the buttons that SuperAI built into the dashboard. For example, click the reply button next to a comment, write your reply, and send it.
If the account needs approval for the change, approve it in the window that appears.
Troubleshooting
Use these checks if a button on your dashboard doesn't post or reply.
Add a data source to your subscription
If a message says a data source is missing, add that data source to your subscription on the Supermetrics Hub. Instagram needs Instagram Insights, LinkedIn needs LinkedIn Company Pages, and Google Business Profile needs Google My Business.
Use the team where write access is on
Write access applies to one team at a time. If you enabled it for a different team, log out of Supermetrics Studio and log back in with the right team.