Google Ad Manager updates

  • Published on Jul 29, 2025
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Updates on the Google Ad Manager data source, including new metrics, dimensions, and other features.

May 2023

2023-05-16

New fields added:

  • Ad Exchange ad request CTR

  • Ad Exchange ad request eCPM

  • Ad Exchange ad requests

  • Ad Exchange CPC

  • Ad Exchange lift

  • Ad Exchange matched request eCPM

  • Ad Exchange product code

  • Ad location

  • Ad location ID

  • Ad server begin to render impressions

  • Ad server unfiltered begin to render impressions

  • Ad type

  • Ad type ID

  • Advertiser vertical

  • Bid average CPM

  • Bid count

  • Branding type code

  • Child partner name

  • Deal bid rate

  • Deal bids

  • Deals bid requests

  • Deals win rate

  • Deals winning bids

  • Drop-off rate

  • Exchange bidding deal id

  • Exchange bidding deal type

  • Fill rate

  • Google-sold auction impressions

  • Google-sold impressions

  • Google-sold reservation impressions

  • Inventory ownership code

  • Mediation chains served

  • Mediation fill rate

  • Mediation passbacks

  • Mediation third-party eCPM

  • Partner-sold ad requests

  • Partner-sold code served count

  • Partner-sold impressions

  • Programmatic eligible ad requests

  • Programmatic match rate

  • Programmatic responses served

  • Total ad requests

  • Total ad requests

  • Total creative serves

  • Total error count

  • Total impressions

  • Total responses served

  • Total unmatched ad requests

  • TrueView skip rate

  • TrueView views

  • TrueView VTR

  • URL

  • URL ID

  • Web property code

  • Yield group auctions won

  • Yield group bids

  • Yield group bids in auction

  • Yield group callouts

  • Yield group estimated CPM

  • Yield group estimated revenue

  • Yield group impressions

  • Yield group successful responses

February 2023

2023-02-14

Due to changes needed in the API upgrade to v202205, many fields have been deprecated and replaced with new ones.

New fields added:

  • Advertiser domain

  • Bandwidth

  • Bidder

  • Branding type

  • Buyer network

  • Buying agency

  • Carrier

  • Carrier ID

  • Channel

  • Country code

  • Dynamic allocation

  • Dynamic allocation ID

  • First look pricing rule

  • First look pricing rule ID

  • Inventory ownership

  • Network partner ID

  • Network partner name

  • Operating system

  • Operating system ID

  • Programmatic deal ID

  • Programmatic deal name

  • Site

  • Targeting type

  • Targeting type code

  • Unified pricing rule

  • Unified pricing rule ID

  • Video ad duration

  • Video ad type

  • Video ad type ID

  • Deprecated fields:

  • Ad Exchange % of viewable impressions of all measurable impressions

  • Ad Exchange ad client ID

  • Ad Exchange ad format name

  • Ad Exchange ad size type

  • Ad Exchange advertiser

  • Ad Exchange agency

  • Ad Exchange branding type

  • Ad Exchange buyer network

  • Ad Exchange channel

  • Ad Exchange country

  • Ad Exchange country code

  • Ad Exchange creative sizes

  • Ad Exchange deal

  • Ad Exchange deal ID

  • Ad Exchange deal type

  • Ad Exchange DSP buyer network

  • Ad Exchange eligible impressions

  • Ad Exchange estimated % of impressions

  • Ad Exchange expansion type

  • Ad Exchange inventory ownership

  • Ad Exchange landing page domain

  • Ad Exchange mobile carrier

  • Ad Exchange mobile device

  • Ad Exchange mobile inventory type

  • Ad Exchange network partner

  • Ad Exchange OS

  • Ad Exchange platform type

  • Ad Exchange pricing rule

  • Ad Exchange pricing rule ID

  • Ad Exchange product

  • Ad Exchange request sources

  • Ad Exchange site

  • Ad Exchange tag

  • Ad Exchange tag code

  • Ad Exchange targeting type

  • Ad Exchange total number of active view measurable impressions

  • Ad Exchange total number of impressions

  • Ad Exchange transaction type

  • Ad Exchange URL channel

  • Ad Exchange URL channel

  • Ad Exchange user bandwidth

  • Ad Exchange video ad duration

  • Ad Exchange video ad format

  • AdExchange average time in seconds for an ad impression

  • Coverage

  • Deals ad requests

November 2022

2022-11-10

New dimensions added:

  • Serving restriction ID

  • Serving restriction name

August 2022

2022-08-09

New fields added:

  • Creative image URL

  • Creative image (renders in platforms that support it)

March 2022

2022-03-03

The field "Total conversion revenue" has had its data type change. It was an integer showing micros and now is currency type field.

January 2022

2022-01-19

Upgraded the data source to API version v202105.

October 2021

2021-10-13

Upgraded the data source to API version v202102.

June 2021

2021-06-23

Upgraded the data source to API version v202011.

April 2021

2021-04-15

Upgraded the connector to API version v202008.

Jan. 2021

2021-01-27

The following name changes have taken affect:

Old display name

New display name

Old backend name

New backend name

CTR (%)

--

CTR

CTR_perc

Ad server CTR

Ad server CTR (%)

adServerCTR

adServerCTR_perc

2021-01-28

Upgraded the connector to API version v202005.

Oct. 2020

2020-10-29

Upgraded the connector to API version v202002.

The following fields were marked as deprecated and will stop returning data as of Nov. 27th (BigQuery only):

  • GRP_POPULATION

  • GRP_UNIQUE_AUDIENCE

  • GRP_UNIQUE_AUDIENCE_SHARE

  • GRP_AUDIENCE_IMPRESSIONS

  • GRP_AUDIENCE_IMPRESSIONS_SHARE

  • GRP_AUDIENCE_REACH

  • GRP_AUDIENCE_AVERAGE_FREQUENCY

  • GRP_GROSS_RATING_POINTS

July 2020

2020-07-22

The following fields were deprecated, please remove them from your reporting:

  • All salespeople ID

  • All salespeople

  • Average revenue per visitor

  • Forecasted volume of the ProposalLineItem

  • Rate card ID

  • Rate card

  • Unified volume of the ProposalLineItem

  • Unreconciled volume of the ProposalLineItem

2020-07-29

The connector has been updated to API version v201911.

The following fields were deprecated, please remove or update to use the replacement fields:

  • Unique visitors (use 'Total unique visitors' instead)

  • Average impressions per visitor (use 'Average impressions per unique visitor' instead)

The following fields were added:

  • Total unique visitors

  • Average impressions per unique visitor

  • Total reach impressions

  • Total Active View eligible impressions

  • Total Active View measurable impressions

  • Total Active View viewable impressions

  • Total Active View % measurable impressions

  • Total Active View % viewable impressions

June 2020

2020-06-24

The following fields have been deprecated as the API version we are using no longer supports them:

  • Ad requests

  • Ad request CTR

April 2020

2020-04-28

Added support for custom "key-values". Note that inventory key-values must be setup as "dimensions" inside Google Ad Manager inventory interface to be available as a custom dimensions for the connector.

  • Added new fields:

  • Total ad requests

  • Total responses served

  • Total unmatched ad requests

  • Total fill rate

  • Ad server responses served

  • AdSense responses served

  • Ad Exchange responses served

  • Video break type

  • Video break type name

  • Video ad request duration ID

  • Video ad request duration

  • Classified advertiser ID

  • Classified advertiser name

  • Classified brand ID

  • Classified brand name

  • Ad Exchange optimization type

March 2020

2020-03-17

The connector has been updated to use Google Ad Manager API v 201908.

Jan. 2020

2020-01-24

The connector has been updated to use Google Ad Manager API v 201905.

Nov. 2019

2019-11-28

The connector has been updated to use Google Ad Manager API v 201902.

The following fields have been added:

  • Ad connector country criteria ID

  • Ad connector country

  • Ad connector inventory type

  • Ad connector creative size

  • Ad connector brand

  • Ad connector advertiser

  • Ad connector device

  • Ad connector device category

  • Ad connector tag ID

  • Ad connector deal ID

  • Ad connector app ID

  • Ad connector impressions

  • Ad connector clicks

  • Ad connector CTR

  • Ad connector queries

  • Ad connector matched queries

  • Ad connector cost

  • Programmatic channel ID

  • Programmatic channel

The following fields have been deprecated due to the API version upgrade - please remove or replace them with their AdSense counterparts:

  • Dynamic allocation clicks

  • Dynamic allocation clicks %

  • Dynamic allocation CTR

  • Dynamic allocation eCPM

  • Dynamic allocation impressions

  • Dynamic allocation impressions %

  • Dynamic allocation revenue

  • Total dynamic allocation revenue %

  • Total dynamic allocation revenue % (without CPD)

  • Buyer ID

  • Buyer

July 2019

2019-07-09

The Google Ad Manager connector has been updated to use API version v201811.

May 2019

2019-05-28

The Google Ad Manager connector has been updated to use API version v201808.

April 2019

2019-04-16

The following dimensions are marked as deprecated as they will be no longer available in v201808 API will we upgrade to. They will be removed on 2019-05-27:

  • Ad request size (deprecated)

  • Verified advertiser ID (deprecated)

  • Verified advertiser (deprecated)

  • "Cost per unit" has been renamed to "Rate" to match the UI.

Mar. 2019

2019-03-20

New dimensions added:

  • Rate card

  • Rate card ID

2019-03-21

New dimensions added:

  • Ad Exchange deal ID

  • Ad Exchange deal

  • Ad Exchange deal type

  • Ad Exchange pricing rule ID

  • Ad Exchange pricing rule

  • Ad Exchange transaction type

2019-03-25

New metrics and dimensions added:

  • Unique visitors

  • Average revenue per visitor

  • Average impressions per visitor

  • Video metadata key ID

  • Video metadata key name

  • Video vast version

  • Video redirect third party

Feb. 2019

2019-02-27:

The Google Ad Manager connector has been updated to use API version 201805.

Jan. 2019

2019-01-03:

The proper "Total Impressions" field was not exposed before. To fix this, the original "Impressions" field has been renamed to "Total impressions (deprecated)". There is now a new "Total Impressions" field that has the correct information.

2019-01-22:

The following fields have been marked as "deprecated" and will no longer return values. They will be removed Feb 26th, 2019, so please update your queries.

  • Mediation Impressions (deprecated)

  • Mediation Estimated Revenue (deprecated)

  • Mediation eCPM (deprecated)

  • Mediation group ID (deprecated)

  • Mediation group (deprecated)

  • Mediation network (deprecated)

  • Mediation network tag (deprecated)

"TOTAL_INVENTORY_LEVEL"-* metrics were marked as deprecated in the API and replaced with "TOTAL_LINE_ITEM_LEVEL"-* metrics instead. We kept the old names and aliased them to instead reference the "TOTAL_LINE_ITEM_LEVEL"-* versions so that existing queries do not break.

Nov. 2018

2018-11-20:

The Google Ad Manager connector has been updated to use API version 201802.

The following fields have been added:

  • Demand channel ID

  • Demand channel

  • Request type

  • Yield group ID

  • Yield group

  • Yield partner

  • Yield partner tag

The following fields have been marked as deprecated. They will be removed in January 2019. Please switch to using the new "Yield" fields added to replace these:

  • Mediation group ID (deprecated)

  • Mediation group (deprecated)

  • Mediation network (deprecated)

  • Mediation network tag (deprecated)

Oct. 2018

2018-10-11

New dimension has been added to Google Ad Manager:

  • Programmatic order

May 2018

2018-05-22

The Google Ad Manager connector was updated to use API versions v201711/v201802.

Partner Management metrics were also added in this update to Google Ad Manager:

  • Host impressions

  • Host clicks

  • Host CTR

  • Unfilled impressions

  • Partner impressions

  • Partner clicks

  • Partner CTR

  • Gross revenue

  • Host impressions (partner finance)

  • Host revenue (partner finance)

  • Host eCPM (partner finance)

  • Revenue (partner finance)

  • eCPM (partner finance)

  • Gross revenue (partner finance)

April 2018

2018-04-26

New dimension added for Google Ad Manager:

  • Ad Exchange advertiser