Google Ad Manager metrics and dimensions

478 metrics279 dimensionsCustom fields

Search fields

ACCOUNT

account

Field label	Account
Field type	dimension
Data type	string.text.value

AccountId

Field label	Account ID
Field type	dimension
Data type	string.text.value

advertiserName

Field label	Advertiser
Description	Breaks down reporting data by advertising company
Field type	dimension
Data type	string.text.value

advertiserID

Field label	Advertiser ID
Description	Breaks down reporting data by advertising company id
Field type	dimension
Data type	string.text.value

adNetworkName

Field label	Ad network
Description	The name of the network
Field type	dimension
Data type	string.text.value

adNetworkID

Field label	Ad network ID
Description	The network that provided the ad for SDK ad mediation
Field type	dimension
Data type	string.text.value

REQUESTED_AD_SIZES

Field label	Requested ad size(s)
Description	Breaks down reporting data by requested ad size(s)
Field type	dimension
Data type	string.text.value

ACTIVE VIEW

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Field label	Total active view viewable impressions
Description	The total number of impressions viewed on the user's screen
Field type	metric
Data type	float.number.value

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Field label	Total active view measurable impressions
Description	The total number of impressions that were sampled and measured by active view
Field type	metric
Data type	int.number.value

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Field label	Total active view % viewable impressions
Description	The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view)
Field type	metric
Data type	float.number.ratio

TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Field label	Total active view eligible impressions
Description	Total number of impressions that were eligible to measure viewability
Field type	metric
Data type	int.number.value

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Field label	Total active view % measurable impressions
Description	The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view)
Field type	metric
Data type	float.number.ratio

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Field label	Total active view avg (sec)
Description	Active View total average time in seconds that specific impressions are reported as being viewable
Field type	metric
Data type	int.number.value

TOTAL_ACTIVE_VIEW_REVENUE

Field label	Total active view revenue
Description	Active View total revenue
Field type	metric
Data type	float.number.value

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Field label	AdSense active view eligible impressions
Description	Total number of impressions delivered by AdSense that were eligible to measure viewability
Field type	metric
Data type	int.number.value

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Field label	AdSense active view viewable impressions
Description	The number of impressions delivered by AdSense viewed on the user's screen
Field type	metric
Data type	int.number.value

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Field label	AdSense active view % viewable impressions
Description	The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view)
Field type	metric
Data type	float.number.ratio

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Field label	AdSense active view measurable impressions
Description	The number of impressions delivered by AdSense that were sampled, and measurable by active view
Field type	metric
Data type	int.number.value

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Field label	AdSense active view % measurable impressions
Description	The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view)
Field type	metric
Data type	float.number.ratio

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Field label	AdSense active view avg (sec)
Description	Active View AdSense average time in seconds that specific impressions are reported as being viewable
Field type	metric
Data type	int.number.value

ADSENSE_ACTIVE_VIEW_REVENUE

Field label	AdSense active view revenue
Description	Active View AdSense revenue
Field type	metric
Data type	float.number.value

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Field label	Ad server active view eligible impressions
Description	Total number of impressions delivered by the ad server that were eligible to measure viewability
Field type	metric
Data type	int.number.value

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Field label	Ad server active view viewable impressions
Description	The number of impressions delivered by the ad server viewed on the user's screen
Field type	metric
Data type	int.number.value

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Field label	Ad server active view % viewable impressions
Description	The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view)
Field type	metric
Data type	float.number.ratio

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Field label	Ad server active view measurable impressions
Description	The number of impressions delivered by the ad server that were sampled, and measurable by active view
Field type	metric
Data type	int.number.value

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Field label	Ad server active view % measurable impressions
Description	The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view)
Field type	metric
Data type	float.number.ratio

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Field label	Ad server active view avg (sec)
Description	Active View ad server average time in seconds that specific impressions are reported as being viewable
Field type	metric
Data type	int.number.value

AD_SERVER_ACTIVE_VIEW_REVENUE

Field label	Ad server active view revenue
Description	Active View ad server revenue
Field type	metric
Data type	float.number.value

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Field label	Ad Exchange active view eligible impressions
Description	Total number of impressions delivered by Ad Exchange that were eligible to measure viewability
Field type	metric
Data type	int.number.value

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Field label	Ad Exchange active view viewable impressions
Description	The number of impressions delivered by Ad Exchange viewed on the user's screen,
Field type	metric
Data type	int.number.value

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Field label	Ad Exchange active view % viewable impressions
Description	The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view)
Field type	metric
Data type	float.number.ratio

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Field label	Ad Exchange active view measurable impressions
Description	The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view
Field type	metric
Data type	int.number.value

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Field label	Ad Exchange active view % measurable impressions
Description	The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view)
Field type	metric
Data type	float.number.ratio

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Field label	AdExchange active view avg (sec)
Description	Active View AdExchange average time in seconds that specific impressions are reported as being viewable
Field type	metric
Data type	int.number.value

AD_EXCHANGE_ACTIVE_VIEW_REVENUE

Field label	AdExchange active view revenue
Description	Active View AdExchange revenue
Field type	metric
Data type	float.number.value

AD CONNECTOR

DP_COUNTRY_CRITERIA_ID

Field label	Ad connector country criteria ID
Description	Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID
Field type	dimension
Data type	string.text.value

DP_COUNTRY_NAME

Field label	Ad connector country
Description	Breaks down reporting data by country name. Can be used to filter by country name using the US English name
Field type	dimension
Data type	string.geo.country

DP_INVENTORY_TYPE

Field label	Ad connector inventory type
Description	Breaks down reporting data by inventory type
Field type	dimension
Data type	string.text.value

DP_CREATIVE_SIZE

Field label	Ad connector creative size
Description	Breaks down reporting data by the creative size the ad was delivered to
Field type	dimension
Data type	string.text.value

DP_BRAND_NAME

Field label	Ad connector brand name
Description	Breaks down reporting data by the brand name that bids on ads
Field type	dimension
Data type	string.text.value

DP_ADVERTISER_NAME

Field label	Ad connector advertiser
Description	Breaks down reporting data by the advertiser name that bid on ads
Field type	dimension
Data type	string.text.value

DP_ADX_BUYER_NETWORK_NAME

Field label	Ad connector buyer network
Description	Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords
Field type	dimension
Data type	string.text.value

DP_MOBILE_DEVICE_NAME

Field label	Ad connector device
Description	Breaks down reporting data by device name
Field type	dimension
Data type	string.text.value

DP_DEVICE_CATEGORY_NAME

Field label	Ad connector device category
Description	Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop)
Field type	dimension
Data type	string.text.value

DP_TAG_ID

Field label	Ad connector tag ID
Description	Breaks down reporting data by the tag id provided by the publisher in the ad request
Field type	dimension
Data type	string.text.value

DP_DEAL_ID

Field label	Ad connector deal ID
Description	Breaks down reporting data by the deal id provided by the publisher in the ad request
Field type	dimension
Data type	string.text.value

DP_APP_ID

Field label	Ad connector app ID
Description	Breaks down reporting data by mobile app ID
Field type	dimension
Data type	string.text.value

CLASSIFIED_ADVERTISER_ID

Field label	Classified advertiser ID
Description	The ID of a classified advertiser
Field type	dimension
Data type	string.text.value

CLASSIFIED_ADVERTISER_NAME

Field label	Classified advertiser name
Description	The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI
Field type	dimension
Data type	string.text.value

CLASSIFIED_BRAND_ID

Field label	Classified brand ID
Description	The ID of a classified brand
Field type	dimension
Data type	string.text.value

CLASSIFIED_BRAND_NAME

Field label	Classified brand name
Description	The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI
Field type	dimension
Data type	string.text.value

AD_EXCHANGE_OPTIMIZATION_TYPE

Field label	Ad Exchange optimization type
Description	Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI
Field type	dimension
Data type	string.text.value

DP_IMPRESSIONS

Field label	Ad connector impressions
Description	Number of impressions delivered
Field type	metric
Data type	int.number.value

DP_CLICKS

Field label	Ad connector clicks
Description	Number of clicks delivered
Field type	metric
Data type	int.number.value

DP_CTR

Field label	Ad connector CTR
Description	The ratio of clicks delivered to the number of impressions delivered
Field type	metric
Data type	float.number.ratio

DP_QUERIES

Field label	Ad connector queries
Description	Number of requests
Field type	metric
Data type	int.number.value

DP_MATCHED_QUERIES

Field label	Ad connector matched queries
Description	Number of requests where a buyer was matched with the Ad request
Field type	metric
Data type	int.number.value

DP_COST

Field label	Ad connector cost
Description	The revenue earned, calculated in publisher currency, for the ads delivered
Field type	metric
Data type	float.currency.value

DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Field label	Total Active View eligible impressions
Description	Total number of impressions delivered by the ad server that were eligible to measure viewability
Field type	metric
Data type	int.number.value

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Field label	Total Active View measurable impressions
Description	The number of impressions delivered that were sampled and measurable by active view
Field type	metric
Data type	int.number.value

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Field label	Total Active View viewable impressions
Description	The number of impressions delivered that were viewed on the user's screen
Field type	metric
Data type	int.number.value

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Field label	Total Active View % measurable impressions
Description	The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view)
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Field label	Total Active View % viewable impressions
Description	The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view)
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

AD EXCHANGE

EXCHANGE_BIDDING_DEAL_ID

Field label	Exchange bidding deal ID
Description	The ID of an exchange bidding deal
Field type	dimension
Data type	string.text.value

EXCHANGE_BIDDING_DEAL_TYPE

Field label	Exchange bidding deal type
Description	The type of an exchange bidding deal
Field type	dimension
Data type	string.text.value

ADXimpressions

Field label	Ad exchange impressions
Description	The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation
Field type	metric
Data type	int.number.value

ADXtargetedImpressions

Field label	Ad exchange targeted impressions
Description	The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

ADXclicks

Field label	Ad Exchange clicks
Description	The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation
Field type	metric
Data type	int.number.value

ADXtargetedClicks

Field label	Ad Exchange targeted clicks
Description	The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

ADXCTR

Field label	Ad Exchange CTR
Description	The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

ADXimpressionsPerc

Field label	Ad Exchange impressions %
Description	The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

ADXclicksPerc

Field label	Ad Exchange clicks %
Description	The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

ADXrevenue

Field label	Ad Exchange revenue
Description	Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.value

ADXrevenuePercWithoutCPD

Field label	Ad Exchange revenue % without CPD
Description	The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

ADXrevenuePercWithCPD

Field label	Ad Exchange revenue % with CPD
Description	The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

ADXCPM

Field label	Ad exchange eCPM
Description	The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation
Field type	metric
Data type	float.number.value

AD_EXCHANGE_COST_PER_CLICK

Field label	Ad Exchange CPC
Description	The amount earned per click on Ad Exchange
Field type	metric
Data type	float.number.value

AD_EXCHANGE_LIFT_EARNINGS

Field label	Ad Exchange lift
Description	The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation
Field type	metric
Data type	float.number.value

AD_EXCHANGE_MATCHED_REQUEST_ECPM

Field label	Ad Exchange matched request eCPM
Description	The amount earned per thousand Ad Exchange matched requests
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

AD REQUESTS

AD_EXCHANGE_MATCH_RATE

Field label	Ad Exchange match rate
Description	The fraction of Ad Exchange queries that result in a matched query
Field type	metric
Data type	float.number.ratio

AD_REQUESTS_RPM

Field label	Ad request eCPM
Description	The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

MATCHED_AD_REQUESTS

Field label	Matched requests
Description	Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties
Field type	metric
Data type	int.number.value

MATCHED_AD_REQUESTS_CTR

Field label	Matched CTR
Description	The matched queries click-through rate delivered by mapped Ad Exchange properties
Field type	metric
Data type	float.number.ratio

MATCHED_AD_REQUESTS_RPM

Field label	Matched eRPM
Description	The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

AD_EXCHANGE_TOTAL_REQUEST_CTR

Field label	Ad Exchange ad request CTR
Description	The fraction of Ad Exchange requests that result in a click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

AD_EXCHANGE_TOTAL_REQUEST_ECPM

Field label	Ad Exchange ad request eCPM
Description	The amount earned per thousand Ad Exchange requests
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

AD_EXCHANGE_TOTAL_REQUESTS

Field label	Ad Exchange ad requests
Description	The total number of queries sent to Ad Exchange
Field type	metric
Data type	int.number.value

AD SERVER

adServerImpressions

Field label	Ad server impressions
Description	The number of impressions delivered by the ad server
Field type	metric
Data type	int.number.value

adServerTargetedImpressions

Field label	Ad server targeted impressions
Description	The number of impressions delivered by the ad server by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

adServerClicks

Field label	Ad server clicks
Description	The number of clicks delivered by the ad server
Field type	metric
Data type	int.number.value

adServerTargetedClicks

Field label	Ad server targeted clicks
Description	The number of clicks delivered by the ad server by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

adServerCTR

Field label	Ad server CTR
Description	The CTR for an ad delivered by the ad server
Field type	metric
Data type	float.number.ratio

adServerCPMCPCrevenue

Field label	Ad server CPM and CPC revenue
Description	The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server
Field type	metric
Data type	int.number.value

adServerCPDrevenue

Field label	Ad server CPD revenue
Description	The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server
Field type	metric
Data type	int.number.value

adServerCPArevenue

Field label	Ad server CPA revenue
Description	The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server
Field type	metric
Data type	int.number.value

adServerRevenue

Field label	Ad server revenue
Description	The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server
Field type	metric
Data type	float.number.value

adServereCPMwithoutCPD

Field label	Ad server eCPM (without CPD)
Description	The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server
Field type	metric
Data type	float.number.value

adServereCPMwithCPD

Field label	Ad server eCPM (with CPD)
Description	The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server
Field type	metric
Data type	float.number.value

adServerImpressionsPerc

Field label	Ad server impressions %
Description	The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adServerClicksPerc

Field label	Ad server clicks %
Description	The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adServerRevenueWithoutCPD

Field label	Ad server revenue % (without CPD)
Description	The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.percentage

adServerRevenueWithCPD

Field label	Ad server revenue % (with CPD)
Description	The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adServerDeliveryIndicator

Field label	Ad server delivery indicator
Description	Indicates how well the line item has been performing
Field type	metric
Data type	int.number.value

AD_SERVER_DOWNLOADED_IMPRESSIONS

Field label	Ad server download impressions
Description	The number of downloaded impressions delivered by the ad server
Field type	metric
Data type	int.number.value

AD_SERVER_UNFILTERED_IMPRESSIONS

Field label	Ad server unfiltered impressions
Description	The number of downloaded impressions delivered by the ad server including impressions recognized as spam
Field type	metric
Data type	int.number.value

AD_SERVER_UNFILTERED_CLICKS

Field label	Ad server unfiltered clicks
Description	The number of clicks delivered by the ad server including clicks recognized as spam
Field type	metric
Data type	int.number.value

AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS

Field label	Ad server begin to render impressions
Description	The number of begin-to-render impressions delivered by the ad server
Field type	metric
Data type	int.number.value

AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS

Field label	Ad server unfiltered begin to render impressions
Description	The number of begin to render impressions delivered by the ad server including impressions recognized as spam
Field type	metric
Data type	int.number.value

ADSENSE

adsenseImpressions

Field label	AdSense impressions
Description	The number of impressions an AdSense ad delivered for line item-level dynamic allocation
Field type	metric
Data type	int.number.value

adsenseTargetedImpressions

Field label	AdSense targeted impressions
Description	The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

adsenseClicks

Field label	AdSense clicks
Description	The number of clicks an AdSense ad delivered for line item-level dynamic allocation
Field type	metric
Data type	int.number.value

adsenseTargetedClicks

Field label	AdSense targeted clicks
Description	The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

adsenseCTR

Field label	AdSense CTR
Description	The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adsenseRevenue

Field label	AdSense revenue
Description	Revenue generated from AdSense ads delivered for line item-level dynamic allocation
Field type	metric
Data type	int.number.value

adsenseCPM

Field label	AdSense average eCPM
Description	The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation
Field type	metric
Data type	float.number.value

adsenseImpressionsPerc

Field label	AdSense impressions (%)
Description	The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adsenseClicksPerc

Field label	AdSense clicks (%)
Description	The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adsenseRevenuePercWithoutCPD

Field label	AdSense revenue without CPD (%)
Description	The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

adsenseRevenuePercWithCPD

Field label	AdSense revenue with CPD (%)
Description	The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

BID

BID_COUNT

Field label	Bid count
Description	The number of bids associated with the selected dimensions
Field type	metric
Data type	int.number.value

BID_AVERAGE_CPM

Field label	Bid average CPM
Description	The average CPM associated with these bids
Field type	metric
Data type	float.number.ratio

BUYERS

PROGRAMMATIC_DEAL_ID

Field label	Programmatic deal ID
Description	Breaks down reporting data by programmatic deal ID
Field type	dimension
Data type	string.text.value

PROGRAMMATIC_DEAL_NAME

Field label	Programmatic deal name
Description	Breaks down reporting data by programmatic deal name
Field type	dimension
Data type	string.text.value

BUYING_AGENCY_NAME

Field label	Buying agency
Description	Breaks down reporting data by agency
Field type	dimension
Data type	string.text.value

BUYER_NETWORK_NAME

Field label	Buyer network
Description	Breaks down reporting data by buyer network name
Field type	dimension
Data type	string.text.value

BIDDER_NAME

Field label	Bidder
Description	Breaks down reporting data by Bidder name
Field type	dimension
Data type	string.text.value

ADVERTISER_DOMAIN_NAME

Field label	Advertiser domain
Description	Breaks down reporting data by advertiser domain
Field type	dimension
Data type	string.text.value

ADVERTISER_VERTICAL_NAME

Field label	Advertiser vertical
Description	Breaks down reporting data by advertiser vertical
Field type	dimension
Data type	string.text.value

CREATIVES

creativeName

Field label	Creative
Description	Breaks down reporting data by creative
Field type	dimension
Data type	string.text.value

creativeID

Field label	Creative ID
Description	Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set
Field type	dimension
Data type	string.text.value

creativeImageURL

Field label	Creative image URL
Description	A URL where the creative asset can be previewed at
Field type	dimension
Data type	string.text.url

creativeImage

Field label	Creative image
Description	Preview image of creative asset
Field type	dimension
Data type	string.text.formula
Destinations	Google Sheets

creativeType

Field label	Creative type
Description	Breaks down reporting data by creative type
Field type	dimension
Data type	string.text.value

creativeSize

Field label	Creative size
Description	Breaks down reporting data by creative size
Field type	dimension
Data type	string.text.value

creativeBillingType

Field label	Creative billing type
Description	Breaks down reporting data by creative billing type
Field type	dimension
Data type	string.text.value

CREATIVE_SIZE_DELIVERED

Field label	Creative size for the ad
Description	Breaks down reporting data by the creative size the ad was delivered to
Field type	dimension
Data type	string.text.value

MASTER_COMPANION_CREATIVE_ID

Field label	Master and companion creative ID
Description	Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets
Field type	dimension
Data type	string.text.value

MASTER_COMPANION_CREATIVE_NAME

Field label	Master and companion creative
Description	Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEALS

DEALS_BID_REQUESTS

Field label	Deals bid requests
Description	Number of bid requests sent for each deal
Field type	metric
Data type	int.number.value

DEALS_BIDS

Field label	Deal bids
Description	Number of bids placed on each deal
Field type	metric
Data type	int.number.value

DEALS_BID_RATE

Field label	Deal bid rate
Description	Bid rate for each deal
Field type	metric
Data type	float.number.ratio

DEALS_WINNING_BIDS

Field label	Deals winning bids
Description	Number of winning bids for each deal
Field type	metric
Data type	int.number.value

DEALS_WIN_RATE

Field label	Deals win rate
Description	Win rate for each deal
Field type	metric
Data type	float.number.ratio

DEMAND CHANNEL

DEMAND_CHANNEL_ID

Field label	Demand channel ID
Description	Breaks down reporting data by demand channels
Field type	dimension
Data type	string.text.value

DEMAND_CHANNEL_NAME

Field label	Demand channel
Description	Breaks down reporting data by demand channel name
Field type	dimension
Data type	string.text.value

DEPRECATED

PROPOSAL_AGENCY_NAME

Field label	Proposal agency
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

PRODUCT_TEMPLATE_ID

Field label	Product template ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

WORKFLOW_ID

Field label	Workflow ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_REQUEST_SIZE

Field label	Ad request size (deprecated)
Description	Breaks down reporting data by the ad unit sizes specified in ad requests.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-05-27

PRODUCT_ID

Field label	Product ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

ACTIVITY_GROUP_NAME_BASE

Field label	Activity group (DEPRECATED)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-01-14
Destinations	BigQuery

INVENTORY_OWNERSHIP_NAME

Field label	Inventory ownership
Description	Breaks down reporting data by inventory ownership.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-10-31

ALL_SALESPEOPLE_NAME

Field label	All salespeople
Description	Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22

RATE_CARD_ID

Field label	Rate card ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22

AD_EXCHANGE_ADVERTISER_NAME

Field label	Ad Exchange advertiser
Description	Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

ALL_SALESPEOPLE_ID

Field label	All salespeople ID
Description	Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22

activityID

Field label	Activity ID (DEPRECATED)
Description	Corresponds to 'Activity' in the Ad Manager UI. (DEPRECATED).
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-01-14

activityName

Field label	Activity (DEPRECATED)
Description	Breaks down reporting data by activity. (DEPRECATED).
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-01-14

activityGroupID

Field label	Activity group ID (DEPRECATED)
Description	Corresponds to 'Activity group' in the Ad Manager UI. (DEPRECATED).
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-01-14

VERIFIED_ADVERTISER_NAME

Field label	Verified advertiser (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-05-27
Destinations	BigQuery

RATE_CARD_NAME

Field label	Rate card
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22

PROPOSAL_ID

Field label	Proposal ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_DEAL_ID

Field label	Ad Exchange deal ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

AD_EXCHANGE_OS_VERSION_NAME

Field label	Ad Exchange OS
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14
Destinations	BigQuery

AD_EXCHANGE_DEAL_NAME

Field label	Ad Exchange deal
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

activityGroupName

Field label	Activity group (DEPRECATED)
Description	Breaks down reporting data by activity group. (DEPRECATED).
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-01-14

AD_EXCHANGE_DEAL_TYPE

Field label	Ad Exchange deal type
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

WORKFLOW_NAME

Field label	Workflow
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

ADXpricingRuleID

Field label	Ad Exchange pricing rule ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

PRODUCT_NAME

Field label	Product
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

ADXpricingRule

Field label	Ad Exchange pricing rule
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

PRODUCT_TEMPLATE_NAME

Field label	Product template
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_TRANSACTION_TYPE_NAME

Field label	Ad Exchange transaction type
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-02-14

PROPOSAL_AGENCY_ID

Field label	Proposal agency ID
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

BUYER_NAME

Field label	Buyer
Description	The name of the ad network that is associated with the company that the ad is served for.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-11-25

VERIFIED_ADVERTISER_ID

Field label	Verified advertiser ID (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-05-27
Destinations	BigQuery

BUYER_ID

Field label	Buyer ID
Description	The unique identifier used for an ad network that is associated with the company that the ad is served for.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-11-25

PROPOSAL_LINE_ITEM_NAME

Field label	Proposal line item
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

mediationNetworkTag

Field label	Mediation network tag (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-02-26

PROPOSAL_NAME

Field label	Proposal
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

mediationNetwork

Field label	Mediation network (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-02-26

ALL_SALESPEOPLE_NAME_BASE

Field label	All salespeople
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

mediationGroupID

Field label	Mediation group ID (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-02-26

INVENTORY_OWNERSHIP_CODE

Field label	Inventory ownership code
Description	Breaks down reporting data by inventory ownership code.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-10-31

mediationGroupName

Field label	Mediation group (deprecated)
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2019-02-26

NETWORK_PARTNER_NAME

Field label	Network partner name
Description	Breaks down reporting data by network partner name.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-10-31

NETWORK_PARTNER_ID

Field label	Network partner ID
Description	Breaks down reporting data by network partner ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-10-31

SALES_PIPELINE_PIPELINE_GROSS_REVENUE

Field label	SALES_PIPELINE_PIPELINE_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

BILLING_REALIZED_RATE

Field label	BILLING_REALIZED_RATE
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_CONTRACT_REMAINING_BUDGET

Field label	SALES_CONTRACT_REMAINING_BUDGET
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

RECONCILIATION_RECONCILED_REVENUE

Field label	RECONCILIATION_RECONCILED_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNIFIED_NET_REVENUE

Field label	UNIFIED_REVENUE_UNIFIED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION

Field label	CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationClicks

Field label	Dynamic allocation clicks
Description	The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-11-25

SALES_TOTAL_TOTAL_CONTRACTED_VOLUME

Field label	SALES_TOTAL_TOTAL_CONTRACTED_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

mediationEstimatedRevenue

Field label	Mediation Estimated Revenue (deprecated)
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-02-26

dynamicAllocationCLicksPerc

Field label	Dynamic allocation clicks %
Description	The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2019-11-25

mediationCPM

Field label	Mediation eCPM (deprecated)
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-02-26

adServerCodeServed

Field label	Ad server code served count (deprecated)
Description	The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-05-27

AD_REQUESTS_CTR

Field label	Ad request CTR
Description	The click-through rate of ad requests issued by mapped Ad Exchange properties.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2020-06-24

BILLING_BILLABLE_VAT

Field label	BILLING_BILLABLE_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationCPM

Field label	Dynamic allocation eCPM
Description	The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-11-25

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

Field label	SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationCTR

Field label	Dynamic allocation CTR
Description	The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2019-11-25

SALES_TOTAL_TOTAL_REMAINING_BUDGET

Field label	SALES_TOTAL_TOTAL_REMAINING_BUDGET
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationImpressionsPerc

Field label	Dynamic allocation impressions %
Description	The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2019-11-25

SALES_CONTRACT_BUDGET

Field label	SALES_CONTRACT_BUDGET
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationImpressions

Field label	Dynamic allocation impressions
Description	The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-11-25

CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE

Field label	CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationRevenue

Field label	Dynamic allocation revenue
Description	Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-11-25

BILLING_BILLABLE_NET_REVENUE

Field label	BILLING_BILLABLE_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationRevenuePerc

Field label	Total dynamic allocation revenue %
Description	The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2019-11-25

RECONCILIATION_THIRD_PARTY_VOLUME

Field label	RECONCILIATION_THIRD_PARTY_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

dynamicAllocationRevenuePercWithoutCPD

Field label	Total dynamic allocation revenue % (without CPD)
Description	The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2019-11-25

BILLING_LOCAL_BILLABLE_GROSS_REVENUE

Field label	BILLING_LOCAL_BILLABLE_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_REQUESTS

Field label	Ad requests
Description	The number of ad requests issued by mapped Ad Exchange properties.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-06-24

BILLING_CAP_QUANTITY

Field label	BILLING_CAP_QUANTITY
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNRECONCILED_VOLUME

Field label	Unreconciled volume of the ProposalLineItem
Description	The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22

SALES_CONTRACT_BUFFERED_CLICKS

Field label	SALES_CONTRACT_BUFFERED_CLICKS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_FORECASTED_VOLUME

Field label	Forecasted volume of the ProposalLineItem
Description	The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22

SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

Field label	SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNIFIED_VOLUME

Field label	Unified volume of the ProposalLineItem
Description	The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22

SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE

Field label	SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

REACH

Field label	Unique visitors
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-29

EXPECTED_REVENUE_EXPECTED_NET_REVENUE

Field label	EXPECTED_REVENUE_EXPECTED_NET_REVENUE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

REACH_AVERAGE_REVENUE

Field label	Average revenue per visitor
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22

UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

REACH_FREQUENCY

Field label	Average impressions per visitor
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-29

SALES_CONTRACT_CONTRACTED_CLICKS

Field label	SALES_CONTRACT_CONTRACTED_CLICKS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_REQUESTS_COVERAGE

Field label	Coverage
Description	The coverage reported by mapped Ad Exchange properties.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-02-14

CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT

Field label	CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

DEALS_AD_REQUESTS

Field label	Deals ad requests
Description	Total ad requests associated with a given Deal, for mapped Ad Exchange properties.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-02-14

CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

Field label	CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE

Field label	Ad Exchange estimated % of impressions
Description	The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-02-14

SCHEDULED_SCHEDULED_IMPRESSIONS

Field label	SCHEDULED_SCHEDULED_IMPRESSIONS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE

Field label	Ad Exchange % of viewable impressions for measurable impressions
Description	The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.
Field type	metric
Data type	float.number.percentage
🚫 Deprecated	Deprecated on 2023-02-14

RECONCILIATION_CLICK_DISCREPANCY

Field label	RECONCILIATION_CLICK_DISCREPANCY
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS

Field label	Ad Exchange total number of impressions
Description	Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-02-14

RECONCILIATION_RECONCILED_VOLUME

Field label	RECONCILIATION_RECONCILED_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS

Field label	Ad Exchange eligible impressions
Description	Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-02-14

SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION

Field label	SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS

Field label	Ad Exchange total number of active view measurable impressions
Description	Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-02-14

RECONCILIATION_DFP_VOLUME

Field label	RECONCILIATION_DFP_VOLUME
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

AD_EXCHANGE_AVERAGE_VIEWABLE_TIME

Field label	AdExchange avg time (sec) for an ad impression
Description	The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-02-14

DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

controlImpressions

Field label	Control impressions
Description	The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Field label	BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

controlClicks

Field label	Control clicks
Description	Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

BILLING_BILLABLE_AGENCY_COMMISSION

Field label	BILLING_BILLABLE_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

controlCTR

Field label	Control CTR (%)
Description	The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-04-21

BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Field label	BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

optimizedImpressions

Field label	Optimized impressions
Description	Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE

Field label	EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

optimizedClicks

Field label	Optimized clicks
Description	Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

Field label	SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

nonOptimizedImpressions

Field label	Non-optimized impressions
Description	Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

Field label	SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

nonOptimizedClicks

Field label	Non-optimized clicks
Description	Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE

Field label	SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

extraClicks

Field label	Extra clicks
Description	Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SCHEDULED_SCHEDULED_VOLUME

Field label	SCHEDULED_SCHEDULED_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

optimizedCTR

Field label	Optimized CTR (%)
Description	The CTR for optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-04-21

SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

Field label	SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

optimizedLift

Field label	Lift
Description	The percentage by which optimized CTRs are greater than the unoptimized CTRs.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

mediationImpressions

Field label	Mediation Impressions (deprecated)
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-02-26

optimizedCoverage

Field label	Percent optimized
Description	The line item coverage measures how often the traffic was sent for optimization.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS

Field label	Impressions behind schedule
Description	The number of impressions that were behind schedule at the time of their delivery.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS

Field label	Impressions with no clicks recorded
Description	The number of impressions that did not have any clicks recorded in the recent past.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SALES_CONTRACT_CONTRACTED_VOLUME

Field label	SALES_CONTRACT_CONTRACTED_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_SPONSORSHIP_IMPRESSIONS

Field label	Sponsorship impressions
Description	The number of impressions that were delivered as sponsorship items.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SALES_CONTRACT_CONTRACTED_IMPRESSIONS

Field label	SALES_CONTRACT_CONTRACTED_IMPRESSIONS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS

Field label	Impressions serving as fast as possible
Description	The number of impressions that were set to deliver as fast as possible.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

Field label	CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS

Field label	Impressions with no lifetime goal
Description	The number of impressions that have no absolute lifetime delivery goals.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

CONTRACTED_REVENUE_CONTRACTED_VAT

Field label	CONTRACTED_REVENUE_CONTRACTED_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_CONTROL_REVENUE

Field label	Control revenue
Description	Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE

Field label	CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_OPTIMIZED_REVENUE

Field label	Optimized revenue
Description	Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

Field label	CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_CONTROL_ECPM

Field label	Control eCPM
Description	Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

SALES_CONTRACT_BUFFERED_IMPRESSIONS

Field label	SALES_CONTRACT_BUFFERED_IMPRESSIONS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_OPTIMIZED_ECPM

Field label	Optimized eCPM
Description	Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

BILLING_LOCAL_BILLABLE_NET_REVENUE

Field label	BILLING_LOCAL_BILLABLE_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_FREED_UP_IMPRESSIONS

Field label	Freed-up impressions
Description	Freed-up impressions as a result of optimization.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-04-21

RECONCILIATION_REVENUE_DISCREPANCY

Field label	RECONCILIATION_REVENUE_DISCREPANCY
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

OPTIMIZATION_ECPM_LIFT

Field label	Optimization eCPM lift
Description	Relative change in eCPM as a result of optimization.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2023-04-21

RECONCILIATION_IMPRESSION_DISCREPANCY

Field label	RECONCILIATION_IMPRESSION_DISCREPANCY
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

VIEW_THROUGH_CONVERSIONS

Field label	View-through conversions (DEPRECATED)
Description	Number of view-through conversions. (DEPRECATED).
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2025-01-14

RECONCILIATION_DISCREPANCY

Field label	RECONCILIATION_DISCREPANCY
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

CONVERSIONS_PER_THOUSAND_IMPRESSIONS

Field label	Conversions per thousand impressions (DEPRECATED)
Description	Number of view-through conversions per thousand impressions. (DEPRECATED).
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2025-01-14

BILLING_BILLABLE_GROSS_REVENUE

Field label	BILLING_BILLABLE_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

CLICK_THROUGH_CONVERSIONS

Field label	Click-through conversions (DEPRECATED)
Description	Number of click-through conversions. (DEPRECATED).
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-01-14

SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION

Field label	SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

CONVERSIONS_PER_CLICK

Field label	Conversions per click (DEPRECATED)
Description	Number of click-through conversions per click. (DEPRECATED).
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2025-01-14

SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE

Field label	SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

VIEW_THROUGH_REVENUE

Field label	View-through conversions revenue (DEPRECATED)
Description	Revenue for view-through conversions. (DEPRECATED).
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2025-01-14

SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE

Field label	SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

CLICK_THROUGH_REVENUE

Field label	Click-through conversions revenue (DEPRECATED)
Description	Revenue for click-through conversions. (DEPRECATED).
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-01-14

SALES_PIPELINE_PIPELINE_NET_REVENUE

Field label	SALES_PIPELINE_PIPELINE_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

TOTAL_CONVERSIONS

Field label	Total conversions (DEPRECATED)
Description	Total number of conversions. (DEPRECATED).
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-01-14

BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Field label	BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

TOTAL_CONVERSION_REVENUE

Field label	Total conversions revenue (DEPRECATED)
Description	Total revenue for conversions. (DEPRECATED).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-01-14

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

BILLING_REALIZED_CPM

Field label	BILLING_REALIZED_CPM
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_POPULATION

Field label	GRP_POPULATION
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS

Field label	BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_UNIQUE_AUDIENCE

Field label	GRP_UNIQUE_AUDIENCE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION

Field label	BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_UNIQUE_AUDIENCE_SHARE

Field label	GRP_UNIQUE_AUDIENCE_SHARE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

BILLING_LOCAL_BILLABLE_VAT

Field label	BILLING_LOCAL_BILLABLE_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_AUDIENCE_IMPRESSIONS

Field label	GRP_AUDIENCE_IMPRESSIONS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Field label	BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_AUDIENCE_IMPRESSIONS_SHARE

Field label	GRP_AUDIENCE_IMPRESSIONS_SHARE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

BILLING_BILLABLE_VOLUME

Field label	BILLING_BILLABLE_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_AUDIENCE_REACH

Field label	GRP_AUDIENCE_REACH
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE

Field label	EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_AUDIENCE_AVERAGE_FREQUENCY

Field label	GRP_AUDIENCE_AVERAGE_FREQUENCY
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

Field label	SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

GRP_GROSS_RATING_POINTS

Field label	GRP_GROSS_RATING_POINTS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-11-27
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

Field label	SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE

Field label	SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE

Field label	SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE

Field label	SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

Field label	UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_TOTAL_SCHEDULED_VOLUME

Field label	SALES_TOTAL_TOTAL_SCHEDULED_VOLUME
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_TOTAL_BUDGET

Field label	SALES_TOTAL_TOTAL_BUDGET
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SCHEDULED_SCHEDULED_GROSS_REVENUE

Field label	SCHEDULED_SCHEDULED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SCHEDULED_SCHEDULED_NET_REVENUE

Field label	SCHEDULED_SCHEDULED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_FORECASTED_NET_REVENUE

Field label	UNIFIED_REVENUE_FORECASTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SCHEDULED_SCHEDULED_CLICKS

Field label	SCHEDULED_SCHEDULED_CLICKS
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

Field label	EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE

Field label	UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

Field label	SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE

Field label	SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

Field label	UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION

Field label	UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-07-22
Destinations	BigQuery

DYNAMIC ALLOCATION

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL

Field label	Impressions competing
Description	The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions)
Field type	metric
Data type	int.number.value

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL

Field label	Eligible impressions
Description	The number of Ad Exchange / AdSense and Ad Manager impressions
Field type	metric
Data type	int.number.value

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL

Field label	Impressions not competing
Description	The difference between eligible impressions and competing impressions in dynamic allocation
Field type	metric
Data type	int.number.value

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALPERCENT

Field label	Impressions not competing (%)
Description	The percentage of eligible impressions that are not competing in dynamic allocation
Field type	metric
Data type	float.number.percentage

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL

Field label	Dynamic allocation saturation rate
Description	The percent of eligible impressions participating in dynamic allocation
Field type	metric
Data type	float.number.ratio

DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL

Field label	Dynamic allocation match rate
Description	The percent of total dynamic allocation queries that won
Field type	metric
Data type	float.number.ratio

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING

Field label	Unfilled competing impressions
Description	The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense
Field type	metric
Data type	int.number.value

GEOGRAPHY

countryName

Field label	Country
Description	Breaks down reporting data by country name
Field type	dimension
Data type	string.text.value

countryID

Field label	Country ID
Description	Breaks down reporting data by country criteria ID
Field type	dimension
Data type	string.text.value

regionName

Field label	Region
Description	Breaks down reporting data by region name
Field type	dimension
Data type	string.geo.region

regionID

Field label	Region ID
Description	Breaks down reporting data by region criteria ID
Field type	dimension
Data type	string.text.value

metroName

Field label	Metro
Description	Breaks down reporting data by metro name
Field type	dimension
Data type	string.text.value

metroID

Field label	Metro ID
Description	Breaks down reporting data by metro criteria ID
Field type	dimension
Data type	string.text.value

cityName

Field label	City
Description	Breaks down reporting data by city name
Field type	dimension
Data type	string.text.value

cityID

Field label	City ID
Description	Breaks down reporting data by city criteria ID
Field type	dimension
Data type	string.text.value

postCode

Field label	Postal code
Description	Breaks down reporting data by postal code
Field type	dimension
Data type	string.geo.zip

postCodeID

Field label	Postal code ID
Description	Breaks down reporting data by postal code criteria ID
Field type	dimension
Data type	string.text.value

COUNTRY_CODE

Field label	Country code
Description	Breaks down reporting data by country code
Field type	dimension
Data type	string.geo.country.twolettercode

INVENTORY

adUnitID

Field label	Ad unit ID
Description	Breaks down reporting data by ad unit ID
Field type	dimension
Data type	string.text.value

adUnitName

Field label	Ad unit
Description	Breaks down reporting data by ad unit
Field type	dimension
Data type	string.text.value

TOP_LEVEL_AD_UNIT_ID

Field label	Top level ad unit ID
Description	Breaks down reporting data by ad unit ID
Field type	dimension
Data type	string.text.value

TOP_LEVEL_AD_UNIT_NAME

Field label	Top level ad unit
Description	Breaks down reporting data by ad unit
Field type	dimension
Data type	string.text.value

customTargetingID

Field label	Customised criteria ID
Description	Breaks down reporting data by customised criteria ID
Field type	dimension
Data type	string.text.value

customCriteria

Field label	Customised criteria
Description	Breaks down reporting data by customised criteria ID
Field type	dimension
Data type	string.text.value

placementID

Field label	Placement ID
Description	Breaks down reporting data by placement ID
Field type	dimension
Data type	string.text.value

placementName

Field label	Placement
Description	Breaks down reporting data by placement
Field type	dimension
Data type	string.text.value

targeting

Field label	Targeting
Field type	dimension
Data type	string.text.value

FIRST_LOOK_PRICING_RULE_ID

Field label	First look pricing rule ID
Description	Breaks down reporting data by first price pricing rule id
Field type	dimension
Data type	string.text.value

FIRST_LOOK_PRICING_RULE_NAME

Field label	First look pricing rule name
Description	Breaks down reporting data by first price pricing rule name
Field type	dimension
Data type	string.text.value

DYNAMIC_ALLOCATION_ID

Field label	Dynamic allocation ID
Description	Breaks down reporting data by Dynamic allocation ID
Field type	dimension
Data type	string.text.value

DYNAMIC_ALLOCATION_NAME

Field label	Dynamic allocation
Description	Breaks down reporting data by Dynamic allocation
Field type	dimension
Data type	string.text.value

CHANNEL_NAME

Field label	Channel
Description	Breaks down reporting data by channels
Field type	dimension
Data type	string.text.value

AD_EXCHANGE_PRODUCT_CODE

Field label	Ad Exchange product code
Description	Breaks down reporting data by Ad Exchange product code
Field type	dimension
Data type	string.text.value

AD_EXCHANGE_PRODUCT_NAME

Field label	Ad Exchange product
Description	Breaks down linked Ad Exchange web property data by Ad Exchange products
Field type	dimension
Data type	string.text.value

SITE_NAME

Field label	Site
Description	Breaks down reporting data by site
Field type	dimension
Data type	string.text.value

URL_ID

Field label	URL ID
Description	Breaks down reporting data by URL ID
Field type	dimension
Data type	string.text.value

URL_NAME

Field label	URL
Description	Breaks down reporting data by URL name
Field type	dimension
Data type	string.text.value

AD_TYPE_ID

Field label	Ad type ID
Description	Breaks down reporting data by ad type ID
Field type	dimension
Data type	string.text.value

AD_TYPE_NAME

Field label	Ad type
Description	Breaks down reporting data by ad type
Field type	dimension
Data type	string.text.value

INVOICED IMPRESSIONS

INVOICED_IMPRESSIONS

Field label	Invoiced impressions
Description	The number of invoiced impressions
Field type	metric
Data type	int.number.value

INVOICED_UNFILLED_IMPRESSIONS

Field label	Invoiced unfilled impressions
Description	The number of invoiced unfilled impressions
Field type	metric
Data type	int.number.value

LINE ITEMS

LINE_ITEM_NAME

Field label	Line item
Description	Breaks down reporting data by line item
Field type	dimension
Data type	string.text.value

lineItemID

Field label	Line item ID
Description	Breaks down reporting data by line item
Field type	dimension
Data type	string.text.value

lineItemType

Field label	Line item type
Description	Breaks down reporting data by line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_START_DATE

Field label	Start date
Description	Represents the start date (in YYYY-MM-DD format) for a line item
Field type	dimension
Data type	string.time.date

LINE_ITEM_END_DATE

Field label	End date
Description	Represents the end date (in YYYY-MM-DD format) for a line item
Field type	dimension
Data type	string.time.date

LINE_ITEM_START_DATE_TIMEZONE

Field label	Start date timezone
Field type	dimension
Data type	string.time.timezone

LINE_ITEM_END_DATE_TIMEZONE

Field label	End date timezone
Field type	dimension
Data type	string.time.timezone

LINE_ITEM_STATUS

Field label	Status
Field type	dimension
Data type	string.text.value

LINE_ITEM_IS_ARCHIVED

Field label	Is archived?
Description	Represents archival status for a line item
Field type	dimension
Data type	bool

LINE_ITEM_PRIORITY

Field label	Priority
Description	Represents LineItem.priority for a line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_TARGET_PLATFORM

Field label	Target platform
Field type	dimension
Data type	string.text.value

LINE_ITEM_ENVIRONMENT_TYPE

Field label	Environment type
Field type	dimension
Data type	string.text.value

LINE_ITEM_CONTRACTED_QUANTITY

Field label	Contracted quantity
Description	Contracted units bought for a line item
Field type	dimension
Data type	float.number.value

LINE_ITEM_GOAL_QUANTITY

Field label	Goal quantity
Description	The total number of impressions, clicks or days that is reserved for a line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_COST_TYPE

Field label	Line item cost type
Description	Cost type of line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_COST_PER_UNIT

Field label	Line item cost per unit
Description	Cost per unit of a line item
Field type	dimension
Data type	float.number.value

LINE_ITEM_DELIVERY_INDICATOR

Field label	Line item delivery indicator
Description	Indicates the progress made for the delivery of the line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_LAST_RECONCILIATION_DATE_TIME

Field label	Line item monthly last reconciliation date
Description	Represents the monthly last reconciliation date time of the line item
Field type	dimension
Data type	string.time.datetime

LINE_ITEM_RECONCILIATION_STATUS

Field label	Line item monthly reconciliation status
Description	Represents the monthly reconciliation status of the line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_DEAL_INFO

Field label	Line item deal info
Description	The deal information associated with this line item, if it is programmatic
Field type	dimension
Data type	bool

PROPOSAL_LINE_ITEM_LAST_RECONCILIATION_DATE_TIME

Field label	Proposal line item monthly last reconciliation date
Description	Represents the monthly last reconciliation date time of the proposal line item
Field type	dimension
Data type	string.time.datetime

PROPOSAL_LINE_ITEM_RECONCILIATION_STATUS

Field label	Proposal line item monthly reconciliation status
Description	Represents the monthly reconciliation status of the proposal line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_LABELS

Field label	Line item labels
Description	List of labels for a given line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_LABEL_IDS

Field label	Line item label IDs
Description	List of label IDs for a given line item
Field type	dimension
Data type	string.text.value

LINE_ITEM_OPTIMIZABLE

Field label	Line item optimizable
Description	Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering
Field type	dimension
Data type	string.text.value

LINE_ITEM_DELIVERY_PACING

Field label	Line item delivery pacing
Description	The strategy for delivering ads over the course of the line item's duration
Field type	dimension
Data type	string.text.value

LINE_ITEM_FREQUENCY_CAP

Field label	Line item frequency cap
Description	Number of times a user can be served a line item within a time period
Field type	dimension
Data type	string.text.value

MEDIATION

mediationType

Field label	Mediation type
Description	Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video
Field type	dimension
Data type	string.text.value

MOBILE & VIDEO

MOBILE_APP_NAME

Field label	Mobile app
Description	Breaks down reporting data by mobile app name
Field type	dimension
Data type	string.text.value

MOBILE_DEVICE_NAME

Field label	Mobile device
Description	Breaks down reporting data by device name
Field type	dimension
Data type	string.text.value

MOBILE_INVENTORY_TYPE

Field label	Mobile inventory type
Description	Breaks down reporting data by inventory type
Field type	dimension
Data type	string.text.value

VIDEO_FALLBACK_POSITION

Field label	Fallback position
Description	Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc
Field type	dimension
Data type	float.number.value

VIDEO_METADATA_KEY_ID

Field label	Video metadata key ID
Field type	dimension
Data type	string.text.value

VIDEO_METADATA_KEY_NAME

Field label	Video metadata key name
Field type	dimension
Data type	string.text.value

VIDEO_REDIRECT_THIRD_PARTY

Field label	Video redirect third party
Field type	dimension
Data type	string.text.value

VIDEO_VAST_VERSION

Field label	Video vast version
Field type	dimension
Data type	string.text.value

VIDEO_BREAK_TYPE

Field label	Video break type
Description	The filter to break down reporting data by video break type
Field type	dimension
Data type	string.text.value

VIDEO_BREAK_TYPE_NAME

Field label	Video break type name
Description	The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request"
Field type	dimension
Data type	string.text.value

VIDEO_AD_REQUEST_DURATION_ID

Field label	Video ad request duration ID
Description	Breaks down reporting data by video request duration bucket
Field type	dimension
Data type	string.text.value

VIDEO_AD_REQUEST_DURATION

Field label	Video ad request duration
Description	Breaks down reporting data by video request duration bucket name
Field type	dimension
Data type	string.text.value

POSITION_OF_POD

Field label	Position of pod
Description	Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown
Field type	dimension
Data type	string.text.value

OPERATING_SYSTEM_VERSION_ID

Field label	Operating system ID
Description	Breaks down reporting data by OS version id
Field type	dimension
Data type	string.text.value

OPERATING_SYSTEM_VERSION_NAME

Field label	Operating system
Description	Breaks down reporting data by OS version name
Field type	dimension
Data type	string.text.value

CARRIER_ID

Field label	Carrier ID
Description	Breaks down reporting data by carrier ID
Field type	dimension
Data type	string.text.value

CARRIER_NAME

Field label	Carrier
Description	Breaks down reporting data by carrier name
Field type	dimension
Data type	string.text.value

BANDWIDTH_NAME

Field label	Bandwidth
Description	Breaks down reporting data by bandwidth name
Field type	dimension
Data type	string.text.value

VIDEO_AD_DURATION

Field label	Video ad duration
Description	Breaks down reporting data by video ad duration
Field type	dimension
Data type	string.text.value

VIDEO_AD_TYPE_ID

Field label	Video ad type ID
Description	Breaks down reporting data by video ad type ID
Field type	dimension
Data type	string.text.value

VIDEO_AD_TYPE_NAME

Field label	Video ad type
Description	Breaks down reporting data by video ad type
Field type	dimension
Data type	string.text.value

ORDER

orderName

Field label	Order
Description	Breaks down reporting data by order
Field type	dimension
Data type	string.text.value

orderID

Field label	Order ID
Description	Breaks down reporting data by order ID
Field type	dimension
Data type	string.text.value

ORDER_START_DATE

Field label	Order start date
Description	Represents the start date (in YYYY-MM-DD format) for an order
Field type	dimension
Data type	string.time.date

ORDER_START_DATE_TIMEZONE

Field label	Order start date timezone
Field type	dimension
Data type	string.time.timezone

ORDER_END_DATE

Field label	Order end date
Description	Represents the end date (in YYYY-MM-DD format) for an order
Field type	dimension
Data type	string.time.date

ORDER_END_DATE_TIMEZONE

Field label	Order end date timezone
Field type	dimension
Data type	string.time.timezone

ORDER_STATUS

Field label	Order status
Description	Delivery status of the order
Field type	dimension
Data type	string.text.value

ORDER_IS_PROGRAMMATIC

Field label	Programmatic order
Description	Whether order is programmatic or not
Field type	dimension
Data type	bool

ORDER_IS_ARCHIVED

Field label	Order is archived?
Field type	dimension
Data type	bool

ORDER_TRAFFICKER_ID

Field label	Trafficker ID
Description	Represents the Trafficker ID for an Order
Field type	dimension
Data type	string.text.value

ORDER_TRAFFICKER

Field label	Trafficker
Description	The name and email address in the form of name(email) of the trafficker for an Order
Field type	dimension
Data type	string.text.value

OTHER

UNIFIED_PRICING_RULE_ID

Field label	Unified pricing rule ID
Description	Breaks down reporting data by unified pricing rule id
Field type	dimension
Data type	string.text.value

UNIFIED_PRICING_RULE_NAME

Field label	Unified pricing rule name
Description	Breaks down reporting data by unified pricing rule name
Field type	dimension
Data type	string.text.value

NIELSEN_SEGMENT

Field label	Neilsen OCR segment
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

NIELSEN_DEMOGRAPHICS

Field label	Neilsen demographics
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

NIELSEN_RESTATEMENT_DATE

Field label	Neilsen restatement date
Field type	dimension
Data type	string.time.date
Destinations	BigQuery

ADVERTISER_NAME_BASE

Field label	Advertiser
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

SALESPERSON_NAME_BASE

Field label	Salesperson
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

GRP_DEMOGRAPHICS

Field label	GRP demographics
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_REQUEST_AD_UNIT_SIZES

Field label	Ad request ad unit sizes
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_REQUEST_CUSTOM_CRITERIA

Field label	Ad request custom criteria
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

PROPOSAL_LINE_ITEM_ID

Field label	Proposal line item ID
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

CREATIVE_NAME_BASE

Field label	Creative
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

ORDER_NAME_BASE

Field label	Order
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

ACTIVITY_NAME_BASE

Field label	Activity
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

METRO_NAME_BASE

Field label	Metro
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

MASTER_COMPANION_CREATIVE_NAME_BASE

Field label	Master and Companion creative
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_UNIT_NAME_BASE

Field label	Ad unit
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

PLACEMENT_NAME_BASE

Field label	Placement
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

COUNTRY_NAME_BASE

Field label	Country
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

REGION_NAME_BASE

Field label	Region
Field type	dimension
Data type	string.geo.region
Destinations	BigQuery

CITY_NAME_BASE

Field label	City
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

POSTAL_CODE_BASE

Field label	Post code
Field type	dimension
Data type	string.geo.zip
Destinations	BigQuery

CONTENT_NAME_BASE

Field label	Content
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

CONTENT_BUNDLE_NAME_BASE

Field label	Content bundle
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

PARTNER_MANAGEMENT_PARTNER_NAME_BASE

Field label	Partner
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

PARTNER_MANAGEMENT_PARTNER_LABEL_NAME_BASE

Field label	Partner label
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

contentBundle

Field label	Content bundle
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

contentID

Field label	Content ID
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

contentName

Field label	Content
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

contentBundleID

Field label	Content bundle ID
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

adUnitCode

Field label	Ad unit code
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_EXCHANGE_BID_TYPE

Field label	Ad Exchange bid type
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

DEVICE_CATEGORY_NAME_BASE

Field label	Device
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

LINE_ITEM_CONTRACTED_UNITS

Field label	Contracted units
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_EXCHANGE_MOBILE_APP_NAME

Field label	Ad Exchange mobile app
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_EXCHANGE_THIRD_PARTY_BUYER_ACCOUNT_NAME

Field label	Ad Exchange 3rd party buyer account
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_CURRENCY

Field label	Ad Exchange 3rd party network tag currency
Field type	dimension
Data type	string.currency.code
Destinations	BigQuery

AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_NAME

Field label	Ad Exchange 3rd party network tag
Field type	dimension
Data type	string.text.value
Destinations	BigQuery

WEB_PROPERTY_CODE

Field label	Web property code
Description	Breaks down data by web property code
Field type	dimension
Data type	string.text.value

RICH_MEDIA_CUSTOM_EVENT_TIME_NONCALC

Field label	Custom event - time
Field type	metric
Data type	int.number.value
Destinations	BigQuery

RICH_MEDIA_VIDEO_VIEW_RATE_NONCALC

Field label	Rich media video view rates
Field type	metric
Data type	float.number.value
Destinations	BigQuery

RICH_MEDIA_VIDEO_VIEW_TIME_NONCALC

Field label	Rich media video view time
Field type	metric
Data type	int.number.value
Destinations	BigQuery

RICH_MEDIA_INTERACTION_RATE_NONCALC

Field label	Rich media interaction rate
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE_NONCALC

Field label	Video ad view through rate
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

RICH_MEDIA_AVERAGE_DISPLAY_TIME_NONCALC

Field label	Average display time
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME_NONCALC

Field label	Video ad average view time
Field type	metric
Data type	float.number.value
Destinations	BigQuery

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE_NONCALC

Field label	Video ad average view rate
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL_NONCALC

Field label	Dynamic allocation match rate
Field type	metric
Data type	int.number.value
Destinations	BigQuery

PARTNER_MANAGEMENT_HOST_REVENUE

Field label	PARTNER_MANAGEMENT_HOST_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

PARTNER_MANAGEMENT_HOST_ECPM

Field label	PARTNER_MANAGEMENT_HOST_ECPM
Field type	metric
Data type	float.number.value
Destinations	BigQuery

PARTNER_MANAGEMENT_PARTNER_REVENUE

Field label	PARTNER_MANAGEMENT_PARTNER_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

PARTNER_MANAGEMENT_PARTNER_ECPM

Field label	PARTNER_MANAGEMENT_PARTNER_ECPM
Field type	metric
Data type	float.number.value
Destinations	BigQuery

NIELSEN_IMPRESSIONS

Field label	NIELSEN_IMPRESSIONS
Field type	metric
Data type	int.number.value
Destinations	BigQuery

SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE

Field label	SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE

Field label	SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE

Field label	SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE

Field label	SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE
Field type	metric
Data type	float.number.value
Destinations	BigQuery

NIELSEN_POPULATION_BASE

Field label	NIELSEN_POPULATION_BASE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

NIELSEN_IMPRESSIONS_INDEX

Field label	NIELSEN_IMPRESSIONS_INDEX
Field type	metric
Data type	int.number.value
Destinations	BigQuery

NIELSEN_UNIQUE_AUDIENCE

Field label	NIELSEN_UNIQUE_AUDIENCE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

NIELSEN_AUDIENCE_REACHPERCENT

Field label	NIELSEN_AUDIENCE_REACHPERCENT
Field type	metric
Data type	float.number.percentage
Destinations	BigQuery

NIELSEN_AVERAGE_FREQUENCY

Field label	NIELSEN_AVERAGE_FREQUENCY
Field type	metric
Data type	float.number.value
Destinations	BigQuery

NIELSEN_GROSS_RATING_POINTS

Field label	NIELSEN_GROSS_RATING_POINTS
Field type	metric
Data type	float.number.value
Destinations	BigQuery

NIELSEN_IMPRESSIONS_SHAREPERCENT

Field label	NIELSEN_IMPRESSIONS_SHAREPERCENT
Field type	metric
Data type	float.number.percentage
Destinations	BigQuery

NIELSEN_POPULATION_SHAREPERCENT

Field label	NIELSEN_POPULATION_SHAREPERCENT
Field type	metric
Data type	float.number.percentage
Destinations	BigQuery

NIELSEN_AUDIENCE_SHAREPERCENT

Field label	NIELSEN_AUDIENCE_SHAREPERCENT
Field type	metric
Data type	float.number.percentage
Destinations	BigQuery

NIELSEN_AUDIENCE_INDEX

Field label	NIELSEN_AUDIENCE_INDEX
Field type	metric
Data type	int.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

SELL_THROUGH_SELL_THROUGH_RATE

Field label	SELL_THROUGH_SELL_THROUGH_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

SELL_THROUGH_AVAILABLE_IMPRESSIONS

Field label	SELL_THROUGH_AVAILABLE_IMPRESSIONS
Field type	metric
Data type	int.number.value
Destinations	BigQuery

SELL_THROUGH_RESERVED_IMPRESSIONS

Field label	SELL_THROUGH_RESERVED_IMPRESSIONS
Field type	metric
Data type	int.number.value
Destinations	BigQuery

SELL_THROUGH_FORECASTED_IMPRESSIONS

Field label	SELL_THROUGH_FORECASTED_IMPRESSIONS
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_ERRORS_VAST_2_ERROR_COUNT

Field label	VAST2 error count
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

Field label	Video ad view through rate
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_VIEWERSHIP_ENGAGED_VIEW

Field label	Video ad engaged views
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN

Field label	Video ad skip button shows
Field type	metric
Data type	int.number.value
Destinations	BigQuery

dynamicAllocationImpressionsOON

Field label	Dynamic allocation impressions (out of network)
Field type	metric
Data type	int.number.value
Destinations	BigQuery

adServerCTROON

Field label	Ad server CTR (out of network)
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

adServerClicksOON

Field label	Ad server clicks (out of network)
Field type	metric
Data type	int.number.value
Destinations	BigQuery

adServerImpresionsOON

Field label	Ad server impressions (out of network)
Field type	metric
Data type	int.number.value
Destinations	BigQuery

adServerLineItemRevenueWithCPD

Field label	Ad server revenue % (with CPD)
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

unfilledImpressionsOON

Field label	Unfilled impressions (out of network)
Field type	metric
Data type	int.number.value
Destinations	BigQuery

revenueLineItem

Field label	Total Revenue
Field type	metric
Data type	float.number.value
Destinations	BigQuery

impressionsIncludingOON

Field label	Total impressions (including out of network)
Field type	metric
Data type	int.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS

Field label	DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS

Field label	DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT

Field label	DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT

Field label	DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW

Field label	VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_CONTROL_COMPLETES

Field label	VIDEO_OPTIMIZATION_CONTROL_COMPLETES
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES

Field label	VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE

Field label	VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE

Field label	VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT

Field label	VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN

Field label	VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN

Field label	VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW

Field label	VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE

Field label	VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE

Field label	VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT

Field label	VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT
Field type	metric
Data type	float.number.value
Destinations	BigQuery

VIDEO_INTERACTION_VIDEO_SKIPS

Field label	VIDEO_INTERACTION_VIDEO_SKIPS
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

Field label	VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE
Field type	metric
Data type	float.number.ratio
Destinations	BigQuery

VIDEO_INTERACTION_PAUSE

Field label	VIDEO_INTERACTION_PAUSE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_RESUME

Field label	VIDEO_INTERACTION_RESUME
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_REWIND

Field label	VIDEO_INTERACTION_REWIND
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_MUTE

Field label	VIDEO_INTERACTION_MUTE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_UNMUTE

Field label	VIDEO_INTERACTION_UNMUTE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_COLLAPSE

Field label	VIDEO_INTERACTION_COLLAPSE
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_EXPAND

Field label	VIDEO_INTERACTION_EXPAND
Field type	metric
Data type	int.number.value
Destinations	BigQuery

VIDEO_INTERACTION_FULL_SCREEN

Field label	VIDEO_INTERACTION_FULL_SCREEN
Field type	metric
Data type	int.number.value
Destinations	BigQuery

PARTNER MANAGEMENT

PARTNER_MANAGEMENT_PARTNER_NAME

Field label	Partner
Description	Breaks down reporting data by partner
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_PARTNER_ID

Field label	Partner ID
Description	Breaks down reporting data by partner company ID
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_PARTNER_LABEL_NAME

Field label	Partner label
Description	Breaks down reporting data by partner label
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_PARTNER_LABEL_ID

Field label	Partner label ID
Description	Breaks down reporting data by partner label ID
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_ASSIGNMENT_NAME

Field label	Partner assignment
Description	Breaks down reporting data by partner assignment name
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_ASSIGNMENT_ID

Field label	Partner assignment ID
Description	Breaks down reporting data by partner assignment ID
Field type	dimension
Data type	string.text.value

CHILD_PARTNER_NAME

Field label	Child partner name
Description	Breaks down reporting data by child partner name in MCM "Manage Inventory"
Field type	dimension
Data type	string.text.value

PARTNER_MANAGEMENT_HOST_IMPRESSIONS

Field label	Host impressions
Description	The host impressions in the partner management
Field type	metric
Data type	int.number.value

PARTNER_MANAGEMENT_HOST_CLICKS

Field label	Host clicks
Description	The host clicks in the partner management
Field type	metric
Data type	int.number.value

PARTNER_MANAGEMENT_HOST_CTR

Field label	Host CTR
Description	The host CTR in the partner management
Field type	metric
Data type	float.number.ratio

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS

Field label	Unfilled impressions
Description	The unfilled impressions in the partner management
Field type	metric
Data type	int.number.value

PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS

Field label	Partner impressions
Description	The partner impressions in the partner management
Field type	metric
Data type	int.number.value

PARTNER_MANAGEMENT_PARTNER_CLICKS

Field label	Partner clicks
Description	The partner clicks in the partner management
Field type	metric
Data type	int.number.value

PARTNER_MANAGEMENT_PARTNER_CTR

Field label	Partner CTR
Description	The partner CTR in the partner management
Field type	metric
Data type	float.number.ratio

PARTNER_MANAGEMENT_GROSS_REVENUE

Field label	Gross revenue
Description	The gross revenue in the partner management
Field type	metric
Data type	int.currency.value

PARTNER_FINANCE_HOST_IMPRESSIONS

Field label	Host impressions (partner finance)
Description	Monthly host impressions for partner finance reports
Field type	metric
Data type	int.number.value

PARTNER_FINANCE_HOST_REVENUE

Field label	Host revenue (partner finance)
Description	Monthly host revenue for partner finance reports
Field type	metric
Data type	int.currency.value

PARTNER_FINANCE_HOST_ECPM

Field label	Host eCPM (partner finance)
Description	Monthly host eCPM for partner finance reports
Field type	metric
Data type	float.number.value

PARTNER_FINANCE_PARTNER_REVENUE

Field label	Revenue (partner finance)
Description	Monthly partner revenue for partner finance reports
Field type	metric
Data type	int.currency.value

PARTNER_FINANCE_PARTNER_ECPM

Field label	eCPM (partner finance)
Description	Monthly partner eCPM for partner finance reports
Field type	metric
Data type	float.number.value

PARTNER_FINANCE_GROSS_REVENUE

Field label	Gross revenue (partner finance)
Description	Monthly gross revenue for partner finance reports
Field type	metric
Data type	int.currency.value

PARTNER SALES

PARTNER_SALES_FILLED_QUERIES

Field label	Partner-sold ad requests
Description	The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad
Field type	metric
Data type	int.number.value

PARTNER_SALES_PARTNER_IMPRESSIONS

Field label	Partner-sold impressions
Description	The number of partner-sold impressions served to the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_PARTNER_CODE_SERVED

Field label	Partner-sold code served count
Description	The number of times the ad server responded to a request for the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_GOOGLE_IMPRESSIONS

Field label	Google-sold impressions
Description	The number of Google-sold impressions served to the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS

Field label	Google-sold reservation impressions
Description	The number of Google-sold reservation impressions served to the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS

Field label	Google-sold auction impressions
Description	The number of Google-sold auction impressions served to the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_QUERIES

Field label	Partner sales total ad requests
Description	The total number of ad requests that were eligible to serve to the YouTube partner ad inventory
Field type	metric
Data type	int.number.value

PARTNER_SALES_SELL_THROUGH_RATE

Field label	Partner sales fill rate
Description	The fill rate percentage of filled requests to total ad requests
Field type	metric
Data type	float.number.percentage

PROGRAMMATIC

PROGRAMMATIC_RESPONSES_SERVED

Field label	Programmatic responses served
Description	Total number of ad responses served from programmatic demand sources
Field type	metric
Data type	int.number.value

PROGRAMMATIC_MATCH_RATE

Field label	Programmatic match rate
Description	The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals
Field type	metric
Data type	float.number.ratio

TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS

Field label	Programmatic eligible ad requests
Description	The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction
Field type	metric
Data type	int.number.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

REQUEST

REQUEST_TYPE

Field label	Request type
Description	Breaks down reporting data by request type
Field type	dimension
Data type	string.text.value

RICH MEDIA

RICH_MEDIA_BACKUP_IMAGES

Field label	Backup images displayed
Description	The total number of times a backup image is served in place of a rich media ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_DISPLAY_TIME

Field label	Total display time
Description	The amount of time (seconds) that each rich media ad is displayed to users
Field type	metric
Data type	int.number.value

RICH_MEDIA_AVERAGE_DISPLAY_TIME

Field label	Average display time
Description	The average amount of time (seconds) that each rich media ad is displayed to users
Field type	metric
Data type	float.number.value

RICH_MEDIA_EXPANSIONS

Field label	Total expansions
Description	The number of times an expanding ad was expanded
Field type	metric
Data type	float.number.value

RICH_MEDIA_EXPANDING_TIME

Field label	Average expanding time
Description	The average amount of time (seconds) that an expanding ad is viewed in an expanded state
Field type	metric
Data type	int.number.value

RICH_MEDIA_INTERACTION_COUNT

Field label	Total interactions
Description	The number of times that a user interacts with a rich media ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_INTERACTION_TIME

Field label	Interaction time
Description	The average amount of time (seconds) that a user interacts with a rich media ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_INTERACTION_RATE

Field label	Interaction rate
Description	The ratio of rich media ad interactions to the number of times the ad was displayed
Field type	metric
Data type	float.number.ratio

RICH_MEDIA_AVERAGE_INTERACTION_TIME

Field label	Average interaction time
Description	The average amount of time (seconds) that a user interacts with a rich media ad
Field type	metric
Data type	float.number.value

RICH_MEDIA_INTERACTION_IMPRESSIONS

Field label	Interactive impressions
Description	The number of impressions where a user interacted with a rich media ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_MANUAL_CLOSES

Field label	Manual closes
Description	The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS

Field label	Full-screen impressions
Description	A metric that measures an impression only once when a user opens an ad in full screen mode
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_INTERACTIONS

Field label	Video interactions
Description	The number of times a user clicked on the graphical controls of a video player
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_INTERACTION_RATE

Field label	Video interaction rate
Description	The ratio of video interactions to video plays
Field type	metric
Data type	float.number.ratio

RICH_MEDIA_VIDEO_MUTES

Field label	Video mutes
Description	The number of times a rich media video was muted
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_PAUSES

Field label	Video pauses
Description	The number of times a rich media video was paused
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_PLAYES

Field label	Video plays
Description	The number of times a rich media video was played
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_MIDPOINTS

Field label	Video midpoints
Description	The number of times a rich media video was played upto midpoint
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_COMPLETES

Field label	Video completes
Description	The number of times a rich media video was fully played
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_REPLAYS

Field label	Video replays
Description	The number of times a rich media video was restarted
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_STOPS

Field label	Video stops
Description	The number of times a rich media video was stopped
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_UNMUTES

Field label	Video unmutes
Description	The number of times a rich media video was unmuted
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_VIEW_TIME

Field label	Video average view time
Description	The average amount of time (seconds) that a rich media video was viewed per view
Field type	metric
Data type	int.number.value

RICH_MEDIA_VIDEO_VIEW_RATE

Field label	Video view rate
Description	The percentage of a video watched by a user
Field type	metric
Data type	float.number.ratio

RICH_MEDIA_CUSTOM_EVENT_TIME

Field label	Custom event - time
Description	The amount of time (seconds) that a user interacts with a rich media ad
Field type	metric
Data type	int.number.value

RICH_MEDIA_CUSTOM_EVENT_COUNT

Field label	Custom event - count
Description	The number of times a user views and interacts with a specified part of a rich media ad
Field type	metric
Data type	int.number.value

SALESPERSON

salespersonID

Field label	Salesperson ID
Description	Breaks down reporting data by salesperson user ID
Field type	dimension
Data type	string.text.value

salespersonName

Field label	Salesperson name
Description	Breaks down reporting data by salesperson
Field type	dimension
Data type	string.text.value

PROGRAMMATIC_BUYER_ID

Field label	Programmatic buyer ID
Description	Breaks down reporting data by programmatic buyer ID
Field type	dimension
Data type	string.text.value

PROGRAMMATIC_BUYER_NAME

Field label	Programmatic buyer
Description	Breaks down reporting data by programmatic buyer name
Field type	dimension
Data type	string.text.value

PROGRAMMATIC_CHANNEL_ID

Field label	Programmatic channel ID
Description	Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange
Field type	dimension
Data type	string.text.value

PROGRAMMATIC_CHANNEL_NAME

Field label	Programmatic channel
Description	Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange
Field type	dimension
Data type	string.text.value

SERVING RESTRICTION

SERVING_RESTRICTION_ID

Field label	Serving restriction id
Description	Breaks down reporting data by serving restriction id
Field type	dimension
Data type	string.text.value

SERVING_RESTRICTION_NAME

Field label	Serving restriction name
Description	Breaks down reporting data by serving restriction name
Field type	dimension
Data type	string.text.value

TARGETING

AUDIENCE_SEGMENT_ID

Field label	Audience segment ID
Description	Breaks down reporting data by billable audience segment ID
Field type	dimension
Data type	string.text.value

AUDIENCE_SEGMENT_NAME

Field label	Audience segment
Description	Breaks down reporting data by billable audience segment name
Field type	dimension
Data type	string.text.value

AUDIENCE_SEGMENT_DATA_PROVIDER_NAME

Field label	Audience segment data provider name
Description	Breaks down reporting data by audience segment data provider name
Field type	dimension
Data type	string.text.value

customEventID

Field label	Custom event ID
Description	Breaks down reporting data by custom event ID
Field type	dimension
Data type	string.text.value

customEventName

Field label	Custom event
Description	Breaks down reporting data by custom event name
Field type	dimension
Data type	string.text.value

customEventType

Field label	Custom event type
Description	Breaks down reporting data by custom event type
Field type	dimension
Data type	string.text.value

deviceID

Field label	Device category ID
Description	The ID of the device category to which an ad is being targeted
Field type	dimension
Data type	string.text.value

deviceName

Field label	Device category
Description	The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted
Field type	dimension
Data type	string.text.value

BRANDING_TYPE_CODE

Field label	Branding type code
Description	Breaks down reporting data by branding type code
Field type	dimension
Data type	string.text.value

BRANDING_TYPE_NAME

Field label	Branding type
Description	Breaks down reporting data by branding type
Field type	dimension
Data type	string.text.value

TARGETING_TYPE_CODE

Field label	Targeting type code
Description	Breaks down reporting data by targeting type code
Field type	dimension
Data type	string.text.value

TARGETING_TYPE_NAME

Field label	Targeting type
Description	Breaks down reporting data by targeting type
Field type	dimension
Data type	string.text.value

AD_LOCATION_ID

Field label	Ad location ID
Description	Breaks down reporting data by ad location ID
Field type	dimension
Data type	string.text.value

AD_LOCATION_NAME

Field label	Ad location
Description	Breaks down reporting data by ad location
Field type	dimension
Data type	string.text.value

TEMPLATE

NATIVE_STYLE_ID

Field label	Native style ID
Description	Breaks down reporting data by native style ID
Field type	dimension
Data type	string.text.value

NATIVE_STYLE_NAME

Field label	Native style
Description	Breaks down reporting data by native style name
Field type	dimension
Data type	string.text.value

NATIVE_TEMPLATE_ID

Field label	Native template ID
Description	Breaks down reporting data by native template (also known as creative template) ID
Field type	dimension
Data type	string.text.value

NATIVE_TEMPLATE_NAME

Field label	Native template
Description	Breaks down reporting data by native template (also known as creative template) name
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

Year

Field label	Year
Description	Year, e.g. 2017
Field type	dimension
Data type	string.time.year

month

Field label	Month
Description	Month, e.g. 6
Field type	dimension
Data type	string.time.month

Yearmonth

Field label	Year\|Month
Description	Year and month, e.g. 2017\|06
Field type	dimension
Data type	string.time.yearmonth

yearweek

Field label	Week (Sun-Sat)
Description	Year and week for US weeks, e.g. 2017\|08
Field type	dimension
Data type	string.time.yearweek

yearweekiso

Field label	Week (Mon-Sun)
Description	Year and week for ISO weeks, e.g. 2017\|08
Field type	dimension
Data type	string.time.yearweekiso

yearweekiso_daterange

Field label	Week (Mon-Sun, dates)
Field type	dimension
Data type	string.text.value

Dayofweek

Field label	Day of week (numeric)
Description	Day of week name for ISO weeks, e.g. 1 Sunday
Field type	dimension
Data type	string.time.dayofweek

DayofweekName

Field label	Day of week (name)
Description	Day of week name for US weeks, e.g. 0 Sunday
Field type	dimension
Data type	string.text.value

dayOfMonth

Field label	Day of month
Description	Day of month, e.g. 2
Field type	dimension
Data type	string.time.dayofmonth

Date

Field label	Date
Description	Date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date

Hour

Field label	Hour
Description	Breaks down reporting data by hour of the day in the network time zone
Field type	dimension
Data type	string.time.hour

TOTAL

codeServedCount

Field label	Code served count
Description	The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation
Field type	metric
Data type	int.number.value

impressions

Field label	Total impressions
Description	The total number of impressions delivered including line item-level dynamic allocation
Field type	metric
Data type	int.number.value

targetedimpressions

Field label	Targeted impressions
Description	The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

unfilledImpressions

Field label	Unfilled impressions
Description	The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation
Field type	metric
Data type	int.number.value

clicks

Field label	Clicks
Description	The total number of clicks delivered including line item-level dynamic allocation
Field type	metric
Data type	int.number.value

targetedClicks

Field label	Targeted clicks
Description	The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting
Field type	metric
Data type	int.number.value

CTR

Field label	CTR
Description	The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation
Field type	metric
Data type	float.number.ratio

revenueExcludingCPD

Field label	Revenue (excluding CPD)
Description	The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation
Field type	metric
Data type	float.number.value

revenue

Field label	Revenue
Description	The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue
Field type	metric
Data type	float.number.value

eCPMwithoutCPD

Field label	eCPM (without CPD)
Description	The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server
Field type	metric
Data type	float.number.value

eCPMwithCPD

Field label	eCPM (with CPD)
Description	The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server
Field type	metric
Data type	float.number.value

SDK_MEDIATION_CREATIVE_IMPRESSIONS

Field label	SDK mediation creative impressions
Description	The number of impressions for a particular SDK mediation creative
Field type	metric
Data type	int.number.value

SDK_MEDIATION_CREATIVE_CLICKS

Field label	SDK mediation creative clicks
Description	The number of clicks for a particular SDK mediation creative
Field type	metric
Data type	int.number.value

TOTAL_AD_REQUESTS

Field label	Total ad requests
Description	The total number of times that an ad request is sent to the ad server including dynamic allocation
Field type	metric
Data type	int.number.value

TOTAL_RESPONSES_SERVED

Field label	Total responses served
Description	The total number of times that an ad is served by the ad server including dynamic allocation
Field type	metric
Data type	int.number.value

TOTAL_UNMATCHED_AD_REQUESTS

Field label	Total unmatched ad requests
Description	The total number of times that an ad is not returned by the ad server
Field type	metric
Data type	int.number.value

TOTAL_FILL_RATE

Field label	Total fill rate
Description	The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation
Field type	metric
Data type	float.number.ratio
Aggregation	Non-aggregatable metric

AD_SERVER_RESPONSES_SERVED

Field label	Ad server responses served
Description	The total number of times that an ad is served by the ad server
Field type	metric
Data type	int.number.value

ADSENSE_RESPONSES_SERVED

Field label	AdSense responses served
Description	The total number of times that an AdSense ad is delivered
Field type	metric
Data type	int.number.value

AD_EXCHANGE_RESPONSES_SERVED

Field label	Ad Exchange responses served
Description	The total number of times that an Ad Exchange ad is delivered
Field type	metric
Data type	int.number.value

DROPOFF_RATE

Field label	Drop-off rate
Description	The drop-off rate
Field type	metric
Data type	float.number.ratio
Aggregation	Non-aggregatable metric

TRUE VIEW

VIDEO_TRUEVIEW_SKIP_RATE

Field label	TrueView skip rate
Description	Percentage of times a user clicked Skip
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

VIDEO_TRUEVIEW_VIEWS

Field label	TrueView views
Description	Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first
Field type	metric
Data type	int.number.value

VIDEO_TRUEVIEW_VTR

Field label	TrueView VTR
Description	TrueView views divided by TrueView impressions
Field type	metric
Data type	float.number.ratio
Aggregation	Non-aggregatable metric

VIDEO ERRORS

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

Field label	Total errors
Description	Error rate is the percentage of video error count from (error count + total impressions)
Field type	metric
Data type	float.number.ratio

VIDEO_ERRORS_VAST_ERROR_100_COUNT

Field label	VAST3 error 100 count
Description	Number of VAST video errors of type 100 (XML parsing error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_101_COUNT

Field label	VAST3 error 101 count
Description	Number of VAST video errors of type 101 (schema validation error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_102_COUNT

Field label	VAST3 error 102 count
Description	Number of VAST video errors of type 102 (response version not supported)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_200_COUNT

Field label	VAST3 error 200 count
Description	Number of VAST video errors of type 200 (video player expected different ad type)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_201_COUNT

Field label	VAST3 error 201 count
Description	Number of VAST video errors of type 201 (video player expected different linearity)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_202_COUNT

Field label	VAST3 error 202 count
Description	Number of VAST video errors of type 202 (video player expected different duration)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_203_COUNT

Field label	VAST3 error 203 count
Description	Number of VAST video errors of type 203 (video player expected different size)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_300_COUNT

Field label	VAST3 error 300 count
Description	Number of VAST video errors of type 300 (wrapper error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_301_COUNT

Field label	VAST3 error 301 count
Description	Number of VAST video errors of type 301 (VAST redirect timeout reached)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_302_COUNT

Field label	VAST3 error 302 count
Description	Number of VAST video errors of type 302 (wrapper limit reached)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_303_COUNT

Field label	VAST3 error 303 count
Description	Number of VAST video errors of type 303 (empty VAST response returned)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_400_COUNT

Field label	VAST3 error 400 count
Description	Number of VAST video errors of type 400 (general linear error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_401_COUNT

Field label	VAST3 error 401 count
Description	Number of VAST video errors of type 401 (MediaFile not found)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_402_COUNT

Field label	VAST3 error 402 count
Description	Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_403_COUNT

Field label	VAST3 error 403 count
Description	Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_405_COUNT

Field label	VAST3 error 405 count
Description	Number of VAST video errors of type 405 (MediaFile display error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_500_COUNT

Field label	VAST3 error 500 count
Description	Number of VAST video errors of type 500 (general NonLinearAds error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_501_COUNT

Field label	VAST3 error 501 count
Description	Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_502_COUNT

Field label	VAST3 error 502 count
Description	Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_503_COUNT

Field label	VAST3 error 503 count
Description	Number of VAST video errors of type 503 (could not find NonLinear resource with supported type)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_600_COUNT

Field label	VAST3 error 600 count
Description	Number of VAST video errors of type 600 (general CompanionAds error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_601_COUNT

Field label	VAST3 error 601 count
Description	Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_602_COUNT

Field label	VAST3 error 602 count
Description	Number of VAST video errors of type 602 (unable to display required companion)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_603_COUNT

Field label	VAST3 error 603 count
Description	Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_604_COUNT

Field label	VAST3 error 604 count
Description	Number of VAST video errors of type 604 (could not find Companion resource with supported type)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_900_COUNT

Field label	VAST3 error 900 count
Description	Number of VAST video errors of type 900 (undefined VAST 2 error)
Field type	metric
Data type	int.number.value

VIDEO_ERRORS_VAST_ERROR_901_COUNT

Field label	VAST3 error 901 count
Description	Number of VAST video errors of type 901 (general VPAID error)
Field type	metric
Data type	int.number.value

VIDEO REALTIME

VIDEO_IMPRESSIONS_REAL_TIME

Field label	Video realtime total impressions
Description	The number of impressions for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO_MATCHED_QUERIES_REAL_TIME

Field label	Video realtime total responses served
Description	The number of matched queries for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO_UNMATCHED_QUERIES_REAL_TIME

Field label	Video realtime total unmatched ad requests
Description	The number of unmatched queries for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO_TOTAL_QUERIES_REAL_TIME

Field label	Video realtime total ad requests
Description	The number of total queries for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO_CREATIVE_SERVE_REAL_TIME

Field label	Video realtime total creative serves
Description	The number of queries on creative level for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME

Field label	Video realtime total error count
Description	Number of total VAST video errors for video realtime reporting
Field type	metric
Data type	int.number.value

VIDEO VIEWERSHIP

VIDEO_VIEWERSHIP_START

Field label	Video ad starts
Description	The number of impressions where the video was played
Field type	metric
Data type	int.number.value

VIDEO_VIEWERSHIP_FIRST_QUARTILE

Field label	Video ad 1st quartile completes
Description	The number of times the video played to 25% of its length
Field type	metric
Data type	int.number.value

VIDEO_OPTIMIZATION_CONTROL_STARTS

Field label	Number of control starts
Description	The number of control starts
Field type	metric
Data type	int.number.value

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS

Field label	Number of optimized starts
Description	The number of optimized starts
Field type	metric
Data type	int.number.value

VIDEO_VIEWERSHIP_MIDPOINT

Field label	Video ad mid-point completes
Description	The number of times the video reached its midpoint during play
Field type	metric
Data type	float.number.value

VIDEO_VIEWERSHIP_THIRD_QUARTILE

Field label	Video ad 3rd quartile completes
Description	The number of times the video played to 75% of its length
Field type	metric
Data type	float.number.value

VIDEO_VIEWERSHIP_COMPLETE

Field label	Video ad completes
Description	The number of times the video played to completion
Field type	metric
Data type	int.number.value

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

Field label	Video ad average viewing rate
Description	Average percentage of the video watched by users
Field type	metric
Data type	float.number.ratio

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

Field label	Video ad average viewing time
Description	Average time (seconds) users watched the video
Field type	metric
Data type	float.number.value

VIDEO_VIEWERSHIP_COMPLETION_RATE

Field label	Video ad completion rate
Description	Percentage of times the video played to the end
Field type	metric
Data type	float.number.ratio

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

Field label	Video ad error rate
Description	The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error
Field type	metric
Data type	int.number.value

VIDEO_VIEWERSHIP_VIDEO_LENGTH

Field label	Video ad length
Description	Duration of the video creative
Field type	metric
Data type	float.number.value

VIDEO_VIEWERSHIP_AUTO_PLAYS

Field label	Video ad auto-plays
Description	Number of times that the publisher specified a video ad played automatically
Field type	metric
Data type	int.number.value

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

Field label	Video ad click-to-plays
Description	Number of times that the publisher specified a video ad was clicked to play
Field type	metric
Data type	int.number.value

VISITOR REACH

UNIQUE_REACH

Field label	Total unique visitors
Description	The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network
Field type	metric
Data type	int.number.value

UNIQUE_REACH_IMPRESSIONS

Field label	Total reach impressions
Description	The total impressions for the unique audiences reached by the ad
Field type	metric
Data type	int.number.value

UNIQUE_REACH_FREQUENCY

Field label	Average impressions per unique visitor
Description	The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report
Field type	metric
Data type	float.number.value

YIELD

YIELD_GROUP_ID

Field label	Yield group ID
Description	Breaks down reporting data by yield group ID
Field type	dimension
Data type	string.text.value

YIELD_GROUP_NAME

Field label	Yield group
Description	Breaks down reporting data by yield group name
Field type	dimension
Data type	string.text.value

YIELD_PARTNER

Field label	Yield partner
Description	Breaks down reporting data by yield partner
Field type	dimension
Data type	string.text.value

YIELD_PARTNER_TAG

Field label	Yield partner tag
Description	Breaks down reporting data by the tag of a yield partner in a yield group
Field type	dimension
Data type	string.text.value

YIELD_GROUP_CALLOUTS

Field label	Yield group callouts
Description	Number of times a yield partner is asked to return bid to fill a yield group request
Field type	metric
Data type	int.number.value

YIELD_GROUP_SUCCESSFUL_RESPONSES

Field label	Yield group successful responses
Description	Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids"
Field type	metric
Data type	int.number.value

YIELD_GROUP_BIDS

Field label	Yield group bids
Description	Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction
Field type	metric
Data type	int.number.value

YIELD_GROUP_BIDS_IN_AUCTION

Field label	Yield group bids in auction
Description	Number of bids received from Open Bidding buyers that competed in the auction
Field type	metric
Data type	int.number.value

YIELD_GROUP_AUCTIONS_WON

Field label	Yield group auctions won
Description	Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain
Field type	metric
Data type	int.number.value

YIELD_GROUP_IMPRESSIONS

Field label	Yield group impressions
Description	Number of matched yield group requests where a yield partner delivered their ad to publisher inventory
Field type	metric
Data type	int.number.value

YIELD_GROUP_ESTIMATED_REVENUE

Field label	Yield group estimated revenue
Description	Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded
Field type	metric
Data type	float.currency.value

YIELD_GROUP_ESTIMATED_CPM

Field label	Yield group estimated CPM
Description	The estimated net rate for yield groups or individual yield group partners
Field type	metric
Data type	float.currency.value

YIELD_GROUP_MEDIATION_FILL_RATE

Field label	Mediation fill rate
Description	Yield group Mediation fill rate indicating how often a network fills an ad request
Field type	metric
Data type	float.number.ratio

YIELD_GROUP_MEDIATION_PASSBACKS

Field label	Mediation passbacks
Description	Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain
Field type	metric
Data type	float.number.value

YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM

Field label	Mediation third-party eCPM
Description	Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports
Field type	metric
Data type	float.currency.value

YIELD_GROUP_MEDIATION_CHAINS_SERVED

Field label	Mediation chains served
Description	Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression
Field type	metric
Data type	int.number.value